and more! March April 2016 model courtesy of ColorDesign

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1 and more! March April 2016 model courtesy of ColorDesign

2 STYLING STATION ESSENTIALS Stock your station with essentials used by the Moroccanoil Creative Design Team. This stylist-exclusive* deal includes a free yoga bag! INCLUDES 1 Moroccanoil Treatment 3.4 oz. FREE 1 Hydrating Styling Cream 10.2 oz. 1 Root Boost 8.5 oz. 1 Luminous Hairspray Extra Strong 10 oz. 1 Travel Bag FREE *All items for professional use only NOT FOR RESALE SPRING 2016 Celebrate spring with the newest promotion by Moroccanoil! Featuring best-selling Shampoo & Conditioner duos plus new Extra Strong Hairspray now available in travel size. Includes free limited edition cosmetic case! SMOOTH 1 Smoothing Shampoo 8.5 oz. 1 Smoothing Conditioner 8.5 oz. 1 Luminous Hairspray Extra Strong 2.3 oz. REPAIR 1 Moisture Repair Shampoo 8.5 oz. 1 Moisture Repair Conditioner 8.5 oz. 1 Luminous Hairspray Extra Strong 2.3 oz.

3 THE MOROCCANOIL EXPERIENCE NEW IN 2016: Introducing The Moroccanoil Experience, the first-ever Moroccanoil backbar service program: featuring four solution-oriented hair-enhancing and conditioning treatments, each designed to address specific hair care needs and provide tangible results after the first experience. SCALP BALANCE EXPERIENCE FOR ALL HAIR TYPES WITH SCALP CONCERNS RESTORATIVE EXPERIENCE FOR BROKEN AND SPLIT ENDS, DAMAGED AND/OR LIFELESS STRANDS SMOOTHING EXPERIENCE FOR UNRULY, FRIZZY AND/OR REBELLIOUS HAIR HYDRATION EXPERIENCE FOR DEHYDRATED, DULL HAIR LACKING IN SHINE ALL FOUR EXPERIENCES IN ONE PACKAGE* Moroccanoil Treatment 6.8 oz. FREE Moroccanoil Treatment Light 6.8 oz. FREE Moisture Repair Shampoo 33.8 oz. Moisture Repair Conditioner 33.8 oz. Smoothing Shampoo 33.8 oz. Intense Hydrating Mask 16.9 oz. Restorative Hair Mask 16.9 oz. Smoothing Mask 16.9 oz. Dry Scalp Treatment 1.5 oz pipettes FREE Oily Scalp Treatment 1.5 oz pipettes FREE Semi-Sheer Banner Styling Clips (pack of 6) FREE Moroccanoil Cutting Cape (2) FREE Backbar 2-piece Shampoo/Conditioner/Mask Display FREE Moroccanoil Bowls (2) and Application Brushes (2) FREE Stylist-facing Service Education Guide FREE Client-facing Service Selling Tools: Flip Display Menu FREE Service Menu Handouts FREE *All items for professional use only NOT FOR RESALE IN-SALON SERVICES Four unique hair-enhancing and conditioning in-salon treatments infused with antioxidant-rich argan oil deliver a sensorial experience that leaves hair nourished and revitalized. To support The Moroccanoil Experience, our first-ever backbar service program, we are offering the following marketing material: Stylist-facing Service Education Guide with instructions Consumer-facing Flip Display Menu Service Menu Handouts

4 clip-ity clap intro introducing your new best finishing friend. buy a shelf display of clip-ity clap (12 packets) get free mister fantastic 200ml free mister fantastic mother lover let me tell you ma, these feelings for you are immeasurable. and damn, your hair looks good... buy 300ml shampoo & conditioner get free helmut original 100ml choose from calm care volume free helmut original daddy, daddy cool this one s for you big guy, a little helping hand for the coolest man i know. happy your day daddy. buy box o bollox 90g or crop strutters 90g get free normal persons shampoo 300ml choose from box o bollox crop strutters free normal persons shampoo

5 THIS IS A SHINE WAX, IT S FOR A POLISHED FINISH Easy to wear creamy wax that has been developed to satisfy the demand for the new vintage products: stylistic tools coming from tradition as the brilliantine made efficient and modern by today s scientific and technological advances. To add, the short cut is dominating this & next seasons hair trend list and is increasingly crossing over to a woman s modern, glamorous and feminine must have style. The styling and care for the short, cropped hair styles have created tremendous opportunities that are excited to fulfill with the introduction of the Shine Wax. SHINE WAX LAUNCH PROMO SMALL PURCHASE 6 Shine Wax 75ml RECEIVE FREE 1 Shine Wax Tester 75ml 1 Pancarte (sign) introducing Shine Wax - 5-3/4 x 8-1/4 $96.00 Salon Value $ SHINE WAX LAUNCH PROMO LARGE PURCHASE 12 Shine Wax 75ml RECEIVE FOR FREE 3 Shine Wax Tester 75ml 1 Pancarte (sign) introducing Shine Wax - 5-3/4 x 8-1/4 SMOOTH AND GLOWING SKIN Though it feels like such an obvious part of the Davines world, it s actually only been a year since our reformulated Essential Haircare line launched! What better way to celebrate the anniversary than with a special Limited Edition Body Scrub gift with purchase? This special gift contains natural sea salt and cane sugar, known for their healing and exfoliating properties, which leaves skin with a healthy glow. Add a fragrance consisting of lavender, peppermint and bitter orange essential oils and we re sure your clients will be as excited as we are to join the Essential Haircare celebration! PURCHASE 12 Any Essential Haircare Shampoo** 250ml 12 Any Essential Haircare Conditioner or Mask** 150ml 6 Any Essential Haircare Styling Aid* *Styling Aids include: Dede Hair Mist, Volu Hair Mist, Melu Hair Shield, Love Curl Cream, Love Hair Smoother, Momo Potion, Minu Hair Serum **OI is not part of Essential Haircare RECEIVE FREE 12 Limited Edition GWP Body Scrub 300g 1 Limited Edition Body Scrub Tester 300g 1 Retail Shelf Sign

6 TEXTURIZING CREAMS Purchase 1 Abba Texturizing Cream and receive 1 Abba Texturizing Cream FREE! RECEIVE THERMAL PROTECT SPRAY FREE WITH COLOR PROTECTION PURCHASE Purchase 1 Abba Color Protection Shampoo 8 oz. and 1 Abba Color Protection Conditioner 8 oz. and receive 1 Abba Thermal Protection Spray 8 oz. FREE! SAVE 50% ON THE SECOND TUBE BUY ONE - GET ONE FOR HALF OFF SHINY BLOND HIGHLIGHTING CREME Innovative cream lightening formula Won t dry out or run, perfect for foiling or baliage Formula rich in vegetable oils maintains optimal hydro-lipid balance Economical 100ml tubes Leaves hair soft, shiny and healthy!

7 SMOOTH CLASSICS HEROES: NATURAL KERATIN SMOOTHING TREATMENT & EXPRESS BLOW OUT PURCHASE 1 16-oz. Natural Keratin Smoothing Treatment GET FREE 1 4 -oz. Express Blow Out 1 Menu of Services in-salon sign HERO HUES: KERAHOLD HERO: KERAHOLD KERATIN-ENHANCED PERMANENT CRÈME HAIR COLOR PURCHASE oz. KeraHold shades (bestselling pre-selected shades) 7.1/7A Medium Ash Blonde 6.7/6K (GV) Dark Caramel Blonde 6.3/6G Dark Golden Blonde 5.0/5N Light Brown 4.0/4N Medium Brown GET FREE 1 32-oz. KeraHold Developer (20 vol.) 1 3-pack tube keys 2 Metal tube keys INCLUDES Hero Hues Lookbook Product Knowledge Guide Color Therapy wallchart Timeless Color brochure TOTAL SALON VALUE OVER $17 Includes 7 celebrity techniques! THE PERFECT PARTNERS PROFESSIONAL BUY IN Buy 6 Perfect Partner Duo Sets, Receive Ouidad Brand Expression Unit + Collateral Tool Box Contents include: x11 imagery, 2 4 x6 Shelf Talkers + 4 Acrylic Stands SET INCLUDES: ULTRA-NOURISHING CLEANSING OIL + WHIPPED CURLS BUY 6, RECEIVE OUIDAD BRAND EXPRESSION UNIT + COLLATERAL TOOL BOX FREE! SAVINGS 19% COLLATERAL TOOK KIT OUIDAD EXPRESSION UNIT

8 30 YEARS OF STYLE! TRENDSETTERS HARD HEAD + OH BEE HIVE ITEM #: Salon Savings: 23% URBAN CHIC HEADRUSH + MASTERPIECE ITEM #: Salon Savings: 22% RULE BREAKERS AFTER PARTY + FLEXI HEAD ITEM #: Salon Savings: 23% SIGNATURE STYLE DOUBLE S FACTOR VIVACIOUS HAIRSPRAY ITEM #: BEST KEPT SECRET DOUBLE DIRTY SECRET DRY SHAMPOO ITEM #: BEST KEPT SECRET DOUBLE CATWALK HAUTE IRON SHINE SPRAY ITEM #: BEST KEPT SECRET DOUBLE S FACTOR FLAT IRON SHINE SPRAY ITEM #: Salon Savings: 26%

9 30 YEARS OF STYLE! MODERN CLASSIC DOUBLE BED HEAD 4 MEN SEPARATION WAX ITEM #: THRILLSEEKERS DOUBLE JOYRIDE ITEM #: DOUBLE TRUE LIGHT WHITE ITEM #: DOUBLE TRUE LIGHT ITEM #: THE BEACH IS BACK Buy the 4 Bed Head Beach Products for a special price, get a FREE Bed Head Beach Cover-Up Item#: UPC#: Salon Savings: $5.51/15%

10 STYLING + FINISHING SUPER-SALE! BUY 2, GET 1 FREE * CHOOSE FROM OUR TOP SELLERS Swell Volume Gel Mousse 5 oz. Carve Texture Icing 2 oz. Powerfix Firm Holding Spray 80% 8.5 oz. Powerfix Firm Holding Spray 55% 8.5 oz. Volumizing Tonic 8.5 oz. Back to the Beach Texturizing Mist 4 oz. Shine Drops 1.5 oz. Swell Volume Fat Body Styling Clay 2 oz. Holdon Gel 8.5 oz. Cloud 9 Blowout Serum 8.5 oz. Cloud 9 Hotshapes Thermal Protecting Spray 8.5 oz. Shatter Chaos Paste 4 oz. Curlkarma Energizing Cream 6 oz. Cloud 9 Miracle Repair Mousse 5 oz. Shimmer Gold Spray 4.3 oz. Shimmer Platinum Spray 4.3 oz. Curlinterrupted Calming Balm 6 oz. Freefix Light Holding Spray 8.5 oz. Rootfix Rootlifter Mousse 5 oz. Blonde Swell Fat Hair Cream 4 oz. Mousse Volumizing Foam 8.5 oz. Glow Glisten Spray 3.2 oz. *OF EQUAL OR LESSER VALUE MOP: Brooklyn-based hardcore rap group Mash Out Posse - MOP: A dude with nasty dreds - MOP: A loosely tangled bunch or mass of hair - MOP: A large amount of tangled or untidy hair - MOP: Crazy long or messy hair - MOP: A thick mass of hair - MOP: Hair during a bad hair day - MOP: A thick mass of disordered hair - MOP: Generally messy hair - MOP: A mop of unruly hair - MOP: Hair that needs assistance from a stylist - MOP: Hair that needs to be styled - MOP: Someone who has long hair that goes past their nose - MOP: Hair on head - MOP: Brooklyn-based hardcore rap group Mash Out Posse - MOP: A dude with nasty dreds - MOP: A loosely tangled bunch or mass of hair - MOP: A large amount of tangled or untidy hair - MOP: Crazy long or messy hair - MOP: A thick mass of hair - MOP: Hair during a bad hair day - MOP: WHAT S A thick mass YOUR of disordered hair - MOP: DEFINITION Generally messy OF hair - MOP: A mop of unruly hair - MOP: Hair that needs assistance MODERN from a stylist - MOP: Hair that needs to be styled - MOP: Someone ORIGINAL who has long hair? that goes past their nose - MOP: Hair on head - MOP: Brooklyn-based hardcore rap group Mash Out Posse - MOP: A dude with nasty dreds - MOP: A loosely tangled bunch or mass of hair Show - MOP: A large amount #showyourmop of tangled or untidy hair - MOP: Crazy long or messy hair - MOP: A thick mass of hair - MOP: Hair during a bad hair day - MOP: A thick mass of disordered hair - MOP: Generally messy hair - MOP: A mop of unruly hair - MOP: Hair that needs assistance from a stylist - MOP: Hair that needs to be styled - MOP: Someone who has long hair that goes past their nose - MOP: Hair on head - MOP: Brooklyn-based hardcore rap group Mash Out Posse - MOP: A dude with nasty dreds - MOP: Hair on head - MOP: Someone who has long hair that goes past their nose - MOP: Hair on head MOP: Brooklyn-based hardcore rap group Mash Out Posse - MOP: A dude with nasty dreds - MOP: A loosely tangled bunch or mass of hair - MOP: A large amount of tangled or untidy hair - MOP: Crazy long or messy hair - MOP: A thick mass of hair - MOP: Hair during a bad hair

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