With plant-based active ingredients for healthy hair growth

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PRESS RELEASE New/exclusively available in pharmacies from 01/12/2017 With plant-based active ingredients for healthy hair growth PHYTO HAIR BOOSTER Tonic and Care Shampoo Hair sends out clear

1 PRESS RELEASE New/exclusively available in pharmacies from 01/12/2017 With plant-based active ingredients for healthy hair growth PHYTO HAIR BOOSTER Tonic and Care Shampoo Hair sends out clear signals. It is a way of expressing ourselves to the rest of the world and says a lot about our personality. Strong and healthy hair is associated with health and vitality. And women think that hair is one of the most important ways of making a good impression. In fact, 58 percent of women believe that, after their face, their hair is the main factor affecting whether people like them or not.1 Hair loss upsets your inner harmony. It's very hard to accept and the psychological strain on people affected is huge. This applies to men too, with around 60 percent of men experiencing hair thinning some a lot, some a little, some at an early age, some later on! What can we do about hair loss*? medipharma cosmetics has an impressive answer to this question a plant-based power-duo to combat thinning hair: PHYTO HAIR BOOSTER Tonic and Care Shampoo** is the natural solution for anyone wanting to boost hair growth! * Doesn't apply to hair loss linked to illness ** Phyto Hair Booster Care Shampoo provides additional nourishment iconogenic/123.rf.c medipharma cosmetics PHYTO HAIR BOOSTER Tonic and Care Shampoo 1 Reinhold Bergler & Tanja Hoff "Die Psychologie des ersten Eindrucks" ("The Psychology of First Impressions) (Deutscher Instituts-Verlag)

Doctors only consider patients to have serious re-growth problems if they are losing more than 120 hairs a day over a long period of time The most common form of hair loss is that caused by hormones,

2 When hair loss becomes a problem It grows, hangs around on our head for years and falls out. We lose copious amounts of hair on a daily basis. You'll find it on your pillow, on your brush or in the plug hole after you've washed your hair and that's totally normal. Doctors only consider patients to have serious re-growth problems if they are losing more than 120 hairs a day over a long period of time The most common form of hair loss is that caused by hormones, commonly known as androgenetic alopecia. This affects around 70 percent of all men and 30 percent of women. It is caused by an inherited over-sensitivity of the hair roots to the body's own neurotransmitter dihydrotestosterone (DHT). DHT is produced in the scalp from the sex hormone testosterone. DHT attaches itself to certain receptors in the hair roots and causes the blood vessels which are important for supplies to the hair roots to regress. The hair no longer has a sufficient supply of nutrients, meaning it reaches the resting phase (catagen phase) faster and therefore falls out sooner. This process is repeated over numerous cycles and the hair becomes weaker and thinner. Unlike hair loss caused by hormones, in the case of diffuse hair loss, hair doesn't just fall out in some areas. During the growth phase, the hair follicles are damaged for various reasons and therefore reach the resting phase sooner. This means that there is less and less hair overall and it thins evenly. It is mainly women who are affected by this type of hair loss. The most common causes are hormonal imbalance during pregnancy and the menopause, stress, an unbalanced diet or extreme dieting, environmental pollutants and incompatibilities, e.g. with chemicals in hair products.

3 A process of constant renewal: the life cycle of hair Hair is produced in the hair follicle, which encloses the hair root from the outside. Its cells are among the most active in our bodies, dividing around five times faster than normal skin cells. The energy for this comes from tiny blood vessels, a dense network of which surrounds the follicle and supplies it with nutrients. Each hair passes through three phases, then it falls out and the hair cycle starts afresh. The growth phase (anagen phase): The hair root is in tip-top condition, supplies the hair with all the nutrients it needs and allows it to grow mm a month on average. Around 85 percent of hair is in this active condition. How long hair grows for is hereditary. Normally, the growth phase ends after 3 to 7 years. The resting phase (catagen phase): The hair root shrinks and hardens. The cells slowly stop dividing and hair growth stops. Around 1 percent of hair is at this stage, which lasts 3 to 4 weeks. Hair loss (telogen phase): The hair's hold in the follicle channel gets looser and looser. The hair may fall out when it is simply combed, brushed or washed. Around 14 percent of hair is in this phase, which lasts 2 to 4 months. During this time, the follicle regenerates, a new hair grows back and the cycle starts afresh. As each hair follicle has its own internal clock, the hairs on your head are never all in the same phase. 70 to 100 hairs grow back every day, meaning that normal hair loss of up to 100 hairs a day goes unnoticed. Press contact: medipharma cosmetics press

How the Phyto Hair Booster Tonic works When used consistently, the PHYTO HAIR BOOSTER Tonicsupports natural hair growth in three ways: Activation In the first stage, the plant-based complex with

4 How the Phyto Hair Booster Tonic works When used consistently, the PHYTO HAIR BOOSTER Tonicsupports natural hair growth in three ways: Activation In the first stage, the plant-based complex with caffeine and special active ingredients promotes the flow of blood through the scalp and strengthens the hair roots. Development In the second stage, active ingredients, such as panthenol, biotin and vitamin B3, stimulate the production of hair. Care If used daily, the PHYTO HAIR BOOSTER Tonic maintains the result achieved and effectively protects the hair roots from oxidative stress with vitamin E. The PHYTO HAIR BOOSTER Care Shampoo used alongside the tonic strengthens and vitalises the hair using selected plant extracts, panthenol and biotin. Even if used daily, the ph-neutral formulation doesn't leach out the hair shaft. In fact, the opposite is true and the shampoo gives damaged, tired hair a healthy-looking silky shine and supplies the hair with lots of important nutrients. medipharma cosmetics PHYTO HAIR BOOSTER Tonic and Care Shampoo: The duo with plant-based active ingredients for healthy hair growth! Press contact:

5 FACT SHEET PHYTO HAIR BOOSTER Tonic Plant-based concentrate of nutrients to counter thinning hair and hair loss*. PZN: ml, (RRP) Available in pharmacies from 01/12/2017 Supports hair growth with its special PHYTO HAIR BOOSTER complex of active ingredients Improves the flow of blood Activates and strengthens the hair roots Nourishes with biotin and panthenol ph neutral and doesn't dry the hair out Excellent compatibility For daily use Patent pending Application: Apply once a day after washing your hair with the PHYTO HAIR Care Shampoo used alongside the tonic. Dry the scalp with a towel and use the dosing tip to thinly apply the tonic, parting the hair, then massage in. Leave for a short while before styling and do not rinse out. Avoid contact with the eyes. Shake well before use. * Doesn't apply to hair loss linked to illness

FACT SHEET PHYTO HAIR BOOSTER Care Shampoo Supplementary care product to be used with the tonic. Strengthens and nourishes thinning hair. PZN: 13155081 200 ml, 24.

6 FACT SHEET PHYTO HAIR BOOSTER Care Shampoo Supplementary care product to be used with the tonic. Strengthens and nourishes thinning hair. PZN: ml, (RRP) Available in pharmacies from 01/12/2017 Contains selected plant extracts, panthenol and biotin to nourish and strengthen hair Suitable for daily use ph neutral and doesn't dry the hair out Excellent compatibility Patent pending Application: Apply to wet hair and gently massage in, avoiding contact with eyes. Leave for two minutes and rinse out. Press contact:

7 PRESS PHOTOS Credits/sources/ : medipharma cosmetics, Stockbyte/Thinkstock, iconogenic/123rf.com Press contact: medipharma cosmetics press office c/o Industrie-Contact AG Bahrenfelder Marktplatz Hamburg Sabine Harms-Karla Tel.: +49 (0)

In 1978, following his own extensive production of natural remedies and in response to increasing demand, he founded Dr. Theiss Naturwaren GmbH.

8 Dr. Theiss Naturwaren GmbH nature-based beauty products Almost 40 years ago, the respected Homburg-based pharmacist and researcher, Prof. Dr. Peter Theiss, recognised the increasing interest in natural remedies and saw that health-conscious people were wanting natural treatments. In 1978, following his own extensive production of natural remedies and in response to increasing demand, he founded Dr. Theiss Naturwaren GmbH. This was the opening chapter in the company's success story. Over time and as the company enjoyed more and more success, new brands in new areas of expertise appeared alongside the "Dr. Theiss" brand. The Dr. Theiss Group includes not just the Dr. Theiss brand but also the medipharma cosmetics brand (olive oil care products, the Hyaluron Care range), the Allgäuer Latschenkiefer brand (with its tried-and-tested foot and leg care products and expertise in muscle and joint pain), the Lacalut brand (medicinal and hygienic oral and dental care) and the proff brand (over-the-counter medicines to rub in to combat pain). From medicines to foot and body care and dental care, all products are manufactured in line with the company's principle of being at one with nature and are sold through pharmacies the world over. The company collaborates with numerous universities to research and develop innovative products. The company's main selling point is and remains Made in Germany. Awareness of care products from Dr. Theiss Naturwaren GmbH at home and abroad is growing daily. Since 2005, in the world of care cosmetics, the group of companies has ranked in the top 3 of more than 1250 suppliers of products available exclusively in pharmacies1. All products are produced in Homburg, where around 400 members of staff currently work at 3 different sites. The owner-managed company has GMP (Good Manufacturing Practice) certification for medicines and offers a range of more than 300 products. Numerous sales partners and subsidiaries on five continents employing over 2000 members of staff market the medicines and foot and leg, body and dental care products in pharmacies around the globe. The company has a presence in more than 55 countries. 1 IMS: PEC market, MAT 06/2017 by volume/group level

Press contact: medipharma cosmetics press office c/o Industrie-Contact AG Bahrenfelder Marktplatz 7 22761 Hamburg Sabine Harms-Karla Tel.

9 Press contact: medipharma cosmetics press office c/o Industrie-Contact AG Bahrenfelder Marktplatz Hamburg Sabine Harms-Karla Tel.: +49 (0) haka@icgruppe.com More information and photographic material for pharmacists, journalists and field service staff are available at:

Now available in pharmacies EYEBROW BOOSTER for perfect, striking brows.

PRESS RELEASE Now available in pharmacies EYEBROW BOOSTER for perfect, striking brows Thicker, more even brows in a matter of weeks With the new medipharma cosmetics EYEBROW BOOSTER Stimulator Serum from