L Oreal Restage Dec. 2016
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1 L Oreal Restage Dec. 2016
2 L Oreal EverPure New Item Strategy FORMULA FRAGRANCES elevated with unique sensorial fragrance per module ELEVATED CLAIMS no animal testing, vegan, paraben-free, no gluten, etc. COLOR GENTLE across all formulas now have UV filter in formulas to help for color protection plus testing for anti-fade claim across all (not just EverPure module) INGREDIENTS focus on star ingredients across all formulas tied to each benefit with addition of key ingredients to create stronger skus(i.e. MarulaOil in EverSleek) PACKAGING NATURAL BOTANICAL on front of packaging with addition of color and larger prominence PROMINENT, SIMPLER BRANDING with larger metallic background PRICE INCREASE Shampoo and Conditioner: SRP: $7.99; EDLP: $6.99 Treatments: SRP: $9.99; EDLP: $8.99 Effective Date: First Shipment of NEW EXIT STRATEGY; HARD LAUNCH Sell down on old items and transition to new subs Targeting to be out of stock on old by 12/28
3 L Oreal EverPure Restage OLD IDI# OLD UPC NEW IDI # NEW UPC Item Description Old Size NEW SIZE Hair Expertise: EverPure Moisture Shampoo 8.5 Fluid Ounce 8.5 Fluid Ounce Hair Expertise: EverPure Moisture Conditioner 8.5 Fluid Ounce 8.5 Fluid Ounce 1H17 NEW Hair Expertise: EverFresh Anti-Dandruff Shampoo 8.5 Fluid Ounce Hair Expertise: EverPure Volume Conditioner 8.5 Fluid Ounce TBD 1H17 NEW Hair Expertise: EverFresh Anti-Dandruff Conditioner 8.5 Fluid Ounce Hair Expertise: EverCreme Deep Nourish Conditioner 8.5 Fluid Ounce 8.5 Fluid Ounce Hair Expertise: EverCreme Deep Nourish Shampoo 8.5 Fluid Ounce 8.5 Fluid Ounce Hair Expertise: EverSleek Frizz Defy Shampoo 8.5 Fluid Ounce 8.5 Fluid Ounce Hair Expertise: EverStrong Thickening Conditioner 8.5 Fluid Ounce 8.5 Fluid Ounce Hair Expertise: EverSleek Frizz Defy Conditioner 8.5 Fluid Ounce 8.5 Fluid Ounce Hair Expertise: EverPure Volume Shampoo 8.5 Fluid Ounce 8.5 Fluid Ounce Hair Expertise: EverCurl Hydracharge Conditioner 8.5 Fluid Ounce 8.5 Fluid Ounce Hair Expertise: EverPure Blonde Conditioner 8.5 Fluid Ounce 8.5 Fluid Ounce Hair Expertise: EverStrong Thickening Shampoo 8.5 Fluid Ounce 8.5 Fluid Ounce Hair Expertise: EverPure Repair Shampoo 8.5 Fluid Ounce 8.5 Fluid Ounce Hair Expertise: EverCurl Hydracharge Shampoo 8.5 Fluid Ounce 8.5 Fluid Ounce Hair Expertise: EverPure Blonde Shampoo 8.5 Fluid Ounce 8.5 Fluid Ounce N/A EverPure Repairing Balm 8.5 Fluid Ounce 8.5 Fluid Ounce NEW EverCreme Renourishing Butter 8.5 Fluid Ounce Hair Expertise: EverPure Repair Conditioner 8.5 Fluid Ounce 8.5 Fluid Ounce NEW EverPure 10-In-1 Elixir TBD EverCurl Sculpt & Hold Cream Gel 5 Fluid Ounce 5 Fluid Ounce 1H17 NEW EverFresh AntiDandruff Micro-Exfoliating Scrub 8.5 Fluid Ounce NEW EverSleek Frizz Down Oil-In Serum TBD EverPure Blonde Shade Reviving Treatment 4.2 Fluid Ounce 4.2 Fluid Ounce Hair Expertise: EverSleek Keratin Care Shampoo 8.5 Fluid Ounce 8.5 Fluid Ounce Hair Expertise: EverSleek Keratin Care Conditioner 8.5 Fluid Ounce 8.5 Fluid Ounce NEW EverStrong Repair Break-Less Lotion TBD EverPure Cleansing Balm 16.9 Fluid Ounce 16.9 Fluid Ounce
4 Garnier New Item Strategy New paraben-free formulas with active fruit proteins for strong, more resilient, shinier hair. New modules that are silicone-free & sulfate-free New, modern consumer preferred packaging New integrated marketing campaign Ecofriendly packaging and ability to upcycle through Terracyle partnership NEW PACKAGING AND SIZES 12.5 oz and 22 oz Shampoo, 12 oz and 21oz Conditioner PRICE INCREASES Personal size SRP: $4.29 Family size SRP: $6.99 EXIT STRATEGY; HARD LAUNCH Sell down on old items and transition to new subs Targeting to be out of stock on old by 12/28
5 Garnier Restage Deleted IDI # Deleted Item GTIN NEW IDI # NEW UPC Deleted Item Description New Size Color Shield Conditioner : Color Shield Restage Condition 12oz Color Shield Shampoo : Color Shield Restage Shampoo 12.5oz N/A Color Shield Shampoo Fam Sz : Color Shield Restage Shampoo F 22oz Garnier Fructis 2in1 Normal Shmp : Daily Care 2 In 1 Shampoo & Co 12.5oz N/A Normal 2 In 1 Family Size : Daily Care 2-in-1 Shampoo & Co 22oz Damage Eraser : Damage Eraser Conditioner 13oz 12oz N/A Damage Eraser : Damage Eraser Conditionr 25oz 21oz Damage Eraser : Damage Eraser Shampoo 13oz 12.5oz N/A Damage Eraser : Damage Eraser Shampoo 25oz 22oz Full & Plush Conditioner 13 Fl Oz : Full & Plush Cond 13fl Oz 12oz N/A Full & Plush Conditioner 25.4 : Full & Plush Cond 25.4fl Oz 21oz Full & Plush Shampoo 13 Fl Oz : Full & Plush Shampoo 13 Fl Oz 12.5oz N/A Full & Plush Shampoo 25.4 : Full & Plush Shampoo 25.4fl Oz 22oz Grow Strong 2-in-1 13floz : Grow Strong 2-in-1 13oz 12.5oz N/A Grow Strong 2-in floz : Grow Strong 2-in oz 22oz Grow Strong Conditioner 13floz : Grow Strong Conditioner 13oz 12oz N/A Grow Strong Conditioner 25.4floz : Grow Strong Conditioner 25.4oz 21oz Grow Strong Shampoo 13 Floz : Grow Strong Shampoo 13oz 12.5oz N/A Grow Strong Shampoo 25.4floz : Grow Strong Shampoo 25.4oz 22oz Pure Clean Conditioner : Pure Clean Conditioner 12oz Pure Clean Shampoo : Pure Clean Shampoo 12.5oz Fructis Family Size Slk_shn Cndt : Sleek & Shine Conditioner Family 21oz Fructis Sleek/shine Conditioner : Sleek & Shine Conditioner 12oz Fructis Family Size Slk_shn Sham : Sleek & Shine Shampoo Family S 22oz Fructis Sleek/shine Shampoo : Sleek & Shine Shampoo 12.5oz N/A Sleek Conditioner 25.4 Fl Oz : S&s Brazilian Smooth Cnd25.4oz 21oz Ss Brazilian Smth Cond 13floz : S&s Brazilian Smooth Cnd 13oz 12oz N/A Sleek Shampoo 25.4 Fl Oz : S&s Brazilian Smooth Shp25.4oz 22oz Ss Brazilian Smth Shp 13floz : S&s Brazilian Smth Shp 13fl Oz 12.5oz Garnier Marvelous Oils : Deep Nourish- Dry Damaged Hair 5.1oz Fructis Triple Nutrition Conditionr : Triple Nutrition 13oz Conditio 12oz N/A Fructis Triple Nutrition Family Cnd : Triple Nutrition Family Condit 21oz N/A Fructis Triple Nutrition Family Shp : Triple Nutrition Family Shampoo 22oz Fructis Triple Nutrition Shampoo : Triple Nutrition 13oz Shampoo 12.5oz
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