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1 just me. a media guide to everything and anything blo

2 the blo concept you re not cheating on your hairdresser Blo is North America s Original Blow Dry Bar. Scissors are verboten. Dye, ditto. No cuts, no color: Just WASH BLOW GO. Hair Cadets (aka Clients) choose from 7 styles featured in the Blo Hair Menu, from the sexy razor-straight Executive Sweet to the runway-inspired Pillow Talk. Go to blomedry.com for the skinny.

3 blo facts Just WASH BLOW GO for $35 (all hair types and lengths) Open as early as 7am for the work-set and as late as 9pm for the party girls (by appointment). Walk-ins accepted during regular hours, 7 days a week Blo is not just about hair, it is about experience, culture and vibe Please note that Blo is NOT a salon, we are North America's Original Blow Dry Bar Blo was the FIRST to market no cuts, no color concept in North America we created the Blow Dry Bar biz category Please refer to Blo as a Blow Dry Bar, Blo or simply as a/the Bar All Bloers (aka Session Stylists) go through an intensive training program, affectionately known as Blo U(niversity), where they master Blo s signature styles Blo offers more than in-house styling. Our signature Blo On The Go (BOTG) service comes to you on set, at work and at home Blo has a signature Blo Bridal service available in-bar or on location

4 cool ish First to market the no cuts, no color concept in North America (1 st bar opened June 6, 2007). Still the world s largest blow dry bar chain 31 locations to serve you: California (Beverly Hills + Carlsbad + San Francisco + W Hollywood + Porter Ranch + Tarzana); Connecticut (West Hartford); Florida (Miami - Brickell + Midtown); Louisiana (New Orleans); Massachusetts (Boston); New York (Manhattan); Texas (Austin - Fifth Street + Domain); Alberta (Calgary ); British Columbia (Yaletown + South Granville + Vancouver + Morgan Crossing); Ontario (Toronto: Yonge Street + Oakville + Bloor West Village + King Street West+ Vaughan + The Path + Bayview Village + Yorkville + Shangri-La Toronto); Manila ( Rockwell + Serendra); Moscow ( Tsvetnoy Central Market) Opening soon: Blo Charlotte (North Carolina), Blo The Woodlands (Texas), Blo Washington (DC), Blo Long Island (New York), Blo Shrevport (Louisiana), Blo Gaithersburg (Maryland), Blo London (UK). An affordable luxury. A part of every woman s beauty maintenance regime. As the lipstick index has predicted women are spending more on their appearance during times of recession

5 blocabulary blo bro even dudes dig dryers. blo offers an exclusive bro service, with an extra long scalp massage. you know you wanna bro job. blo girl for the younger set. out of the sandbox but not quite at the mall. spend some QT with your little girl and get matching styles or mix it up. pink wig girl the official blo mascot, sort of. the PWG is seen at all the hot parties and provides killa photo opps for the paparazzi and adoring fans. bloer (aka session stylist) those who give our clients catwalk-quality hair blo tab couldn t be easier to get a blo forget the plastic and get 8 blo outs for the price of 7 blo u(niversity) an intensive program where bloers master blo s signature styles fav blo hooks 1. cause you can t blo yourself 2. just blo me 3. you re not cheating on your hairdresser 4. no cuts, no color: just WASH BLOW GO

6 in-bar + out-of-bar services blo on the go (botg) blo offers more than just in-house styling. blo s signature BOTG service goes wherever flawless hair is desired or required. blo is the top of mind creative team in north america. some recent BOTG s include both westcoast h&m openings, agent provocateur fashion shows, aritzia s corporate fashion show, NBA all-star weekend and barbie: the dream closet at new york fashion week F/W blo bridal blo hearts wedding belles. blo s signature bridal service includes a consultation prior to garter belt removal and perfect hair on your wedding day.

7 blo love Blo Blow Dry Bar created the blow dry bar biz category by being the first to market the no cuts, no color concept in North America. Answering the call of the hair impaired and those addicted to killer coifs, Blo, the largest blow dry chain in the world has opened its second Miami location. Haute Living The lowdown: Scissors are verboten here. Dye, ditto. No cuts and no color, either. At Blo, it s all about a good wash and blow dry. Miami Herald The space is gorgeous, super clean and makes you feel like a total It Girl. Shortcuts of Fabulous The stylist took my hair from its embarrassing state to another level of fabulous (like SJP fabulous) in about 30 minutes." OK! Magazine Blo s menu of styles include pin straight, the perfect pony, bouncy waves and boho braids to get your locks looking party perfect or casually impressive, depending on the day you have planned. Vitamin Daily Never in my life have I ever gotten so many compliments on my hair. Blo blew my hair and my mind. - Adored Austin

8 blo how-to videos check out youtube.com/user/bloblowdrybar

9 blomedry.com at blomedry.com you ll find online reservations blo press page social media links blo culture + blo-g

10 spread the blo like our facebook page facebook.com/bloheartsyou get some sweet tweets twitter.com/bloheartsyou catch us on the big screen youtube.com/user/bloblowdrybar peep our pics flickr.com/photos/bloblowdrybar/ check out eye candy instagram.com/bloheartsyou heart us on pinterest pinterest.com/bloblowdrybar get your fix online blomedry.com franchise opportunities available worldwide media contact hilary chan-kent

11 xo, blo!

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