NEW IGORA ColorWorx INTENSE

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1 NEW Looks FUCHSIA MAUVE CORAL TECHNICAL GUIDE TURQUOISE Together. A passion for hair

2 Discover Unleash your #INNERARTIST to create your most vibrant and bold Fashion We challenge you to showcase your INTENSEpiration. Discover - Schwarzkopf Professional s brightest and most intense direct dyes ever. The 4 new on-trend colors are here to embrace the bold color revolution. will inspire you to unleash your #INNERARTIST. So, embrace the bold color revolution and spread the word!

3 GET THE LOOK BEFORE ELECTRIC DIP-DYE AFTER 1) Apply Turquoise to the new growth area. Apply product generously to saturate area and smudge seamlessly throughout mid-lengths. How to get the best results with 2) Apply Mauve to the ends, working with a dip-dye technique. 3) Develop up to 20 minutes and judge the results by eye or until you have reached your desired tonal shade. Hair Base: Pre-lighten hair to a minimum of level 9 to achieve the full tonal intensity. Direct Application: Do not use developer. Apply directly on pre-lightened hair for intense color effects. Mixing: Mix with any shade for unlimited creativity. To create soft pastels, mix with the White Diluter. can only be intermixed with or shades. Development Time: Judge the development time by eye. Color effects: Longevity may vary depending on hair base and pigment concentration. Lasts up to 40 shampoos Fades true to tone BEFORE #MERMAIDHAIR AFTER #PEEKABOOHAIR BRIGHT MODERNIST 1) Create a hidden color placement by applying a deeper color palette to all sections below the head s curvature. Use Fuchsia in a color-blocking technique. 2) The top crown section is enhanced with a transluscent pastel shade. Create a pastel shade by mixing White Diluter + Fuchsia (10:1). 3) Develop up to 20 minutes and judge the results by eye depending on desired color saturation. Looks created

4 Discover All 12 Shades TURQUOISE FUCHSIA MAUVE CORAL TECHNICAL INFORMATION Direct Application: Do not use developer. Apply directly on pre-lightened hair for intense bold color effects. Mixing: All and IGORA ColorWorx INTENSE shades can be intermixed for unlimited creativity. For soft pastel results, mix any shade with Diluter White. Hair Base: Pre-lighten hair to achieve the full tonal intensity. Rinsing: Rinse & condition with a leave-in conditioner if required. Color Effects: Longevity may vary depending on hair base and pigment concentration. NO DEVELOPER NEEDED! RED GREEN ORANGE PINK New INTENSE BLUE YELLOW PURPLE VS. WHITE TECHNICAL INFORMATION GENERAL IGORA COLORWORX TIPS Direct Application: Do not use developer. Apply directly on blonde or pre-lightened hair for vibrant color effects. Mixing with permanent and demi permanent shades*: When adding an to selected shades as a mix tone, the amount of developer must be increased proportionally. Pastel Mixing: Mix any shade with the Diluter White for soft pastel tones. DEVELOPMENT TIME: When applied directly, the development time of all shades can be reduced to create a softer version of each shade. Judge the development time by eye. PRODUCT Direct Dye Color Additive EFFECTS Lasts up to 40 shampoos & fades true to tone Fuchsia, Mauve, Turquoise & Coral Intermixable with any IGORA ColorWorx shade Apply directly or intermix with any shade For vibrant color effects Red, Orange, Yellow, Green, Blue, Purple, Pink & White Intermixable with any Schwarzkopf Professional color* Apply directly or intermix with any Schwarzkopf Professional color* Best used as an additive -to neutralize, balance, intensify or customize any color within the Schwarzkopf Professional portfolio* Hair Base: Pre-lighten to level 9 or lighter. Application: On damp pre-shampooed hair. Development Time: 20 min Rinsing: Rinse & condition with a leave-in conditioner if required. Color Effects: Longevity may vary depending on hair base and pigment concentration. ASSORTMENT INTERMIXABILITY USAGE KEY Best used as a direct dye -DIFFERENTIATION for bright, intense and longer lasting color effects NO DEVELOPER NEEDED! - WHEN USED AS A DIRECT APPLICATION. FOR POROUS HAIR: Cool toned Green or Blue shades may become more prominent on porous areas of the hair. WARM NATURAL TONES NOT LIGHTENED TO A MINIMUM LEVEL OF 9 WILL RESULT IN: 1. R educed neutralization with Blue & Green shades 2. R educed tonal clarity of Pink & Purple shades 3. W armer tonal results with Red, Yellow & Orange shades CREATIVE MIXING: All shades can be intermixed. Use your own creative shade mix combinations and development times to achieve your personal shade. * PLEASE NOTE: Pink and Purple shades cannot be mixed with other Schwarzkopf Professional color Brands.

5 For more information on please visit: Technical Support Line: IDH# SchwarzkopfCanada Schwarzkopf Professional Together. A passion for hair

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