ADIA MEMBER MARKETING GUIDE. How using ADIA branding will help grow your business

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1 ADIA MEMBER MARKETING GUIDE How using ADIA branding will help grow your business

2 CONTENTS ADIA membership benefits that support your business 3 Why and where to use the ADIA member logo 4 The ADIA member logos: primary and secondary 5 ADIA member logo types 6 ADIA member logo integrity 8 ADIA member logo legibility 9 Improper use of the ADIA member logo 10 ADIA brand colours 11 ADIA member file types 7 2

3 ADIA MEMBERSHIP BENEFITS THAT SUPPORT YOUR BUSINESS The ADIA is an organisation that was created over 90 years ago by members for members. What s truly unique about the Australian Dental Industry Association (ADIA) is that it s an integral part of the dental industry. Our members are our owners who set our direction, create the services that support their business and benefit from the results. The best thing is, along the way you can develop some great professional contacts and have a little fun. This guide has been developed to help you maximise the benefits of membership and to communicate to your customers and potential customers that you play an integral role within the Dental Supply Business. ADIA s primary focus is to provide the support that allows member businesses to grow, create jobs and operate sustainably. This has resulted in a range of highly valued member benefits and programmes: Access to statistics and research Continued professional development Policy development and advocacy Exhibition and trade shows Business development tools Industry networking opportunities Export assistance Specific small business programmes We want your business to succeed. 3

4 WHY AND WHERE TO USE THE ADIA MEMBER LOGO The Australian Dental Industry Association (ADIA) is the peak business organisation representing manufacturers and suppliers of dental products. Our vision is for an industry that empowers oral health professionals to advance the health and wellbeing of all Australians. The ADIA member logo is for the exclusive use of members. WHY Incorporating the ADIA member logo in your business marketing and promotional material reflects your business commitment to excellence and compliance with the code of practice. Using the ADIA member logo will provide the following benefits to your business: Dentists and allied oral healthcare professionals will view you as a business they can trust Build your brand equity Highlight your commitment to the Dental Industry Elevate your business over and above non ADIA member businesses making you the preferred choice amongst potential customers WHERE We encourage you to use the ADIA member logo for all of your business promotional purposes, including, and not limited to: Advertisements Brochures Websites Social media Stationery Shop signage Digital marketing Direct mail Events - billboards, banners Point of sale Promotional items 4

5 THE ADIA MEMBER LOGOS The ADIA member logo has been designed to leverage the existing ADIA logo an asset with strong brand awareness, steeped in history with both the Dental Supply Business and Dentists and Allied Health Care Professionals alike. Utilising the member logo will make your association as an ADIA member instantly recognisable. A dedicated ADIA member tagline has been incorporated within the ADIA member logo: Trusted Supplier of Dental Products. This tagline (to be used in the member logo lock-up) clearly and concisely showcases what it means to be an ADIA member at a glance. There are two variations of the member logo for use: PRIMARY Stamp ADIA member logo SECONDARY Generic ADIA member logo The stamp logo is the preferred member logo and has been created to enhance credibility and flexibility of placement on your marketing and promotional materials. The generic logo is the secondary logo to be used when space is limited. Please refer to clear space guidelines. 5

6 ADIA MEMBER LOGO TYPES PRIMARY: Stamp ADIA member logo Logos are available in the following formats: eps ai jpeg png Full Colour Black Greyscale Reversed S SECONDARY: Generic ADIA member logo Logos are available in the following formats: eps ai jpeg png Full Colour Black Greyscale Reversed 6

7 ADIA MEMBER FILE TYPES The ADIA member logo is available in the following file types: eps ai jpeg png On this page is a brief description of what they are best suited to. This description will also aid in which files to use from the logo file types available: SUITABLE FOR PRINT eps vector art file can be reproduced at any size without loss of quality (most preferable file type) ai adobe illustrator vector art jpg high resolution (300dpi) - flat artwork file which that be used at 100% of the original size only. SUITABLE FOR WEB jpg low resolution (72dpi) - flat artwork file that can be used at 100% of the original size only png low resolution (72dpi) - flat artwork file with a transparent background can be used at 100% of the original size only. UNIVERSAL USE eps vector art file can be reproduced at any size without loss of quality (most preferable file type) jpg saved at high (300dpi) or low (72dpi) resolution; resolution will vary depending on finished format. 7

8 ADIA MEMBER LOGO INTEGRITY LOGO CLEAR SPACE To retain the integrity and clarity of the ADIA member logo, a clear space zone has been established. The zone is the area marked x and is based on the height of red member strip. This defines the space around the logo that should not be encroached upon. The clear space zone should always increase proportionally. Ensure that this zone is clear from any other visual elements such as graphics and complex photography. MINIMUM SIZE The minimum width of the ADIA member logo is: 25mm for print 70px for web Note: The ADIA member logo must not be altered, modified or distorted in any way. 25mm / 70px 25mm / 70px 8

9 ADIA MEMBER LOGO LEGIBILITY DO: Use the full colour logo where possible Use logo on a white background. If white is unavailable, use on a high contrast background, texture or photograph Use the reversed logo when full colour logo can not be applied Use the black/greyscale logo on black and white documents Respect the logo clear space zone Stay above logo minimum size Legibility applies to generic and stamp member logos. S 9

10 IMPROPER USE OF THE ADIA MEMBER LOGO DO NOT: X Use logo on a low contrast background X Use logo on a complex image X Use black/greyscale logo with colour X Alter scaling of logo X Alter colours of logo X Alter fonts of logo X Add content to logo X Use logo below minimum size X Encroach clearspace around logo X Put logo inside asset/symbol X Use black/greyscale/reversed logo if the full colour logo can be used Improper use applies to generic and stamp member logos. S MEMBER LOGO 10

11 ADIA BRAND COLOURS AND LOGO ADIA BLUE CMYK 100 / 73 / 0 / 2 RGB 0 / 85 / 164 HEX #0055A4 ADIA RED CMYK 0 / 90 / 86 / 0 RGB 239 / 65 / 53 HEX #EF4135 ADIA GREY CMYK 0 / 0 / 0 / 60 RGB 128 / 130 / 133 HEX # ADIA MEMBER LOGO WHEN IT S NOT ACCEPTABLE FOR USE: The ADIA member logo is used to highlight that your business is a member of the Association and meets the attendant obligations such as adhering to the ADIA Code of Practice and statutory obligations associated with the supply of therapeutic products. It s a great marketing tool. There are some circumstances where it is not possible to use the member logo, including: Where it may imply certification / approval of a particular product; Where it implies certification / approval of a particular service; When it is used in connection with a business that does not hold a membership. When a business membership of ADIA has expired. Quite often this means that it is not appropriate to include the ADIA member logo on product packaging as, to the casual observer, it may incorrectly imply that ADIA has certified or otherwise endorses the product. If you have any questions concerning the use of the logo contact ADIA Member Services via at membership@adia.org.au or telephone

12 2017 Australian Dental Industry Association Limited ABN National Office: GPO Box 960, Sydney, NSW, 2001 e: t: f: ADIA on Facebook ADIA on

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