THE LEADING EXHIBITION AND CONFERENCE IN ASIA FOR PERSONAL CARE INGREDIENTS

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1 THE LEADING EXHIBITION AND CONFERENCE IN ASIA FOR PERSONAL CARE INGREDIENTS 2013 Post-Show Report 2014 Sales Brochure Bangkok 4-6 Nov 2014 Organised by: Supported by:

2 Why in-cosmetics Asia? in-cosmetics Asia is the leading exhibition and conference in Asia for personal care ingredients where global suppliers exhibit their innovative ingredients to cosmetic manufacturers, distributors and consultants from Asia and beyond. The 2013 event broke a new attendance record, attracting 6,007 unique visitors* - a 16% uplift compared to Overseas visitors hailed from all corners of the globe, with Malaysia, China and South Korea the top three represented countries outside Thailand. Overall, the number of international visitors at the show also shot up by 16%. The number of exhibitors also jumped by 26% vs 2012 and 101 of these were first timers (another all-time high) making it the best face-toface, new business matching opportunity for the pan-asian personal care ingredients industry. in-cosmetics Asia 2013 also gave visitors access to an unrivalled educational programme ranging from Workshops to Marketing Trends presentations, Innovation Seminars and the ever popular Innovation Zone. New at the show was a Korea Country Focus, a packaging zone, anti-acne, anti-ageing and skin-whitening product trails as well as a brand new business matching programme. NEW FOR 2014 Interactive Formulation Lab A brand new initiative on the show floor in 2014 in response to in-cosmetics Asia visitors constant need for more practical training. The world s second largest market for cosmetics takes centre stage at in-cosmetics Asia 2014 with a pavilion, seminars and much more. Fragrance Zone Suppliers of fragrances will be indulging visitors senses by showcasing exciting scents for finished cosmetic products.

3 Why Exhibit? Get involved with in-cosmetics Asia, where the number of visitors has grown by 73% since the launch of the show in Generate new sales leads Connect with thousands of buyers, scientists, R&D and marketing professionals as well as key industry players. Launch new products Most visitors attend to find out what s new and source ingredients so this is the perfect launch pad for your products in Asia. Save time and money Meet your existing clients face-to-face and identify potential new clients all under one roof and in just 3 days! Network with key decision makers With 66% of visitors holding managerial/ directorship positions, the quality of discussions at the show is very high. Forge new alliances Find new distributors, set up strategic and global alliances and grow your brand across the Asian region. International visitors: 2,285 (ie 38% of total) First-time visitors: 47% Day 1 (unique visitors): 2,792 (34%) Day 2 (visitors including revisits): 3,336 (40%) Day 3 (visitors including revisits): 2,168 (26%) Total (including revisits): 8,296 Unique visitor attendance*: 6,007 (+16% vs 2012) * Audit carried out by The Searcher, an independent research and marketing consultancy appointed by The Thai Convention and Exhibition Bureau. Local (Thai) visitors: 3,722 (62% of total)

4 Who are the Visitors? I come every year. We see suppliers here that we do not see at other events. The show is the right size it allows good interaction and it s one of the few shows in Asia that focuses on specialty cosmetic ingredients. Ron Sharpe, Senior Principle Scientist, Amway Corporation, USA (Visitor) VISITORS BY COMPANY ACTIVITY Consultancy and other business services 8% Press / Other 10% VISITORS BY COUNTRY Thailand 3,722 China 263 Malaysia 263 South Korea 250 Indonesia 205 Philippines 171 India 154 Singapore 139 Japan 120 Vietnam 97 Taiwan 87 Hong Kong 63 Australia 47 UK 43 Pakistan 39 USA 39 France 36 Iran 26 Sri Lanka 25 Germany 18 Italy 17 Russia 15 Myanmar 12 Israel 11 Spain 11 Turkey 11 United Arab Emirates 10 Egypt 9 South Africa 9 The Netherlands 7 Cambodia 6 Poland 6 New Zealand 5 Laos 5 Bangladesh 4 Canada 4 Lebanon 4 Ukraine 4 Brunei 3 Bulgaria 3 Ethiopia 3 Ghana 3 Sweden 3 Switzerland 3 Belgium 2 Brazil 2 Costa Rica 2 North Korea 2 Finland 2 Greece 2 Luxembourg 2 Macao 2 Norway 2 Timor-Leste 2 Trinidad 2 Rest of the world 10 Total 6,007 40% Manufacturer of finished products 31% Distributor 11% Manufacturer of raw materials and ingredients

5 VISITORS - SAMPLE OF DECISION MAKERS IN ATTENDANCE Job Title Company Country Asia New Raw Material Sourcing Chief L'Oréal China Deputy General Manager Shiseido Japan Director Pola Chemical Industries Japan Director Giffarine Skyline Unity Thailand Director Kao Consumer Products Thailand General Manager Blaine Personal Care & Homecare Philippines Marketing Team Manager Aekyung South Korea Outsourcing Manager Kose Japan Product Development Head - Hpc Emami India R&D Director Coreana Cosmetics South Korea R&D Director Rohto Mentholatum Vietnam Regulatory Affairs Manager Beiersdorf Thailand Scientist Kimberly-Clark South Korea Senior Principle Scientist Amway USA Technical Director Colgate-Palmolive Thailand VISITORS BY JOB DESCRIPTION / FUNCTION Production / Manufacture 8% Fundamental Research 2% Other Consultant 4% 9% 20% Development / Formulation 8% Purchasing / Buyer 15% Sales / Distribution 16% Marketing 18% Management / Business Development VISITORS BY NUMBER OF EMPLOYEES IN THEIR COMPANY % % % % % VISITORS BY COMPANY POSITION Editor / Journalist 1% 18% Assistant / Executive 15% Other 24% Manager / Product Manager 26% CEO / Director / President / Owner 16% Senior Manager / Department Head / Laboratory Manager % % in-cosmetics Asia is an interesting event for European exhibitors who don t have much experience of the Asian market - it is a great launch pad into Asia. I have had a lot of technical discussions so it has been very good! Thierry Casteran, Sales & Marketing Manager, EMEA, Imerys, France (Exhibitor)

6 BY MARKET SEGMENT INTEREST (% of registered visitors who ticked this segment) Skincare - Facial care 78% Skincare - Body care 71% Skincare - Hand / Foot 51% Suncare - Protection 50% Haircare - Shampoo 44% Haircare - Conditioning 41% Toiletries - Bath and Shower 36% Toiletries - Facial Cleansing 36% Perfumes and Fragrances 35% Suncare - After sun 34% Toiletries - Hand wash 29% Haircare - Styling 26% Toiletries - Antiperspirant / Deodorants 23% Haircare - Colouring 23% Decoratives - Facial make-up 21% Toiletries - Oral hygiene 20% Toiletries - Intimate hygiene 19% Decoratives - Lip products 19% Decoratives - Eye products 18% Suncare - Self tanning 17% Toiletries - Shaving 17% Decoratives - Body make-up 16% Toiletries - Depilatories 14% Decoratives - Nail products 12% BY PRODUCT CATEGORY INTEREST (% of registered visitors who ticked this category) Raw Materials and Ingredients Anti-ageing, anti-wrinkle 53% Raw Materials and Ingredients Anti-acne 44% Raw Materials and Ingredients Moisturisers 43% Raw Materials and Ingredients Emulsifiers 40% Raw Materials and Ingredients Antioxidants, radical scavengers 38% Raw Materials and Ingredients Emollients, oils, fats 37% Raw Materials and Ingredients UV filters 36% Raw Materials and Ingredients Botanicals, essential oils 35% Raw Materials and Ingredients Lightening, whitening agents 35% Raw Materials and Ingredients Antibacterial 34% Raw Materials and Ingredients Surfactants 33% Raw Materials and Ingredients Anti-inflammatory 33% Raw Materials and Ingredients Vitamins 33% Raw Materials and Ingredients Natural actives 32% Raw Materials and Ingredients Additives 32% Raw Materials and Ingredients Anti-cellulite, slimming 32% Raw Materials and Ingredients Conditioners - Skin/Hair 31% Raw Materials and Ingredients Silicones 31% Raw Materials and Ingredients Preservatives 31% Raw Materials and Ingredients Fragrances 30% Raw Materials and Ingredients Hair-growth 29% Raw Materials and Ingredients Anti-dandruff 27% Raw Materials and Ingredients Polymers 27% Raw Materials and Ingredients Biological, marine extracts, biofermentation 26% Raw Materials and Ingredients Colorants, colour enhancers, dyes, pigment, glitters 25% Raw Materials and Ingredients Humectants 25% Raw Materials and Ingredients Rheology modifiers, thickeners 24% Raw Materials and Ingredients Waxes 24% Raw Materials and Ingredients Soap bases, syndets 23% Raw Materials and Ingredients Film formers 23% Raw Materials and Ingredients Solubilisers 22% Raw Materials and Ingredients Deodorants 21% Raw Materials and Ingredients Exfoliants 21% Raw Materials and Ingredients Solvents, carriers 20% Raw Materials and Ingredients Cooling and heating agents 20% Raw Materials and Ingredients Enzymes, enzyme inhibitors 20% Raw Materials and Ingredients Oral care ingredients 19% Raw Materials and Ingredients Talcs, clays 19% Raw Materials and Ingredients Opacifiers, pearlescents 18% Raw Materials and Ingredients Fillers, extenders, binders 17% Raw Materials and Ingredients Dispersants 17% Laboratory and Product Services Formulation services 16% Laboratory and Product Services Packaging 16% Raw Materials and Ingredients Petroleum jellies 15% Raw Materials and Ingredients Wet wipe ingredients 15% Laboratory and Product Services Clinical / Efficacy testing 14% Raw Materials and Ingredients Insect repellents 13% Raw Materials and Ingredients Aerosols / Propellents 13% Raw Materials and Ingredients Nail polish ingredients 12% Raw Materials and Ingredients Tanning agents 12% Raw Materials and Ingredients Depilatory 12% Laboratory and Product Services Laboratory equipment 12% Raw Materials and Ingredients Corrosion inhibitors 10% Laboratory and Product Services Consultancy, marketing 10% Laboratory and Product Services Contract manufacturing 9% Laboratory and Product Services Consultancy, technology 9% Laboratory and Product Services Safety standards 8% Laboratory and Product Services Sensory evaluation 8% Laboratory and Product Services Encapsulations / delivery systems 8% Laboratory and Product Services Quality assurance / contract testing 8% Laboratory and Product Services Toxicological assessments (in vivo/in vitro) 7% Trade Associations and Media Professional / Trade associations 7% Trade Associations and Media Trade show organisers 5% Laboratory and Product Services Dispensing systems 5% Laboratory and Product Services Sample logistics 5% Trade Associations and Media Press 4% Trade Associations and Media Website solutions 4% Laboratory and Product Services Machinery rental 4%

7 Who are the Exhibitors? Profiling Total number of exhibitors 369 Show size: 5,288 m 2 Main stand holders: 284 Sharers: 85 First-time exhibitors: 27% Country Origin EXHIBITORS BY COUNTRY South Korea 50 China 48 Thailand 47 France 39 Japan 31 United States 23 India 22 Germany 20 Singapore 16 Italy 13 Malaysia 11 Spain 6 Switzerland 6 United Kingdom 6 Hong Kong 5 Taiwan 4 Israel 3 Belgium 2 Finland 2 Indonesia 2 The Netherlands 2 Vietnam 2 Australia 1 Czech Republic 1 French Polynesia 1 Monaco 1 New Zealand 1 Pakistan 1 Philippines 1 Sweden 1 United Arab Emirates 1 Total 369 Asian: 66% Rest of the world: 7% European: 27% 83% of the stands at the 2014 show have now been booked - so secure your stand now! The traffic to our stand has been unbelievable we probably went through 200 brochures in the first 2 hours. We ve had visitors from India, the Philippines, Korea and all over. Fantastic! Hans Kestler, Vice-President, Strahl & Pitsch, USA (Exhibitor)

8 Get involved Contact us to find out about exhibiting and promotional opportunities: ASEAN (excluding Thailand), Oceania, Hong Kong, Taiwan Brandon Shum, International Sales Manager Tel: China Sarah Han, Assistant Sales Manager Tel: France, Belgium, Monaco Raphaèle Leydier, Sales Manager Tel: Germany, Switzerland, Austria Rosita Simmleit, Sales Manager Tel: India, Pakistan, Sri Lanka Shammi Srivastava, Sales Manager Tel: Italy Valentina Prevignano, Sales Manager Tel: Japan Keiko Itai, Sales Manager Tel: South Korea Alex Lee, Sales Manager Tel: Spain Thomas Balducci, Sales Executive Tel: Thailand Yoovarrind Siribannluoewuti (Na), Senior Project Executive Tel: USA, Canada, Mexico Marco Labbate, Sales Manager Tel: Rest of the World Farooq Robinson, Sales Executive Tel: +44 (0) Show Management Sarah Gibson, Exhibition Director Tel: Administration Amy MacQuaide, Exhibition Co-ordinator Tel: +44 (0) Marketing Ivan Rahal, Marketing Manager Tel: +44 (0) Sarah Campion, Marketing Executive Tel: +44 (0) General Sales and Promotional Opportunities Dijana Pejovic, Head of Sales Tel: +44 (0) Information correct at the time of going to press (December 2013) November 2014 BITEC, Hall , Bangkok, Thailand Reed Exhibitions Ltd Gateway House - 28 The Quadrant - Richmond, Surrey, TW9 1DN, United Kingdom Tel: +44 (0) Fax: +44 (0) Organised by: Supported by:

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