NOW CARRYING GOLDWELL AND KMS! W E S T. November December 2017

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Noreen Goodwin
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1 November December 2017 W E S T NOW CARRYING GOLDWELL AND KMS! ABBA ANTIDOTPRO BROCATO COLORDESIGN GOLDWELL KMS KERATIN COMPLEX MOP OLAPLEX OUIDAD PRODUCT CLUB and more!

KERASILK LUXURY HAIR CARE SPOTLIGHT We introduced first-class salon services and earned amazing beauty awards from Oprah and Shape magazines!

excited to share a refinement to one of our most popular products. You will love the updated formula of our new Kerasilk Color Gentle Shampoo.

WHAT YOU'LL LOVE:» Gently cleanses while infusing the hair with caring ingredients.» Reduces color fading to prolong brilliance and vibrancy in the hair.

VARIS BOAR BRUSHES FUELED BY HYDROIONIC CRYSTALS Hydroionic crystals are fused into the nylon bristles to help reduce fly-aways and speed up drying time while providing the

2 KERASILK LUXURY HAIR CARE SPOTLIGHT We introduced first-class salon services and earned amazing beauty awards from Oprah and Shape magazines! Because we strive to always give you the most innovative possibilities in hair care our research and development team continually evaluates our assortment and we are excited to share a refinement to one of our most popular products. You will love the updated formula of our new Kerasilk Color Gentle Shampoo. As an added bonus, the updated formula is included in our Kerasilk Holiday Gift Set Promotion. WHAT YOU'LL LOVE:» Gently cleanses while infusing the hair with caring ingredients.» Reduces color fading to prolong brilliance and vibrancy in the hair.» The specialized ingredient, Tamanu Oil, creates amazing shine and silkiness. VARIS BOAR BRUSHES FUELED BY HYDROIONIC CRYSTALS Hydroionic crystals are fused into the nylon bristles to help reduce fly-aways and speed up drying time while providing the hair with moisture and additional shine PROFESSIONAL PERFORMANCE Ideal for all hair types with a mixture of natural boar and nylon bristles Ultimate smoothing and shaping Ceramic Barrel PROFESSIONAL COMFORT Natural wood handle is lightweight with a non-slip, soft touch grip to provide a comfortable, yet durable grip for long-lasting style control. SIZES Small / 25 mm Medium / 33 mm Large / 43 mm

BONDPRO+ ENSURE EXCEPTIONAL HAIR QUALITY AFTER LIGHTENING, COLOR & TEXTURE SERVICES Reach a new level of expertise.

deeply nourished» Strengthens the hair fiber and supports bond stability» Prevents breakage during alkaline services and

Nourishing Fortifier 100mL GOL266138 KMS FEATURED PRODUCT MOISTREPAIR ANTI-BREAKAGE SPRAY WHAT S SO SPECIAL ABOUT IT?

3 BONDPRO+ ENSURE EXCEPTIONAL HAIR QUALITY AFTER LIGHTENING, COLOR & TEXTURE SERVICES Reach a new level of expertise. The BondPro+ Inter-Amino-Bonding-System is based on an advanced amino-acid formula in combination with moisturizing panthenol and cationic polymers. INCREASE YOUR SALON S PROFITS THIS HOLIDAY WITH BONDPRO+» Hair looks & feels significantly healthier» Hair is revitalized & deeply nourished» Strengthens the hair fiber and supports bond stability» Prevents breakage during alkaline services and protects hair from damage CHOICE $250 Topchic and/or Nectaya color and developer BONDPRO+ INTRO KIT 1 Protection Serum 100mL 2 Nourishing Fortifier 100mL GOL KMS FEATURED PRODUCT MOISTREPAIR ANTI-BREAKAGE SPRAY WHAT S SO SPECIAL ABOUT IT? Conditions and de-tangles Strengthens hair that s prone to breaking, splitting or snapping Reduces breakage and split ends STYLIST TIP Use to add moisture and re-strengthen the hair. Also great to use for razor cutting and/or dry hair cutting. salon systems

DUALSENSES COMPLETE INTRODUCTORY OFFER PROMOTION CONCEPT A salon focused promotion for the new Dualsenses salon that would like to carry

OPEN STOCK COLOR 3 Color Brilliance Shampoo 300mL 3 Color Brilliance Conditioner 300mL 2 Color Brilliance 60sec Treatment 200mL 2 Color

Brilliance Conditioner 300mL 2 Color Extra Rich Brilliance 60sec Treatment 200mL 2 Color Extra Rich Brilliance 6 Effects Serum 100mL 1

Anti-Yellow Conditioner 300mL 2 Blondes & Highlights Brilliance Serum Spray 150mL 2 Blondes & Highlights Anti-Yellow 60sec Treatment 200mL

Smooth Taming Oil 100mL 2 Just Smooth Taming 6 Effects Serum 100mL 2 Just Smooth Taming 60sec Treatment 200mL 1 Just Smooth Intensive

60sec Treatment 200mL 2 Rich Repair Restoring Serum Spray 150mL 2 Rich Repair Restoring 6 Effects Serum 100mL 1 Rich Repair Intensive

Bodifying Spray 150mL 3 Ultra Volume Bodifying Dry Shampoo 250mL 1 Ultra Volume Intensive Bodifying Serum 12x18mL CURLY TWIST 3 Curly Twist

Hydrating Serum 12x18mL CARE 2 Color Brilliance Shampoo 1L 2 Color Brilliance Conditioner 1L 1 Color Brilliance 60sec Treatment 500mL 2

Blondes & Highlights Anti-Yellow Shampoo 1L 2 Dualsenses Blondes & Highlights Anti-Yellow Conditioner 1L 1 Blondes & Highlights Anti-Yellow

Rich Repair Restoring Shampoo 1L 2 Rich Repair Restoring Conditioner 1L 1 Rich Repair Restoring 60sec Treatment 500mL 2 Ultra Volume

SUPPORT 1 Goldwell Dualsenses Poster Set of 3 1 Dualsenses Service Serum Holder 7 Goldwell Retail Shelf Card Holder 1 Dualsenses Retail

Technique Guide GOL2K513 STYLESIGN COMPLETE INTRODUCTORY OFFER PROMOTION CONCEPT A salon focused promotion for the new salon that would

Gel 150mL 3 Naturally Full Blow-Dry & Finish Bodifying Spray 200mL 3 Glamour Whip Brilliance Styling Mousse 300mL CREATIVE TEXTURE 3

Paste 100mL 3 Superego Structure Styling Cream 75mL 3 Hardliner Powerful Acrylic Gel 150mL 3 Unlimitor Strong Spray Wax 150mL 3 Roughman

& Shine Spray 150mL 3 Flat Marvel Straightening Balm 100mL 3 Sleek Perfection Thermal Spray Serum 100mL CURLY TWIST 3 Twist Around Curl

Hair Lacquer 300mL 3 Magic Finish Non-Aerosol Hair Spray 200mL 3 Big Finish Volumizing Hair Spray 300mL 3 Magic Finish Lustrous Hair Spray

Volume Lagoom Jam Styling Gel 150mL 3 Perfect Hold Big Finish Volumizing Hair Spray 300mL 3 Creative Texture Texturizer Texturizing Mineral

4 DUALSENSES COMPLETE INTRODUCTORY OFFER PROMOTION CONCEPT A salon focused promotion for the new Dualsenses salon that would like to carry the full assortment of products. OPEN STOCK COLOR 3 Color Brilliance Shampoo 300mL 3 Color Brilliance Conditioner 300mL 2 Color Brilliance 60sec Treatment 200mL 2 Color Brilliance Serum Spray 150mL 1 Color Lock Serum 12x18mL COLOR EXTRA RICH 3 Color Extra Rich Brilliance Shampoo 300mL 3 Color Extra Rich Brilliance Conditioner 300mL 2 Color Extra Rich Brilliance 60sec Treatment 200mL 2 Color Extra Rich Brilliance 6 Effects Serum 100mL 1 Color Extra Rich Lock Serum 12x18mL BLONDES & HIGHLIGHTS 3 Blondes & Highlights Anti-Yellow Shampoo 300mL 3 Blondes & Highlights Anti-Yellow Conditioner 300mL 2 Blondes & Highlights Brilliance Serum Spray 150mL 2 Blondes & Highlights Anti-Yellow 60sec Treatment 200mL 1 Blondes & Highlights Lock Serum 12x18mL JUST SMOOTH 3 Just Smooth Taming Shampoo 300mL 3 Just Smooth Taming Conditioner 300mL 2 Just Smooth Taming Oil 100mL 2 Just Smooth Taming 6 Effects Serum 100mL 2 Just Smooth Taming 60sec Treatment 200mL 1 Just Smooth Intensive Taming Serum 12x18mL RICH REPAIR 3 Rich Repair Restoring Shampoo 300mL 3 Rich Repair Restoring Conditioner 300mL 2 Rich Repair Restoring 60sec Treatment 200mL 2 Rich Repair Restoring Serum Spray 150mL 2 Rich Repair Restoring 6 Effects Serum 100mL 1 Rich Repair Intensive Restoring Serum 12x18mL ULTRA VOLUME 3 Ultra Volume Bodifying Shampoo 300mL 3 Ultra Volume Bodifying Conditioner 300mL 2 Ultra Volume Bodifying Spray 150mL 3 Ultra Volume Bodifying Dry Shampoo 250mL 1 Ultra Volume Intensive Bodifying Serum 12x18mL CURLY TWIST 3 Curly Twist Hydrating Shampoo 300mL 3 Curly Twist Hydrating Conditioner 300mL 2 Curly Twist Hydrating Serum Spray 150mL 1 Curly Twist Intensive Hydrating Serum 12x18mL CARE 2 Color Brilliance Shampoo 1L 2 Color Brilliance Conditioner 1L 1 Color Brilliance 60sec Treatment 500mL 2 Color Extra Rich Brilliance Shampoo 1L 2 Color Extra Rich Brilliance Conditioner 1L 1 Color Extra Rich Brilliance 60sec Treatment 500mL 2 Blondes & Highlights Anti-Yellow Shampoo 1L 2 Dualsenses Blondes & Highlights Anti-Yellow Conditioner 1L 1 Blondes & Highlights Anti-Yellow 60sec Treatment 500mL 45% 2 Just Smooth Taming Shampoo 1L 2 Just Smooth Taming Conditioner 1L 1 Just Smooth Taming 60sec Treatment 500mL 2 Rich Repair Restoring Shampoo 1L 2 Rich Repair Restoring Conditioner 1L 1 Rich Repair Restoring 60sec Treatment 500mL 2 Ultra Volume Bodifying Shampoo 1L 2 Ultra Volume Bodifying Conditioner 1L 2 Curly Twist Hydrating Shampoo 1L 2 Curly Twist Hydrating Conditioner 1L SUPPORT 1 Goldwell Dualsenses Poster Set of 3 1 Dualsenses Service Serum Holder 7 Goldwell Retail Shelf Card Holder 1 Dualsenses Retail Shelf Card Set - 7 Segments 1 Dualsenses & StyleSign Assortment Chart 1 Dualsenses Activation Guide 1 Goldwell Monochromatic Collection Technique Guide GOL2K513 STYLESIGN COMPLETE INTRODUCTORY OFFER PROMOTION CONCEPT A salon focused promotion for the new salon that would like to carry the full assortment of products. OPEN STOCK ULTRA VOLUME 3 Double Boost Intense Root Lift Spray 200mL 3 Top Whip Shaping Mousse 300mL 3 Lagoom Jam Styling Gel 150mL 3 Naturally Full Blow-Dry & Finish Bodifying Spray 200mL 3 Glamour Whip Brilliance Styling Mousse 300mL CREATIVE TEXTURE 3 Showcaser Strong Mousse Wax 125mL 3 Texturizer Texturizing Mineral Spray 200mL 3 Crystal Turn High-Shine Gel Wax 100mL 3 Mellogoo Modelling Paste 100mL 3 Superego Structure Styling Cream 75mL 3 Hardliner Powerful Acrylic Gel 150mL 3 Unlimitor Strong Spray Wax 150mL 3 Roughman Matte Cream Paste 100mL JUST SMOOTH 3 Soft Tamer Taming Lotion 75mL 3 Smooth Control Smoothing Blow-Dry Spray 200mL 3 Diamond Gloss Protect & Shine Spray 150mL 3 Flat Marvel Straightening Balm 100mL 3 Sleek Perfection Thermal Spray Serum 100mL CURLY TWIST 3 Twist Around Curl Styling Spray 200mL 3 Curl Control Moisturizing Curl Cream 100mL 3 Curl Splash Hydrating Curl Gel 100mL PERFECT HOLD 3 Sprayer Powerful Hair Lacquer 300mL 3 Magic Finish Non-Aerosol Hair Spray 200mL 3 Big Finish Volumizing Hair Spray 300mL 3 Magic Finish Lustrous Hair Spray 300mL 30% STATION SAMPLES 3 Ultra Volume Top Whip Shaping Mousse 300mL 3 Ultra Volume Double Boost Intense Root Lift Spray 200mL 3 Ultra Volume Lagoom Jam Styling Gel 150mL 3 Perfect Hold Big Finish Volumizing Hair Spray 300mL 3 Creative Texture Texturizer Texturizing Mineral Spray 200mL SUPPORT 1 Goldwell Premium Acrylic Glorifier 1 Goldwell StyleSign Glorifier Insert Set 5 Goldwell Retail Shelf Card Holder 1 StyleSign Retail Shelf Card Set All Segments 1 Dualsenses & StyleSign Assortment Chart 1 StyleSign Activation Guide 1 Goldwell Monochromatic Collection Technique Guide GOL2K517

TIS THE SEASON FOR SMOOTH BEAUTIFUL HAIR! BUY 1 LITER, GET 1 LITER! 1 33.8-oz. Personalized Blow Out Same Day Keratin Treatment 1 33.8-oz. PicturePerfect Hair Bond Sealing Masque 1 Smoothing Therapy Quick Guide Brochure BUY 1 16 OZ.

Personalized Blow Out is ideal for all hair types but particularly effective on curl levels 7 and above. WHY WE LOVE IT?

keratin, botanicals and amino acids Preserves the hair fibers mechanical strength Increases manageability, retains moisture & delivers radiant shine Cumulative results Results last up to 3 months

5 TIS THE SEASON FOR SMOOTH BEAUTIFUL HAIR! BUY 1 LITER, GET 1 LITER! oz. Personalized Blow Out Same Day Keratin Treatment oz. PicturePerfect Hair Bond Sealing Masque 1 Smoothing Therapy Quick Guide Brochure BUY 1 16 OZ., GET 1 16 OZ.! 1 16-oz. Personalized Blow Out Same Day Keratin Treatment 1 16-oz. PicturePerfect Hair Bond Sealing Masque 1 Smoothing Therapy Quick Guide Brochure WHO IS IT FOR? Everyone! Personalized Blow Out is ideal for all hair types but particularly effective on curl levels 7 and above. WHY WE LOVE IT? Personalized Blow Out is a customizable, zero-downtime keratin treatment that has the ability to smooth or straighten the hair or define curl Powered by K-Pure Juice, a proprietary juice blend of keratin, botanicals and amino acids Preserves the hair fibers mechanical strength Increases manageability, retains moisture & delivers radiant shine Cumulative results Results last up to 3 months SEASON OF SMOOTH oz. Natural Keratin Smoothing Treatment For Blonde Hair 1 4-oz. Express Blow Out 1 Smoothing Therapy Quick Guide Brochure 1 Lifestyle Guide BEFORE SEE THE RESULTS FOR YOURSELF! AFTER INDIANA, ILLINOIS AND OHIO SALES ONLY

6 ILLUMINATING HOLIDAY BLONDE 2 1-lb. It s A Blonde Thing Lightening System oz. Blondeshell Shampoo oz. Blondeshell Conditioner 1 Lifestyle Guide Lifestyle Guide Pages: SHINE SO BRIGHT 9 KeraBrilliance Demi-Glaze Liquigel (choose your own shades) 3 KeraBrilliance Demi-Glaze Liquigel (choose your own shades) 1 Lifestyle Guide Lifestyle Guide Pages: 24-25, 30-31, 32 HOLIDAY HUES 18 KeraHold Shades (choose your own shades) 1 KeraHold Developer 20 Volume 2 Tint Bowl 2 Tint Brushes 1 Whisk 2 Metal Tube Keys 1 Keratin Complex Cape 1 Lifestyle Guide Lifestyle Guide Pages: 24-25, 30-31, 32 USE THE LIFESTYLE GUIDE TO TRANSFORM YOUR CLIENTS! INDIANA, ILLINOIS AND OHIO SALES ONLY

THE WONDER OF SMOOTH 1 33.8-oz. Natural Keratin Smoothing Treatment 12 3-oz.

Ceramic Professional Smoothing Dryer Stealth V Next-Generation Digital Smoothing +

With the help of our Hot Tools & Styling Products you can create Chic Curls or a

IntenseRx Active Repair Serum Holiday Promotions GIFT COLLECTION - HOLIDAY EDITION 1

5 oz. 41% HOLIDAY PROMOTIONS AVAILABLE WHILE SUPPLIES LAST.

Style hair using the Transformer Interchangeable Styling Rod 1 cone barrel.

Shaping Hairspray. HOLIDAY GLAM UP-DO 1.

partial ridge as a guideline for the width of the section) and then divide hair ear to

Tease entire section loosely, divide into two sections.

Working with the remaining back section, divide hair into quadrants and loop the hair

7 THE WONDER OF SMOOTH oz. Natural Keratin Smoothing Treatment 12 3-oz. Keratin Color Care Travel Valets 15% OFF HOT TOOLS CHOOSE FROM HydraDry Dual Ion + Ceramic Professional Smoothing Dryer Stealth V Next-Generation Digital Smoothing + Straightening Iron Transformer Interchangeable Styling Rod 15% GET THE LOOK! With the help of our Hot Tools & Styling Products you can create Chic Curls or a Holiday Glam Up-do! BUY 1, GET 1 50% OFF 1.7-oz. IntenseRx Active Repair Serum Holiday Promotions GIFT COLLECTION - HOLIDAY EDITION 1 Keratin Color Care Shampoo 13.5 oz. 1 Keratin Color Care Conditioner 13.5 oz. 1 Infusion Keratin Replenisher 2.5 oz. 41% HOLIDAY PROMOTIONS AVAILABLE WHILE SUPPLIES LAST. CHIC CURLS HOLIDAY GLAM UP-DO CHIC CURLS Prep dry hair with IntenseRx. Style hair using the Transformer Interchangeable Styling Rod 1 cone barrel. Take 1/2 sections, curl the hair away from the face and spray with Flex Flow Flexible Shaping Hairspray. HOLIDAY GLAM UP-DO 1. Create a rectangular section starting from the front hairline to the back apex (use the partial ridge as a guideline for the width of the section) and then divide hair ear to ear. 2. Subdivide back section right above the occipital bone. Tease entire section loosely, divide into two sections. Loop hair upwards and secure with bobby pins. Working with the remaining back section, divide hair into quadrants and loop the hair downward and pin. Mist with Flex Flow. 3. Slightly tease top rectangular section. Take sporadic pieces and cross section the strands, pin pieces into the back section until entire section is complete. 4. Take random pieces from the sides of the head, twist the hair and pin into back section. Finish Style with Flex Flow for lasting results.

OLAPLEX IS THE ORIGINAL AND ONLY BOND BUILDING PRODUCT THAT REPAIRS HAIR. PREVENT DAMAGE. REPAIR HAIR.

TWO SALON STEPS, ONE TO TAKE HOME Our simple three-step process includes a patented active ingredient that works on a

You can use Olaplex to restore compromised hair, or add it to another service to provide the ultimate breakage

1 Bond Multiplier BEGINNING THE REBUILDING This concentrated first salon step rebuilds broken disulfide bonds and

Purchase large professional salon kit Get #2 1/2 gallon backbar size with pump No.

bonds ensuring the strongest, shiniest, and healthiest hair possible. No.

ongoing damage at home. GIVE EVERY CLIENT THAT SITS IN YOUR CHAIR AN OLAPLEX MINI TREATMENT FOR ONLY $5.

UP TO 200 MINI TREATMENTS IN EACH 1/2 GALLON WHICH TURNS INTO $1000 PURE PROFIT AND will have all of your clients

8 OLAPLEX IS THE ORIGINAL AND ONLY BOND BUILDING PRODUCT THAT REPAIRS HAIR. PREVENT DAMAGE. REPAIR HAIR. Go beyond the surface with the only salon system that rebuilds broken hair bonds. TWO SALON STEPS, ONE TO TAKE HOME Our simple three-step process includes a patented active ingredient that works on a molecular level to seek out broken bonds in the hair that are caused by chemical, thermal, and mechanical damage. You can use Olaplex to restore compromised hair, or add it to another service to provide the ultimate breakage insurance. NOW IS YOUR CHANCE TO GET EVERY CLIENT HOOKED ON OLAPLEX FOR! No.1 Bond Multiplier BEGINNING THE REBUILDING This concentrated first salon step rebuilds broken disulfide bonds and begins the process of preventing damage and repairing hair. Purchase large professional salon kit Get #2 1/2 gallon backbar size with pump No.2 Bond Perfector PURSUING HAIR PERFECTION Our second salon step continues to rebuild and restore any remaining broken bonds ensuring the strongest, shiniest, and healthiest hair possible. No.3 Hair Perfector LASTING PROTECTION AT HOME This final retail step provides our client's continuous protection from ongoing damage at home. GIVE EVERY CLIENT THAT SITS IN YOUR CHAIR AN OLAPLEX MINI TREATMENT FOR ONLY $5.00 AND THEY WILL SEE AND FEEL THE POWER OF OLAPLEX. Tell them that if they don t love it they don t have to pay for it. UP TO 200 MINI TREATMENTS IN EACH 1/2 GALLON WHICH TURNS INTO $1000 PURE PROFIT AND will have all of your clients asking for more services using Olaplex. HERE S HOW: Use as a cutting lotion and sell as a mini bond building treatment. Apply to dry or wet hair and cut. The results are amazing! or OLAPLEX Mini Treatment Apply a generous amount to Towel dried hair. Leave on for a minimum of 5 minutes. Shampoo and condition! Your client s hair will be noticeably stronger. REAL STYLISTS. REAL PEOPLE. REAL RESULTS.

BUY 8, GET 4 FOR STYLIST STATION & BACKBAR 33 % Now Available HAIR TREATMENT 1 TREATMENT WITH 10 BENEFITS AND 3

Smoothness 5 Hair Color Protection / with UVA & UVB Filters 6 Easier Brushing & Ironing 7 Incredible Detangling 8

5.1 oz. 8 UniqOne Coconut Hair Treatment 5.1 oz. 8 UniqOne Lotus Flower Hair Treatment 5.1 oz. (same qualifying product) 4 UniqOne Original Hair Treatment 5.

1 oz. 4 UniqOne Supermask 10.1 oz. 33 % SUPER10R HAIR MASK 10 BENEFITS THAT WILL MAKE YOU FORGET OTHER HAIR MASKS 1

Smoothness 6 Sensational Defrizzing and Detangling 7 Ultra Hydrating 8 Quickly Absorbed In Only 3 Minutes 9

9 BUY 8, GET 4 FOR STYLIST STATION & BACKBAR 33 % Now Available HAIR TREATMENT 1 TREATMENT WITH 10 BENEFITS AND 3 FRAGRANCES TO CHOOSE FROM 1 Repair For Dry & Damaged Hair 2 Shine & Frizz Control 3 Heat Protection 4 Silkiness & Smoothness 5 Hair Color Protection / with UVA & UVB Filters 6 Easier Brushing & Ironing 7 Incredible Detangling 8 Long-Lasting Hairstyle 9 Split Ends Prevention 10 Adds Body TREATMENT (choice of) 8 UniqOne Original Hair Treatment 5.1 oz. 8 UniqOne Coconut Hair Treatment 5.1 oz. 8 UniqOne Lotus Flower Hair Treatment 5.1 oz. (same qualifying product) 4 UniqOne Original Hair Treatment 5.1 oz. 4 UniqOne Coconut Hair Treatment 5.1 oz. 4 UniqOne Lotus Flower Hair Treatment 5.1 oz. 1 UniqOne counter display SUPERMASK 8 UniqOne Supermask 10.1 oz. 4 UniqOne Supermask 10.1 oz. 33 % SUPER10R HAIR MASK 10 BENEFITS THAT WILL MAKE YOU FORGET OTHER HAIR MASKS 1 Deep Hair Damage Repair 2 Intense Nourishment 3 Strengthens Hair from Roots to Ends 4 Incredible Shine 5 Silkiness & Smoothness 6 Sensational Defrizzing and Detangling 7 Ultra Hydrating 8 Quickly Absorbed In Only 3 Minutes 9 Weightless Finish with Natural Volume 10 Non-Greasy Formula

OR BUY 20 TUBES Your choice of Permanent or Demi Permanent (mix

Reconstructing Oil 80ml PLUS 1 MOP Hair Spray 10 oz.

match) GET 4 Developer liters of your choice 1 1 ABBA Color

10 OR BUY 20 TUBES Your choice of Permanent or Demi Permanent (mix and match) GET 2 Developer liters of your choice 1 Reconstructing Oil 80ml PLUS 1 MOP Hair Spray 10 oz. BUY 40 TUBES Your choice of Permanent or Demi Permanent (mix and match) GET 4 Developer liters of your choice 1 Reconstructing Oil 80ml PLUS 1 MOP Hair Spray 10 oz. 1 ABBA Color Protection Shampoo and Conditioner Liter Duo

11 FOR A LIMITED TIME, YOUR FAVORJTE MOP SHAMPOO or CONDITIONER LITER AND OVER 20% OVER 20% OFF YOUR FAVORITE LITERS modem Original products

MORE THAN 60% OF WOMEN HAVE CURLY HAIR, AND NO TWO CURLS ARE THE SAME.

Our formulas use the most sophisticated ingredients and combine decades of experience with the latest in scientific breakthroughs.

We use only the deepest moisturizers and most nourishing botanicals to strengthen every strand from the inside out.

12 MORE THAN 60% OF WOMEN HAVE CURLY HAIR, AND NO TWO CURLS ARE THE SAME. The Ouidad philosophy knows your hair inside and out, ensuring that your hair with its unique curl pattern and distinctive style stays hydrated, healthy, and happy. Our formulas use the most sophisticated ingredients and combine decades of experience with the latest in scientific breakthroughs. Our certified salons and flagship locations are staffed by the most skilled curl experts in the industry. We use only the deepest moisturizers and most nourishing botanicals to strengthen every strand from the inside out. Over time, you ll see that your curly hair doesn t just look better it will also be softer, stronger, and healthier. We believe that curls are beautiful, brilliant, and brave. We re committed to letting curls be curls. DEFINE & REFRESH Advanced gel formula locks out humidity with Anti-Frizz Nano Technology Refreshing spray nourishes curls with natural botanicals 6 Advanced Climate Control Heat & Humidity Gel 8.5 oz. 6 Travel Size Botanical Boost Curl Energizing & Refreshing Spray 2.5 oz. 28 % UP TO 30 % STYLERS Embrace your look with our styling products for all curl types. 2 eligible retail size stylers Clear Control Pomade 4 oz. Botanical Boost Curl Energizing & Refreshing Spray 8.5 oz. Finishing Mist Setting & Holding Spray 8.5 oz. Texture Smoothing Frizz & Flyaway Fighter Spray 4 oz. Curl Last Flexible-Hold Hairspray 9 oz. Wave Create Sea Spray 6 oz. Wave Create Texture Taffy 4 oz. Shine Glaze Serum 2.5 oz. 1 Limited-edition holiday clutch per (2) stylers UP TO 27 % GENTLE & HYDRATING Our shampoos and conditioners are customized for each curl s unique needs, from lightly hydrating to deeply reparative. 1 Case pack of the following shampoo or conditioner (all case pack quantities are 6) Advanced Climate Control Defrizzing Shampoo 8.5 oz. Advanced Climate Control Defrizzing Conditioner 8.5 oz. VitalCurl Clear & Gentle Shampoo 8.5 oz. VitalCurl Balancing Rinse Conditioner 8.5 oz. Curl Quencher Moisturizing Shampoo 8.5 oz. Curl Quencher Moisturizing Conditioner 8.5 oz. Curl Immersion Coconut Cleansing Conditioner 16 oz. Curl Immersion Coconut Cream Cleansing Conditioner 16 oz. Ultra-Nourishing Cleansing Oil 8.5 oz. 1 Equivalent liter size product

HOLIDAY HOLD 15 % Lock in style with our best selling aerosol hairspray.

BEAUTY 33 % TOP 10 STYLING BUY 2, GET 1! CHOOSE FROM* Holdon Sculpting Styling Gel 8.5 oz.

Volume Maximizer Volumizing Spray 8.5 oz. Swell Volume Full Body Gel Mousse 5 oz.

13 HOLIDAY HOLD 15 % Lock in style with our best selling aerosol hairspray. CHOOSE FROM Moveable Hold Hairspray 10 oz. Maximum Hold Hairspray 10 oz. BEAUTY 33 % TOP 10 STYLING BUY 2, GET 1! CHOOSE FROM* Holdon Sculpting Styling Gel 8.5 oz. CurlKarma Curl Enhancing Cream 6 oz. Mousse Volumizing Foam 8.5 oz. Volume Maximizer Volumizing Spray 8.5 oz. Swell Volume Full Body Gel Mousse 5 oz. Powerfix Firm Hold Hairspray 8.5 oz. Cloud 9 Conditioning Mousse 5.25 oz. Cloud 9 Hotshapes Heat Protector 8.5 oz. Cloud 9 Blowout Blow Dry Serum 8.5 oz. *PACKAGING MAY VARY.

Holiday Promotions SPREAD THE HOLIDAY CHEER!

fragrance notes of Kerasilk Hair Perfume.

1 Kerasilk Shampoo 250mL 1 Kerasilk Conditioner 200mL OR Kerasilk Repower Foam Conditioner 300mL 1 Kerasilk Hair Perfume 50mL CHOOSE FROM GOL328874

Reconstruct: Shampoo, Conditioner, & Hair Perfume GOL328876 Kerasilk Repower: Shampoo, Foam Conditioner, & Hair Perfume DUALSENSES HOLIDAY DUOS

14 Holiday Promotions SPREAD THE HOLIDAY CHEER! KERASILK HOLIDAY: LUXURY GIFT SETS Indulge your clients in the perfect pair of shampoo and conditioner with the gift of the complementing elegant fine fragrance notes of Kerasilk Hair Perfume. These collections come packaged in a signature printed box which makes them the perfect gift to retail this holiday season. 1 Kerasilk Shampoo 250mL 1 Kerasilk Conditioner 200mL OR Kerasilk Repower Foam Conditioner 300mL 1 Kerasilk Hair Perfume 50mL CHOOSE FROM GOL Kerasilk Color: Gentle Shampoo, Conditioner, & Hair Perfume GOL Kerasilk Control: Shampoo, Conditioner, & Hair Perfume GOL Kerasilk Reconstruct: Shampoo, Conditioner, & Hair Perfume GOL Kerasilk Repower: Shampoo, Foam Conditioner, & Hair Perfume DUALSENSES HOLIDAY DUOS Retail-friendly hair care duos just in time for the holidays. Features Dualsenses Shampoo and Conditioner together in seasonal packaging to promote gift giving during the holiday season. 1 Dualsenses Shampoo 300mL 1 Dualsenses Conditioner 300mL CHOOSE FROM GOL Color GOL Color Extra Rich GOL Blondes & Highlights GOL Rich Repair HOLIDAY PROMOTIONS AVAILABLE WHILE SUPPLIES LAST

KMS HOLIDAY GIFT SETS Whether it s for your client or someone on their list this season, give them the gift of style.

We are including a cosmetic case in one complete package for a ready-to-retail offer your clients will love.

TAMEFRIZZ KMS199447 MOISTREPAIR KMS199449 COLORVITALITY Holiday Promotions HOLIDAY PROMOTIONS AVAILABLE WHILE SUPPLIES LAST 2017 ABBA HOLIDAY DUOS

CHOOSE FROM ABB618862450057 ABB618862450040 ABB618862450071 ABB618862450064 Moisture Color Protection Volume Gentle 26% MOISTURE Hydrates hair

15 KMS HOLIDAY GIFT SETS Whether it s for your client or someone on their list this season, give them the gift of style. Includes a popular shampoo, conditioner, and travel size Quick Blow Dry for holiday glam on the go. We are including a cosmetic case in one complete package for a ready-to-retail offer your clients will love. INCLUDES 1 KMS Shampoo 300mL 1 KMS Conditioner 250mL 1 THERMASHAPE Quick Blow Dry 75mL 1 KMS STYLE MATTERS Cosmetic Bag CHOOSE FROM KMS TAMEFRIZZ KMS MOISTREPAIR KMS COLORVITALITY Holiday Promotions HOLIDAY PROMOTIONS AVAILABLE WHILE SUPPLIES LAST 2017 ABBA HOLIDAY DUOS INCLUDES 1 Shampoo 8 oz. 1 Conditioner 8 oz. CHOOSE FROM ABB ABB ABB ABB Moisture Color Protection Volume Gentle 26% MOISTURE Hydrates hair Moisturizes without adding weight Gentle cleansing & color safe COLOR PROTECTION Revitalizes fragile, colored/chemically treated hair Smooths & softens hair Herbal therapy reduces fading VOLUME Improves volume Revives limp hair Adds shine GENTLE Mild cleansing Excellent for sensitive skin Gentle enough for children HOLIDAY PROMOTIONS AVAILABLE WHILE SUPPLIES LAST salon systems

NEW SOLUTION TO A BIG PROBLEM Relieves redness, itching, burning sensation and any scalp discomforts while your color or chemical applications are processing.

who will use a color system which won t create any discomfort. Why lose another client? Why not get them hooked on the comfort you can offer, no matter what hair color line your salon may be using?

16 NEW SOLUTION TO A BIG PROBLEM Relieves redness, itching, burning sensation and any scalp discomforts while your color or chemical applications are processing. 12 ACTIVE NATURAL INGREDIENTS Potassium Hydrogen Tartrate Coconut Oil Powder Kumquat Oil Macadamia Oil Powder Bamboo Oil Powder Borage Oil Powder Grapeseed Oil Powder Avocado Powder Grape Fruit Oil Babassu Oil Coconut Oil Shea Butter BUILD CLIENT LOYALTY AntidotPro is your secret weapon in creating client loyalty! More and more people have sensitive scalp and will not tolerate discomfort during the color application process, it might go to the point where they will try colorist after colorist to find the one who will use a color system which won t create any discomfort. Why lose another client? Why not get them hooked on the comfort you can offer, no matter what hair color line your salon may be using? LONG LASTING RELIEF AntidotPro will not only relieve your client s discomfort during the application process or the waiting period, for most clients the relief will last up to 24 hours after the service has been completed. INTRODUCTORY OFFER BUY 2 LITERS, GET 1! QUANTITY OF TOTAL CHEMICAL MIX 2 oz. (60ml) 3 oz. (90ml) 4 oz. (120ml) 5 oz. (150ml) 6 oz. (180ml) GPB2+1 MIXING CHART ANTIDOTPRO NORMAL SENSITIVITY 1/3 oz. (10ml) 1/2 oz. (15ml) 2/3 oz. (20ml) 3/4 oz. (25ml) 1 oz. (30ml) ANTIDOTPRO EXTREME SENSITIVITY 1/2 oz. (15ml) 3/4 oz. (22.5ml) 1 oz. (30ml) 1-1/4 oz. (37.5ml) 1-1/2 oz. (45ml)

PERSONALIZE YOUR BLOWOUTS with KERATIN COMPLEX. September October 2017

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