for fullness & volume

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Nathaniel Rich
6 years ago
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1 BODY LUXE for fullness & volume

actually improving and maintaining the condition of hair.

3 Turn Up Style. Turn Down Damage. Style and substance? It s the only way we know. Joico Style & Finish formulas feature the latest and greatest breakthroughs in hair care and styling technology to meet every styling challenge head on while actually improving and maintaining the condition of hair. Stylists and clients alike will enjoy this diverse and interesting range of products with its many forms, textures and broad array of hold levels. All Style & Finish products are fortified with Joico s exclusive Bio-Advanced Peptide Complex ṬM NO HOLD LIGHT HOLD HOLD LEVELS LIGHT-MEDIUM HOLD MEDIUM HOLD FIRM HOLD ULTRA FIRM HOLD

4 3 2 CRÈME WAX texture & shine JOILOTION TM sculpting lotion A hydrating crème wax with microfibers that provide soft, moderate hold and support. Natural microcrystalline wax provides hold, while Propylene Glycol adds condition and shine. This wax combines the moisturizing and shine properties of a cream with fibers for smooth, pliable hold on moderate, coarse or heavy hair textures. Crème Wax can be applied to your damp or dry hair, before curling irons or flat irons. A light hold, alcohol-free blow-dry, sculpting and setting lotion. Conditions and shields against daily environmental stresses. This versatile, shine-enhancing, styling lotion gives the option to set or blow-dry your hair to create shape, fullness and body. Apply to damp hair and comb through for sleek, sexy wet looks.

5 4 8 JOIGEL MEDIUM styling gel JOIGEL FIRM styling gel This medium hold, alcohol-free styling gel adds control, volume and shine. For all hair types. Panthenol, a Vitamin B5 derivative and natural humectant, provides moisture, body and sheen. Your hair will gain moderate support and control, curl definition and shine, plus you will have the option to create sleek wet or touchable dry looks. An alcohol-free gel with firm styling control and shine to support hard-tohold hair. Panthenol, a Vitamin B5 derivative that is a natural humectant, provides additional moisture, body and sheen. Protectants fight environmental effects. You can use this firm hold gel to create wet or dry looks. Provides excellent support, control and shine without flaking. For all hair types, especially thick-to-coarse hair.

7 4 JOIWHIP TM firm hold design foam JOISHAPE TM shaping & finishing spray A firm hold, alcohol-free designing foam for all hair types. Kukui Nut Oil provides moisture, body and shine.

6 7 4 JOIWHIP TM firm hold design foam JOISHAPE TM shaping & finishing spray A firm hold, alcohol-free designing foam for all hair types. Kukui Nut Oil provides moisture, body and shine. Evening Primrose Oil, rich in Essential Fatty Acids, conditions hair. Protectants combat the sun s damaging rays. This extremely concentrated, firm holding foam will build incredible volume and body, plus condition, add shine and protect your hair from the environment. A light to medium hold, flexible working and finishing aerosol hairspray. Protective ingredients shield hair from the damaging effects of the sun. Well suited for fine hair and those who desire soft, brushable hold that can be shaped and then sprayed again to finish with your hair outstanding shine and humidity protection. JoiShape is flake-free and can be used with thermal styling tools like curling irons, flat irons or hot rollers.

7 6 9 JOIMIST MEDIUM styling & finishing spray JOIMIST FIRM finishing spray A medium hold, flexible working and finishing aerosol hairspray. Humidity-resistant formula works well in any climate. This medium hold aerosol, especially effective for your fine hair, sprays on dry for all-day, brushable hold. Can be used with thermal tools to add volume, style and memory. A firm hold finishing aerosol spray that locks in finished styles. Protectants shield hair from environmental stress. For all hair types, this firm aerosol is well suited for you and those who desire day-long finished styles with firm, longlasting hold and humidity resistance.

8 3 2 DESIGN WORKS shaping spray TEXTURE BOOST dry spray wax A light to medium hold, flexible aerosol working, shaping and finishing hairspray with design memory. Unique resin system provides the ultimate in brushable hold with environmental protection. This ultra-fine spray will shape your hair with soft, light to medium hold. Layer to finish with additional hold. An ultra-dry, light holding aerosol spray wax. Aerosol formula delivers an effortless, clean and touchable application. This ultra-dry finishing spray wax is ideal for carefree, tousled styles. Delivers malleable, movable, effortless texture to your hair with incredible, long-lasting, shine.

9 2 6 HUMIDITY BLOCKER finishing spray JOIFIX TM MEDIUM styling & finishing spray A light hold aerosol spray that delivers protection from volume-deflating humidity. For best results, this weightless, fine mist aerosol should be sprayed 8-10 inches from the hair to deliver a physical shield against humidity. This unique protective finishing spray creates an invisible protective barrier around each of your hair strands to lock out humidity, eliminate frizz, and keep your volume and curls intact all day. A medium hold, non-aerosol flexible hairspray. Protectants help combat the damaging effects of the sun s rays. This versatile spray both styles and finishes. Can be sprayed on damp hair and blown dry, or lightly misted over a finished style. It will also protect your hair from humidity.

10 8 2 JOIFIX TM FIRM finishing spray SUPER SHINE glossing polish A non-aerosol, firm holding finishing spray. Panthenol offers climate protection and shine, while UV filters protect from the sun. This firm finishing spray will hold your hair all day long in any climate (from dry to humid), and your hair will be protected from changes caused by UV light. A clean-feeling gloss wax styler for dry hair. Combines lightweight resins with the shine of pure micro-crystalline liquid. This glossy wax will polish and smooth your hair, creating tremendous, healthy looking shine to glorify your haircolor. Super Shine will create light separation; or can be used to spot detail as a finishing touch.

11 8 7 REFORM matte clay FLEX CONTROL pliable paste A natural kaolin and bentonite clay styler that can be applied to damp or dry hair for a firm hold. Unique clay, oil and wax formula provides firm hold that isn t dry or chalky, while Vitamin E nourishes. This smooth multi-clay blend is ideal for hard-to-control hair. Easily transfers from your hands to build incredible texture and firmly hold your curls or pieces with a matte finish. A smooth and creamy paste that creates thickness and shape on textured hair. Clean, non-tacky formula can be applied to towel-dried hair for firm yet flexible hold, or used to spot detail dry hair. This firm holding matte paste is ideal for your medium-to-thick, textured hair, creating pliable definition and control while smoothing easily through damp or dry hair for transformable style.

12 5 MATTE GRIP texture crème 0 INSTANT REFRESH dry shampoo A medium hold matte cream for any texture of hair. AquaLastik locks style in place and offers 85% better curl retention after 72 hours. This workable, pliable and clean feeling cream thickens your fine-to-medium hair and offers malleable control to thick hair, creating three-day long style. Fast-drying aerosol shampoo that instantly leaves hair feeling clean and smelling fresh. Aluminum Starch absorbs excess oil, brushes out easily and leaves no white residue. This no residue, non-clogging dry shampoo has small, oil-absorbing particles, creating lift at your scalp and enhancing manageability while extending the longevity of your hairstyle during the time between washes.

13 Technology & Ingredients Joico s philosophy for styling and finishing has always been to create style while promoting and maintaining hair s health. INSTANT REFRESH dry shampoo Bio-Advanced Peptide Complex TM With the latest advancements in science and technology, we re now able to create a bio-identical peptide that is anchored on each end with cysteine and arginine amino acids, found to be substantial amino acids for reconstruction. These two amino acids have been specifically arranged to make them more targeted to active or damaged sites for longer-lasting hair reconstruction. Joico s Bio-Mimetic Peptide is combined with all 19 keratin amino acids found in hair to make our patent pending Bio-Advanced Peptide Complex. Exactly like Human Hair Keratin Protein, it has MWS Willow Extract: Astringent, cleansing, anti-inflammatory properties help reduce sebum production Flavonoids, tannins and salicylic acid stimulate circulation Manuka Extract: Provides aroma-therapeutic benefits with gentle astringent and healing properties Reduces inflammation Aluminum Starch Octenylsuccinate: Absorbs excess oils from the scalp and hair shaft Adds a soft, velvety feel to hair Vitamins: A } C Antioxidants fight free radical activity E Panthenol (Pro Vitamin B5): moisturizes and conditions Soy Protein: Decreases brittleness Enhances manageability Adds gloss

for fullness & volume

BODY LUXE for fullness & volume for long-lasting color for long-lasting color Turn Up Longer-lasting Color. Turn Down Fading. Just one level of fade protection? Discover full coverage color insurance.