MEET NEON NEURO POP XG. The Demi NEW. Introducing. The Power of Paint. Light dryer and Round brushes. Your new favorite demi-permanent color

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1 SEPTEMBER/OCTOBER 2016 SPECIAL EDITION NEW POP XG The Power of Paint Introducing NEURO Light dryer and Round brushes The Demi Your new favorite demi-permanent color MEET NEON

2 Introducing Ask your stylist for details.

3 MAKE WAVES OR DON T. GET MESSY OR KEEP IT TOTALLY TOGETHER. WHY LOOK LIKE EVERYBODY ELSE? GO WILD. SHINE. YOU DO YOU. Neon lets you do whatever you want with your hair. Infused with natural sugar, Neon is a little sassy and a little sweet, setting the standard for the newest trends. Made just for teens, Neon focuses on inclusiveness, individuality and building self-esteem. Cut here

50% OF TEENS WORRY ABOUT BULLIES. Neon supports a bunch of amazing anti-bullying organizations to help get girls involved in ending bullying in their schools and communities.

4 50% OF TEENS WORRY ABOUT BULLIES. Neon supports a bunch of amazing anti-bullying organizations to help get girls involved in ending bullying in their schools and communities. Follow to find out how to become a teen ambassador in your school, stop cyber-bullying, promote suicide prevention and more. Let's create a world where everyone can be themselves and

5 BULLY-FREE ZONE

INTRODUCING PAUL MITCHELL NEON SUGAR CLEANSE WASH + PREP 10.14 OZ. Obsessed with clean!

Workaholic Keeps going all day long to keep hair fresh, not greasy. Now that's BFF material.

Got your back The sidekick that helps you out of any jam, from tangled tresses to frazzled

6 INTRODUCING PAUL MITCHELL NEON SUGAR CLEANSE WASH + PREP OZ. Obsessed with clean! This total clean freak has a one-track mind: leaving hair fresh and ready for anything (without killing your color). Sweet side A little sugar goes a long way for your best hair day ever. Workaholic Keeps going all day long to keep hair fresh, not greasy. Now that's BFF material Value $5.00 $7.50 SUGAR RINSE DETANGLE + HYDRATE OZ. Got your back The sidekick that helps you out of any jam, from tangled tresses to frazzled frizzies. Fine hair, don't care It's so lightweight, it'll never steal your bounce. Gimme sugar A daily dose leaves hair ultra-shiny and super soft. How sweet is that? Value $5.50 $ NEW AND NOW

O SUGAR CREAM SLEEK + SCULPTED 6.8 OZ. Has it together.

577517 Value $6.00 $8.95 SUGAR CONFECTION HOLD + CONTROL 8.

7 O SUGAR CREAM SLEEK + SCULPTED 6.8 OZ. Has it together... This smooth operator keeps strands from straying so your look stays sleek. Absolutely brilliant It's moisture-rich to give your hair plenty of shine. A little bit twisted Amazing for braids, twists and knots Value $6.00 $8.95 SUGAR CONFECTION HOLD + CONTROL 8.5 OZ. Totally in control Has what it takes to keep up-dos up and every hair in place. Work it Flexible hold lets you style, spray, and style some more. Seal the deal A few final spritzes will keep your style going strong Value $5.50 $8.20 NEW AND NOW 03

8 INTRODUCING PAUL MITCHELL NEON SUGAR TWIST PIECEY + BEACHY 6.8 OZ. Effortlessly cool Your free-spirited pal with the model-off-duty vibe. Piece out When you want surfer-girl waves, this piecey, beachy cream takes you there in an instant. Text(ure) me Scrunch it in for looks that won't fall flat Value $6.00 $8.95 SUGAR SPRAY TEXTURE + BODY 8.5 OZ. Always amped This body-booster's ready with a pick-me-up whenever you need it. Total softie Gives your hair texture and definition without making it stiff or crunchy. Makes waves and plays it straight Enjoy lush body, no matter how you style Value $5.50 $8.20 Cut here 04 NEW AND NOW

9 Ask your stylist for details.

INTRODUCING PAUL MITCHELL NEON NEON $ 598 50 Salon Kit PURCHASE: 12 Sugar Cleanse, 10.14 oz. 12 Sugar Rinse, 10.14 oz. 12 Sugar Confection, 8.5 oz. 12 Sugar Spray, 8.5 oz. 12 Sugar Twist, 6.8 oz.

10 INTRODUCING PAUL MITCHELL NEON NEON $ Salon Kit PURCHASE: 12 Sugar Cleanse, oz. 12 Sugar Rinse, oz. 12 Sugar Confection, 8.5 oz. 12 Sugar Spray, 8.5 oz. 12 Sugar Twist, 6.8 oz. 12 Sugar Cream, 6.8 oz. RECEIVE FREE: 4 Sugar Cleanse, 33.8 oz. 4 Sugar Rinse, 33.8 oz. 4 Sugar Confection, 8.5 oz. 4 Sugar Spray, 8.5 oz. 4 Sugar Twist, 6.8 oz. 4 Sugar Cream, 6.8 oz. 8 Double-Sided Neon Poster 4 Neon Brochure Plus, receive a contest in a box (over $250 value): Contest poster Contest one-sheet Week 1 Prize: Neon Cape Week 2 Prize: YS Park Comb with Case Week 3 Prize: Express Gold Curl 1" Grand Prize: Pro Shears with Case MSU See page 7 for details SALONS SAVE 53% 06 NEW AND NOW

11 NEON SALON CONTEST Motivate your staff and see sweet sell-through of Neon in your salon. We've created our first-ever new product in-salon contest, with four great prizes (our gift to you!) that you can use to incentivize your team. All prizes and contest support are included with the purchase of a Neon Salon Kit. We provide everything you need to implement the contest within your salon. WEEK WEEK HELP GUESTS STAY CONNECTED! With the clear window, they can text, post and tweet during their service. YS PARK COMB AND CASE LIMITED EDITION NEON CAPE* WEEK WEEK GRAND PRIZE EXPRESS GOLD CURL 1" PRO SHEARS $120 VALUE* * Image is a rendering and not final. NEW AND NOW 07

INTRODUCING PAUL MITCHELL NEON NEON $ 148.

14 oz. 3 Sugar Rinse, 10.14 oz. 3 Sugar Confection, 8.

1 Sugar Rinse, 33.8 oz. 1 Sugar Confection, 8.5 oz.

12 INTRODUCING PAUL MITCHELL NEON NEON $ Introductory Kit PURCHASE: 3 Sugar Cleanse, oz. 3 Sugar Rinse, oz. 3 Sugar Confection, 8.5 oz. 3 Sugar Spray, 8.5 oz. 3 Sugar Twist, 6.8 oz. 3 Sugar Cream, 6.8 oz. RECEIVE FREE: 1 Sugar Cleanse, 33.8 oz. 1 Sugar Rinse, 33.8 oz. 1 Sugar Confection, 8.5 oz. 1 Sugar Spray, 8.5 oz. 1 Sugar Twist, 6.8 oz. 1 Sugar Cream, 6.8 oz. 2 Double-Sided Neon Poster 1 Neon Brochure POSTER/FRONT BACK Value $ Save $ POSTER/FRONT BACK 08 NEW AND NOW

NEON $ 37.50 Stylist Kit SALONS SAVE OVER SAVE ON THE PURCHASE OF: 1 Sugar Cleanse, 10.14 oz. 1 Sugar Rinse, 10.14 oz. 1 Sugar Confection, 8.5 oz.

13 NEON $ Stylist Kit SALONS SAVE OVER SAVE ON THE PURCHASE OF: 1 Sugar Cleanse, oz. 1 Sugar Rinse, oz. 1 Sugar Confection, 8.5 oz. 1 Sugar Spray, 8.5 oz. 1 Sugar Twist, 6.8 oz. 1 Sugar Cream, 6.8 oz. *All packed together in a Collection Box 30% Value $59.14 Save $21.64 NEW AND NOW 09

INTRODUCING PAUL MITCHELL NEON NEON $ 24.

5 oz. 1 Sugar Cream, 6.8 oz. NEW WAVE PURCHASE: 1 Sugar Cleanse, 10.14 oz. 1 Sugar Rinse, 10.

14 INTRODUCING PAUL MITCHELL NEON NEON $ each Get the Look Kits SWEET FINISH PURCHASE: 1 Sugar Confection, 8.5 oz. 1 Sugar Spray, 8.5 oz. 1 Sugar Cream, 6.8 oz. NEW WAVE PURCHASE: 1 Sugar Cleanse, oz. 1 Sugar Rinse, oz. 1 Sugar Twist, 6.8 oz. SALONS SAVE 22% RECEIVE FREE: 1 Neon Teasing Brush RECEIVE FREE: 1 Neon Teasing Brush FREE TEASING BRUSH! 10 NEW AND NOW

NEON $ 14.40 each Travel Kits COMING SOON TEXT(URE) ME PURCHASE: 1 Sugar Cleanse, 3.4 oz. 1 Sugar Rinse, 3.4 oz. 1 Sugar Spray, 3.4 oz. 1 Sugar Twist, 2.5 oz. 577660 Value $17.

98 FEATURED CLASS Neon is style-driven hair care that celebrates what makes each of us unique.

Learn product knowledge, styling and haircutting techniques with this on-trend class.

15 NEON $ each Travel Kits COMING SOON TEXT(URE) ME PURCHASE: 1 Sugar Cleanse, 3.4 oz. 1 Sugar Rinse, 3.4 oz. 1 Sugar Spray, 3.4 oz. 1 Sugar Twist, 2.5 oz Value $17.98 SALONS SAVE 20% CONTROL FREAK PURCHASE: 1 Sugar Cleanse, 3.4 oz. 1 Sugar Rinse, 3.4 oz. 1 Sugar Confection, 3.4 oz. 1 Sugar Cream, 2.5 oz Value $17.98 FEATURED CLASS Neon is style-driven hair care that celebrates what makes each of us unique. The brand offers fun, fashion-forward, professional-quality products designed to create a wide range of looks, encouraging teen girls to find their distinct style. Learn product knowledge, styling and haircutting techniques with this on-trend class. NEON: STYLE THAT STANDS OUT WHAT TO EXPECT: Learn inspiring ways to give a young and modern feel to haircutting and styling skills. Our education team will help build confidence with one of the two Neon haircuts and follow with a few energetic styling accents featured in the Neon collection. Tour through all the salon economies to learn how to best integrate Neon into your business. TIME: 2 hours TYPE OF CLASS: Demo and Product Knowledge MODELS REQUIRED: 1 NEW AND NOW 11

16 INTRODUCING THE DEMI Introducing The Demi, a perfect fusion of shine, condition and coverage from Paul Mitchell Professional Hair Color. 12 NEW AND NOW

17 Exceptional Shine The Demi conditions hair while it colors, providing incredibly rich results with exceptional shine. Gentle Conditioning Formula Deposit-only, no-ammonia color is exceedingly gentle and offers outstanding condition. Perfect Gel Consistency Liquid color mixes to a perfect gel consistency that s ideal for both bottle and brush application. Long-Lasting Rich, vibrant color lasts 4 to 6 weeks. 27 Intermixable Shades Including Clear for unlimited customization and more varied shade options with depth and/or translucency. 9BV 6BV 3BV 9A 6A 3A 9N 8N 7N 6N 5N 4N 3N 1N 9G 6G 3G 9OR 6OR 3OR 9R 6R 3R 6VR 3VR 9V CLEAR 1:1 20 MINUTES Salon Price: $5.40, 2 oz. I love The Demi! The thicker consistency makes bowl and brush application easy! I noticed intense pigments and great coverage. I covered a level 7 strawberry blonde with 6A and it lasted, faded nicely, and all I had to do for the client was a retouch! Samantha Ploskonka, Samantha Ploskonka Studios, Crown Point, Indiana NEW AND NOW 13

18 Introducing Ask your stylist for details.

INTRODUCING THE DEMI THE DEMI Salon Offer PURCHASE: Choose any 60 shades from The Demi demi-permanent hair color RECEIVE FREE: 3 Processing Liquid, 33.8 oz.

19 INTRODUCING THE DEMI THE DEMI Salon Offer PURCHASE: Choose any 60 shades from The Demi demi-permanent hair color RECEIVE FREE: 3 Processing Liquid, 33.8 oz. 2 Color Mixing Bowl 2 Color Brush 2 Applicator Bottle 3 The Demi Paper Chart 1 The Demi Swatch Book 1 The Demi Technique Guide 1 The Demi Salon Banner 1 The Demi Postcards (set of 12) invites guest to enjoy a color service. MSU Salon Special: $ Salon Value: $ SALONS SAVE UP TO 32% Cut here MODEL FORMULA: Runway Redhead Formula 1: The Demi 1.5 oz. 6OR oz. Paul Mitchell Processing Liquid Formula 2: The Demi 1 oz. 6R + 1 oz. Paul Mitchell Processing Liquid NEW AND NOW 15

INTRODUCING THE DEMI THE DEMI Mini Offer PURCHASE: Choose any 27 from The Demi demi-permanent hair color RECEIVE FREE: 2 Processing Liquid, 33.8 oz.

20 INTRODUCING THE DEMI THE DEMI Mini Offer PURCHASE: Choose any 27 from The Demi demi-permanent hair color RECEIVE FREE: 2 Processing Liquid, 33.8 oz. 2 Applicator Bottle 1 The Demi Swatch Book 1 The Demi Technique Guide MSU SALONS SAVE 29% Salon Special: $ Salon Value: $ NEW AND NOW

INTRODUCING THE DEMI THE DEMI Customizable Sampler PURCHASE: Choose any 5 of The Demi demi-permanent hair color SALONS SAVE 30% RECEIVE FREE: 1 Processing Liquid, 16.9 oz.

21 INTRODUCING THE DEMI THE DEMI Customizable Sampler PURCHASE: Choose any 5 of The Demi demi-permanent hair color SALONS SAVE 30% RECEIVE FREE: 1 Processing Liquid, 16.9 oz. 1 Applicator Bottle 1 The Demi Paper Chart 1 The Demi Technique Guide MSU Salon Special: $34.50 Salon Value: $38.49 Try these new favorite formulas from THE DEMI 1¾ oz. or 50 g/ml Clear + ¼ oz. or 10 g/ml 6OR + 2 oz. or 60 g/ml Paul Mitchell Processing Liquid 1 oz. or 30 g/ml 9R + 1 oz. or 30 g/ml 9G + 2 oz. or 60 g/ml Paul Mitchell Processing Liquid 1 oz. or 30 g/ml 5N + 1 oz. or 30 g/ml 6R + 2 oz. or 60 g/ml Paul Mitchell Processing Liquid 1 oz. or 30 g/ml 9V + 1 oz. or 30 g/ml 9BV + 2 oz. or 60 g/ml Paul Mitchell Processing Liquid NEW AND NOW 17

22 Introducing Ask your stylist for details.

INTRODUCING THE DEMI Elevate your craft with award-winning EDUCATION Get a formal introduction to The Demi with any of these three classes.

Contact your distributor sales consultant or local professional store to book an in-salon class featuring The Demi.

This class offers 3 options: live model demo, mannequin demo or hands-in.

23 INTRODUCING THE DEMI Elevate your craft with award-winning EDUCATION Get a formal introduction to The Demi with any of these three classes. Hosted in your salon by one of our certified color educators or regional color coordinators, our classes let you experience The Demi through product knowledge, business and techniques. Contact your distributor sales consultant or local professional store to book an in-salon class featuring The Demi. FEATURED CLASSES THE DEMI: BRAND CLASS WHAT TO EXPECT: Introduce stylists to The Demi and focus on consultation, formulation, application and Color Bar opportunities. This class offers 3 options: live model demo, mannequin demo or hands-in. TIME: 2 hours TYPE OF CLASS: Choice of demo or hands-in MODELS REQUIRED: Optional THE DEMI: COLLECTION COLOR WHAT TO EXPECT: Be inspired by the many possibilities of The Demi. Stylists choose one of four color techniques that demonstrate The Demi s versatility and its endless opportunities for Color Bar upgrades. TIME: 2 hours TYPE OF CLASS: Demo and product knowledge MODELS REQUIRED: 1 THE DEMI: COLLECTION CUT WHAT TO EXPECT: Learn salon-friendly haircutting techniques that are both contemporary and beautiful. The Demi Haircut Collection features two haircuts that will complement any hair color service and leave stylists feeling confident and inspired. TIME: 2 hours TYPE OF CLASS: Demo and product knowledge MODELS REQUIRED: 1 Cut here MODEL FORMULA (on page 18): Goldmine On pre-lightened hair: The Demi 1 oz. 9N + 1 oz. 9G + 2 oz. Paul Mitchell Processing Liquid NEW AND NOW 19

24 INTRODUCING POP XG 20 NEW AND NOW

DILUTER 577617 OPALESCENT 577621 STEEL 577624

577622 BORDEAUX 577616 PINK 577620 RED 577623

ELECTRIC SHADES of vibrant color, no developer

nourished Salon Price: $10.18 each, 6 oz.

25 EXPERIENCE THE POWER OF PAINT WITH 13 INTERMIXABLE COLORS. DILUTER OPALESCENT STEEL GREEN TEAL BLUE PURPLE BORDEAUX PINK RED ORANGE YELLOW MIDNIGHT ELECTRIC SHADES of vibrant color, no developer required LONG-LASTING POP color lasts for up to 6 weeks, depending on porosity RICH CONDITIONING BASE leaves hair soft and nourished Salon Price: $10.18 each, 6 oz. tube MODEL FORMULA: Very Cherry On pre-lightened hair: Formula 1: POP XG Red, Formula 2: POP XG Bordeaux NEW AND NOW 21

26 INTRODUCING 13 ELECTRIC SHADES of vibrant color, no developer required LONG-LASTING POP color lasts for up to 6 weeks, depending on porosity RICH CONDITIONING BASE leaves hair soft and nourished Ask your stylist today!

INTRODUCING POP XG POP XG Salon Offer PURCHASE: Any 17 shades of POP XG RECEIVE FREE: 3 POP XG Paper Chart featuring a new POP XG technique 3 POP XG Swatch Box, a hand-held swatch

83 3 FREE SWATCH BOXES FOR THE SALON SALON EASEL SWATCH BOX Customize your POP XG sampler PURCHASE: Any 5 shades of POP XG RECEIVE FREE: 1 New POP XG Paper Chart featuring a new

27 INTRODUCING POP XG POP XG Salon Offer PURCHASE: Any 17 shades of POP XG RECEIVE FREE: 3 POP XG Paper Chart featuring a new POP XG technique 3 POP XG Swatch Box, a hand-held swatch box featuring swatches for all 13 shades 1 POP XG Salon Easel showcasing new POP XG shades for guests MSU Salon Special: $ Salon Value: $ FREE SWATCH BOXES FOR THE SALON SALON EASEL SWATCH BOX Customize your POP XG sampler PURCHASE: Any 5 shades of POP XG RECEIVE FREE: 1 New POP XG Paper Chart featuring a new POP XG technique 1 POP XG Swatch Box, a hand-held swatch tool featuring swatches for all 13 shades MSU Salon Special: $50.95 Salon Value: $64.95 Cut here PAPER CHART SWATCH BOX CLOSED NEW AND NOW 23

28 new Experience the Power of Paint with Paul Mitchell s newest semi-permanent line of pop color shades. Ask your stylist today!

INTRODUCING POP XG Stay inspired with award-winning EDUCATION Experience the power of paint within your salon with a certified John Paul Mitchell Systems national educator.

Choose between three unique classes that explore product knowledge, haircutting and color placement techniques.

29 INTRODUCING POP XG Stay inspired with award-winning EDUCATION Experience the power of paint within your salon with a certified John Paul Mitchell Systems national educator. With 13 electric shades, guests have access to endless possibilities with long-lasting, durable results. Choose between three unique classes that explore product knowledge, haircutting and color placement techniques. FEATURED CLASSES POP XG: BRAND CLASS WHAT TO EXPECT: Introduce stylists to POP XG and focus on consultation, formulation, application and Color Bar opportunities. This class offers 3 options: live model demo, mannequin demo or hands-in. TIME: 2 hours TYPE OF CLASS: Choice of demo or hands-in MODELS REQUIRED: Optional POP XG: COLLECTION COLOR CLASS WHAT TO EXPECT: An introduction to POP XG and a demo of 1 of 2 hair color techniques that are sure to thrill with innovative placements, electric formulas and endless possibilities for trend-setting hair color. This class will lead stylists throughout the salon to discuss how POP XG can be leveraged in all the key areas. TIME: 2 hours TYPE OF CLASS: Demo and product knowledge MODELS REQUIRED: 1 POP XG: COLLECTION CUT CLASS WHAT TO EXPECT: Get a fresh, powerful edge on haircutting trends seen in the industry. Stylists choose 1 of the 2 haircuts to focus on and gain a better understanding of how a haircut can complement electric hair color so seamlessly. TIME: 2 hours TYPE OF CLASS: Demo and product knowledge MODELS REQUIRED: 1 Cut here MODEL FORMULA (on page 24): Strawberry Swirl On pre-lightened hair: Formula 1: POP XG Steel Formula 2: POP XG Orange + 1 dot POP XG Pink + 3 parts Super-Charged Moisturizer Formula 3: POP XG Pink + 3 parts Super-Charged Moisturizer NEW AND NOW 25

30 INTRODUCING NEURO LIGHT Lightweight hair dryer WEIGHS ONLY 1.12 pounds Less weight, more power Ask your stylist.

INTRODUCING NEURO LIGHT Introducing NEURO LIGHT Lightweight hair dryer WEIGHS ONLY 1.12 pounds $ 139.

design sits dryer upright LED display shows heat and power settings 4 heat settings and a cool-shot button Protective soft-touch rubber coating Flush power buttons for superior

31 INTRODUCING NEURO LIGHT Introducing NEURO LIGHT Lightweight hair dryer WEIGHS ONLY 1.12 pounds $ Professional and long-lasting DC motor with 1875 watts of power SmartSense filter with Clean Filter indicator light Tourmaline ions reduce frizz and add shine Unique flat design sits dryer upright LED display shows heat and power settings 4 heat settings and a cool-shot button Protective soft-touch rubber coating Flush power buttons for superior ergonomics INCLUDES: Concentrator nozzle for directional airflow and controlled styling Collapsible silicone diffuser that universally fits most dryers Cut here Salon Special: $ Sugg. Retail: $ (Salon Profit Potential = $55.00) NEW AND NOW 27

INTRODUCING NEURO ROUND Introducing NEURO ROUND Titanium Thermal Brush $ 17.95 - $ 19.95 each Neuro Round brushes are crafted from industrial-grade components under rigorous quality control.

32 INTRODUCING NEURO ROUND Introducing NEURO ROUND Titanium Thermal Brush $ $ each Neuro Round brushes are crafted from industrial-grade components under rigorous quality control. With sturdy features and high-tech materials, they're the perfect complement to heat styling with Neuro tools. STYLE STARTS WITH WHAT S INSIDE Bristles are heat-resistant up to 500 F (260 C) Vented titanium barrel outperforms ceramic by retaining heat and reducing drying time Nylon anti-static corkscrew bristles create a smooth finish and add shine Seamless design with soft-touch handle Ergonomic, lightweight and perfectly balanced Magnetic handle cap sits brush upright CHOOSE FROM: NEURO ROUND SMALL 1.29" (33 mm) Titanium Thermal Brush NEURO ROUND MEDIUM 1.69" (43 mm) Titanium Thermal Brush NEURO ROUND LARGE 2" (53 mm) Titanium Thermal Brush NEW AND NOW

NEURO ROUND Brush Counter Display $ 227.

33 NEURO ROUND Brush Counter Display $ SAVE ON THE PURCHASE OF: 4 Neuro Round Small 4 Neuro Round Medium 4 Neuro Round Large Place at the stylist station to spark dialogue with your guests on the importance of using a quality brush. RECEIVE FREE: 1 Compact soft-touch counter display SALONS SAVE 20% Magnetic base holds testers upright NEW AND NOW 29

34 new Experience the Power of Paint with Paul Mitchell s newest semi-permanent line of cream hair color shades created for color professionals. PRINTED IN THE U.S.A. (NNSL0916) Registered Trademarks of John Paul Mitchell Systems

September/October 2017 Bi-Monthly Promotions

September/October 2017 Bi-Monthly Promotions Paul Mitchell NEON #STICKITTOBULLYING October is Anti Bullying Month so get ready to #StickItToBullying Philanthropy Create a bully-free zone in your salon.