INSPIRATION CREATIVITY EVOLUTION. Feed the obsession for PERFECT STYLING. State of enthusiasm and imagination in which the artist visualizes his work

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Nicholas Pitts
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INSPIRATION State of enthusiasm and imagination in which the artist visualizes his work CREATIVITY Creative virtue, the ability to create new shapes and styles

1 INSPIRATION State of enthusiasm and imagination in which the artist visualizes his work CREATIVITY Creative virtue, the ability to create new shapes and styles with your intellect, imagination, skills Feed the obsession for PERFECT STYLING EVOLUTION A gradual and continuous transformation towards a more sophisticated style

{editorial Nothing is created, nothing is destroyed everything is transformed!

developed the concepts of: INSPIRATION CREATIVITY EVOLUTION. What could our customers want that they don t already have?

In today s globalized world where people dress, speak, act in a similar way, blazing a new trail sets you apart from the crowd! This gives rise to inspiration.

3 {editorial Nothing is created, nothing is destroyed everything is transformed! So we decided to re-invent a new professional line of styling and finishing products whose creative lifestyles knows no bounds, a line that adapts perfectly to all: STYLE PERFETTO. After we had redesigned the packaging, extended the range with new products containing high performance ingredients and optimized the features of our existing products, we developed the concepts of: INSPIRATION CREATIVITY EVOLUTION. What could our customers want that they don t already have? The freedom to create something that mirrors their identity. In today s globalized world where people dress, speak, act in a similar way, blazing a new trail sets you apart from the crowd! This gives rise to inspiration. The chance to express themselves artistically. In this highly competitive industry where professional standards are constantly threatened by economic pressures staying abreast of the latest stylistic and technical developments, in order to create perfect styles, is key to professional success. This gives rise to creativity. The desire to get back in touch with their profession as hairstylists. Hairdresser, image consultant, hairstylist, whatever word you use to describe this job, we are talking about a profession that demands passion, commitment, sacrifice, a desire to step up to the plate and bring about change. This gives rise to evolution.

{tips I m meeting someone important tonight and I want a

Straight VOLOOK Medium hold volumizing mousse FIXER

flat iron. I need a product to protect my hair!

serum Volume Curl HYDROGLOSS Texturizing liquid gel

4 {tips I m meeting someone important tonight and I want a more voluminous look. What should I do? Straight VOLOOK Medium hold volumizing mousse FIXER Strong hold protective finishing spray I want to use the flat iron. I need a product to protect my hair! DAZZLING Straightening cream TRI ACTION Heat protection serum Volume Curl HYDROGLOSS Texturizing liquid gel INSTA-CURLS Curly/wavy hair cream Who said it is impossible to get perfect, sexy curls?

Layered SPIKEY Extra strong creative glue

Matte paste Rebel EXPRESS Refreshing dry

5 It is time to change my look! Create perfect detailed, defined layers. Layered SPIKEY Extra strong creative glue DEFINER Extra strong hold working no aerosol spray I ve just been out for a run but I don t have time to wash my hair. How do I get my plait looking great? EXPRESS Refreshing dry shampoo MOLDING Matte paste Rebel EXPRESS Refreshing dry shampoo I want to change my life! Let s start with a rebel look! Plait

6 INSPIRATION CREATIVITY

7 EVOLUTION

8 INSPIRATION {[1. Impulse, sudden idea, intuition, tendency, creative act] Creation Idea Style Perfetto adapts perfectly to any hair length or texture with surprising results. Looking around you for inspiration widens your mental horizons and helps you come up with something new and different every day. All you have to do is mix the right products to find your winning combination. Intuition

Impulse INSPIRATION is everywhere & OFTEN IN UNEXPECTED

is the color of calm and tranquility, tenderness, joie

It inspires peacefulness, deep quiet satisfaction and

Both elegant and seductive, it suggests influence and

9 Impulse INSPIRATION is everywhere & OFTEN IN UNEXPECTED PLACES: YOU JUST HAVE TO keep your eyes OPEN Tendency is the color of calm and tranquility, tenderness, joie de vivre. It inspires peacefulness, deep quiet satisfaction and harmony. Both elegant and seductive, it suggests influence and power as it is associated with the aristocracy and the elite. It is also the color of great depth, the feminine principle; of infinity, peace, serenity. {

{ INSPIRATION /Natural Control /Anti-Frizz /Shine /Natural Look /Structure /Define

It applies smoothly and enhances fulness and movement while softly releases beautiful

Vitamin E to protect the hair during blow-drying.

own great style. Keep it in shape with this water based molding wax.

10 { INSPIRATION /Natural Control /Anti-Frizz /Shine /Natural Look /Structure /Define /Shape /Water based Primer Primer has a unique light control. It applies smoothly and enhances fulness and movement while softly releases beautiful texture with natural control keeping the frizz away. Vitamin E to protect the hair during blow-drying. How to use: Spread evenly over hands and apply to the ends of the hair working up toward the root area. Style as desired. No silicon, no mineral oil, no paraben CrYstal Piece out, structure and define your own great style. Keep it in shape with this water based molding wax. Perfect for natural yet controlled looks. UV-B filter to protect hair. How to use: Apply throughout dried hair for a wet look style or use small amounts through the ends of your hair for detail, texture and finish. No Silicon - No Mineral Oil - No Paraben

+ Find the right inspiration to use your TIPS! CREATIVITY Apply FIXER for long-lasting volume. + TIPS! After drying your hair, apply a small amount of HYDROGLOSS for sculptured curls.

formula is 100% alcohol-free and helps encourage natural curls by giving them that extra twist. It eliminates frizz and flyaways to show your true texture.

performing and radiant. How to use: Distribute evenly form root to ends. Scrunch curls and style as desired, then blowdry upside down or air dry to reveal smooth, long lasting curls, all day long.

11 + Find the right inspiration to use your TIPS! CREATIVITY Apply FIXER for long-lasting volume. + TIPS! After drying your hair, apply a small amount of HYDROGLOSS for sculptured curls. /Enhance Curls /Smooth /Anti Frizz /Moisture /Heat Protection /Volume /Texture /Medium Hold /Heat Protection /Smooths /Anti-Frizz /Heat Protection /Adds shine Insta-curls This humidity resistant formula is 100% alcohol-free and helps encourage natural curls by giving them that extra twist. It eliminates frizz and flyaways to show your true texture. Infused with Vitamin E, Kakadu Plum, Sunflower and Olive Oil this fantastic formula will add that extra bounce and protects hair from the intense heat of today s styling tools so hair is high performing and radiant. How to use: Distribute evenly form root to ends. Scrunch curls and style as desired, then blowdry upside down or air dry to reveal smooth, long lasting curls, all day long. No Paraben - NO ALCOHOL Volook Create volume and add texture with this flexible, long lasting mousse. Infused with Calendula Officinalis and Urtica Dionica, it shields the hair making it highly resistant to humidity. Hair will look natural yet hold its style all day. How to use: Apply a small amount evenly throughout towel dried hair. Style as desired. No Paraben - NO MINERAL OIL DazzlinG Smooths down your straight style and resists humidity keeping the frizz away. Vitamin E to protect hair from the use of heated styling tools. It smooths, de-frizzes and adds immense shine. How to use: Spread a small amount of product into your hands, apply to towel dried hair and style as desired. No Paraben - NO MINERAL OIL

12 CREATIVITY {[2. Creative virtue, the ability to create new shapes and styles with your intellect, imagination, skills.] Imagination Inventiveness Our imagination designs incredible shapes that can be realized thanks to the creative flair of hairstylists. Creating something that expresses our personality shows that we are not all the same: our uniqueness is what makes us special. Virtue

{ Creativity NEVER GOES OUT OF STYLE Shape is the color

embrace life, showing courage, spontaneity and good

They are full of beans and are generous to a fault.

13 { Creativity NEVER GOES OUT OF STYLE Shape is the color of all-out optimists, of sincere open-minded people who embrace life, showing courage, spontaneity and good humor at all times. They are full of beans and are generous to a fault. This color is associated with expansion and creativity. It represents stimulation of creative power.

{ CREATIVITY + TIPS! For perfect beach waves, apply EXPRESS to your roots and TRI ACTION to the ends.

/Texture /Light Volume /Absorbs natural oils /Quick re-style /Medium control /Shine finish /For manageable hair Express

for second day freshness or for a quick re-style.

How to use: Spray generously on roots and throughout hair.

14 { CREATIVITY + TIPS! For perfect beach waves, apply EXPRESS to your roots and TRI ACTION to the ends. Roll your hair up and secure it with a clip before you go to bed. /Texture /Light Volume /Absorbs natural oils /Quick re-style /Medium control /Shine finish /For manageable hair Express Absorbs grease & natural oils from the hair root thanks to Rice Starch to extend the life of your style without washing it for second day freshness or for a quick re-style. Advanced formula leaves no white residue while adding body, volume and texture. How to use: Spray generously on roots and throughout hair. Brush through to diffuse powder and watch it absorb any excess oils. Style as desire. No Paraben UnFinished Texturizing Fiber Cream for medium control with a shine finish. Enriched with Vitamin E, Extract of Rise, Jojoba Oil and Sweet Almond Oil makes hair softer and manageable. How to use: Rub a small amount in hands and work through damp or dry hair. No Paraben - NO SILICON

/Heat Protection /Shine /No Aerosol MindGel It is ideal for all hair types for sculpting, shaping & holding hair.

15 + TIPS! For a vibrant shine, use BLING as a finishing touch. Project your mind towards an EVOLUTION /For sculpting & shaping /Strong hold /Perfect shining look /Memory effect /Extra Hold /Body /Volume /Texture /Heat Protection /Shine /Extra Hold /Hydrating /Heat Protection /Shine /No Aerosol MindGel It is ideal for all hair types for sculpting, shaping & holding hair. Enriched with Vitamin E, Panthenol, this shape memory gel protects and nourish hair for a perfect shining strong hold. How to use: On damp hair, apply desired amount to hands and distribute evenly throughout hair. Blow dry style or allow to air dry. No Paraben - NO MINERAL OIL - NO SILICON - NO ALCOHOL HYdroGloss Texturizing Liquid Gel adds body, volume, flexibility and texture to hair while giving it extra hold. Enriched with Vitamin E, Kakadu Plum, Hydrolyzed Walnut Extract, Sunflower and Olive Oil adds shine and protection to the hair. How to use: Use on damp or dry hair. Squeeze a small amount into palms, rub hands together and distribute evenly throughout hair. No Paraben - NO MINERAL OIL - NO SILICON DeFiner Perfect, sculpt and hold your style confidently with this extra strong non-aerosol hairspray. Pro Vitamin B5 gives hydration and helps to strengthen the hair. How to use: Spray on finished style, from about 12 inches away. Reapply as required to define and hold. No Paraben - NO MINERAL OIL - NO SILICON

16 EVOLUTION {[3. Improvement, transformation, a gradual process in which something changes into a more complex or better form.] Transformation Improvement From wild and crazy to simple and sweet, the hair can say a lot about our personality and when we decide to change our look, this triggers off an evolution that can be achieved more effectively with Style Perfetto. Movement Development

Evolution IS FUNDAMENTAL THE IDEA IN ALL Hairstyle Betterment is the

It is the color of nature, of well-balanced forces and the evolution of

It is associated with peace and quiet, conducive to rest and relaxation,

Green people are calm and collected, they love stability but don t like

17 Evolution IS FUNDAMENTAL THE IDEA IN ALL Hairstyle Betterment is the color we perceive before our emotions, it gives them a new dimension. It is the color of nature, of well-balanced forces and the evolution of our mind and body. It is associated with peace and quiet, conducive to rest and relaxation, a steady but vibrant color. Green people are calm and collected, they love stability but don t like upsets or unexpected surprises in their lives, they seek security and continuity. Once they have set themselves a goal, they pursue it with dogged determination, grit and mental agility. {

{ EVOLUTION + TIPS! For well-defined wavy hair, mix with CRYSTAL.

Flexibility /Mat Finish Tri Action To deliver effective heat protection and deep repair action.

It protects the hair from the intense heat of today s styling tools so hair is high performing and radiant.

How to use: Apply to clean, toweldried hair throughout the lengths and ends before drying, then style.

Perfect for use before flat or curling irons.

18 { EVOLUTION + TIPS! For well-defined wavy hair, mix with CRYSTAL. /Heat protection /Shine /Smooth /Sealer /Great for any hair length or texture /Form /Mold /Define /Total Flexibility /Mat Finish Tri Action To deliver effective heat protection and deep repair action. Tri Action adds extreme shine thanks to Flaxseed Oil with a smooth, silky finish. It protects the hair from the intense heat of today s styling tools so hair is high performing and radiant. Great for any hair length or texture. How to use: Apply to clean, toweldried hair throughout the lengths and ends before drying, then style. Re-apply to dry, styled hair before flat ironing for heat protection. Perfect for use before flat or curling irons. No Paraben - NO MINERAL OIL MoldinG Form, mold, define and layer your style. Enriched with Vitamin E, Beeswax, Amazonian White Clay, Molding allows to re-active your style by reshaping your hair with your fingers. Total flexibility. How to use: Rub a small amount between your palms and fingers, apply to your finished style and personalize. No Paraben - NO MINERAL OIL

TIPS! For a 60 inspired + bouffant up-dp ponytail, pump up the volume.apply VOLOOK before blow drying, then backcomb hair and tie back. Apply FIXER to hold the style.

to confidently with this strong hold, long lasting aerosol spray with Panthenol to protect hair. How to use: Hold about 12 inches from hair. Spray over styled hair.

Enriched with Vitamin E, Special Emollient Oils and UV filter, it provides super spiky styles with a long lasting, firm hold and protects from color fade and sun damage.

19 TIPS! For a 60 inspired + bouffant up-dp ponytail, pump up the volume.apply VOLOOK before blow drying, then backcomb hair and tie back. Apply FIXER to hold the style. /Strong Hold /Define /Finish /Long lasting /Anti-Frizz /Extra Strong /Fast-drying /Long lasting /Heat Protection /Shine /Extra Shine /Brilliant Gloss /Anti-Static Fixer Define and finish your style to confidently with this strong hold, long lasting aerosol spray with Panthenol to protect hair. How to use: Hold about 12 inches from hair. Spray over styled hair. Layer Fixer Hairspray to increase firmness. No Paraben - NO MINERAL OIL SpikeY Spikey Gel s fast-drying, non-sticky, no-flake formula takes your hair to new heights. Enriched with Vitamin E, Special Emollient Oils and UV filter, it provides super spiky styles with a long lasting, firm hold and protects from color fade and sun damage. How to use: Use on damp or dry hair. Squeeze a small amount into palms, rub hands together and distribute evenly throughout hair. No Paraben - NO MINERAL OIL - NO SILICON - NO ALCOHOL BlinG Add a brilliant shine and gloss to your finished style. Enhances shine, color will look radiant, condition will appear perfect, hair is protected and smooth. Perfect for all hair texture and lengths. How to use: Spray on finished style, from about 12 inches away, drier areas will benefit from an additional application. No Paraben - NO MINERAL OIL

20 {mix TO USE ON Wet Hair volume Straight CURLY PRIMER + VOLOOK DAZZLING + TRI ACTION HYDROGLOSS + INSTA-CURLS

21 TO USE ON DrY Hair Extreme Look Natural Look wet Look Mat Look SPIKEY + DEFINER BLING + FIXER MINDGEL + EXPRESS + MOLDING CRYSTAL/UNFINISHED

22 kaaral.com kaaral Srl Zona Ind.le C.da Piane Sant Angelo San Salvo (CH) Italy tel fax

24 Thanks to the inspiration and creativity of Hairstylists, customers can experience an evolution of COD. LBSP/EN02

INSPIRATION CREATIVITY EVOLUTION. Feed the obsession for PERFECT STYLING. State of enthusiasm and imagination in which the artist visualizes his work

INSPIRATION CREATIVITY EVOLUTION. Feed the obsession for PERFECT STYLING. State of enthusiasm and imagination in which the artist visualizes his work INSPIRATION State of enthusiasm and imagination in which the artist visualizes his work CREATIVITY Creative virtue, the ability to create new shapes and styles with your intellect, imagination, skills