AMERICAN P R I V A T E L A B E L. High Performance Control Brands. Innovation Quality Value

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1 AMERICAN P R I V A T E L A B E L High Performance Control Brands Innovation Quality Value

2 Experience About Us American Private Label was founded by industry leader David Pollock. Throughout the years, Mr. Pollock has been Vice President at the Home Shopping Network, in Senior Executive with Fuller Brush, Vice President of Medi-Cell Labs, founder of Clinical Results and CEO of Hydron Technologies. Today, Mr. Pollock has assembled a dedicated team of experts in formulating, manufacturing, marketing and distribution to create American Private Label. American Private Label is changing the private label industry by helping retailers use the recession to their advantage. At a time when shoppers are watching their budgets, retailers can now increase margins and customer loyalty with their own premium control brand. American Private Label provides turn-key brand development starting with breakthrough technology to clinically tested formulations to packaging design to the marketing support of a national brand. To get started, call and speak with one of our Project Managers or visit our website today The American Private Label team brings years of experience in formulating innovative skin care, hair care and sunscreen products for some of the most prestigious names in the industry, including: Art of Shaving, Bliss Spa, Brookstone, Body Drench, Desert Essence, Home Shopping Network, Hydron and Hydron Professional Series, Hydrox-C, Reliv, Shaklee, SkinCeuticals, Ted Gibson and more

3 Green Chemistry American Private Label produces unique and innovative formulations based on green chemistry. American Private Label has signed the Compact for Safe Cosmetics and is leading the way in product formulations that are: Natural And Organic Ingredients Paraben Free Glycol Free and PEG Free Sodium Lauryl/Laureth Sulfate Free Quality Manufacturing Mineral Oil Free FDC Color Free/ Only Natural Colorants Not Tested On Animals With capabilities of producing tens of millions of units per year, American Private Label has the ability to offer the flexibility of small pilot runs through large scale manufacturing. No matter what size run, we are here to help. American Private Label exceeds industry standards with strict quality control formula testing: Accelerated Shelf Life Extreme Heat Stability Freeze / Thaw Stability Microbial Challenge Test Color Stability Aroma Stability

4 Paradigm Shift ALL SKIN CARE contains one ingredient that is harmful to the skin that is, UNTIL NOW! Our skin s main function is to provide a protective barrier. As part of this function, our skin has an acidic ph, which varies person to person. However, traditional skin care creams contain a soap based binding ingredient, called an emulsifier. The problem is that soap based emulsifiers leave a residue on the skin, disrupting the natural ph of the skin and interferes with normal skin homeostasis. Even worse, this residue attacks the skin s protective barrier and causes the skin to become drier than if no product were used at all. While most companies focus on the next ingredient trend, our scientists focused on a new soap-free emulsion system that works synergistically with the skin. By utilizing components naturally found in the skin and organizing these ingredients to mimic the skin s natural structure, skin care can now work synergistically with the skin to enhance delivery of key ingredients and replenish the skin naturally. This revolutionary breakthrough opens the door to a whole new world of therapeutic skin care formulations and is the cornerstone of each and every skin care product we produce. This is one of the most important breakthroughs in the Science of Beauty! Mimicking the skin s natural multi-lamellar structure: Under Microscope Traditional Cream Skin Mimicking, Multi-Lamellar Based Cosmeceuticals Soap/Surfactant Free Adapts To Skin s Natural ph Promotes Natural Skin Repair Enhances Delivery Of Active Ingredients Increases Skin Hydration Provides Clients That Competitive-Edge

5 Services Control Your Own National Brand We ve Done All The Work Natural Luxury At-Home Quick Fix Body & Spa Value While most private label companies focus on generic versions of the national brands, American Private Label chose a different path - to continually develop new, innovative product concepts and pre-designed product ranges all ready to go, including marketing and advertising support. The American Private Label team brings years of experience in formulating innovative skin care, hair care and sunscreen products for some of the most prestigious names in the industry. Today, our dedicated team has made an unsurpassed commitment to developing cutting-edge private label and premium control brands. American Private Label works as a PARTNER, providing: Product Conceptualization Packaging Design Manufacturing Turn-Key Project Management Research & Development Clinical Testing Quality Control Marketing Support Now, retailers can compete with national retail brands, instead of offering generic versions of them. Imagine a PREMIUM label brand created just for you, as a private label, but with the marketing support you would want from a national brand. Perfect for retailers. Perfect for international clients that are looking for American made skin care.

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