PRICE LIST JOICO.COM HAPPY HAIR. HAPPY LIFE. SAVE UP TO 48% ON JOICO & K-PAK LITER DUOS KICK BRASS BY THE LITER! NEW COLOR BALANCE LITERS

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1 LIST K-PAK Shampoo 1.7 oz oz gallon N/A Clarifying Shampoo 10.1 oz Conditioner 1.7 oz oz gallon N/A Deep-Penetrating 1.7 oz Reconstructor 5.1 oz oz liter Liquid Reconstructor 10.1 oz Intense Hydrator 1.7 oz oz liter Smoothing Balm 6.8 oz Protect & Shine Serum 1.7 oz Thermal Design Foam 10.1 oz Protective Hairspray 9.3 oz K-PAK REVITALUXE Bio-Advanced 5.1 oz Restorative Treatment 16.2 oz K-PAK COLOR THERAPY Shampoo 10.1 oz gallon N/A Conditioner 10.1 oz gallon N/A Restorative Styling Oil 3.4 oz Dry Oil Spray 6 oz Luster Lock 4.7 oz oz K-PAK PROFESSIONAL Professional Clarifying Shampoo liter Professional Cuticle Sealer liter Professional H.K.P oz 8.00 Square Gallon Pumps 2.98 COLOR ENDURE SULFATE-FREE Shampoo 10.1 oz liter gallon N/A Conditioner 10.1 oz gallon N/A COLOR ENDURE VIOLET liter COLOR INFUSE RED COLOR INFUSE COPPER COLOR INFUSE BROWN COLOR BALANCE BLUE liter COLOR BALANCE PURPLE liter JOICO CO+WASH Moisture 8.5 oz Color 8.5 oz Curl 8.5 oz JOICO CURL Cleansing Shampoo 10.1 oz (Sulfate Free) liter Nourished Conditioner 10.1 oz (Sulfate Free) Perfected Curl Correcting Milk 5.1 oz Refreshed Reanimating Mist 5.1 oz Defining Foam-Wax 5.1 oz Controlling Anti-Frizz Styler 3.4 oz SMOOTH CURE SULFATE-FREE Shampoo 10.1 oz Conditioner 10.1 oz MOISTURE RECOVERY Shampoo 10.1 oz liter gallon N/A Conditioner 10.1 oz liter gallon N/A Treatment Balm 8.5 oz oz BODY LUXE Volumizing 10.1 oz Shampoo liter Volumizing 10.1 oz Conditioner liter gallon N/A Volumizing Elixir 6.8 oz Root Lift 10.2 oz DAILY CARE Balancing Shampoo 10.1 oz Balancing Conditioner 10.1 oz Conditioning Shampoo liter Conditioner 10.1 oz Treatment Shampoo 10.1 oz Leave-In Detangler 10.1 oz liter Square Gallon Pumps 2.98 STYLE AND FINISH Tint Shot Blonde, Light Brown, Dark Brown, Black 2 oz InstaTint NEW Hot Pink, NEW Light Purple, NEW Periwinkle, NEW Ruby Red, NEW Titanium, Fiery Coral, Mermaid Blue, Orchid, Pink, Sapphire Blue 1.4 oz Hair Shake 5.1 oz Liquid-To-Powder Finishing Texturizer Flip Turn 9.0 oz Volumizing Finishing Spray Ironclad 7 oz Thermal Protectant Spray Heat Set 5.1 oz Blowout Creme Design Works 8.9 oz Shaping Spray JoiShape 9 oz JoiWhip 10.2 oz JoiMist Medium 9.1 oz JoiMist Firm 9.1 oz Power Spray Fast-Dry 9 oz Texture Boost Dry Spray Wax 4 oz Humidity Blocker 4.5 oz Instant Refresh 6.2 oz JoiFix Medium 10.1 oz JoiFix Firm 10.1 oz JoiGel Medium 8.5 oz JoiGel Firm 8.5 oz STYLE AND FINISH JoiLotion 10.1 oz Power Gel 8.5 oz Power Whip 10.2 oz Matte Grip 2 oz I-C-E HAIR Spiker 2.5 oz oz Erratic 10.1 oz Finisher 55% 8.5 oz Blast TM 55% 10.2 oz SPIKER COLORZ Blue 1.7 oz Red 1.7 oz Pillow Pack 9 ml White, Blue, Red, Green, Gold CLINICURE Trial RX for Natural Hair (Early Stages) Kit Trial RX for Natural Hair (Advanced Stages) Kit Trial RX for Chemically-treated Hair (Early Stages) Kit Trial RX for Chemically-treated Hair (Advanced Stages) Kit Purifying 10.1 oz Scalp Cleanse Natural or Chemically-treated Hair Balancing 10.1 oz Scalp Nourish liter Natural or Chemically-treated Hair Stimulating 5.1 oz Scalp Treat Natural or Chemically-treated Hair Advanced 4 oz Thinning Rescue Energizing Nutri-Complex Count Energizing Nutri-Complex Count Lifting Foam 10.2 oz Volumizer All-Day 9.0 oz Dry Hold Finisher Weightless 8.5 oz Texture Thickener LUMISHINE Permanent Crème Colors 2.5 oz 5.75 Demi-Permanent Liquid Colors 2 oz 5.15 LUMISHINE DEVELOPERS LumiShine Crème Developer (5, 20 Vol.) 4 fl. oz 2.00 (5, 20 Vol.) 16 fl. oz 3.50 (5, 10, 20, 30 & 40 Vol.) 32 fl. oz 5.50 VERO K-PAK COLOR SYSTEM VERO K-PAK COLOR PERMANENT CRÈME COLORS Age Defy Series 2.5 oz 6.50 Permanent Crème Color 2.5 oz 6.25 VERO K-PAK CHROME DEMI-PERMANENT CRÈME COLORS Demi-Permanent Crème Color 2 oz 5.35 COLOR INTENSITY NEW METALLIC shades: Bronze, Mauve Quartz, Moonstone, Pewter, Violet. Pink, Indigo, Cobalt Blue, Peacock Green, Clear, Magenta, Titanium, Light Purple, Orchid, Ruby Red, Sapphire Blue, Amethyst Purple, Soft Pink, Hot Pink, Fiery Coral, Black Pearl, Mermaid Blue, Mint, Sky, Lilac, Rose, Peach 4 oz 6.25 Eraser 1.5 oz 2.50 VERO K-PAK COLOR DEMI-PERMANENT INSTANT GLOSS TONERS Natural Gold 2 oz 5.29 Natural Natural Silver 2 oz 5.29 Natural Natural Beige 2 oz 5.29 Natural Natural Violet 2 oz 5.29 LIGHTENERS NEW FREEPLAY Clay Lightener 1 lb oz 3.50 DuoLight 8.5 oz (Butterscotch, Caramel, Copper) VeroLight Dust-Free Lightening 1 lb Powder (on/off scalp) 2 lb VeroBlue Dust-Free Lightening Powder (on/off scalp) 1 lb Vero K-PAK Crème Lightener 10.5 oz 9.95 Vero K-PAK Base Breaker 2 oz 5.95 Vero K-PAK Base Breaker Cool 2 oz 5.95 DEVELOPERS Veroxide (10, 20, 30 & 40 Vol.) 32 fl. oz 6.00 VeroGlaze No-Lift Developer (5 Volume) 32 fl. oz 6.00 Chrome Activator 32 fl. oz 6.00 JOICO COLOR UNIT ACCESSORIES Joico Balayage Board 5.00 Joico Angled Paint Brush 2.00 Modular Mixing Bowl 5.00 Wide Tint Brush 2.00 Narrow Tint Brush 2.00 Measuring Beaker 2.00 Color Applicator Bottle 4.00 Color Apron Client Cape Color Intensity Swatch Ring Lumishine Swatchbook Vero K-PAK Color System Swatch Binder Vero Stainless Haircolor Stain Remover 4.2 oz 5.50 K-PAK WAVES Reconstructive Acid Wave 4.50 Reconstructive Extra Body Acid Wave 4.50 Reconstructive Alkaline Waves (N/R) 4.50 Reconstructive Alkaline Waves (C/T) 4.50 Reconstructive Thio-Free Waves (N/R) 5.50 Reconstructive Thio-Free Waves (C/T) 5.50 JOICO PUMPS Joico Liter Pumps 2.98 Prices subject to change without notice. Available while supplies last. Jan/Feb promotions expire February 28, JOICO reserves the right to correct any print or illustration error. Joico Laboratories, Los Angeles, CA joico.com JOICO HAIR: Joico Artistic Team COLOR: Sue Pemberton or Denis de Souza or Ricardo Santiago PHOTO: Hama Sanders J67789 JANUARY/FEBRUARY 2017 PROMOTIONS HAPPY HAIR. HAPPY LIFE. UP TO 48% ON JOICO & K-PAK LITER DUOS KICK BRASS BY THE LITER! NEW COLOR BALANCE LITERS THIS. IS. INTENSE. NEW COLOR INTENSITY OPENER 16 TOP-SELLING SHADES ONLY $99! SHOW YOUR METAL! NEW COLOR INTENSITY METALLIC MUSE COLLECTION CREATE THE PERFECT BALAYAGE NEW FREEPLAY CLAY LIGHTENER

2 5 NEW SHADES! NEW METALLIC SHADES INSTANT INTENSITY. ZERO COMMITMENT. INSTATINT SEMI-PERMANENT CRÈME COLOR temporary color shimmer sprays What happens when reflective metals meet Color Intensity? Instant attraction! Introducing Joico Color Intensity s Metallic Muse Collection, five new impossible-to-resist shades that perfectly mimic the muted luster of liquid metal*. Love bold, bright tresses, but too shade-shy to commit? Now have your fun no strings or damage attached! Don t think traditional metals. Think fresh, modern, multidimensional cool- and warm-toned metallized hues such as: InstaTint comes on strong, delivering shimmering, shining, devastatingly dazzling color then vanishes with a single shampoo! Spray on updos and braids for brilliant pops here and there, or mix and mingle all 10 shades to create your own custom hue. Dye-hard Joico Color Intensity fan? Layer InstaTint over your mane for a prismatic effect that s seriously show-stopping! WHY YOU LL LOVE IT Up to 3 days of bright, bold color washes out in 1 shampoo! Instantly refreshes the vibrancy of Color Intensity shades Now in 10 high-impact hues to love and layer MOONSTONE VIOLET A deep blue with a silvery, smoky edge. A powdery purple with a soft, silvery iridescence. BRONZE MAUVE QUARTZ A soft, warm copper-kissed shade. A silvery-smoky rose with a touch of violet shimmer. PEWTER A deep silver with a slight green-blue reflection for that perfect aged-silver effect. WHY YOU LL LOVE IT Modern, multidimensional metallic hues that last up to 15 shampoos Ruby Red Hot Pink Light Purple Titanium Periwinkle NEW! Fiery Coral Pink Orchid Sapphire Blue Mermaid Blue 1.4 oz ea Salon Price: $5.00 Retail Price: $9.99 Reconstructs as you color with K-PAK s exclusive Quadramine Complex for guaranteed healthier-looking hair after every color service Ultra nourishing Kukui Nut Oil leaves hair gorgeously conditioned + amps up shine Intermixable with all Color Intensity shades Salon Price: $6.25 ea *Color results on prelightened Level 8+ hair.

3 METALLIC MUSE COLLECTION SHOW YOUR METAL! 17% Go full-metal genius with this limited edition kit featuring all five NEW Metallic Color Intensity shades, plus a pre-launch sample of FreePlay Clay Lightener your NEW must-have for pulling off perfect balayage and freehand techniques! THIS FREE P-O-P IS POPPIN! Receive FREE testers of our five new InstaTint shades, PLUS a FREE merchandising point-of-purchase display, with the purchase of the InstaTint Intro Offer! NEW SHADES! PRE-LAUNCH SAMPLE 14% Kit includes: (1) Color Intensity Semi-Permanent Crème Color Moonstone, 4 oz (1) Color Intensity Semi-Permanent Crème Color Violet, 4 oz (1) Color Intensity Semi-Permanent Crème Color Bronze, 4 oz (1) Color Intensity Semi-Permanent Crème Color Mauve Quartz, 4 oz (1) Color Intensity Semi-Permanent Crème Color Pewter, 4 oz (1) FREE Color Intensity Metallic Muse Collection Swatch Ring (1) FREE Color Intensity Metallic Muse Collection Technique Guide (1) FREE Joico FreePlay Clay Lightener packette, 1oz Salon Price: $29.95 Salon Value: $34.75 Offer includes: (5) InstaTint temporary color shimmer sprays HOT PINK, 1.4 oz (5) InstaTint temporary color shimmer sprays RUBY RED, 1.4 oz (5) InstaTint temporary color shimmer sprays LIGHT PURPLE, 1.4 oz (5) InstaTint temporary color shimmer sprays PERIWINKLE, 1.4 oz (5) InstaTint temporary color shimmer sprays TITANIUM, 1.4 oz (1) FREE Point-of-Purchase Merchandising Display (1) FREE InstaTint Tester Spray HOT PINK, 1.4 oz (1) FREE InstaTint Tester Spray RUBY RED, 1.4 oz Salon Price: $ (1) FREE InstaTint Tester Spray LIGHT PURPLE, 1.4 oz Salon Value: $ (1) FREE InstaTint Tester Spray PERIWINKLE, 1.4 oz (1) FREE InstaTint Tester Spray TITANIUM, 1.4 oz Retail Price: $9.99 ea

4 UP TO 48% NEW! WINTER-PROOF YOUR MANE Save on Joico & K-PAK Liter Duos Don t let winter s harshness rob your hair of its joi: lock out damage, dryness and fading plus save up to 48% with our Joico & K-PAK Winter Liter Duos featuring matching shampoos and conditioners to meet every hair need head on. CLAY LIGHTENER Can t get enough of that gorgeous natural glow only balayage can create? We ve got you covered. Introducing NEW! Joico FreePlay Clay Lightener, our first lightener that stays put and moist while you paint your way through the most creative balayage and freehand looks. Unlike traditional lighteners that can get messy during open-air painting and processing, FreePlay s clay-based formula clings to strands and leaves hair feeling nourished, giving you the control and freedom you need to lift hair up to 7 levels without foils, swelling, flaking, dripping or dry-out! WHY YOU LL LOVE IT Soft-solid clay texture stays put while lifting up to 7 levels Ultimate control for balayage and other freehand techniques Hair feels nourished and looks healthy after every service FREE KIT WITH PURCHASE FREE TO PLAY. FREE TO TAKE! Create sunkissed perfection with this limited-time kit featuring our two NEW tools for foolproof, easier-than-ever balayage techniques FREE with your purchase of 1lb FreePlay Clay Lightener! Kit includes: K-PAK : Damaged Hair s Hero K-PAK Color Therapy : Lock Down Healthy Color Color Endure : Complete Color Insurance Color Endure Violet: Blonde Hair s Keeper Curl: Curl Confidence Guaranteed Moisture Recovery : Quench Thirsty Hair Salon Price: $17.99-$18.99 Salon Value: $31.49-$34.49 Retail Price: $ $37.98 Retail Value: $62.98-$68.98 Salon Price: 1 lb Tub, $ oz Packette, $3.50 (1) LumiShine 40 Volume Crème Developer 32 oz. (1) NEW Joico Paint Board (1) NEW Joico Angled Paint Brush Salon Price: $26.00 Salon Value: $38.50 While supplies last.

5 KICK BRASS BIG TIME! 45% NEW Color Balance Liter Duos OH JOI, A NEW Can t get enough of our Color Balance shampoos and conditioners? Now banish brass from lightened brunettes and blondes by the liter OPENER! Color Balance Blue Shampoo & Conditioner Liter Duo: Kick Brass from Brunette Color Balance Purple Shampoo & Conditioner Liter Duo: Kick Brass from Blonde 34% FREE DELUXE SAMPLES & SWATCH RING Salon Price: $18.99 ea Salon Value: $34.49 ea Retail Price: $37.98 ea Retail Value: $68.98 ea 16 shades of vibrant inspiration only $99! Create a riot of rainbow lights, craft a color melt that mimics the luster of liquid metal, paint on an explosion playful pastels with this gold mine of Color Intensity and Joico s newest coloring tools, your every creative whim is just a bowl and brush away! 20% COMING MARCH 2017! NEED A BOOST IN MINUTES? K-PAK MEANS BUSINESS! Save on K-PAK Professional Hair Repair When the hair situation is urgent and time is money savvy stylists swear by the K-PAK Professional Hair Repair System (HRS) to dramatically enhance their results and get a serious edge on the salon competition! If you haven t already experienced the magic of HRS, now is the time: For a limited time, save 20% on the purchase of each K-PAK Professional Hair Repair Liter. Opener includes: (16) Pre-selected Color Intensity shades, 4 oz (2) FREE Color Intensity Eraser packette, 1.5 oz (2) FREE Joico FreePlay Clay Lightener packette, 1 oz (2) FREE Joico Blonde Life* Lightening Powder packette, 1 oz (1) FREE Joico Color Intensity Swatch Ring with All Shades (1) Color Intensity Brochure K-PAK Clarifying Shampoo, Liter K-PAK Cuticle Sealer, Liter K-PAK Deep-Penetrating Reconstructor, Liter K-PAK Intense Hydrator, Liter Salon Price: $99.00 Salon Value: $ Salon Price: $12.80-$19.60 Salon Value: $16.00-$24.50 * New Joico Blonde Life coming to salons March 2017

6 UP TO 50% K-PAK GORGEOUSNESS BY THE GALLON Is your backbar missing the magic of K-PAK? Stock up and save up to 50% with the purchase of each K-PAK and K-PAK Color Therapy shampoo and conditioner gallon. 25% SO, SO COOL! Save 25% on I-C-E Hair High-Impact Stylers Extreme styles call for extreme stylers! This period only, save 25% on stylists go-to secret weapons for gravity-defying hold, shaping and finishing! UP TO 39% Salon Price: $24.99 Salon Value: $48.00-$50.00 ON WAVES! Save up to 39% when you purchase any three K-PAK Reconstructive Waves, the only waves featuring hair-strengthening K-PAK Technology. K-PAK Reconstructive Acid K-PAK Reconstructive Extra Body Acid K-PAK Reconstructive Alkaline Normal/Resistant K-PAK Reconstructive Alkaline Color Treated K-PAK Reconstructive Thio-Free Normal/Resistant K-PAK Reconstructive Thio-Free Color Treated Spiker styling glue, 2.5 oz Spiker styling glue, 5.1 oz Erratic molding clay, 3.4 oz Spiker Colorz, 1.7 oz Finisher shaping spray, 9 oz Blast spray adhesive, 10 oz Salon Price: $3.73-$6.19 Salon Value: $4.98-$8.25 Retail Price: $7.46-$12.37 Retail Value: $9.95-$16.49 BUY 1 GET 1 50% OFF Salon Price: $3.33 Salon Value: $4.50-$5.50 EXACTLY WHAT A CURL WANTS Joico Curl Treatments & Stylers We ve got a deal sure to bring huge smiles to curly girls from coast to coast: Buy 1, Get 1 50% off all Joico Curl treatments and stylers. Supplies are limited! 32% BEHOLD BIGGER, BOLDER SAVINGS Save 32% on the purchase of each 16.9 oz I-C-E HAIR Spiker arguably the most rock-solid water-resistant styling glue on the planet! Salon Price: $15.00 Salon Value: $22.00 Retail Price: $29.99 Retail Value: $44.00 Curl Controlling anti-frizz styler, 3.4 oz Curl Defining contouring foam-wax, 5.1 oz Curl Perfected curl correcting milk, 5.1 oz Curl Refreshed reanimating mist, 5.1 oz Salon Price: $5.25-$6.75 Salon Value: $7.00-$9.00 Retail Price: $10.49-$13.49 Retail Value: $13.99-$ % HEALTHY HAIR STARTS ON THE INSIDE Save on Clinicure Supplements Ensure your hair, skin and nails are getting the nutrients they need to look and feel their healthy, beautiful best with Clinicure Energizing Nutri-Complex offered this period at a savings of 20%. Energizing Nutri-Complex dietary supplement, 30-count Energizing Nutri-Complex dietary supplement, 90-count Salon Price: $6.78-$14.38 Salon Value: $8.48-$17.98 Retail Price: $13.56-$28.76 Retail Value: $16.95-$35.95