PARTICIPANT GUIDE. Introduction to Skincare Training Guide for Participants. March Introduction to Skincare Participant Guide 1

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1 S A L E S T R A I N I N G PARTICIPANT GUIDE Introduction to Skincare Training Guide for Participants March 2012 Introduction to Skincare Participant Guide 1

2 Table of Contents Overview... 3 The Skincare Story... 4 The Brands... 5 How to Use Skincare... 8 Skincare Selling Tips... 9 Next Steps Introduction to Skincare Participant Guide 2

3 Overview Section 1: OVERVIEW Every woman wants great skin so she can feel confident and beautiful. Avon provides YOU with the tools and training to help your Customers achieve great skin while you achieve greater earnings. Successful Representatives know that great earnings start with bigger sales and bigger sales start with selling Avon Skincare. Let s get started! Agenda The agenda for this workshop is: The Skincare Story The Brands The Opportunity Selling Skincare Meeting Objectives During this meeting, you will learn: Avon s skincare brands The features and benefits of Avon s skincare products How to use different Skincare Selector Tools to help you sell Avon skincare products that meet your Customer s needs What to say when approaching existing and new Customers about Avon s skincare products How to sell skincare products using the 5-step selling process Introduction to Skincare Participant Guide 3

4 Section 2: THE SKINCARE STORY The Skincare Story Avon has built a global reputation for providing women with some of the best products and regimens to meet their skincare needs whether they want to: Take on skin aging with the latest anti-aging skincare technology Enhance the natural beauty of their skin Win the fight against acne and blemishes Avon has the right skincare solution for everyone. With Avon skincare, Your Customer has a great selection of industry leading products and you have a great opportunity to build your earnings with Avon Skincare. Introduction to Skincare Participant Guide 4

5 Section 3: THE BRANDS The Brands ANEW An industry leader in anti-aging skincare technology, Anew has been helping women all over the world look and feel their best. Avon Anew offers an extensive selection of anti-aging products to address all stages of skin aging. Anew skincare regimens provide your Customers with skincare regimens designed to meet their specific skin needs: 30+ REJUVENATE Fine lines, slightly uneven tone and tired looking eyes with some puffiness begin to show. 40+ REVERSALIST Some wrinkles, uneven tone and discolorations. Dark circles, fine lines and wrinkles appear around the eyes 50+ ULTIMATE More advanced wrinkles & expression lines, loss of cushion & age spots. Eyes can experience under-eye bags & deep wrinkles or crow s feet. 60+ PLATINUM Most advanced signs include neck sagging, lip lines and deep targeted wrinkles. Also, loss of color and extreme dryness. Optimize Integrate Anew Genics into any regimen It s never too late to achieve a more youthful look with Anew! Introduction to Skincare Participant Guide 5

Section 3: THE BRANDS The Brands SOLUTIONS Every

with Avon Solutions: When you want: Choose

Total radiance Normal Skin Visibly younger

visibly refresh eyes and deep clean skin Vibes

6 Section 3: THE BRANDS The Brands SOLUTIONS Every Customer can get an easy to use skincare routine with Avon Solutions: When you want: Choose Solutions Visibly bright, more radiant skin Total radiance Normal Skin Visibly younger looking skin Ageless Results Aging Skin To visibly refresh eyes and deep clean skin Vibes Visibly smoother skin Body Introduction to Skincare Participant Guide 6

Section 3: THE BRANDS The Brands Clearskin Breakouts and acne are a major skin concern for women and men even long after the teen years.

An advanced routine for treating acne Before, During and After breakouts. The Clearskin Professional 3 Step System is a twice daily regimen for cleansing, toning and treating skin.

Clearskin Core Avon Clearskin core line of cleansing and treatment products for specific skin concerns: Blemish Clearing: For anyone looking to clear up breakouts and help prevent them

7 Section 3: THE BRANDS The Brands Clearskin Breakouts and acne are a major skin concern for women and men even long after the teen years. Whether they are looking for help with a specific blemish concern or an acne fighting system Avon Clearskin helps breakthrough to skin that s clearer: Clearskin Professional 3 Step System An advanced routine for treating acne Before, During and After breakouts. The Clearskin Professional 3 Step System is a twice daily regimen for cleansing, toning and treating skin. Additional products are also available to help breakthrough to skin that s clearer. Clearskin Core Avon Clearskin core line of cleansing and treatment products for specific skin concerns: Blemish Clearing: For anyone looking to clear up breakouts and help prevent them from returning Blackhead Eliminating: For anyone looking to eliminate most embarrassing blackheads Pore Penetrating: For anyone who wants to clean out and refine pores for soft, smooth skin. Deep Cleansing: For anyone who wants to cleanse oily feeling skin, whether they have oily or combination skin. (LATAM only) Introduction to Skincare Participant Guide 7

8 Section 4: HOW TO USE SKINCARE How to Use Skincare Skincare Routine Products A good skincare routine consists of these products: Cleanser: Get your skincare routine off to a great start by cleansing your skin and preparing it for the next steps. Moisturizer (Day and Night): Use a Day Moisturizer to provide you with broad spectrum SPF protection. Use a Night Cream to help the skin while you sleep. Treatment: Use this treatment for the face and delicate skin around your eyes. It s the last step in a good skincare routine. Steps A good skincare routine consists of these steps: 1. Cleanse (Morning and Night) Gently massage your cleanser onto skin. Rinse thoroughly with warm water. Pat dry. 2. Moisturize (Day and Night) (Morning or Evening after cleansing) Smooth over cleansed face and neck using gentle upward strokes. 3. Apply Eye Treatment (Morning or Evening after cleansing) Eye Treatment: Gently pat under and around eye area. Face treatment: Gentle smooth over moisturized face Introduction to Skincare Participant Guide 8

9 Section 5: SKINCARE SELLING TIPS Skincare Selling Tips USE IT. Learn about Avon Skincare products by using them yourself. Customers appreciate your opinion based on first hand experience. Selling Skincare is easy when you show the results on your own beautiful skin! Become a walking testimonial to the benefits of Avon Skincare products. Once your Customers see your results, they ll want to buy it too! KNOW YOUR SKINCARE PRODUCTS. To effectively sell Skincare, make sure you know the benefits and features of the Skincare products you are selling and talk about them with your Customer. Also make sure to discuss the ingredients, performance, and affordability of Avon Skincare products. START A CONVERSATION ABOUT SKINCARE. Give a compliment and ask your Customer about the products she currently uses on her skin. Ask her how happy she is with the products she uses. ASK QUESTIONS AND LISTEN. When approaching Customers about Skincare, get them talking about their skin concerns and listen for key words or phrases that will tell you what they're looking for in Skincare. TURN SAMPLES INTO SALES. Start with a great opener: What Skincare products are you currently using? Wouldn t you like to try the latest innovation from Avon? Make it easy and economical for Customers to try a product by offering them a sample or trial size. Be sure to follow up in a few days to close the sale. Once they try it, they will buy it. INCREASE ORDER SIZE. Be sure to tell your Customer about the benefits of the additional products in her Avon Skincare line. Her skin will look beautiful and so will your sales! FOLLOW UP WITH YOUR CUSTOMER. Follow up with your Customer within 4-6 weeks of delivering her order and ask about her results. Remind her that consistent use of her Skincare products will help her achieve the results she wants. Take her reorder! THROW A SKINCARE BEAUTY PARTY. Group selling creates energy and can be very lucrative. Learn more from the Beauty of Knowledge online training. Set a goal to conduct one Avon party every Campaign. Reward the host and focus on showing the latest Skincare products. Introduction to Skincare Participant Guide 9

10 Section 6: NEXT STEPS Next Steps Follow these next steps and you ll be on your way to beautiful skin and beautiful sales: Complete all the training and review the tools Avon offers to help you learn more and earn more! Become an expert in the Anew, Solutions and Clearskin brands. Take advantage of special offers to purchase products at discounted prices. Buy and use Avon skincare products. Use the skincare brand that is best suited for your skincare needs. Order the sales tools to help you better advise your Customers and make the sale. Give Samples! No matter her skin concern and recommended skincare brand, once she tries and sees results she will buy and keep buying! Make and follow-up on your Customer list. Action Plan: Introduction to Skincare Participant Guide 10

ESSENTIAL SKIN CARE GUIDE. solutions. Your handbook to Avon s Skin Care brands & innovations

ESSENTIAL SKIN CARE GUIDE. solutions. Your handbook to Avon s Skin Care brands & innovations ESSENTIAL SKIN CARE GUIDE Your handbook to Avon s Skin Care brands & innovations solutions INTRODUCING targets key signs of aging GENICS Who is Genics for? G E N I C S TARGETS KEY SIGNS OF AGING look up