Dr Artur Paulo-Cavaco - Preserving tapestries - found a long chain peptide able to penetrate into cortex and rebuild the fibers.

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1 KhairPep Transforme

2 The Story Dr Artur Paulo-Cavaco - Preserving tapestries - found a long chain peptide able to penetrate into cortex and rebuild the fibers. In 2006, Prof. Cavaco-Paulo made a major breakthrough: demonstrating for the fist time that a 23 amino acid could penetrate into the cortex of human hair. Prior to that, only peptides of 3 to 4 amino acids were able to penetrate however they would wash out Continued research, by Dr Artur and his team further improved the peptide resulting in - K18 Peptide. The peptide can penetrate and permanently remain in the cortex of human hair

3 Dr. Artur Paulo-Cavaco Prof. Artur Cavaco-Paulo, internationally recognized in the field of Materials Biotechnology with; over 200 peer reviewed articles, 10 books, 15 patents and a Research Excellency award from the Portuguese Foundation for Science and Technology, Dr Artur is a professor of Materials Biotechnology at the Department of Biological Engineering. His major research interests lie in protein-based polymers and fibres, molecular mechanisms of hair properties and molecular recognition functions in proteins with textile, detergent, cosmetic and medical applications Currently Prof. Cavaco-Paulo s is focusing on the emerging areas of molecular recognition functions in protein for the medical, textile and cosmetic industries.

4 Peptide How it works K18Peptide is a new, long-chain peptide that can penetrate hair fibres K18Peptides was uniquely designed to have a driving force and a positive charge for hair penetration and repair. The KhairPep formula shuttles proteins into the hair. The proteins recognize and interact with hair lipids, increasing the penetration. Once inside the hair the unique amino acid chain bonds with the hair protein replacing the broken bonds and like a nail between two junctions, re-attaches the hair fibre adding strength and elasticity.

5 Introducing KhairPep Introducing KhairPep Transforme with K18Peptide Repairs hair damaged by bleaching, colouring, straightening and perms Clinically proven to; Strengthens damage hair Increases hair elasticity More manageable and shiny Works in 2 to 4 applications Will not rinse out next time you shampoo Colour Safe Leave-in treatment for stronger, healthier hair

6 Serum - Masque KhairPep Transforme masque KhairPep Transforme leave-in masque, is a restorative, intense therapy masque for thicker, drier hair and damaged ends. KhairPep Transforme serum KhairPep Transforme leave-in serum, is a high intensity serum treatment for fine hair. It is light weight and adds body.

7 Penetrates to the cortex Clinically tested to repair damaged hair: Independently Proven to Penetrate and Repair Unbleached Hair Independent researchers using fluorescence microscopy showed that K18Peptide penetrates into the cortex of human hair and remains even after daily shampooing. The first long chain peptide that penetrates Bleached and treated with KhairPep

8 Hair Strength Index Hair Strength Index Hair Strength Leave-in treatment, clinically proven to add strength Virgin Pre Bleach 8X Bleached With full treatment Peptide Repairs Bleached Hair After 8 bleaching's and treated with K18Peptide, results: Increased hair strength up to 85% Virgin RelaxedPeptide Repairs Relaxed/Straightened Hair Virgin hair was relaxed with a strong alkaline/guanidine solution to produce intense straightening conditions, then treated with K18Peptide, results: over 90% recovery of hair strength With full treatment

9 Hair Elasticity Clinically proven to improve hair elasticity Hair Elasticity Damged Hair K18 Peptide Improves Elasticity Independent Clinical tests verified up to 120% improvement on elasticity Results Improve with Repeated Treatments With repeated applications research saw up to an additional: 41% increase in hair strength

10 Permanently Repairs Repairs damaged hair: increases strength, improves elasticity and leaves hair healthy Does not Wash Out Because K18Peptide gets inside hair and then bonds, it does not wash out and continues to work even after repeated shampooing, keeping hair strong and healthy.

11 Directions In Salon or at home: Shampoo hair. Do not use any conditioner before applying KhairPep Transforme products. Apply KhairPep Transforme evenly to damp hair. Comb through. Leave on for approximately 4 minutes. Apply your favourite products as desired. Dry normally. Continued use will improve hair strength. Repeat 2 to 4 times depending on hair damage.

12 Professional Tips May be used as a pre-colour treatment to equalize perocity (better colour, depth, evenness and shine) Can be used between bleaching's and toning (toner will be more even, slower wash out) Ideal for aging hair that is fine, fragile and thinning On long fine hair use serum on roots and masque on drier ends Masque detangles (behenturm chloride) Serum adds some body and volume After straightening services apply KhairPep wait approximately 4 minutes then apply styling products and blow dry.

13 Thank You

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