WITH CAVIAR, KERATIN & COLLAGEN

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2 Professional treatments for colour, bleaching, care and maintenance with CAVIAR, KERATIN and COLLAGEN Professional styling products with CAVIAR, KERATIN and COLLAGEN Technical professional products with CAVIAR, KERATIN and COLLAGEN 2

3 Professional products by Very high technology professional products to colour, treat and protect hair from the continuous chemical and environmental stress caused on a daily basis. Formulas based on: Caviar Keratin Collagen 3

4 Colouring Cream permanent professional WITH CAVIAR, KERATIN & COLLAGEN Respects the hair structure thanks to an exposure time of 12 minutes Non-progressive Ammonia free Paraphenylenediamine free Unleashes all the EFFICANCY of its active principles and maximum COLOURING POWER ammonia free PPD free Mix 1 : 1 4

5 1. Respect for scalp and hair thanks to a shorter processing time 2. Maximum grey hair coverage 3. Lightens up to 4 tones 4. Ammonia free and Paraphenylenediamine free 5. Safe application even on customers with a sensitive scalp 6. Extreme colour brilliancy and uniformity 7. Very easy and practical to use 8. Long lasting reflections 9. High colour fastness 10. Great protection action 11. Effective restructuring action 12. Maximum conditioning benefits 5

6 Benefits 1Respect for scalp and hair thanks to a shorter processing time 2 Maximum grey hair coverage 3 Lightens up to 4 tones 6

7 Cosmetic colour creamy gel with CAVIAR, KERATIN and COLLAGEN ammonia and PPD free pdt BASE Dpe DIAMINOPHENOXYETHANOL RESORCINOL m-aminophenol base coupler copulante Be Colour 12 Minute has been developed according to the rules of the molar stoichiometry, a technique of colouring clear and uncompromising. It is based on a mathematical principle according to which the molar concentration of the dye base is equal to the molar concentration of the sum of the other colouring couplers. The relationship between pigment and pigment basis of reflection is 1 to 1 for which reason not remain molecules not bound in the colouring process. free molecules reacts with each other le molecole libere reagiscono tra loro Through this relationship perfectly balanced, Be Colour 12 Minute allows us to express the maximum power of colour in the full respect of the scalp and hair. Bivalent cosmetic colouring cream gel, covers perfectly grey hair, enhances the natural colour, contrasts the residual melanin unwanted reflections, leaves hair soft, shiny and hydrated. EXAMPLE OF REACTION: 1:1 - BETWEEN BASE AND COUPLERS 7

8 Benefits 4 Ammonia free and Paraphenylenediamine free 5 Safe application even on customers with a sensitive scalp 6 Extreme colour brilliancy and uniformity 8

9 Benefits WITH CAVIAR, KERATIN & COLLAGEN 7 Very easy and practical to use The colour pigments blend with the special formulation of oxygen so as not to create disturbances in the reaction. ph below 10, it covers a maximum of grey hair Does not irritate the scalp and does not harm the hair The hair is not exploited so remain bright and healthy 9

10 Benefits 8 ph 5.5 SULPHATE FREE Long lasting reflections Colour Lock-in Special Shampoo 9 High colour fastness Seals the cuticle extending the duration and beauty of Be Colour 12 Minute colours, making the hair soft and luminous Protects the hair from the aggression of external agents Delicate formulation without sulphates and without salt added 10

11 Benefits WITH CAVIAR, KERATIN & COLLAGEN 10 ph ph ph ph ph Highly protective action 11 Effective restructuring action 12 Maximum conditioning AFTER COLOUR SHAMPOO 10,14 fl. oz. KERATIN MILK 5,07 fl. oz. AFTER COLOUR MASK 16,9 fl. oz. ANTI SPLIT ENDS FLUID 3,38 fl. oz. NITROGENATED KERATIN 5,07 fl. oz. 11

12 The Theory Of Colour And Chromatic Circle BLUE YELLOW RED There are three primary colour: RED, YELLOW and BLUE. YELLOW RED BLUE Combining two primary colours produce secondary colours: ORANGE, PURPLE and GREEN. GREEN ORANGE PURPLE The secondary colours; ORANGE, PURPLE and GREEN are opposed to the primary colours that do not participate in their training, so: The GREEN is complementary of the RED and cancel it. The PURPLE is complementary of the YELLOW and cancels it. The ORANGE is complementary of the BLUE and cancels it. 12

13 Through the star of Oswald, we can highlight the primary colours, secondary colours and their neutralisation capacity. PRIMARY YELLOW SECONDARY GREEN SECONDARY ORANGE PRIMARY BLUE PRIMARY RED SECONDARY VIOLET 13

14 natural ash beige golden.3 brown.7 9 colours 7 colours 5 colours 4 colours 4 colours A luminous series for total coverage of any grey hair percentage. Can blend with all colours. Suitable to tone down unwanted warm shades. Good coverage even when used on its own on grey hair, for 100% coverage mix with natural base. Very shiny and deep sandcoloured reflections. Adding to other series grants light and shine. Adding to the copper series tones down the intensity of reflections. Gold honey reflections. Excellent coverage of grey hair, even when used on its own. Adding to other series grants light and shine. Adding to the red series tones down the intensity of reflections. This reflection series is recommended to pre-pigment or personalise colours. A very versatile reflection. Very popular with clients (like natural colours) also because the shade s colour balance allows blending with all other reflections for an amazing amount of personalisation. 14

15 red.6 copper.4 violet.2 mahogany.5 superlighteners tone modulators neutral 2 reds and 2 coppers 3 purples and 2 mahoganies 3 colours 5 tone modulators 1 neutral Bold red and copper shades with a strong personality. When used on their own, they have a good covering effect. The shades are much brighter on grey hair when a natural base is not used. With a strong reflection, very bold purple mahogany shades. Quite nice Mahogany blended with Brown, Purple added to the red series produces deep red reflections. 3 colours with maximum lightening level, up to 4 tones; A natural reflection, a cold one and a beige one. Ash and beige are recommended to contrast any residual melanin that may emerge during lightening. To give free reign to the imagination, to intensify, modulate and correct all colour shades. To lower colour and reflection intensity, to give more homogeneity to blends of more than one nuances. 15

16 SAND. 31 golden + ash 5.31 LIGHT CHESTNUT SAND DARK BLONDE SAND BLONDE SAND Thanks to the molar stoichiometry it is possible to create NEW TONES OF REFLECTION 8.31 LIGHT BLONDE SAND AMBER DARK BLONDE AMBER 7.14 BLONDE AMBER ash + copper CHOCOLATE. 51 mahogany + ash 4.51 CHESTNUT CHOCOLATE 5.51 LIGHT CHESTNUT CHOCOLATE

17 MOKA. 35 golden + mahogany MARRON GLACE. 71 brown + ash RED RUBY. 62 red + violet 4.35 CHESTNUT MOKA LIGHT CHESTNUT MARRON GLACE LIGHT CHESTNUT RED RUBY LIGHT CHESTNUT MOKA DARK BLONDE MARRON GLACE DARK BLONDE RED RUBY BLONDE MARRON GLACE INTENSE RED CHESTNUT LIGHT CHESTNUT golden + red 6.36 DARK BLONDE CHESTNUT RUST DARK BLONDE RUST golden + copper LIGHT CHESTNUT INTENSE RED 6.66 DARK BLONDE INTENSE RED ½ 5.6 ½ 6.6 ½ TONE* MODULATOR RED ½ TONE* MODULATOR RED 7.34 BLONDE RUST INTENSE VIOLET TEAK LIGHT CHESTNUT TEAK 6.17 DARK BLONDE TEAK 7.17 BLONDE TEAK ash + chocolate INTENSE RUST DARK BLONDE INTENSE RUST 7.43 BLONDE INTENSE RUST copper + golden CHESTNUT INTENSE VIOLET 5.22 LIGHT CHESTNUT INTENSE VIOLET 6.22 DARK BLONDE INTENSE VIOLET ½ 4.2 ½ 5.2 ½ 6.2 ½ TONE * MODULATOR VIOLET ½ TONE * MODULATOR VIOLET ½ TONE * MODULATOR VIOLET * TO GIVE FREE REIGN TO THE IMAGINATION, TO INTENSIFY, MODULATE AND CORRECT ALL COLOUR SHADES. 17

18 Colour Bends Over Backwards 1 2 TONE ON TONE Mix 1:1,5 - Colour with same level nuances Processing Time: 12 minutes SEMI-PERMANENT Mix 1:1,5 - Colour with same level nuances or nuances darker than own colour. Processing Time: 12 minutes 18

19 Colour Bends Over Backwards WITH CAVIAR, KERATIN & COLLAGEN 3 4 PERMANENT Mix 1:1 - Grey hair coverage. Processing Time: 12 minutes on roots + 5 minutes on ends and whole lengths. Total: 17 minutes SUPERLIGHTENERS Mix 1:1,5 Processing time: 12 minutes on roots + 12 minutes on ends and whole lengths. Total: 24 minutes 19

20 PROTOCOL PROTOCOL COLOUR RETENTION RE-KERATINISING ACTION: Revitalising and antioxidant TYPE OF HAIR: For coloured hair. Wash hair with Be Colour Shampoo, apply Be Colour Spray, leave on for 1-2 minutes, rinse and proceed to style. ACTION: Restructuring and reinforcing TYPE OF HAIR: For dry dull lifeless and treated hair. After washing the hair with Be Colour Shampoo, and apply 20

21 PROTOCOL RE-COMPACTING Be Colour Spray, leave on for 1-2 minutes then rinse off well, dry hair by 80% and vaporise Be Colour Keratin, then complete styling with brush and hairdryer. ACTION: Regenerating and sealing TYPE OF HAIR: Brittle hair with split ends. After washing the hair with Be Colour Shampoo, and apply Be Colour Spray, leave on for 1-2 minutes then rinse off well, remove excess water, divide the hair in sections and apply Be Colour Milk Fluid, massaging with your fingertips. 21

22 22 bleach easy

23 Compact Blue Bleaching Powder Ammonia Free Thanks to its balanced formula and fine grinding, it is to be used with a MIX RATIO 1: 2 For all lightening techniques (lightening of up to 6/7 tones can be obtained) BALAYAGES MECHES OVERLAPPING TONE 23

24 AMMONIA FREE COMPACT BLUE BLEACHING POWDER mixed with Be Colour ACTIVATOR 12 min = 2 lightening tones 24 min = 4 lightening tones 24

25 36 min = 6 lightening tones 36 min = 7 lightening tones LIGHTENING INTENSIFIER IDEAL FOR BLEACHING AND SUPERLIGHTENERS Specific cream formulation with a treating, restructuring and emollient action Enhanced with Caviar, Keratin and Collagen Easy to mix Fragrance free 25

26 move easy The special formulation of BE TECH is enhanced with CAVIAR, KERATIN and COLLAGEN and adapts to all hair types with a perfect mix of MOVEMENT AND EFFECT OF COSMETIC: REINFORCING the hair fibre REGENERATING the keratin structure ENSURING maximum protection for LONGER LASTING hold 26

27 Revolutionises the world of permanent waving system with the new universal waving system with CYSTEAMINE More functional More powerful With a faster developing time ph 7.0 ph 8.5 ph 5.5 ph 3.8 ph 4.0 PREPARING SHAMPOO 33,8 fl. oz. UNIVERSAL AMMONIA-FREE WAVING SYSTEM 16,9 fl. oz. NEUTRALISING LOTION 33,8 fl. oz. ACIDIFYING MASK 16,9 fl. oz. REBALANCING SPRAY 5,07 fl. oz. 27

28 CLEANSING Apply to wet hair BE TECH SHAMPOO, massage and rinse. WAVING Wrap damp hair in curlers and apply the waving lotion BE TECH 12 MINUTE Leave on for 12 MINUTES. step by step 1STEP 2STEP 28

29 NEUTRALISING At the end of exposure time, without removing the curlers, rinse thoroughly with warm water and apply the BE TECH NEUTRALIZER directly on the curlers. Leave on for 12 MINUTES. With very long hair leave on for an extra 5 minutes. Rinse thoroughly and remove the curlers. CONDITIONING Apply BE TECH MASK to wet hair lengths and ends, leave on for 5 MINUTES then rinse. STABILISATION After rinsing Be Tech Mask, apply BE TECH SPRAY to towel-dried hair lengths and ends. Leave on for 3-5 MINUTES, rinse and dry as usual. 3STEP 4STEP 5STEP 29

30 new styling experience Thanks to advanced formulas, enriched with CAVIAR, KERATIN & COLLAGEN, BE STYLE offers technologically superior solutions to meet every need of elegance, practicality and originality of hairdressers and clients. 30

31 PRO-STYLING SPRAY GLOSSING CRYSTALS FIBROUS MODELLING PASTE MATT SHAPING PASTE EXTRA STRONG GEL 5,07 fl. oz. 1,69 fl. oz. 3,38 fl. oz. 3,38 fl. oz. 8,45 fl. oz. 31

32 Spray Pro-styling 5,07 fl. oz. Glossing Crystals 1,69 fl. oz. Grants an anti-static effect and perfect control with all types of drying. Nourish and hydrate the hair, making it luminous and manageable without weighing it down. Their laminating and sealing effect makes them suitable for care and prevention of split ends. 32

33 Fibrous Modelling Paste 3,38 fl. oz. Matt Shaping Paste 3,38 fl. oz. Extra Strong Gel 8,45 fl. oz. Reshapable paste with elastic hold, ideal to define and shape creative looks. Soft paste with strong opaque effect for a long lasting natural look. Gives definition, texture and body. Compact professional gel with extra strong hold to create, define and model bold, long lasting looks. Dries quickly, is nongreasy and leaves no residue. 33

34 mixing GUM GEL The secret to create a unique look is MIX different products, to give your style a new image always trendy. MATT PASTE FIBER PASTE SERUM For a MATT EFFECT but at the same time defined and precise To DEFINE with volume and precision in the structure For a GLOSSY, welldefined and controlled in detail 34

35 the style starts from hair 35

36 BE HAIR AUSTRALIA 5 INGLIS ROAD, INGLEBURN NSW

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