New Concept of Beauty Unique way to take Car e of Hair
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1 New Concept of Beauty Unique way to take Car e of Hair
2 A Big Family Four founders and one idea: Kuractive is born! They share experience in the cosmetic industry and a common vision Vision that is embedded in the company name HOANA that means Family in Hawaiian language This is the very heart of the project: that s where both clients and founders will always be Values We believe beauty starts from the Hair Hair represent the inner charm that each end one of us wish to show and take care of This is why we decided to create Kuractive s range of products to specifically take care of hair Including shampoo, balms, lotions, masks and finisher Active Care = Kuractive Kuractive is a simple yet complete and accessible range of solutions to address the care of hair It all starts with natural active principles we use Through continuous research and innovation, we address every specific hair treatment Keeping quality and service at its highest values to grant best products at best competitive price always
3 Specific Treament Lines Specific Products
4
5 DRY and PARCHED Keratin: Smooth as Silk Dry hair is fragile, exhausted, shineless and lack of softness It needs a specific care to revitalize and protect and keep scalp hydrated Keratin is a protein which strengthen all three layers of hair: bark, stem and Medulla It goes deep inside far the cuticle to the stem to repair damages of the hair caused by wrong or too aggressive treatments Shampoo Balm Mask
6 DRY and PARCHED Keratin Shampoo: gentle revitalizing and strengthen formula enriched with BIO moisturizer trace elements for a gentle cleansing action, helps to revitalise hair donating vitality lost due to aggressive treatment. Hydrates and tones hair giving shine and softness. Anti frizz Keratin Balm: Dry hair is fragile, frizz and brittle, lacking of shine and softness. Keratin balm used after every shampoo hydrates and untangle hair. Thanks to its new formula with moisturizer trace elements it makes hair soft and bright. Helps styling making hair easy to comb. Anti frizz Keratin Mask: Concentrate mask for dry and parched hair. Thanks to its BIO trace elements with moisturizing and nutrient makes hair soft and bright. Anti frizz
7 FINE and DELICATE Collagen, a Consistent Result Fine hair seldom has a weakening of the stem. As it is less robust than thick hair, it is particularly sensitive and vulnerable, with small volume, shineless and difficult to comb. It needs a nutritious treatment, to add shine and force whilst improving comb Collagen a protein which tones scalp and hair by a deep hydration making hair silkier and with a larger body. Furthermore, it strengthens and tones cuticle improving hair structure damaged by aggressive treatment. Smoothing Effect Shampoo Balm Mask
8 FINE and DELICATE Collagen Shampoo: For a deep and toning cleansing. Thanks to its enriched formula with Argan and Aloe BIO trace elements moisturizing hair naturally. Strengthening and toning hair. Smoothing Effect Collagen Balm: Fine hair is poor and lack of volume then difficult to comb. Collagen balm applied at every shampoo tones and untangle hair. Hair are soft and full of body thanks to BIO trace elements hydrates hair making easy to comb. Smoothing effect Collagen Mask: Concentrate mask for fine and delicate hair treatment. With BIO trace elements with moisturizing and nutrient give hair light and body revitalizing them. Smoothing effect
9 FREQUENT USE Vitamin B5: Striking the Perfect Balance Scalp balance can be altered due to excessive wash: obvious signs are exhausted hair, dry, fragile and progressively shineless Vitamin B5 plays a decisive role fighting back these issues: it has high hydration properties and reduces fragility. Thanks to its softening proprieties it helps styling hair Shampoo Balm
10 FREQUENT USE Frequent Use Shampoo: Its delicate washing formula it is suitable for any type of hair. Deep cleansing scalp and hair leaving it soft and bright. Naturally moisturize both scalp and hair thanks to its formula enriched with natural BIO trace elements such as Aloe and Argan Vitamin B5 Balm: Enriched with Vitamin B5 BIO trace elements moisturize and untangle hair it is specially formulated for frequent use for any type of hair. Hair is bright, soft and easy to comb thanks to emollient properties.
11 AGAINST DANDRUFF Finding the Right Armony Dandruff is caused by a glandular imbalance and you can submit indistinctly both in men and women Purifying Action is carried out by a particular active ingredient (Piroctone Olamine) which is sebum regulator and antimicrobial Shampoo
12 AGAINST DANDRUFF Purifying Shampoo Purifying Shampoo : A deep and sweet cleansing action that purify and disinfect to recreate perfect balance between scalp and hair. Its formula is enriched with Piroctone Olomine for a sebum regulator plus Bio trace elements such as Argan and Aloe give a touch of softness and brightness to hair
13 MIXED HAIR Regaining Brightness and Lightness Mixed hair lack vitality and shine. Is often brittle, dry and greasy root tips exhibit Wheat Protein Hydrating substances of plant origin derived from oats and are ideal for treating this type of hair as light, silky and make them easy to comb Shampoo
14 MIXED HAIR Wheat Protein Shampoo Wheat Protein Shampoo: Best for dry hair and greasy scalp. With a sweet and light cleansing action. With Aloe and Argan BIO trace elements provides natural moisture to hair. Almond milk for a emollient action is particularly indicated for de vitalised and dry hair, whilst wheat hydrolysed protein returns softness and brightness to hair.
15 OILY HAIR and SCALP Blooming Good Ideas for Hair Care Greasy hair and scalp have high amount of sebum. They both need to be rebalanced and an astringent effect. Hawthorn plays an anti-oxidant action and donates an astringent and revitalizing effect protecting hair and scalp Shampoo
16 OILY HAIR and SCALP Hawthorn Shampoo Hawthorn Shampoo : A truly revitalising and purifying treatment for greasy hair and scalp. Deeply and delicate cleansing leaving soft and revitalised hair. Hawthorn has astringent and revitalising effect protecting hair and scalp. Special formula with hawthorn BIO trace elements moisturize naturally hair
17 COLORED HAIR Returning Light to the Hair Chemical treatment, sun and salt can worsen colored hair condition making them fragile, weak and lightless. They need specific care and protection Vitamin E it plays an important antioxidant and protecting role from atmospheric attacks and treatment Shampoo Balm Mask
18 COLORED HAIR Collagen Shampoo: For a deep and toning cleansing. Thanks to its enriched formula with Argan and Aloe BIO trace elements moisturizing hair naturally. Strengthens and tone hair. Smoothing Effect Collagen Balm: like fine hair, colored one is poor and lack of volume then difficult to comb. Collagen balm applied at every shampoo tones and untangle hair. Hair are softer and full of body thanks to BIO trace elements hydrates colored hair making it easy to comb. Smoothing effect Keratin Mask: Concentrate mask for colored hair. Thanks to its BIO trace elements with moisturizing and nutrient makes colored hair soft and bright. Anti frizz
19 GREY and WHITE Don t Overlook Bright Ideas Grey and white hair can be flat and shineless. They tend to be dry and frizzy with yellowish reflections Revitalising Action To counteract yellowing and to tone up hair Shampoo
20 GRIGI E BIANCHI Revitalizing Shampoo (Against Yellowish Effect) Revitalising Shampoo : A deep and energizing cleansing action. Enriched formula with Gingseng and BIO trace elements such as Aloe and Argan to provide and respect natural hair moisturize: Strengthening and toning helps preventing yellowish reflections
21 AGAINST HAIR LOSS Response to the Weakening When hair loss occurs it is essential to choose the best treatment to help and reduce it and tone up hair Trace Elements help to revitalizing scalp giving hair and scalp right balance Shampoo Spray Lotion
22 AGAINST HAIR LOSS Trace Elements Shampoo Trace Elements Shampoo : For a deep and toning cleansing action. With its unique trace elements formula revitalize and give right balance between hair and scalp. Enriched with BIO active substances such as Argan and Aloe gives hair a natural moisturizing. Strengthening and toning. Energizing Effect Spray Lotion: Particularly indicated against hair bulb fragility and hair thinning. A lotion rich of energizing, toning and moisturizing active substances. Gives an immediate fresh relief to scalp, making a protective optimum hygienic layer between hair and scalp. Freshness Effect
23
24 KURACTIVE: BEAUTY STARTS FROM HAIR DRY AND PARCHED FINE AND DELICATE FREQUENT USE MIXED OILY DANDRUFF HAIR LOSS TREATED AND COLOURED GREY & WHITE SHAMPOO KERATIN COLLAGEN NEUTRAL WHEAT PROTEIN HAWTHORN PURIFYING TRACE ELEMENTS VITAMIN E REVITALISING CONDITIONER KERATIN COLLAGEN VITAMIN B5 VITAMIN B5 VITAMIN E VITAMIN B5 MASK KERATIN SILK PROTEIN VITAMIN E KERATIN LOTION TRACE ELEMENTS SPRAY TRACE ELEMENTS SPRAY
LINE 2 LINE 1 LINE 3 LINE 4 LINE 5 LINE 7
TRICHOLOGY LINE 1 Gentle exfoliating effect. Regulates sebaceous gland activity. Regulates the natural balance of the Anti-inflammatory effect. Makes hair silky, flexible and lightweight. LINE 2 Keratolytic
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