SKINCARE REDEFINED.

Size: px

Start display at page:

Download "SKINCARE REDEFINED."

Charlene Nichols
5 years ago
Views:

2 table of contents Brand Information The Problem The Solution Product Knowledge Press & Testimonials Distribution Five Star Hotel & Resort Spas Karuna Spa Products Offered Karuna Key Words

3 BRAND INFORMATION What does KARUNA mean? Karuna means COMPASSION in Sanskrit. The act of taking 20 minutes for yourself is an act of self compassion. Who is KARUNA SKIN? Karuna Skin Care products specialize in its unique delivery system. We have a line of at home professional treatments that target each skin concern. The New Age Skincare Application MASK + SERUM = RESULTS Our mask + serum duo offers so much more than serum, clay or gel does on its own. Here s why: Deeper Absorption The combination of the CLOTH Mask infused with concentrated SERUM help pores absorb ingredients faster and deeper than traditional mask and skincare products No wasted serum due to air evaporation Deep conditions & repairs skin to provide instant viable results 3-in-one benefits. Each mask helps to HYDRATE+TONE+DEFY-AGING FORMULATION We research the latest skincare ingredients to provide the highest quality of products. Mask material + Serum are equally important to deliver viable results. Karuna Collection Masks are Free of Parabens and Dyes. Karuna LUXE Masks are Free of Parabens, Petro chemicals, Synthetic Fragrance and Dyes. Why Individual packettes? Sanitary Single-Use Improved application (rinse-free mask) Freshness keep serum air-tight and highly effective BONUS BEAUTY BOOST All Karuna Masks contain an exclusive BEAUTY BOOST in addition to ingredients that treat the specific skin concern. The BEAUTY BOOST features ingredients to RENEW. HYDRATE. DETOX. Hylauronic Acid Peptides to RENEW Aloe Vera and Chamomile to HYDRATE Chinese Licorice and Vitamin B to DETOXIFY KARUNASKIN.com 01

MASK DIFFERENT THE PROBLEM KARUNA SKIN MASK 1. CLEANSE FACE 2. APPLY 3. TOSS TRADITIONAL CLAY 1. CLEANSE FACE 2. APPLY 3. CLEAN HANDS 4. WAIT TO DRY 5. WASH FACE 6. WIPE DRY 7.

PROBLEM #2 Too many steps PROBLEM #3 Extract impurities out and doesn t PUT nourishing ingredients back IN TRADITIONAL MASKS TAKE, BUT DON T GIVE BACK!

4 MASK DIFFERENT THE PROBLEM KARUNA SKIN MASK 1. CLEANSE FACE 2. APPLY 3. TOSS TRADITIONAL CLAY 1. CLEANSE FACE 2. APPLY 3. CLEAN HANDS 4. WAIT TO DRY 5. WASH FACE 6. WIPE DRY 7. WASH FACE AGAIN TO REMOVE CLAY THAT DIDN T GET RINSED OFF THE FIRST TIME 8. APPLY MOISTURIZER PROBLEM #1 Messy! PROBLEM #2 Too many steps PROBLEM #3 Extract impurities out and doesn t PUT nourishing ingredients back IN TRADITIONAL MASKS TAKE, BUT DON T GIVE BACK! Traditional MASKING prevents wider adoption of weekly use among consumers. FACT #1 Dermatologists and Estheticians know that ANY time you take something away from skin (exfoliate), you MUST moisturize (hydrate). If you don t hydrate, skin appears to look older and tired. FACT #2 Hydration is more important than antit-aging. In fact, 54% of consumers want beauty products that offer hydration, while only 30% want beauty products that offer anti-aging. (Source: Mintel, July 2010) FACT #3 EVERY Karuna Skin face mask infuses HYDRATION even its Exfoliating, Brightening and Clarifying masks impart moisture as part of the ritual. KARUNASKIN.com 02

THE SOLUTION Karuna skin face masks MASK + SERUM = RESULTS SOLUTION #1 Mask + Serum Duo offers so much more than serum, clay or gel does on its own SOLUTION #2 Natural fiber cloth helps pores absorb

5 THE SOLUTION Karuna skin face masks MASK + SERUM = RESULTS SOLUTION #1 Mask + Serum Duo offers so much more than serum, clay or gel does on its own SOLUTION #2 Natural fiber cloth helps pores absorb ingredients faster and deeper than traditional mask and skincare products SOLUTION #3 No wasted serum due to air evaporation SOLUTION #4 Deep conditions skin with 3-in-one benefits, HYDRATE+TONE+DEFY-AGING. KARUNASKIN.com 03

6 PRODUCT KNOWLEDGE: KARUNA LUXE Features Priobiotics + Increase cellular respiration + Provide a fresher, revitalized, a more energized complexion + Enhances collagen production reduces fine lines and wrinkles + Reduces inflammation and irritation KARUNA LUXE Skin Restoring Face Mask SKIN TYPE + Dehydration + Dry/ Flakiness + Fine Lines FEATURE + Priobiotics + Sweet Orange Peptides + Pomegranate + Coconut Water + Bamboo Water + FloraEster (Jojoba Ester) + Advanced Hyaluronic Acid Sweet Orange Peptides + Low molecular weight allows for more efficacy, helps to penetrate deeper in skin + Increases collagen and cellular metabolism Pomegranate + Improves skin s smoothness + The appearance of fine lines/ wrinkles, lifting/ tightening of skin + Reduce inflammation and irritation Coconut Water + Regulates skin s aging process Bamboo Water + Moisturizing and soothing + Reduce inflammation and irritation + Natural alternative to provide a smooth feel on skin, like silicone + Does not cause build up FloraEster (Jojoba Ester) + Improves dryness, roughness, flaky/ scaly skin condition Advanced Hyaluronic Acid + Binds to water and hydrates surrounding skin tissue while keeping collagen nourished and healthy + Low molecular weight will allow the ingredient to seep in deeper KARUNASKIN.com 04

PRODUCT KNOWLEDGE: KARUNA LUXE MASK CONTAINS THE KARUNA BEAUTY BOOST (RENEW, HYDRATE, DETOX) which includes: Peptides Helps

Chamomile Healing, moisturizing, and hydrating Algae Extract Provides skin energy to help de-stress INSTRUCTIONS FOR USING THE

remove white and blue backing & adjust over mouth, nose, and eyes. relax & enjoy the treatment for 10 20 minutes. toss & GLOW!

7 PRODUCT KNOWLEDGE: KARUNA LUXE MASK CONTAINS THE KARUNA BEAUTY BOOST (RENEW, HYDRATE, DETOX) which includes: Peptides Helps restore collagen and minimize signs of aging caused by decreased collagen pro Aloe Vera Healing, moisturing, and hydrating Chamomile Healing, moisturizing, and hydrating Algae Extract Provides skin energy to help de-stress INSTRUCTIONS FOR USING THE MASK with a freshly washed face, gently unfold mask & place cloth side on face. remove white and blue backing & adjust over mouth, nose, and eyes. relax & enjoy the treatment for minutes. toss & GLOW! CLOTH Made from the purest Japanese cotton. This 100% natural cloth is virtually invisible on the face, disappearing into skin while pampering with a gentle touch. KARUNASKIN.com 05

PRODUCT KNOWLEDGE: KARUNA LUXE Features Fair Trade Organic Kendi Oil + Smoothes and hydrates Oat Kernel Oil KARUNA LUXE Skin Regenerating Face & Neck Masks SKIN TYPE + Aging Skin + Dry Skin +

Bio-Cellulose + Supports repair of skin tissue BEAUTY BOOST Karuna Luxe Skin Regenerating Masks contain an exclusive beauty boost featuring: + Peptides to renew the skin + Aloe Vera and Chamomile to

8 PRODUCT KNOWLEDGE: KARUNA LUXE Features Fair Trade Organic Kendi Oil + Smoothes and hydrates Oat Kernel Oil KARUNA LUXE Skin Regenerating Face & Neck Masks SKIN TYPE + Aging Skin + Dry Skin + Sensitive Skin FEATURE + Fair Trade Organic Kendi Oil + Oat Kernel Oil + Seabuckthorn + Bio-Cellulose Mask Material + Reduces redness and inflammation Seabuckthorn + Promotes cellular regeneration Bio-Cellulose + Supports repair of skin tissue BEAUTY BOOST Karuna Luxe Skin Regenerating Masks contain an exclusive beauty boost featuring: + Peptides to renew the skin + Aloe Vera and Chamomile to heal + Rosemary Extract to detoxify INSTRUCTIONS FOR USING NECK MASK with a freshly washed neck, gently unfold mask and remove white backing. place wider edge on neck and thinner edge on décolleté. peel off blue layer, relax, and enjoy the treatment until the mask is dry. toss & GLOW! KARUNASKIN.com 06

PRODUCT KNOWLEDGE: KARUNA LUXE Bio-cellulose Bio-Cellulose is

patients to treat and repair skin tissue.

Bio-Cellulose is made up of the thinnest natural fibers

9 PRODUCT KNOWLEDGE: KARUNA LUXE Bio-cellulose Bio-Cellulose is a material used by medical professionals to dress burn patients to treat and repair skin tissue. Created by a natural bacterium fermentation process, Bio-Cellulose is made up of the thinnest natural fibers (smaller than the size of a skin pore) and contains 99% water which has a cooling effect. Offers the BEST absorption into the skin like a second skin layer. When dry you will see skin formation (lines, texture) embedded into the bio-cellulose mask. INSTRUCTIONS FOR USING face MASK with a freshly washed face, gently unfold mask & remove white backing. after positioning, peel off blue layer. relax & enjoy the treatment until the mask is dry. toss & GLOW! KARUNASKIN.com 07

10 PRODUCT KNOWLEDGE: KARUNA COLLECTION FaCE Features Wild Yam + Contains phyotohormones which creates more collagers AGE-DEFYING FACE MASK SKIN TYPE + Mature Skin + Fine Lines and Wrinkles + Concern with Aging Elderberry Extract + Contains high level of antioxdiants to protect skin from environmental harsh elements SCENT Floral FEATURE + Wild Yam + Elderberry Extract Features Shiso Extract + Natural anti-bacterial and anti-inflammatory CLARIFYING FACE MASK SKIN TYPE + Problematic & Oily SKin + Large Pores + Acne + Blackheads & Whiteheads FEATURE + Shiso Extract + Ginger + Salicylic Acid + Honey Ginger + Anti-inflammatory and antiseptic which kills bacteria that causes acne Salicylic Acid + Gently exfoliates skin to prevent cells from building up and clogging pores Honey + Humectant. Great for oily skin as it hydrates without oil SCENT Honey KARUNASKIN.com 08

11 PRODUCT KNOWLEDGE: KARUNA COLLECTION FACE Features Grapefruit Seed + Anti-oxidant and vitamin C BRIGHTENING FACE MASK SKIN TYPE + Not For Sensitive Skin + Dull and Uneven Skin Tone + Sun and Age Spots FEATURE + Grapefruit Seed + Biowhite (Mulberry Root, Grape Extract, Saxifraga Sarmetosa-Asian plant derivative, Scutellaria Baicalensis Extract-asian plant root derived) + Salicylic Acid Biowhite + Skin brightening and whitening Salicylic Acid + Gently exfoliates skin to prevent cells from building up and clogging pores SCENT Grapefruit Features Nato + Highly moisturizing, improves skin elasticity, helps skin to exfoliate old keratin to reveal brighter skin HYDRATING FACE MASK SKIN TYPE + Dehydrated Skin + Sensitive Skin + Sun Exposed Skin Sodium Lactate + Helps retain moisture SCENT Toasted Rice FEATURE + Nato + Sodium Lactate KARUNASKIN.com 09

12 PRODUCT KNOWLEDGE: KARUNA COLLECTION FACE Features Chinese Green Tea + Helps skin to fight free radicals and rejuvenate skin cells ANTI-OXIDANT FACE MASK SKIN TYPE + All Skin Types African Chrysanthellum + Loaded with anti-oxidants SCENT Tea FEATURE + Chinese Green Tea + African Chrysanthellum Features Lemon Extract + Exfoliates and brightens skin and acts as an antiseptic which kills bacteria EXFOLIATING FACE MASK SKIN TYPE + All Skin Types Except for Sensitive Skin FEATURE + Lemon Extract + Pineapple Extract (Ananas Salivus) + Sodium Lactate Pineapple Extract + Contains enzymes called Bromelain. It has been shown to be a powerful cleanser. Sodium Lactate + Helps retain moisture. SCENT Cucumber KARUNASKIN.com 10

PRODUCT KNOWLEDGE: karma kit FACE MASKS KARMA KIT SKIN TYPE + All Skin

Anti-Oxidant Face Mask + Age-Defying Face Mask INSTRUCTIONS FOR USING

side on face. remove white backing & adjust over mouth, nose, and eyes.

13 PRODUCT KNOWLEDGE: karma kit FACE MASKS KARMA KIT SKIN TYPE + All Skin Types FEATURE + Exfoliating Face Mask + Hydrating Face Mask + Anti-Oxidant Face Mask + Age-Defying Face Mask INSTRUCTIONS FOR USING THE MASK with a freshly washed face, gently unfold mask & place cloth side on face. remove white backing & adjust over mouth, nose, and eyes. relax & enjoy the treatment for minutes. toss & GLOW! KARUNASKIN.com 11

PRODUCT KNOWLEDGE: KARUNA COLLECTION EYE Features Japanese Angelica + Highly moisturizing and reparative, especially to skin exposed to excess UV rays RENEWAL EYE MASK SKIN TYPE +

Root) + Burdock Root + Red Algae and Algae Haloxyl + Reinforces firmness and tone in the eye area.

Scutellaria Balcalensis Root Extract + Known as Chinese Skullcap, it s known for anti-aging, whitening, antiinflammatory and anti-bacterial.

14 PRODUCT KNOWLEDGE: KARUNA COLLECTION EYE Features Japanese Angelica + Highly moisturizing and reparative, especially to skin exposed to excess UV rays RENEWAL EYE MASK SKIN TYPE + All Skin Types + Puffy Eyes + Dark Circles + Crow s Feet FEATURE + Japanese Angelica (Dong Quai) + Haloxyl (peptide) + Scutellaria Balcalensis Root Extract (also referred as Scute Root) + Burdock Root + Red Algae and Algae Haloxyl + Reinforces firmness and tone in the eye area. Activates the elimination of blood originated pigments responsible for under eye discoloration and inflammation. Scutellaria Balcalensis Root Extract + Known as Chinese Skullcap, it s known for anti-aging, whitening, antiinflammatory and anti-bacterial. Burdock Root + Used in traditional Chinese Medicine for many skin ailments. It s a diuretic which will help reduce puffiness. Red Algae and Algae + Helps with firming and highly moisturizing. SCENT Unscented INSTRUCTIONS FOR USING EYE MASK with a freshly washed face, gently place masks on the under-eye area. Relax for mins. Toss & GLOW! KARUNASKIN.com 12

15 PRODUCT KNOWLEDGE: KARUNA COLLECTION ALL MASKS CONTAIN THE KARUNA BOOST WHICH INCLUDES: TO RENEW Matrixyl Peptides Sodium Hyaluronmate (Hyaluronic Acid) Helps restore collagen and minimize signs of aging caused by decreased collagen pro. Binds to water and hydrates surrounding skin tissue while keeping collagen nourished and healthy. TO HYDRATE Vitamin B Aloe Vera Chamomile Anti-aging, dark spots correction and alleviate skin sensitivity. Healing, moisturizing, hydrating. Soothing anti-inflammatory. TO DETOX Dipatassium Glycyrrhizinate (Chinese Licorice) Used in traditional Chinese medicine. Licorice extract. Anti-inflammatory. Helps damaged skin recover. KARUNASKIN.com 13

PRESS & TESTIMONIALS INDUSTRY BUZZ I love Karuna as it s the easiest, least messy mask to use on set before makeup!

I ve had many celebs ask me for an eye mask that was hydrating enough but there are not many options out there.

Daniela Klein Celebrity Makeup Artist My skin is usually quite oily, but all that moisture-sucking indoor heat has lead to some patchy

16 PRESS & TESTIMONIALS INDUSTRY BUZZ I love Karuna as it s the easiest, least messy mask to use on set before makeup! Mario Dedivanovic, Celebrity Makeup Artist to Kim Kardashian Stacy {Kiebler} is flawless at the Marchesa FW 12 Show! Thanks to the Karuna Hydrating Mask! I ve been looking for a product like this [Renewal Eye Masks] for a while, and I m glad I know now what to recommend. I ve had many celebs ask me for an eye mask that was hydrating enough but there are not many options out there. I love with Karuna at the moment! Daniela Klein Celebrity Makeup Artist My skin is usually quite oily, but all that moisture-sucking indoor heat has lead to some patchy dryness on my face, specifically around my nose and mouth. After putting this crazylooking mask on for 15 minutes, my skin felt soft and looked dewy, plus all those scaly patches had disappeared. Megan McIntyre, Senior Beauty Editor at Refinery 29 OMG!!! We love!!!!! It s so fantastic! We took your advice and put in the fridge... WOW!!!!! Love love love!!!!!!!! Mary Klimek, Makeup Department Head for The New Normal TV Show KARUNASKIN.com 14

17 PRESS KARUNASKIN.com 15

18 PRESS KARUNASKIN.com 16

19 PRESS KARUNASKIN.com 17

CUSTOMER TESTIMONIALS After using the Skin Restoring Mask, my skin felt great! I absolutely noticed a difference. My skin was much smoother and way more moisturized I love this mask.

I have psoriasis and this product gave great moisture to my skin without harming or annoying my sensitive areas. Would love to buy more!

I have been using this for about a year now. It makes my skin look younger and healthier. I would definitely recommend it. These are by far my most favorite masks!

20 CUSTOMER TESTIMONIALS After using the Skin Restoring Mask, my skin felt great! I absolutely noticed a difference. My skin was much smoother and way more moisturized I love this mask. Use once or twice a week while you unwind. The fragrance is not over powering. Good stuff. I have psoriasis and this product gave great moisture to my skin without harming or annoying my sensitive areas. Would love to buy more! I ve tried many beauty products but this one was certainly one of the most refreshing literally. My skin immediately became smoother and some of my dark circles went away. Wonderful. I have been using this for about a year now. It makes my skin look younger and healthier. I would definitely recommend it. These are by far my most favorite masks! They are sold at high end spas, yet are suprisingly somewhat affordable! you get 4 in a pack and use it once a week. I use mine on Sundays. My skin is breakout prone to new things, but this mask makes it clear for days! I love that you don t have to wash it off, it just stays on your skin afterwards. I love these masks by KARUNA. They actually calm my skin down after the initial use. I have acne prone skin from late August to about February and I finally found something that actually clears up my skin enough so I am able to see people in public. Smell is not bad. Fragrance is pretty decent! Try it. It works for me. I mainly use the Clarifying Mask mostly. KARUNASKIN.com 18

21 DISTRIBUTION KARUNASKIN.com 19

22 FIVE star HOTEL & RESORT SPAS five star resort hotel groups Capella Auriga Resort Four Seasons GHM Hotel Group WYNN W HOTELS - BLISS SPAS KARUNASKIN.com 20

23 KARUNA SPA BACKBAR PROGRAM Karuna Skin Face and Eye Masks are perfect as an UPGRADE item to any spa services. Benefits Extra margin/productivity without booking anymore of the technicians estheticans time Overall spa experience in less time Affordable cost per treatment pricing Increase client s office/spa experience Reduce redness and irritation after treatments SPA PROTOCOL SUGGESTION Add-On Price: USD $15 25 per mask Protocol Suggestion #1 FULL BODY MASSAGES Suggest a Karuna Mask add-on when client books a massage treatment or suggest upon check in with the receptionist. Massage therapist will put on Karuna face mask when client is instructed to flip over to the front side. After the Karuna face mask is applied on client s face, massage therapist will massage the décolleté area with the extra serum. Protocol Suggestion #2 BODY WRAPS Suggest a Karuna Mask add-on when client books a body wrap treatment or suggest upon check-in with the receptionist Esthetician will put a Karuna Mask on after client has been wrapped After body wrap time is up, Esthetician will simply remove the body wrap as well as the Karuna Mask. Massage the remain serum into her face and décolleté area Protocol Suggestion #3 MANICURES & PEDICURES Manicures - Add Karuna Renewal Eye Mask for a quick pick me up Pedicures - Add Karuna Face Mask or Renewal Eye while client is soaking her feet in the pedicure tub Protocol Suggestion #4 EXPRESS FACIAL Incorporate a 30 minutes express facial into the service menu Cleanse skin, steam, extract, and add a Karuna face mask (recommended by esthetician) for 15 minutes After removal of the Karuna mask, massage the remaining serum into client s face and décolleté area KARUNASKIN.com 21

KARUNA SPA (continued) Protocol Suggestion #5 AFTER SUN CARE Incorporate Karuna Hydrating Mask for any after sun care services Ingredients in Karuna Hydrating Mask such as Natto, Chamomile, Aloe Vera

24 KARUNA SPA (continued) Protocol Suggestion #5 AFTER SUN CARE Incorporate Karuna Hydrating Mask for any after sun care services Ingredients in Karuna Hydrating Mask such as Natto, Chamomile, Aloe Vera and Chinese Licorice can help calm and repair the sun damaged skin. Protocol Suggestion #6 MAKEUP APPLICATION Prep client s skin with Karuna Hydrating Face Mask, Renewal Eye Mask or Karuna Luxe Skin Restoring Mask to any special occasion makeup application Skin will be hydrated, pore sizes are reduced, and makeup will last longer. MED SPAS & DOCTORS OFFICES OBJECTIVE: To reduce redness, irritation and add hydration back to medically treated skin Protocol Suggestion #1 CHEMICAL PEELS Apply a cool or refrigerated Karuna Face Mask (Hydrating or Skin Restoring) to client s post chemical peel for 15 minutes to reduce redness, burning sensation and add hydration back to skin. Protocol Suggestion #4 INJECTIONS Apply a cool or refrigerated Karuna Face Mask (Hydrating or Skin Restoring) to client s face after any injections such as Botox, Dysport, Juvaderm, Radiesse to reduce swelling and bruising. Protocol Suggestion #2 LASER TREATMENTS Apply a cool or refrigerated Karuna Face Mask (Hydrating or Skin restoring) to client s post laser treatments (IPL, Fraxel, and etc) for 15 minutes to reduce redness, burning sensation and add hydration back to skin. Protocol Suggestion #3 MICRODERMABRASION Apply a cool or refrigerated Karuna Face Mask (Hydrating or Skin Restoring) on client s face for 15 minutes to reduce redness, burning sensation and add hydration back to skin. KARUNASKIN.com 22

PRODUCTS OFFERED: Karuna Collection 50 masks in one box Age-Defying Face Mask Brightening Face Mask Clarifying Face Mask Hydrating Face Mask Renewal Eye Mask Karuna Luxe 25 masks in one box Skin

25 PRODUCTS OFFERED: Karuna Collection 50 masks in one box Age-Defying Face Mask Brightening Face Mask Clarifying Face Mask Hydrating Face Mask Renewal Eye Mask Karuna Luxe 25 masks in one box Skin Restoring Face Mask KARUNA KEY WORDS Mask + Serum =Results Viable Results Compassion One-Step No-Rinse Travel Friendly New Age Skincare Application Deep Conditioner Deep Condition Skin 3-In-One Benefit Hydrate+Tone+Defy-Aging Beauty Boost Renew.Hydrate.Detox Paraben-Free Dye-Free Effective Innovation Skincare Refined Mask Different Mask Smarter Mask Deeper Rethink Skincare Individually Packed Sanitary Hygenic Sheet Mask Natural Fiber Mask Japanese Cotton Wood-Pulp Fiber Backbar Program Professional Skincare KARUNASKIN.com 23

26 LOS ANGELES, CA 90035

Beauty is not just a facial issue; serious skin care must include all of your skin from head to toes.

SkinCare Training Beauty is not just a facial issue; serious skin care must include all of your skin from head to toes.. Beauty and skin care go hand in hand, especially for those who want to show off