AC Split End Complex Hair Repair, Hair Strengthener. Tomorrow s Vision Today!

Transcription

1 Hair Repair, Hair Strengthener Tomorrow s Vision Today!

2 Technical Information Product Code: INCI Name: Hydroxypropyltrimonium Hydrolyzed Rice Protein/Siloxysilicate & Oryza Sativa (Rice) Extract INCI Status: Approved Suggested Use Level: % Suggested Applications: Hair Repair, Hair Strengthener

3 Addresses: How: Split Ends Weak Hair Hydroxypropyltrimonium Hydrolyzed Rice Protein Neutralizes charge Rice Biopolymer Holds ends together, reduces combing force

4 Hair Damage: Split Ends How do we get split ends? Split ends are a result of mechanical damage Factors that influence mechanical hair damage: Chemical & Sunlight weakens hair Conditioning Agents reduce combing force These factors make the hair more prone to split ends How can we reduce the appearance of split ends once they occur?

5 Masking Split Ends The hair cannot be resealed An illusion must be created to convey healthy looking hair Hair damage correlates with charge density: The tip of the damaged hair fiber more electronegative The electronegative sites tend to repel each other This acerbates the appearance of split ends Quaternary compound: Cationic Low molecular weight

6 Masking Split Ends: How it works Hydroxypropyltrimonium Hydrolyzed Rice Protein Neutralizes the electric charge Virtually eliminates static interaction Eliminates the pressure of pushing the ends of hair apart How the ends stay together: Quaternized Compound Rice Biopolymer: High molecular weight Holds damaged ends together

7 Masking Split Ends: Long lasting Polyglucan: Seals the hair Provides enhanced lubricity Reduces combing force Does not contribute to build up Water soluble property Don t be bothered by split ends Make damaged hair appear healthy!

8 Half-Head Salon Study 5 Participants Participant was asked to complete a survey rating their hair before and after the treatment on a scale of 1 to 10, with 1 being the lowest and 10 being the highest, using the following parameters: Cleansing Smoothing Dry and wet combability Anti-frizz Overall feel Shine Hydration Half of the head was treated with the control shampoo and conditioner while the other half of the head was treated with 2.0% AC Split End Complex in the base shampoo and base conditioner

9 Half-Head Salon Study Figure 1. Full Head Baseline Photo of Untreated Hair. Figure 2. Half-Head Photo of hair treated with test and control shampoo/conditioner

10 Half-Head Salon Study Figure 3. Full Head Baseline Photo of Untreated Hair. Figure 4. Half-Head Photo of hair treated with test and control shampoo/conditioner

11 Half-Head Salon Study Figure 5. Full Head Baseline Photo of Untreated Hair. Figure 6. Half-Head Photo of hair treated with test and control shampoo/conditioner

12 Half-Head Salon Study Figure 7. Full Head Baseline Photo of Untreated Hair. Figure 8. Half-Head Photo of hair treated with test and control shampoo/conditioner

13 Half-Head Salon Study Figure 9. Full Head Baseline Photo of Untreated Hair. Figure 10. Half-Head Photo of hair treated with test and control shampoo/conditioner

14 Half-Head Salon Study Assessment of Hair Characteristics Rating from 1 (worst) to 10 (best) Cleansing Smoothing Wet Combability Dry Combability Anti-Frizz Overall Feel Shine Hydration Assessment of the Control Shampoo Assessment of the Experimental (2.0% AC Split End Complex in Control Shampoo) Assessment of the Control Conditioner Assessment of the Experimental (2.0% AC Split End Complex in Control Conditioner) Graph 1. Rating of hair characteristics following sensory assessment

15 Half-Head Salon Study Comparison of Control Conditioner vs. Experimental Wet Combability 30% 25% 20% Hydration 15% 10% 5% 0% Dry Combability Shine Anti-Frizz Overall Feel Graph 2. Hair Assessment results for sensory characteristics

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