mis sion aveda beliefs

Transcription

1 face to face

2 Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world. aveda beliefs 1 We believe in treating ourselves, each other and the planet with care and respect. 2 We believe social responsibility is our responsibility. 3 We believe ecological and profit goals are mutually achievable. 4 We believe our authenticity and experience are our points of difference. 5 We believe in inspiring and educating people to integrate wellness and beauty in their lives. 6 We believe in the power of oneness, from our global image to a focused network. 7 We believe learning never ends. 8 We believe in encouraging innovation and empowered decision-making. 9 We believe our actions, products and services should always embody excellence. 10 We believe personal and organizational balance is the key to sustainable success. 11 We believe true leadership is delivered with passion and by example. b aveda corp all rights reserved aveda education makeup: face to face date revised: 12/2011

3 welcome 1 Introduction Service Wheel/Consultation Prepare The Skin Inner Light Complexion Finishes and Makeup Application Principles of Makeup Subtle Classic and Subtle Contour Eye Application Cheek Application Precise Lip Application Close The Sale...67 a Appendix: Makeup Maps... 69

4 1 introduction learning objectives By the end of this lesson, you will be able to: discuss participants expectations for the Face to Face class connect Aveda s mission to product packaging, ingredients sourcing 1 aveda corp all rights reserved aveda education makeup: face to face date revised: 12/2011

5 expectations What expectations do you have for Face to Face based on the class objectives? 1 introduction activity Connect the Aveda mission: product How does this product represent the Aveda mission? introduction 2

6 1 introduction aveda makeup face Inner Light Concealer Inner Light Mineral Dual Foundation Inner Light Mineral Loose Powder Inner Light Mineral Pressed Powder Inner Light Mineral Tinted Moisture eyes Petal Essence Single Eye Color Petal Essence Eye Color Trio Petal Essence Eye Definer Mosscara Conditioning Formula with Iceland Moss Color Options Eye Shadow Transformer cheeks Petal Essence Face Accents lips Nourish-Mint Lip Definer Nourish-Mint Smoothing Lip Color Nourish-Mint Sheer Mineral Lip Color Nourish-Mint Renewing Lip Treatment Nourish-Mint Rehydrating Lip Glaze Lip Shine compacts/accessories Envirometal Compact Total Face Envirometal Compact Essentials Envirometal Compact Professional Refillable Lip Color Case Mint Green Refillable Lip Color Case Flax Pencil Sharpener uruku Uruku Color Gloss Uruku Lip Pigment Uruku Bronzer 3 aveda corp all rights reserved aveda education makeup: face to face date revised: 12/2011

7 notes 1 introduction introduction 4

8 2 service cycle consultation learning objectives By the end of this lesson, you will be able to: create a complete guest experience discover the needs and recommend solutions to the guest conduct a consultation for makeup demonstrate Aveda makeup, set-up and hygiene 5 aveda corp all rights reserved aveda education makeup: face to face date revised: 12/2011

9 service cycle 2 consultation GOODBYE CONNECT OFFER SOLUTIONS DISCOVER NEEDS SERVICE CYCLE CONSULTATION 6

10 service cycle 2 consultation discover needs & consultation Create a discovery question for each category? face eyes cheeks lips 7 aveda corp all rights reserved aveda education makeup: face to face date revised: 12/2011

11 demonstrate aveda makeup Demonstrating Aveda makeup is the best way for your guests to experience Aveda products. set-up and hygiene 1 Always wash hands before and after applying any product. service cycle 2 consultation 2 Use single stroke applications. 3 Hygienically remove products and place the products on a tissue on the workstation. 4 Applying/sifting powder products onto tissue. 5 Applying makeup onto cotton swabs, wooden spatulas, sponges. 6 Sharpen all pencil products before and after use. 7 Removing mascara with a mascara wands. 8 Discard applicator immediately, never leaving them in the display or on the counter. SERVICE CYCLE CONSULTATION 8

12 service cycle 2 consultation offer makeup solutions Here are quick and easy techniques to demonstrate products as part of a makeup application. 9 aveda corp all rights reserved aveda education makeup: face to face date revised: 12/2011

13 aveda makeup: complexion face: 45 Seconds What products are recommended for complexion? Powder are the easiest products to use for complexion because they aren t heavy and are easy to blend. service cycle 2 consultation what are the steps? Prepare workstation with tools, disposables and Makeup Map. Select correct product and shade. Hygienically apply product. Record recommendation on Makeup Map. SERVICE CYCLE CONSULTATION 10

14 aveda makeup: eyes service cycle 2 consultation eyes: 2 to 4 Minutes What products are recommended for the guests eyes? Powder Eye Color because it blends easily. what are the steps? Remove any existing eye makeup with Pure Comfort Eye Makeup Remover. Select shades to apply (keep it simple, one or two eye colors) Scrape Powder Eye Color onto tissue. Apply Eye Color to guests eye. Repeat application on opposite eye. Record recommendation on Makeup Map. 11 aveda corp all rights reserved aveda education makeup: face to face date revised: 12/2011

15 aveda makeup: cheeks face Accents or uruku bronzer: 15 Seconds What products are recommended for the guests cheeks? Face Accents and Uruku Bronzer are best because they are easy to apply. service cycle 2 consultation what are the steps? Prepare workstation with tools, disposables and Makeup Map. Select correct product and shade. Hygienically apply product. Record recommendation on Makeup Map. SERVICE CYCLE CONSULTATION 12

16 service cycle 2 consultation aveda makeup: lips lips: 1 minutes what products are recommended for the guests lips? Aveda Lip Color and Liners. what are the steps? Prepare workstation. Choose Lip products. Sharpen pencil product before and after use. Scrape Lip Color onto wooden spatula. Hygienically apply lip products. Blend lip products. Record recommendation on Makeup Map. Give the guest the Makeup Map. What is the final step for each Makeup application? Throw away disposables, cotton swabs, wooden spatulas, sponges, tissues aveda corp all rights reserved aveda education makeup: face to face date revised: 12/2011

17 notes service cycle 2 consultation SERVICE CYCLE CONSULTATION 14

18 3 prepare the skin learning objectives By the end of this lesson, you will be able to: recommend skin care systems using Elemental Nature sm Consultation prepare the skin before a makeup application 15 aveda corp all rights reserved aveda education makeup: face to face date revised: 12/2011

19 BEAUTIFUL SKIN STARTS HERE elemental nature SM a Ayurveda, a 5,000 year-old Indian healing tradition, tells us that the spirit of natural elements (infinity, air, fire, water and earth) are to be found in all living things, including you. When these elements are balanced, your skin looks healthy, vital and radiant. When skin concerns surface, it could be a signal that an element needs to be balanced and Aveda s here to help. How would you describe your skin? MY SKIN HAS: dryness flakiness sensitivity redness oiliness no or few wrinkles prepare 3 the skin fine lines reactivity larger pores wrinkles hyperpigmentation/freckles blackheads lack of firmness discoloration acne/blemishes occasional dullness pink undertones, no sensitivity normal or combination conditions elements needing balance: infinity/air elements needing balance: fire elements needing balance: water/earth Out of the conditions noted, what is your primary concern with your skin? Which products do you currently use on your skin? My elemental nature SM imbalance is: a My skin care system is: botanical kinetics tourmaline charged all-sensitive outer peace green science enbrightenment SKIN CARE RECOMMENDATIONS morning cleanse tone moisturize treat evening cleanse tone moisturize treat professional service recommendations: elemental nature facial SM botanical skin resurfacing treatment green science skin-renewing treatment SM enbrightenment discoloration treatment SM outer peace acne relief treatment aveda men pure-formance facial additional recommendations/products: Soy ink on 100% post-consumer recycled paper. Please recycle. Aveda Corp., Minneapolis, MN USA / aveda.com A7FM prepare the skin 16

20 skin care Dry SySTEM PrODUCT BENEFIT HOW TO USE prepare 3 the skin Cleanse botanical kinetics purifying creme cleanser Removes makeup and impurities. Massage onto damp skin. Rinse. AM PM Tone botanical kinetics skin firming/toning agent Helps balance, hydrate and prep skin for moisturization. Spray inches from face. AM Exfoliate botanical kinetics exfoliant Refines the skin by removing dead surface skin cells and debris. Apply a small amount with cotton ball. Wipe gently across face and neck. Do not rinse. PM Treat balancing infusion for dry skin Balances, revitalizes and helps hydrate dry skin. Apply 1 2 drops per application to cleanser, moisturizer or masque. Use as needed. Eyes green science firming eye creme Moisturizes and smooths fine lines. Helps to reduce the appearance of puffiness and undereye circles. Smooth under and around eyes using ring finger. Safe for use on eye lids. AM PM Moisturize botanical kinetics hydrating lotion Hydrates skin. Place small amount onto fingertips. Apply evenly to face and neck. AM PM Masque intensive hydrating masque Oil-free formula hydrates and soothes dry, stressed or overexposed skin. Apply a thick layer to cleansed face and neck. Leave on 5 10 minutes. Remove with shammy and warm water. Use as needed. 17 aveda corp all rights reserved aveda education makeup: face to face date revised: 12/2011

21 skin care Oily SySTEM PRODUCT BENEFiT HOW TO USE Cleanse botanical kinetics purifying gel cleanser Removes makeup and impurities. Massage onto damp skin. Work into lather. Rinse. AM PM prepare 3 the skin Tone botanical kinetics toning mist Helps balance and hydrate. Spray inches from face. AM Exfoliate botanical kinetics exfoliant Refines the skin by removing dead surface skin cells and debris. Apply a small amount with cotton ball. Wipe gently across face and neck. Do not rinse. PM Eyes green science firming eye creme Moisturizes and smooths fine lines. Helps to reduce the appearance of puffiness and undereye circles. Smooth under and around eyes using ring finger. Safe for use on eye lids. AM PM Moisturize botanical kinetics hydrating lotion Hydrates skin. Place small amount onto fingertips. Apply evenly to face and neck. AM PM Masque deep cleansing herbal clay masque Absorbs excess oil and impurities leaving skin clarified and conditioned. Apply to face and neck, avoiding eye area. Leave on 5 minutes. Remove with warm water. Use as needed. (Thin layer for oily skin, thick layer for dry skin.) prepare the skin 18

22 skin care SENSITIVE SySTEM PrODUCT BENEFIT HOW TO USE prepare 3 the skin Cleanse all-sensitive cleanser Gentle, aroma-free cleanser removes makeup and impurities from the skin. Massage onto damp skin, avoiding eyes. Rinse. AM PM Moisturize all-sensitive moisturizer Aroma-free moisturizer hydrates and conditions sensitive skin. Place small amount onto fingertips. Apply evenly to face and neck, avoiding eyes. AM PM Moisturize or Pre-Cleanse all-sensitive body formula Aroma-free, all-purpose formula helps sensitive skin retain moisture. Apply small amount to damp face before cleansing if dry or sensitive skin conditions exist. 19 aveda corp all rights reserved aveda education makeup: face to face date revised: 12/2011

23 skin care Normal/INcrease radiance system ProdUcT BeNeFIT HoW To Use cleanse tourmaline charged exfoliating cleanser Cleanses and helps increase cell turnover to reveal radiant skin. Massage onto damp skin. Rinse. AM PM prepare 3 the skin Tone botanical kinetics skin firming/toning agent Helps balance and hydrate. Spray inches from face. AM Treat tourmaline charged radiance fluid Smooths away dullness revealing fresher, more radiant skin. Place a few drops on fingertips. Apply a thin layer from neck to face. AM PM eyes green science firming eye creme Moisturizes and smooths fine lines. Helps to reduce the appearance of puffiness and undereye circles. Smooth under and around eyes using ring finger. Safe for use on eye lids. AM PM moisturize tourmaline charged hydrating creme Hydrates and adds radiance to normal and dry skin types. Place small amount on fingertips. Apply to face and neck. AM PM masque tourmaline charged radiance masque Sheds dull, dead surface cells leaving the skin smooth and radiant. Apply to cleansed face and neck. Leave on 7 8 minutes. Rinse. Use as needed. masque tourmaline charged radiant skin refiner Creamy clay-based scrub with naturally exfoliating bamboo extract and energizing tourmaline leaves skin radiant and refined. Dermatologist-tested. Non-acnegenic. With fingertips, massage onto moist face, neck, and décolleté. Removed with warm moistened towels. Blot dry. Brush away particles. Use twice weekly. prepare the skin 20

24 skin care VISIBly lift and reduce lines SySTEM PrODUCT BENEFIT HOW TO USE prepare 3 the skin Cleanse green science perfecting cleanser Gently cleanses. Removes makeup and impurities. Massage gently onto damp skin. Wet hands and continue to massage. Rinse with warm water. Pat dry. Avoid eye area. AM PM Tone green science replenishing toner Cushions skin while gently refining pores and exfoliating. Leaves skin with a sheer veil of moisture. After cleansing, smooth over face with a saturated cotton pad or gently pat onto skin with fingertips. Avoid eye area. AM PM Treat green science line minimizer Helps skin boost natural collagen production to minimize the appearance of lines and wrinkles. Apply directly to lines and wrinkles on face and neck. Gently press or massage into skin. PM Treat green science lifting serum Helps promote surface cell turnover, moisturization and visible skin firmness. Smooth serum onto clean, toned face and neck. AM PM Eyes green science firming eye creme Moisturizes and smooths fine lines. Helps to reduce the appearance of puffiness and undereye circles. Smooth under and around eyes using ring finger. Safe for use on eye lids. AM PM Moisturize green science firming face creme Helps improve visible skin firmness. Moisturizes and strengthens skin s barrier function. Smooth on face and neck. AM PM Masque enbrightenment brightening intensive massage masque Boosts skin s luminosity and clarity. Diminishes the appearance of discoloration and dark spots. Massage on face and neck with circular motions. Leave on for 8 minutes. Rinse off. Use bi-weekly as needed. 21 aveda corp all rights reserved aveda education makeup: face to face date revised: 12/2011

25 skin care relieve acne SySTEM PrODUCT BENEFIT HOW TO USE Cleanse outer peace foaming cleanser Cleans deep into pores effectively removing oil, makeup and impurities. Apply 1 2 pumps onto hand or wet shammy and gently wash face and neck. Rinse with warm water. AM PM prepare 3 the skin Exfoliate/Tone outer peace acne relief pads Toning and exfoliating pads help eliminate blackheads and keep skin clear. Wipe the entire affected area. AM PM Treat outer peace acne spot relief Targeted spot treatment helps eliminate breakouts. Cover the entire affected area. Use only when needed. Eyes Green Science firming eye creme Moisturizes and smooths fine lines. Helps to reduce the appearance of puffiness and undereye circles. Smooth under and around eyes using ring finger. Safe for use on eye lids. AM PM Moisturize outer peace acne relief lotion Lightweight, moisturebalancing lotion helps clear acne. Smooth on face and neck. AM PM Masque outer peace cooling masque Soothes and cools irritated skin reducing visible redness for clearer, more even skin tone. Apply thick layer to face. Leave on 5 10 minutes. Rinse. Use as needed. prepare the skin 22

26 skin care VISIBly reduce Dark SPOTS SySTEM PrODUCT BENEFIT HOW TO USE prepare 3 the skin Cleanse enbrightenment brightening cleanser Helps lift away impurities and dull surface skin cells to improve overall skin clarity. Lather in hands using warm water. Apply to damp face in circular motions. Rinse with warm water. AM PM Exfoliate/Tone enbrightenment brightening treatment toner Helps increase surface cell turnover for a more even skin tone. Press gently into skin with cotton pad or fingertips. AM PM Treat enbrightenment brightening correcting serum Diminishes the appearance of dark spots and discoloration caused by hyperpigmentation. Smooth onto clean, toned face and neck. AM PM Eyes green science firming eye creme Moisturizes and smooths fine lines. Helps to reduce the appearance of puffiness and undereye circles. Smooth under and around eyes using ring finger. Safe for use on eye lids. AM PM Moisturize enbrightenment brightening correcting lotion A lightweight lotion that diminishes the appearance of dark spots for normal to oily skin. Smooth on face and neck. AM PM Moisturize enbrightenment brightening correcting creme An intensely moisturizing facial creme that diminishes the appearance of dark spots for normal to dry skin. Smooth on face and neck. AM PM Masque enbrightenment brightening intensive massage masque Boosts skin s luminosity and clarity. Diminishes the appearance of discoloration and dark spots. Boosts skin s luminosity and clarity. Diminishes the appearance of discoloration and dark spots. 23 aveda corp all rights reserved aveda education makeup: face to face date revised: 12/2011

27 how to prepare the skin Follow these simple steps to prepare the skin while educating the guest on the skin care product system. Explain the morning and evening regime to the guest. 1 Pure Comfort Eye Makeup Remover Remove any existing eye makeup 2 Cleanser Cleanse the skin prepare 3 the skin 3 Exfoliant Exfoliate visible dryness 4 Toner Apply toner 5 Moisturizer Hydrate the skin 6 Eye Crème Apply eye crème 7 Renewing Lip Treatment Hydrate the lips prepare the skin 24

28 elemental naturesm and inner light complexion chart prepare 3 the skin elemental sm nature Infinity/Air Fire Water/Earth skin type Normal-to-Dry Dry/Dehydrated Sensitive Oily/Acne Normal-to-Oily Complexion Occasionally dull, burns, then tans Sallow, burns easily, may eventually tan Red undertones, noticeable capillaries, always burns Overall shininess, rarely burns Occasional shininess, some resistance to burning Texture Resistance to burning skin, small pores Dry, thin skin, small pores, fine lines Delicate, soft/smooth prone to inflammation and early wrinkles Soft, some puffiness/ water retention, large pores, few wrinkles Smooth, thick, large pores, few wrinkles Challenges Spot dryness/ lack of moisture Flaky, rough Prone to irritation, rash/itch, breakouts Excess oil, blackheads whiteheads, acne Oily in T-Zone, spot blemishes Balancing Finish Semi-matte/Dewy Dewy Semi-matte Matte Semi-matte/Matte Balancing Inner Light Product System 1 Concealer 2 Tinted Moisture 3 Powder Loose, Pressed or Dual Foundation 1 Concealer 2 Tinted Moisture 3 Powder Loose, Pressed or Dual Foundation 1 Concealer 2 Tinted Moisture 3 Powder Loose, Pressed or Dual Foundation OR 1 Concealer 2 Dual Foundation 1 Concealer 2 Tinted Moisture 3 Dual Foundation OR 1 Concealer 2 Dual Foundation 1 Concealer 2 Dual Foundation 3 Powder Loose, Pressed OR 1 Concealer 2 Dual Foundation Tips Use minimal powder where needed on face Allow skin to remain dewy and hydrated For maximum coverage, recommend Dual Foundations If this skin type prefers Inner Light Tinted Moisture, use only where needed on face Explain the importance of proper skin care and moisturizing when applying Dual Foundation 25 aveda corp all rights reserved aveda education makeup: face to face date revised: 12/2011

29 notes prepare 3 the skin prepare the skin 26

30 4 inner light complexion finish and makeup application learning objectives By the end of this lesson, you will be able to: create dewy, semi-matte and matte complexion finishes balance complexion challenges apply the Beauty Makeup Application 27 aveda corp all rights reserved aveda education makeup: face to face date revised: 12/2011

31 complexion overview One of the reasons for applying complexion products is to create a balanced, healthy-looking complexion. Consider the condition of the skin when choosing complexion products. This will help determine the amount of coverage needed. Guests with few skin challenges will need less coverage than those with challenges such as excessive discoloration or blemishes. Also consider the skin type (element) when making recommendations. This will help to determine the product finish and texture needed. For example, guests with a Water (oily/acne) nature may prefer powder complexion products to combat oiliness, while a guest with an Air (dry/dehydrated) nature may opt for the hydrated dewy finish foundation products to balance dryness. 4 inner light complexion finish and makeup application inner light complexion finish and makeup application 28

32 inner light complexion finish and makeup application 4 choosing complexion shades inner light concealer Match concealer to skin tone when worn alone or applied on complexion to balance natural skin tones. Choose one shade lighter when worn under foundation. For extreme under-eye circles, match concealer to skin tone to avoid grey effect created when shade is too light. inner light mineral tinted moisture Select two to three shades that appear close to natural skin tone. Always check by testing color on the face. Apply a small amount of color on the cheek area or along jaw line with a cotton swab. Blend slightly. Choose color that blends invisibly into skin. If possible, compare colors in daylight or natural light. Mix shades, if necessary, to create the perfect color. inner light mineral dual foundation Choose a shade that matches skin for Infinity, Air, Fire and Earth Elements. Initial application of Dual Foundation may appear slightly lighter on oil-rich skin. (Water Element). As powder absorbs natural oils from the skin, it will become darker, therefore balancing skin tones. inner light mineral loose powder and pressed powder Choose the shade that matches skin tone. It is easy to apply these sheer formulas because they blend invisibly into complexion. 29 aveda corp all rights reserved aveda education makeup: face to face date revised: 12/2011

33 the definition of dewy is: 4 inner light complexion finish and makeup application elemental nature sm : Infinity/Air skin type Normal-to-Dry Dry Complexion Occasionally dull, sometimes burns Sallow, matte, burns easily Challenges Spot dryness/lack of moisture Flaky, rough Balancing Finish Semi-matte/Dewy Dewy Face Product System 1 Concealer 2 Inner Light Tinted Moisture 3 Powder Loose, Pressed or Dual Foundation 1 Concealer 2 Tinted Moisture 3 Powder Loose, Pressed or Dual Foundation Tips Use minimal powder where needed on face Allow skin to remain dewy and hydrated inner light complexion finish and makeup application 30

34 technique 1 Dab Concealer where needed and blend with the Complexion Brush. inner light complexion finish and makeup application 4 2 Next, blend Inner Light Tinted Moisture (sheer coverage) onto face with a damp sponge. 3 Use Inner Light Loose Powder and a Powder Brush or sponge to set concealed area, leaving the rest of the complexion moist. tips inner light concealer Lightly dot on discolored or blemished areas and carefully blend with patting motion into complexion. Start with a light application where most coverage is needed and blend invisibly with disposable applicator or Complexion Brush. inner light mineral tinted moisture Apply to entire face for coverage and protection. Use a patting motion to build coverage. 31 aveda corp all rights reserved aveda education makeup: face to face date revised: 12/2011

35 the definition of semi-matte is: 4 inner light complexion finish and makeup application elemental sm nature Infinity/Air Fire Water/Earth skin type Normal-to-Dry Sensitive Normal-to-Oily Complexion Occasionally dull, sometimes burns Red undertones, noticeable capillaries, always burns Occasional shininess, some resistance to burning Challenges Spot dryness/lack of moisture Prone to irritation, rash/itch, breakouts Oily in T-Zone, spot blemishes Balancing Finish Semi-matte/Dewy Semi-matte Semi-matte/Matte Face Product System 1 Concealer 2 Inner Light Tinted Moisture 3 Powder Loose, Pressed or Dual Foundation 1 Concealer 2 Inner Light Tinted Moisture 3 Powder Loose, Pressed or Dual Foundation OR 1 Concealer 2 Dual Foundation 1 Concealer 2 Inner Light Tinted Moisture 3 Powder Loose, Pressed or Dual Foundation OR 1 Concealer 2 Dual Foundation Tips Use minimal powder where needed on face For maximum coverage, recommend Dual Foundations Explain the importance of proper skin care and moisturizing when applying Dual Foundation inner light complexion finish and makeup application 32

36 technique 1 Dab Inner Light Concealer where needed and blend with the Complexion Brush. inner light complexion finish and makeup application 4 2 Blend gently over Inner Light Concealer. Use downward strokes on cheeks toward jaw line. 3 To minimize shine, press and roll Inner Light Loose Powder onto entire complexion. tips inner light concealer Inner Light Concealer may be applied after Inner Light Tinted Moisture application. To blend Inner Light Concealer after Inner Light Tinted Moisture, pat gently. In general, Inner Light Concealer is applied before Inner Light Tinted Moisture. inner light mineral loose powder Avoid powdering dry areas. Inner Light Loose Powder can be applied at the end of the entire makeup application, after eyes, cheeks and lips. 33 aveda corp all rights reserved aveda education makeup: face to face date revised: 12/2011

37 the definition of matte is: 4 inner light complexion finish and makeup application elemental nature sm : Water/Earth skin type Oily/Acne Normal-to-Oily Complexion Overall shininess, rarely burns Occasionally shiny, burns after long exposure Challenges Excess oil, blackheads/whiteheads, acne Oily in T-Zone, spot blemishes Balancing Finish Matte Semi-matte/Matte Face Product System 1 Concealer 2 Inner Light Tinted Moisture 3 Dual Foundation OR 1 Concealer 2 Dual Foundation 1 Concealer 2 Dual Foundation 3 Powder Loose or Pressed OR 1 Concealer 2 Dual Foundation Tips If this skin type prefers Tinted Moisture, use only where needed on face Explain the importance of proper skin care and moisturizing when applying Dual Foundation inner light complexion finish and makeup application 34

38 technique 1 Dab Inner Light Concealer where needed and blend with the Complexion Brush. inner light complexion finish and makeup application 4 2 Blend Inner Light Dual Foundation on the face with a dry sponge pressing gently over Inner Light Concealer. tips inner light concealer To avoid caked application, blend Inner Light Concealer smoothly before applying Inner Light Dual Foundation. Do not put Inner Light Concealer over open abrasions or blemishes. Infection can occur. inner light mineral dual foundation Apply with dry sponge over hydrated skin for an opaque matte finish. (Recommended application for Water/Earth elements) Apply with damp sponge for a sheer, natural matte finish. (Recommended application for Infinity/Earth elements) To prevent over manipulating the skin of Fire element, use a sponge to gently build coverage by patting Inner Light Dual Foundation coverage over complexion. Use a Powder Brush for a lighter application. For touch-ups, blot face first with a tissue to remove surface oil and then re-apply powder. 35 aveda corp all rights reserved aveda education makeup: face to face date revised: 12/2011

39 1 Prepare the lid. TOOL: 2 Fade highlight color from brow bone to lash line. TOOL: 4 inner light complexion finish and makeup application 3 Smudge Eye Definer along entire upper lash line. TOOL: 4 Set Eye Definer with contour o define color. TOOL: 5 Softly blend contour or define color along outer 2/3 of lower lash line. TOOL: 6 Define brows and apply mascara to top and bottom lashes. TOOL: inner light complexion finish and makeup application 36

40 brows a. inner light complexion finish and makeup application b. c. 4 recommended color Hair Color Eye Color Products Eye Liner Blonde Strawberry Blonde Red Brown Dark Brown Grey Black 37 aveda corp all rights reserved aveda education makeup: face to face date revised: 12/2011

41 cheeks list the cheek products: 4 Benefits An important focal point to the overall look. Powder Blush Application Powder cheek products can be applied using a dampened sponge over hydrated or dewy skin. After applying Foundation, lightly powder cheek area using a Powder Brush or disposable applicator. inner light complexion finish and makeup application Use a Blush Brush to gently blend in a circular motion from the apples of the cheeks, along the cheekbone, toward hairline. lips list the lip products: Benefits An important focal point to the overall look. Application Follow the natural contour of the lips using the Envirometal Retractable Lip Brush. Keep shape of lips round, avoiding sharp angles. First fill in the center of lips, then blend color to outer edges. inner light complexion finish and makeup application 38

42 4 inner light complexion finish and makeup application 39 aveda corp all rights reserved aveda education makeup: face to face date revised: 12/2011

43 notes 4 inner light complexion finish and makeup application inner light complexion finish and makeup application 40

44 5 principles of makeup learning objectives By the end of this lesson, you will be able to: explain the principles of Color Theory explain the principles of Blending Textures main points 1 color theory principles Primary Colors Secondary Colors Tertiary Colors 2 light, dark and bright principles 3 blending texture principles Warm and Cool Colors Neutrals Complementary Colors 41 aveda corp all rights reserved aveda education makeup: face to face date revised: 12/2011

45 1 color theory principles Primary Colors A color that can not be achieved by mixing other colors together. From primary colors all other colors are created. Primary colors are the building blocks of the color spectrum. Primary colors are strong, bold colors. The three primary colors are: Red, Yellow, Blue. Secondary Colors A secondary color is a color that is achieved by mixing equal amounts of two primary colors. principles 5 of makeup The three secondary colors are: Green, Orange, Violet. Tertiary Colors Tertiary colors are created by mixing equal amounts of a primary and secondary colors. The six tertiary colors: Red-Orange, Yellow-Orange, Yellow-Green, Blue-Green, Blue-Violet and Red-Violet. principles of makeup 42

46 Warm Colors On the color wheel, colors from Red to Yellow-Green are considered warm. Cool Colors On you color wheel, colors from Red-Violet to Green are considered cool. principles 5 of makeup Neutral Neutral are hues devoid of color. The center of our Color Wheel will represent neutral. The typical Neutrals are Black, White and Grey. Complementary Colors Colors that rest diagonally from each other on the Color Wheel are called Complementary Colors. When these colors are placed next to each other, they enhance each other. But when they are mixed together, they neutralize each other. Using colors that are complementary to your guest s eyes will enhance her eye color. 43 aveda corp all rights reserved aveda education makeup: face to face date revised: 12/2011

47 WARM LIPS: Peaches Nudes Spices CHEEKS: Apricot Whisper Peach Lights Bronze Glow Uruku Bronzers YELLOW GOLDEN JASPER Pastel Y/O AQUA PEARL ORANGE Light O/R Dark R/O Light Y/O Dark Y/O GOBI SANDS SWEET GRASS Dark B/G GREEN principles 5 of makeup COPPER HAZE BLACK TULIP Dark V/R Dark B/V Light B/B AZURE RAIN RED Pastel Blue BLUE Light V/B PLUM MIST VIOLET BLOOM BLUE DAWN TWILIGHT Pastel Violet VIOLET COOL LIPS: Plums Roses Pinks CHEEKS: Plum Touch Tessarae Rose Blossom principles of makeup 44

48 principles 5 of makeup Skin tone: Eye Color: Hair Color: Skin tone: Eye Color: Hair Color: Warm or Cool Warm or Cool Makeup recommendations: Eyes: Cheeks: Lips: Makeup recommendations: Eyes: Cheeks: Lips: 45 aveda corp all rights reserved aveda education makeup: face to face date revised: 12/2011

49 2 light & dark and bright colors Light Colors Light Colors enlarge or bring out. Dark Colors Dark Colors make an area appear smaller. principles 5 of makeup Bright Colors Bright Colors accentuate. principles of makeup 46

50 3 principles of blending textures 1 Basic Principles Creme blends with creme. Powder blends with powder. 2 Creme=Powder (Applying creme product first and layering with powder product) principles 5 of makeup List examples: 3 Building Colors Applying Eye Definer and setting with Eye Shadows. Physically mixing Eye Shadows with Eye Color Options Transformer. Dampening brush with Eye Color Options Transformer to intensify Eye Shadow. 47 aveda corp all rights reserved aveda education makeup: face to face date revised: 12/2011

51 notes principles 5 of makeup principles of makeup 48

52 6 subtle classic and contour eye applications learning objectives By the end of this lesson, you will be able to: describe the characteristics of the Classic and Contour Eye Shapes apply a subtle makeup application best for each eye shape enhance the eye brows 49 aveda corp all rights reserved aveda education makeup: face to face date revised: 12/2011

53 the classic and contour eye shapes the classic eye shape (when eye is open) Small or no visible eyelid. No crease, or a crease that is close to the lash line. A large area from crease to brow. The sizes of the lid and the brow are disproportionate. the contour eye shape (when eye is open) Medium to large eyelid. A natural crease halfway between lash line and brow. A natural highlight at the brow bone. The sizes of the lid and the brow are proportionate. subtle classic and 6 contour eye applications subtle classic and contour eye applications 50

54 activity Determine the eye shapes of each participant. subtle classic eye application subtle classic and 6 contour eye applications subtle contour eye application 51 aveda corp all rights reserved aveda education makeup: face to face date revised: 12/2011

55 subtle classic eye application subtle classic and 6 contour eye applications subtle classic and contour eye applications 52

56 1 Prepare the lid. TOOL: 2 Blend highlight color from brow bone downward to a fade past crease. TOOL: subtle classic and 6 contour eye applications 3 Apply contour color from lash line to past the crease. TOOL: 4 Smudge Eye Definer along entire lash line. TOOL: 5 Set Eye Definer with define shade. TOOL: 6 Softly blend define color along lower lash line. TOOL: 53 aveda corp all rights reserved aveda education makeup: face to face date revised: 12/2011

57 7 Define brows. TOOL: 8 Apply mascara to top and bottom lashes. TOOL: list eye products used: subtle classic and 6 contour eye applications subtle classic and contour eye applications 54

58 subtle contour eye application subtle classic and 6 contour eye applications 55 aveda corp all rights reserved aveda education makeup: face to face date revised: 12/2011

59 1 Prepare the lid. TOOL: 2 Apply highlight color from brow to contour and lash line to contour. TOOL: 3 Blend contour color into the contour, soften edges. TOOL: 4 Apply Eye Definer along upper lash line. TOOL: subtle classic and 6 contour eye applications 5 Set Eye Definer with define color. TOOL: 6 Apply define color along lower lash line. TOOL: subtle classic and contour eye applications 56

60 7 Define brows. TOOL: 8 Apply mascara to top and bottom lashes. TOOL: subtle classic and 6 contour eye applications list eye products used: 57 aveda corp all rights reserved aveda education makeup: face to face date revised: 12/2011

61 notes subtle classic and 6 contour eye applications subtle classic and contour eye applications 58

62 7 cheek application learning objectives By the end of this lesson, you will be able to: choose blush colors create alternate blush applications 59 aveda corp all rights reserved aveda education makeup: face to face date revised: 12/2011

63 cheeks List The Cheek Products Used: powder blush application Powder cheek products can be applied using a dampened sponge over hydrated or dewy skin. After applying Foundation, lightly powder cheek area using a Blush Brush or disposable applicator. Use a Blush Brush to gently blend in a circular motion from the apples of the cheeks, along the cheekbone, toward hairline. cheek 7 application cheek application 60

64 8 precise lip application learning objectives By the end of this lesson, you will be able to: select lip colors create the Subtle and Intense Precise Lip Applications balance and enhance the lips 61 aveda corp all rights reserved aveda education makeup: face to face date revised: 12/2011

65 subtle vs. intense List the names or types of lip products that create subtle color. List the names or types of lip products that create intense color. precise lip 8 application precise lip application 62

66 activity lip liner and lip color Draw lips to complete the face below. precise lip 8 application 63 aveda corp all rights reserved aveda education makeup: face to face date revised: 12/2011

67 lip liner Begin by prepping the lip with Nourish-Mint Renewing Lip Treatment. Benefits Use Nourish-Mint Lip Definer when a more defined lip line is desired. For longer wear. Helps prevent feathering. Application Follow the natural contour of lips. To create a symmetric mouth, use the following guidelines: 1 Begin on inside of outer corner of top lip, working toward center of lip. 2 Repeat on other side of the mouth, working toward center of the lip. 3 Create the M at the center of the top lip. 4 Begin bottom lip at the inside of outer corner, working toward center of lip. 5 Repeat on the other side of the mouth, working toward center of lip. 6 Fill in the entire mouth. 3 precise lip 8 application precise lip application 64

68 lip color Benefits An important focal point to the overall look. Application For greater control when shaping lips, use a Aveda s Retractable Lip Brush. Follow the natural contour of the lips. To create a symmetric mouth, use the following guidelines: 1 Begin on inside of outer corner of top lip, working toward center of lip. 2 Repeat on other side of the mouth, working toward center of the lip. 3 Create the M at the center of the top lip. 4 Begin bottom lip at the inside of outer corner, working toward center of lip. 5 Repeat on the other side of the mouth, working toward center of lip. 6 Fill in the entire mouth. precise lip 8 application For a subtle lip: Apply Nourish-Mint Rehydrating Lip Glaze, Lip Shine, Color Gloss, or subtle Lip Colors by applying in the center and blending outward aveda corp all rights reserved aveda education makeup: face to face date revised: 12/2011

69 notes precise lip 8 application precise lip application 66

70 9 close the sale learning objectives By the end of this lesson, you will be able to: ask for the sale increase your retail sales build your confidence expand makeup artistry skills 67 aveda corp all rights reserved aveda education makeup: face to face date revised: 12/2011

71 List what was most valuable to you from the Face to Face information and explain why. How will you use this information to impact your services and sales? How will you use this information to grow your career? 9 close the sale close the sale 68

72 Appendix 69 aveda corp all rights reserved aveda education makeup: face to face date revised: 12/2011

73 makeup map guest: artist: salon/experience center: date: aveda hair color maintenance/enhancement shampoo conditioner other aveda skin care a.m. p.m. eye makeup remover cleanse exfoliate tone moisturize protect treatment aveda makeup face concealer foundation powder eyes and brows eye liner eye color mascara eye brow cheeks bronzer face accents lips lip liner lip color lip gloss brushes medium eye color brush eye smudger brush complexion brush bronzing brush foundation brush eye contour brow and lash brush blush brush retractable lip brush compacts/accessories envirometal compact essentials envirometal compact total face envirometal compact professional sharpener Aveda Corp., Minneapolis, MN USA USA / aveda.com Appendix SERVICE CYCLE CONSULTATION 70

74 Appendix 71 aveda corp all rights reserved aveda education makeup: face to face date revised: 12/2011

75 makeup map guest: artist: salon/experience center: date: aveda hair color maintenance/enhancement shampoo conditioner other aveda skin care a.m. p.m. eye makeup remover cleanse exfoliate tone moisturize protect treatment aveda makeup face concealer foundation powder eyes and brows eye liner eye color mascara eye brow cheeks bronzer face accents lips lip liner lip color lip gloss brushes medium eye color brush eye smudger brush complexion brush bronzing brush foundation brush eye contour brow and lash brush blush brush retractable lip brush compacts/accessories envirometal compact essentials envirometal compact total face envirometal compact professional sharpener Aveda Corp., Minneapolis, MN USA USA / aveda.com Appendix inner light complexion finish and makeup application 72

76 Soy ink on 100% post-consumer recycled paper. Please recycle. Aveda Corp., Minneapolis, MN USA / USA aveda.com