THE POWER OF DESIRE AND WILL

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5 THE POWER OF DESIRE AND WILL Prime Pro Extreme, a subsidiary of Visat Professional Group is a cosmetic manufacturer specializing in professional hair care products with a target emphasis in Brazilian Keratin systems. The Prime Pro Extreme brand was launched in 2011 in an effort introduce the very best professional temporary smoothing systems Visat Professional Group has to offer. Prime Pro Extreme has international exposure with its global headquarters established in the industrial state of Sao Paulo, Brazil with access to airports, shipping ports and limitless industrial support. Visat Professional Group's main operational team is located in Jundiai, Sao Paulo, Brazil with subsidiaries and partnerships located across the globe. The company has logistics network throughout Brazil and export ready for international shipments with warehousing hubs located in Orlando Florida and Grand Rapids, Michigan with regional teams available and ready for support and distribution. The Prime Pro brand is a pioneer, recently gaining praise in the market for its new flagship product line, Bio Tanix Extreme. Bio Tanix Extreme is a tannic acid based system, developed for temporary smoothing and realignment of hair strands avoiding application discomfort, while providing distributors and salon professionals greater security and profit. Beauty professionals can ensure the well-being and satisfaction of the end consumer; their client. With the new Bio Tanix Extreme technology, Prime Pro projects rapid growth in formaldehyde prohibited markets such as Canada and Europe as well as providing a safe health alternative for cosmetologists worldwide. Other lines that make up the Prime Pro portfolio are: Thermal Complex, Maximus Control, Hydra, Profit of Color, and Profit Plex. Our brand success is attributable to extensive investment in research and development of new technology and strategic market placement. We work with major universities in Brazil and abroad, using state of the art labs and top quality ingredients to develop the very best products to form transparent relationships with our suppliers, distributors, and salons creating trust and loyalty. Dare to go extremes, Be Prime!

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7 Misson To cater to the professional hair care market, providing high performing products and services, totally safe, tested and approved with rigorous quality testing; constantly developing innovative technologies making them accessible to national and international markets surprising clients while being profitable and generating profit for our partners. Vision To be a business model in the cosmetics industry, developing innovative products and services through a modern trade policy. To be recognized by professionals and key influential leaders for market differentials. Values Respect for others and the environment where we live with vital attitudes: honesty, punctuality, integrity, discipline, humility, ethics, and courtesy.

8 BIO TANIX NEW SMOOTHING SYSTEMS With the new formula FORCE-PLASTIA, the BIO TANIX EXTREME line smoothens even the most rebellious hair, reduces volume, and eliminates frizz in just one application without yellowing and without losing the tone of the previously colored hair. The new formula contains essential ingredients for a complete restoration of the smoothing process and for total nutritional safety of the strands. Say goodbye to aggressive and preserving chemicals. With BIO TANIX EXTREME the hair gains a more natural look, intense shine, stays healthy and free of daily aggressions. The Bio Tanix Home Care Line was specially developed to prolong the smooth effect administered in the salon and treat hair abused by chemicals. It gives shine, helps discipline, and promotes frizz free hair.

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10 BRAZILIAN PROTEIN EXTREME-FORCE PROFESSIONAL LINE EXTREME SHAMPOO It is a purifying shampoo that cleans and dilates hair strands deep into the fibers, removing the free radicals without damaging the strands. Thus, leaving the hair stronger to receive a bigger dose of the product. EXTREME FORCE The FORCE-PLASTIA technology has a ph acid that is internally activated through the release of hydrogen. Combined with a blend of acids, it smoothens without causing any damage to the hair fibers. This service avoids yellowing and color fading of the strands. It leaves hair 100% smooth with one simple and safe application. EXTREME MASK It's ultra-conditioning formula with Silk Proteins seals the hair cuticles, forming a protective layer on the hair, protecting it against external aggressions. Besides offering an anti-oxidant effect and giving the hair durability, it restores elasticity, adding silkiness, shine and intense smoothness. CLEAN AND PREPARES HAIR FOR SMOOTHING SERVICE RESPONSIBLE FOR SMOOTHING PROLONGS THE SMOOTH EFFECT Active Ingredients: Lotus, & Protein. Indicated Use: For voluminous, rebellious, curly, and wavy hair Content Volume: fl oz (1000 ml) or fl.oz (300ml) Active Ingredients: Hyaluronic Acid, Lactic Acid and Tannic Acid. Indicated Use: For voluminous, rebellious, curly, and wavy hair Content Volume: fl oz (1000 ml) or fl.oz (300ml) Active Ingredients: Hydrolyzed Silk Protein. Indicated Use: For voluminous, rebellious, curly, and wavy hair. Content Volume: oz (500g)

11 BRAZILIAN PROTEIN EXTREME-FORCE DAILY USE PREMIUM SHAMPOO PREMIUM CONDITIONER PREMIUM MASK PREMIUM LEAVE-IN The Premium Shampoo gently cleanses and eliminates pollutants leaving hair lighter and healthier providing longevity to the smooth look created by the Bio Tanix Professional line. Premium Conditioner treats hair and deposits proteins, seals the cuticles, protects the hair fiber from external agents, making it easier to untangle rebellious hair, and enhances the natural shine. Intense restorative service that regenerates and nourishes damaged and chemically treated hair. Formula enriched with Silk Proteins and Lipidium, the hair is instantly stronger, restructured, and shiny. It restores the hairs elasticity and minimizes structural damages dua to chemical treatments. The Premium Leave-in is a thermal protector that facilitates combing and helps discipline hair. The hair remains protected and shiny for up to 48 hours. It has an Antifrizz effect and creates resistance to humidity. No rinse. CLEANS AND PREPARES PROLONGS THE SMOOTH EFFECT HYDRATION AND INTENSIVE REPAIR PROTECTS AND ELIMINATES FRIZZ Active Ingredients: Lotus & Protein. Indicated Use: For fine, chemically treated, and damaged hair. Content Volume: fl oz (300 ml) Active Ingredients: Lotus & Protein. Indicated Use: For fine, chemically treated, and damaged hair. Content Volume: fl oz (300 ml) Active Ingredients: Lotus & Protein. Indicated Use: For fine, chemically treated, and damaged hair. Content Volume: 8.82 oz (250 g) Active Ingredients: Lotus & Protein. Indicated Use: For fine, chemically treated, and damaged hair. Content Volume: 8.45 fl oz (250 ml)

12 RESTORING BIO TANIX WITH5S olutions RESTORING LINE STRONGER HAIR INCREDIBLE SHINE SUITABLE FOR BRITTLE AND DAMAGED HAIR Restoring Line is a line based with Argan, Olive, and Ojon Oil, which are designed to help in rebuilding and strengthening the hair. Due to its rich content of essential fatty acids, it provides shine and forms a coating on the hair to intensely moisturize. Its unique texture contains antioxidants and amino acids, helping to restore damaged hair by deep nourishment. The Bio Tanix Restoring Line was developed for this purpose; to recover, nurture, revitalize, and seal damaged cuticles. It contains the 5S System, solutions with anti-breakage, anti-curling, anti-aging, anti-oxidant, and anti-frizz. Restoring Shampoo Cleanses and purifies the hair fibers, preparing it to receive proteins that assist in the gradual elimination of breakage. Anti-curling action promotes, strengthens, and intensifies shine. Restoring Mask Rich in Olive and Ojon Oil, Restoring mask restores the collagen that strengthens the hair, promotes anti-breakage and eliminates curls, reconstructs the hair fiber and slows aging. Restoring Oil Forms a coating that lines the capillary surface and eliminates the imperfections. With antioxidant, anti-breakage and anti-curling, it creates a silky feel, moisturizes, gives shine, and reduces frizz. Content Volume: fl oz (300ml) Content Volume: 7.05 oz (200g) Content Volume: 1.01 fl oz (30ml)

13 REPAIR MASK AND VOLUME REDUCER It was developed exclusively to repair the hair fiber and reduce the volume. It is a product enriched with a complex of nutrients, amino acids and a blend of 7 royal oils that cause a natural change in the strand. It works by filling the hair fiber with mass replacement and allows the complete recovery of damaged hair, acting where more hair needs care forming a protective layer, locking in moisture and sealing the cuticle. It s an innovative treatment for facilitating the work of professional hair stylists. PROTEIN REDUCER REPAIR offers a complete treatment for all hair types. The result is soft hair, full of shine, healthy, and hydrated with longevity. It s guaranteed to work in just 30 minutes! Reconstruction Protective Action Natural Look Volume Reduction Anti-age Action Lipid replacement

14 NEW CONDITIONING MASK VOLUME AND FRIZZ REDUCTION

15 Force Field Mask is designed to repair, tone and reduce hair volume. It contains a blend of acids and high quality key ingredients such as; Murumuru Oil, which promotes antioxidant action and complete nutrition, Bacaba-açu, a powerful moisturizing and emollient agent that forms a protective layer to maintain hydration and sealing of the cuticles. With innovative ingredients, it provides a reduction in volume and a decrease in frizz, leaving hair healthy with a natural smooth appearance and yet offers color tone control. A complete treatment in just 30 minutes! KEY INGREDIENTS Murumuru Oil: Fruit of the Amazon, from the coconut family, the seed extract contains oil rich in lauric, myristic, and oleic acids. The use of Murumuru oil has many advantages such as; its highly nutritious content, emollience and moisturizing agents and allows the replenishment of moisture and natural elasticity. Bacaba - Açu Oil: It s extracted from a single palm stem that is best known in the Brazilian state of Pará. It has a greenish appearance and pleasant fragrance with physicochemical properties similar to those of olive oil. The high content of linoleic acid (16%), essential fatty acids (EFA), which is one of the lipid components of hair, helps reduce moisture loss and prevent dryness by revitalizing the scalp. MURUMURU OIL + BACABA AÇU OIL Violet 43: technology of Italian origin with a blend of pigments with high quality permeate deep into the fibers, neutralize the tones, eliminates undesired tones and increases color longevity.

16 THERMAL NEW SMOOTHING SYSTEMS The Thermal Professional Line was developed to treat unruly, rebellious, bulky, and frizzy hair, with cuticles weakened by chemical services and natural wear or aging prematurely by lack of essential nutrients. Proposes solutions to discipline hair and offers maximum volume control. With 100% smoothing results, it also offers thermal protection. A fusion of reconstructive assets makes hair more resilient by internal regeneration in the hair cortex. The result is visibly regenerated hair, totally disciplined, shiny, soft, silky, and frizz free. Thermal Home Care Line was developed to increase the longevity of the professional service administered at the salon, protecting hair against the daily physical and chemical aggressions. It is suitable for chemically treated hair. Thermal Home Care Line protects, restores, gives silkiness and intense shine, leaving hair smooth.

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18 THERMAL PROFESSIONAL LINE THERMAL SHAMPOO Preparing the hair to receive the smoothing service while eliminating impurities that prevent reconstruction and alignment. THERMAL COMPLEX Formula developed with a complex of Keratin + Argan Oil, assists in rebuilding the hair fibers and elasticity, and aligns the cuticles. Reduces frizz, leaving smoother and disciplined hair with a natural look. THERMAL EQUIL It is an effective rebuilder that balances the hair's ph. Formulated with Sericin + Collagen, highly regenerative compounds that revive elasticity, shine, and softness. ph4 CLEAN AND PREPARES HAIR FOR SMOOTHING SERVICE RESPONSIBLE FOR SMOOTHING BALANCES HAIR ph Active Ingredients: Sericin & Collagen. Indicated Use: Pre-chemical service/treatment. Content Volume: fl oz (1000 ml) Active Ingredients: Protein, Argan Oil, and Glyoxylic acid. Indicated Use: For curly, voluminous, undisciplined hair. Content Volume: fl oz (1000 ml) Active Ingredients: Sericin & Collagen. Indicated Use: Post chemical service/treatment. Content Volume: fl oz (1000 ml)

19 THERMAL DAILY USE THERMAL SHAMPOO THERMAL MASK THERMAL CREAM THERMAL SERUM Gently and effectively cleanses the hair while reducing the static charge and intensifies shine. Acts on the internal structure of the hair strand restoring proteins and amino acids that profoundly repair the more sensitive areas. Restores the moisture content, giving hair strength, shine, and softness. Recommended to be used weekly. Protects hair from extreme heat while facilitating brushing, blow drying, and flat ironing. Acting as a UV filter, Thermal Cream protects hair against daily aggressions leaving it silky and shiny. No rinse. It makes the hair fibers impermeable, protecting it from external aggressions, repairing, disciplining, eliminating frizz, while leaving hair soft and shiny. CLEANS AND INTENSIFIES SHINE HYDRATES AND SEALS CUTICLES PROTECTS AGAINST HEAT AND ELIMINATES FRIZZ PROTECTS AGAINST EXTERNAL AGGRESSIONS Active Ingredients: Sericin & Collagen. Indicated Use: For chemically treated hair. Content Volume: fl oz (300 ml) Active Ingredients: Sericin & Collagen. Indicated Use: For chemically treated hair. Content Volume: 8.82 oz (250 g) Active Ingredients: Sericin & Collagen. Indicated Use: For chemically treated hair. Content Volume: 8.82 oz (250 g) Active Ingredients: Sericin & Collagen. Indicated Use: For chemically treated hair. Content Volume: 1.69 fl oz (50 ml)

20 BLEACHING LINE Prime has great pleasure in sharing the novelties of our Profit of Color line of bleaching powders. With the launch of Luminum Blond Multi-technique white bleach powder that brighten up to 9 shades, our Platinum Blond has been redesigned with new key ingredients and now bleaches up to 10 shades. We innovate, with the highest combination of technology brought from Germany. The process of intensification of persulfates components present in the bleaching powder with the function of generating a more intense and uniform opening at the time of the bleaching process. Combined with selected protection ingredients of SEDCOLL and TILIA CORTADA technology, it guarantees the result of healthy blonde hair. Take the invitation and dare go to extremes with our full bleaching line. MOISTURIZING AND LIPID AGENTS PRESERVES THE INTEGRITY OF THE STRAND GRADUALLY AND UNIFORMLY BLEACHES ANTI-YELLOWING AGENTS AND COLOR NEUTRALIZERS PROFIT OF COLOR OXI CREAM Oxidizing emulsion of thick and creamy consistency, developed to prepare and potentiate the action of the coloring and Prime bleaching powder line.

21 Change your life, change your tones!

22 PROFIT OF COLOR OXI CREAM It is a product enriched by the exclusive German nutrition technology. Linden Oil, responsible for the high emollient and moisturizing power, considerably lessens the aggression on the hair, avoiding the sensitization caused by Hydrogen Peroxide. It also contributes to maintaining ph balance, allowing the precise and uniform development of color.

23 PROFIT OF COLOR LUMINUM BLOND - 9 SHADES Prime is launching Luminum Blond Multi-techniques white bleaching powder with high performance for services performed with paper, foil, balayage and also free hands. With controlled action, it lightens up to 9 shades in complete compatibility with all hair types. The main ingredient is the exclusive SEDCOLL technology with silk protein in conjunction with hydrolyzed collagen and other active ingredients, allowing the hair to receive extreme protection during the action process by generating a protective film in the cuticles while at the same time provides elasticity and nutrition in the capillary fiber. To increase performance, we recommend using Luminum Blond with our line of stabilized oxidants to achieve up to 9 whitening tones. PROFIT OF COLOR PLATINUM BLOND - 10 SHADES Platinum Blond is a controlled action bleaching powder. Now with a new formula in its technology, it lightens hair up to 10 shades with a unique combination of activating elements. It provides advanced neutralization by containing Italian pigment technology, Violet 43, with microcapsules that help prevent unwanted orange and yellow tones during the bleaching process. The formula consists of German technology, LINDEN OIL, lipids and trace elements found in the German flower Tilia Cordata, which provide protection and extreme reconstruction during the whitening process. To increase performance, we recommend using Platinum Blond with our line of stabilized oxidants to achieve up to 10 bleaching shades. And to make the treatment even more complete, we offer our Profit Plex Line with even more incredible results.

24 SERVICE DAMAGE BLOCKER FULL CAPILLARY RECONSTRUCTION NOW HEALTHY BLOND HAIR IS IN YOUR HANDS! With the latest technology, the best ally to all cosmetologists has arrived in the market. Its function is to give the capillary fiber resilience, ensuring the integrity of the strand. Profit Plex relies on the main amino acids of the synthesis of collagen. With the superior technology of Aminoplex, we have developed the structure of the hair in liquid form. When Profit Plex joins the already existing keratin chains in the hair, it avoids damage caused by chemical processes. It is ideal to mix in bleaching and other chemical processes.

25 Intense Fortifier 1 - RESTORING GLOSS OF THE STRANDS WITH COLLAGEN AND KERATIN The service is based on a quality compound of amino acids, AMINOPLEX. It is recommended to block hair damage and rebuild hair, giving it resilience and a healthy and natural appearance. The formula restores and nourishes the hair strand inside out, during discoloration and coloring, avoiding hair breakage. The ph ranges from 5.2 to 5.7. Active Repair 2 - INTERNAL AND EXTERNAL CAPILLARY FIBER REPARATIVE MASK Profit Plex is a new service developed with superior technology Aminoplex. Active Repair 2 has the intelligent action of repairing and boosting the keratin of the hair strands after damage caused by chemical processes. Micro keratin and its instantaneous absorption restores volume and fills the micro pores caused by chemical procedures therefore restoring the elasticity, strength and softness back to the hair delivering disciplined and healthy looking hair. The ph ranges from 3.5 to 4.0. Linden Oil - ANTIFRIZZ FINISH SERUM Linden Oil is a compound of highly regenerating lipids, found in Tília, a unique technology of German nutrition. Made with Vitamin E, Silicone and Tourmaline ingredients to leave hair silky, disciplined, shiny and without frizz.

26 SILVER LINE Prime pro extreme presents the Silver line to the profit of color product series with products exclusive for care and maintenance for blond hair. With blend of high quality ingredients and pigments of Italian origin, the difference of our line is that it not only a neutralizer for blond hair but also provides full revitalization. Complete treatment for blond hair High potency of with neutralizer increasing Longevity with color and shine Customize tones Provide deep nutrition to instantly Seal the capillary fibers Our Profit of Color Line is now more complete with the launch of our Maintenance Line. We ve enriched its formula with Vitamin B5, Macadamia and Maranham Jaborandi rich ingredients that rebuild hair fiber, providing complete nutrition, elasticity and anti-frizz action while giving your hair back its natural shine. Try our Shampoo and Conditioning Mask to care for your hair on a daily basis and our Color Correcting Mask to keep your hair the color you want for longer.

27 SILVER MASK Our silver mask provides the clear platinum effect with softness and shine. Our formula is enriched with lactic acid, grape seed extract, sericin and complex of cereals, ingredients rich in protein and amino acids that nourish deeply into the hair. The pigment used in the formula is violet 43 of Italian origin, with high performing technology. SILVER GLOSS Silver gloss provides full toning with possibility of customizing the platinum tone with several functions. The formula was developed with d-panthenol, lactic acid, cationic polymers. When combined together it promotes full revitalization and a powerful sealing agent to the cuticles, with high pigment preservation. The pigment used is violet 43 of Italian origin, with technology of high quality. GRAPHITE MASK Learn more about the new product releases, graphite mask and silver mask plus, developed to provide several tones of blond hair. Prime Graphite mask, always aims to provide the very best professional products. The formula is enriched with macadamia, vitamin b5 and silicone, all nutrients that complete conditioning, keeping the hair nourished and with elasticity. Graphite mask has exclusive pro-pigment technology, a blend of pigments, powerful anti-yellowing with high potency, that provides rapid action in recovery with shine and in the renewal of color of hair securing the silver effect loner. SILVER MASK PLUS Silver mask was developed in the laboratory with innovating technology adding to an even fuller line of profit of color product series with the new silver mask plus. High potency silver mask with the exclusive technology pro-pigments and nanotechnology of nano-particles of pigments with ingredients that adhere in the strands to neuralize yellow and brassy tones.

28 NEW NUTRITION AND REPAIR MASK FOR DAMAGED HAIR Web effect for maximum absorption Potent reconstruction capability Blend of innovative ingredients Instant nutrition

29 NEW PRIME s research and development team has designed the Impact Mask with web effect, which has a function of facilitating the distribution and absorption of product, reconstructing damaged and dry hair, replacing lost mass in porous hair and providing intense shine leaving hair healthy and soft. BI-PHASE REMOVER REVITALIZER FOR DAMAGED AND UNRULY HAIR The technology relies on Sunflower Oil, rich in vitamins A, B and C. In addition, it contains several minerals like iron, potassium, and calcium, a powerful cuticle revitalizer that helps maintain moisture within the hair. Shea Butter, a high quality key ingredient, strengthens hair fibers, protects against chemical damage and against solar radiation. MAGIC BENEFITS And Marine Algae, found in the deep Pacific waters, promotes the lipid replacement process and is rich in amino acids, proteins, minerals and trace elements to promote complete reconstruction With this blend of innovative accessories we offer a mask with high potency of nutrition and restoration in chemically treated, damaged or dry hair, with antioxidant action to enhance shine. Finalize with PRIME Impact Mask for extreme results.

30 BI-PHASE REMOVER REVITALIZER FOR DAMAGED AND UNRULY HAIR MAGIC BENEFITS

31 Prime, always innovating the beauty market, is launching the bi-phase re-conditioner with 15 multi-benefits, suitable for all types of hair. The formula was developed with the highest quality key ingredients. It relies on Tamarind, a powerful regenerator and rebuilder of the hair fibers, Panthenol, which restores natural moisture, because of its extreme emollience, to create a soft and shiny touch. Silk protein, which generates a protective film against future aggressions, promotes elasticity and strength. This blend of assets allows for 15 magic multi-benefits from the first application. ANTI-FRIZZ ACTION Realigning hair to keep it straight and disciplined longer. ANTI-AGING Anti-aging effect on hair. MAXIMUM THERMAL PROTECTION Extreme action of protection against heat from blow-dryers and flat-irons. SEALING OF PORUS HAIR Allows hair to stay straight for longer duration. EXTREME SHINE Intense shine even on the dullest hair. TOUCH OF SERUM It seals open cuticles providing a soft and silky touch. SOLAR PROTECTION UV ray protection during sun exposure. RESTORES NATURAL MOISTURE Maintain the moisture level to minimize dry hair and breakage. EXCLUSIVE FRAGANCE The fragrance is sensual but breathtaking while at the same time delicate with fruity and floral notes. INSTANT NUTRITION It generates deep nutrition in the hair strand, acting mainly with dry hair. IMMEDIATE RELEASE Within seconds of application, we get instant activity without causing hair breakage. ODOR NEUTRALIZER It neutralizes unpleasant odors of smoke and other odors that get absorbed into hair. RESTORATION WITH DAILY USE With daily and continuous use it acts as an instant revitalizer for the most damaged hair types. CHEMICAL FREE No added parabens and preservatives. OIL FREE FORMULA Low molecular weight, non-oily formula.

32 HYDRA HYDRATION, MOISTURE BALANCE AND NUTRIENT REPLENISHMENT The Hydra Line with high moisturizing content was developed to promote moisture balance, replace lost proteins, nourish, and protect hair. With Sericin, Panthenol, Ceramides and Silk Protein, it disciplines and restores dry hair, reduces porosity, revitalize and restores shine and softness. It is ideal for dehydrated, dry, and brittle hair making it a great choice of post-coloring and post-chemical services. The Hydra Home Care line is formulated with Seriseal, Panthenol, Ceramides and Silk Protein; all active ingredients that maintain healthy, hydrated, and protected hair with natural balance.

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34 HYDRA PROFESSIONAL LINE HYDRA SHAMPOO Cleanses and prepares hair for effective hydration to deliver all necessary hydrating agents to the hair strand, eliminating internal barriers that hinder moisture absorption. HYDRA CONTROL Concentrated technology focused on repairing, nourishing, and deeply moisturizing in the most needed areas. Controls the natural moisture level, strengthening and protecting the hair. It is rich in antioxidants making it preferable to use after a color or highlight service to increase longevity. HYDRA MASK It deposits moisturizing molecules, vitamins, proteins, and nutrients, in the capillary cortex. Gradually decreases the porosity in the hair strands and eliminates the dehydration cycle by sealing the cuticles. CLEANS AND MOISTURIZES HAIR REVITALIZES HAIR'S FLEXIBILITY NOURISHES AND MOISTURIZES DRY HAIR Active Ingredients: Seriseal & Cysteine. Indicated Use: For dehydrated, dry, and porous hair. Content Volume: fl oz (1000 ml). Active Ingredients: Seriseal e Proteína da Seda. Indicated Use: For dehydrated, dry, porous hair, pre-service/treatment, and coloring and highlighting services. Content Volume: 12 x.34 oz (10 ml) & 1 spray applicator. Active Ingredients: Seriseal & Cysteine. Indicated Use: For dehydrated, dry, and porous hair. Content Volume: oz (500 g).

35 HYDRA DAILY USE HYDRA SHAMPOO HYDRA MASK HYDRA CREAM HYDRA SERUM Highly moisturizing formula for dry hair, which gently cleanses, eliminating impurities that disrupt the moisture content. Maintains hydrated, clean, and healthy hair. It is a conditioning mask with deep moisturizing agents that balance the moisture content of the hair to maintain shine and softness. Thermal protection developed for dry hair, which protects from excessive heat from blow drying and flat ironing. It helps retain moisture content in the hair fiber, leaving it hydrated and healthy. No rinse. A heat shield made to protect, discipline, and moisturize hair from external aggressions such as, UV rays and pollutants increasing flexibility and softness while blow-drying. CLEAN AND PREPARES HAIR HYDRATES AND PROMOTES SHINE REDUCES FRIZZ AND PROTECTS HAIR PROMOTES SHINE AND PROTECTS HAIR. Active Ingredients: Sericin, Panthenol, Ceramides, & Silk Protein Indicated Use: For dehydrated, dry, porous hair. Content Volume: fl oz (300 ml) Active Ingredients: Sericin, Panthenol, Ceramides, & Silk Protein Indicated Use: For dehydrated, dry, porous hair. Content Volume: 8.82 oz (250 g) Active Ingredients: Sericin, Panthenol, Ceramides, & Silk Protein Indicated Use: For dehydrated, dry, porous hair. Content Volume: 5.07 fl oz (150 ml) Active Ingredients: Sericin, Panthenol, Ceramides, & Silk Protein Indicated Use: For dehydrated, dry, porous hair. Content Volume: 1.69 fl oz (50 ml)

36 MAXIMUS HAIR CARE AND VOLUME REDUCTION SYSTEM With nourishing properties, Maximus restores, moisturizes, and repairs the hair fibers. The Maximus Control line strengthens hair and provides absolute control of volume and frizz. Enriched with innovative and effective technologies such as: Açaí and Bamboo, promoting healthy, resilient, disciplined hair with intense shine. The Maximus Home Care Line was specially developed for the maintenance of bulky, unruly, and frizzy hair. Nourishes, strengthens, and creates a natural look.

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38 MAXIMUS PROFESSIONAL LINE MAX SHAMPOO MAX DOSE MAX DEFRIZZ SPRAY MAX MASK Leaves hair clean and revitalized, making it easier to absorb protein, keratin, and vitamins that regulate and restructure the hair strands. It restructures and conditions hair giving it an intense shine. Max Dose Ampule is a concentrated restorative formula that repairs and strengthens the hair fiber in addition to giving flexibility. It has antioxidant and anti-aging effect. Controls the volume decreases static and eliminates frizz. Hair becomes disciplined, fortified, healthy, and looks perfect in any weather. Intense conditioning mask that reconstructs, strengthens, and seals the cuticles. Replenishes nutrients and stabilizes the capillary ph. Significantly improves the texture, softness, and shine. CLEANS AND REVITALIZES TREATS AND RESTORES STRENGTHENS AND PROMOTES SHINE REBUILDS DAMAGED HAIR Active Ingredients: Structure XL, Açaí, & Bamboo. Indicated Use: For voluminous and undisciplined hair. Content Volume: fl oz (1000 ml) Active Ingredients: Structure XL, Açaí e Bamboo. Indicated Use: For voluminous and undisciplined hair. Content Volume: 12 x.34 oz (10 ml) & 1 spray applicator Active Ingredients: Structure XL, Açaí e Bamboo. Indicated Use: For voluminous and undisciplined hair. Content Volume: fl oz & fl oz (1000 ml & 300 ml) Active Ingredients: Structure XL, Açaí e Bamboo. Indicated Use: For voluminous and undisciplined hair. Content Volume: oz (500 g)

39 MAXIMUS DAILY USE MAX SHAMPOO It facilitates a gentle and effective cleaning revitalizing the strands. Preparing the hair to receive softening and conditioning agents to give the cuticles a polished look. MAX CONDITIONER Nourishing conditioner that seals cuticles and repairs the damaged fibers. With Açaí and Bamboo, Max Conditioner fortifies, gives shine, smoothness, and silkiness to hair. Controls static electricity and disciplines hair. MAX LEAVE-IN Controls volume and frizz. Thermal activated shield that prevents external agents such as pollution and waste from penetrating the cuticles protecting and maintaining its integrity. The hair is left disciplined and natural looking. Does not weigh down hair. No rinse. CLEANS AND PREPARES CONDITIONS AND DISCIPLINES PROTECTS AND CONTROLS VOLUME Active Ingredients: Structure XL, Açaí, & Bamboo. Indicated Use: For voluminous and undisciplined hair. Content Volume: fl oz (300 ml) Active Ingredients: Structure XL, Açaí, & Bamboo. Indicated Use: For voluminous and undisciplined hair. Content Volume: fl oz (300 ml) Active Ingredients: Structure XL, Açaí, & Bamboo. Indicated Use: For voluminous and undisciplined hair. Content Volume: 8.45 fl oz (250 ml)

40 LUSTROUS HAIR AND EXTREME SHINE ARGAN OIL AND ROYAL SILICONE ODOR NEUTRALIZER ANTI-FRIZZ ACTION

41 PROFESSIONAL QUALITY IN THE OPTIMUM SIZE Professional line designed for the daily routine of cosmetologists. Ideal for use in the services offered by the salon as a support line for the back bar Composed of a shampoo and a conditioning mask, it promotes shine, softness and protects the strands. PROFESSIONAL BACK BAR LINE Daily Care Shampoo Cleans and moisturizes chemically processed hair. With Argan Oil, Macadamia Oil, and Açaí Oil, it has anti-oxidant properties that fight free radicals. It preps the hair to receive the smoothing service while strengthening and enhancing its natural shine. Intensive Care Mask Made with Argan Oil, Macadamia Oil and Açaí Oil, Prime Mask restores and nourishes hair damaged by chemicals. With rich anti-oxidants, it fights free radicals and repairs the damages done to the cell cuticle. It strengthens and protects the strands, prevents the appearance of split ends, giving it shine and softness.

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