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ECRU New York Collection A collection of haircare products that combines quality skincare ingredients with the performance of professional haircare. The result? Products that TREAT and PERFORM.

2 ECRU New York Collection A collection of haircare products that combines quality skincare ingredients with the performance of professional haircare. The result? Products that TREAT and PERFORM. We call this COSMETIC HAIRCARE. Clean. Fresh. Modern. Classic. How it Treats: What goes in the bottle goes on you. PERIOD. ECRU New York is aware of this delicate responsibility. We use ingredients that are so gentle and nourishing they can often be found in the finest skincare. Extraordinary ingredients such as Hydrolyzed Silk, Sunflower Oil, Keratin, Chamomile, Gardenia and Algae Extract. How it Performs: Do MORE with LESS Our edited collection of the essentials is designed for today s discerning client. ECRU New York hair is Beautiful Hair. Hydrolyzed Silk: A water-soluble protein which imparts the well known benefits of hydrolyzed proteins to hair. Increases hair s ability to retain moisture Improves manageability, gloss and texture Adds volume and body

3 Luxe Treatment Shampoo No Sulfates. No Parabens. Color Safe. A luxurious nutrient rich daily cleanser with a rich lather that bathes hair in moisture as it cleans and hydrates. How it Treats: Balances moisture retention, increases elasticity and protects hair from chemical and thermal abuse. How it Performs: A nutrient rich lather cleanses and repairs leaving hair moisturized, strong and shiny. How to Use: Apply to wet hair and massage into a full lather. Rinse, repeat if desired. Hydrolyzed Silk : A water-soluble protein which imparts the well known benefits of hydrolyzed proteins to hair. Increases hair s ability to retain moisture Improves manageability, gloss and texture Adds volume and body Gardenia Flower Extract: Rare extract has moisturizing and nourishing properties for the hair Coconut oil: Natural emollient used as a hair conditioning agent Stylist Tips : Excellent for parched or chemically treated hair. Size: 2 oz / 60ml 8 oz / 240ml 24 oz / 709ml

4 Sea Clean Shampoo No Sulfates. No Parabens. Color Safe. A mild, gentle, daily cleanser for all hair types with a light fresh fragrance. How it Treats: This nourishing combination of ingredients increases moisture retention while providing protection from split-ends. How it Performs: Gently cleanses hair while removing build up leaving hair healthy and nourished. Smoothes and hydrates Prevents split ends How to Use: Apply to wet hair and massage into a full lather. Rinse, repeat if desired. Sodium Lauroyl Oat Amino Acids: A mild cleansing foaming agent which thoroughly cleanses without stripping hair of essential oils. Hydrolyzed Silk: A water-soluble protein which imparts the well known benefits of hydrolyzed proteins to hair. Increases hair s ability to retain moisture Improves manageability, gloss and texture Adds volume and body Phytantriol: Helps moisturize the hair by reducing water loss, and protects against mechanical damage and split ends due to combing and brushing. Enhances the deposition of Panthenol and amino acids onto the hair shaft, causing the hair to become fuller and thicker. Panthenol: Derived from Vitamin B5, helps repair split ends and gives hair a sheen and fuller, thicker look. Prevents damage from overheating and over drying of hair and scalp. Size: 2 oz / 60ml 8 oz / 240ml 24 oz / 709ml

5 Protective Silk Conditioner No Parabens. Color Safe. A 60 second lightweight conditioner for normal to dry or chemically treated hair. The rich, yet lightweight formula immediately improves the texture and appearance of all hair types. How it Treats: Provides superior conditioning with proteins to silken, moisturize and detangle hair. How it Performs: A creamy lightweight conditioner to: Increase shine and elasticity Add strength and moisture Detangle How to Use: After cleansing, squeeze excess water from hair and apply evenly through the ends. Leave on for 60 seconds, rinse. Hydrolyzed Silk: A water-soluble protein which imparts the well known benefits of hydrolyzed proteins to hair. Increases hair s ability to retain moisture Improves manageability, gloss and texture Adds volume and body Silk Amino Acids: Powerful moisturizer that binds and penetrates, giving hair a silky feel. Sunflower Seed Oil: Rich in linoleic acid for superior conditioning properties. Panthenol: Derived from Vitamin B5, helps repair split ends and gives hair a sheen and fuller, thicker look. Prevents damage from overheating and over drying of hair and scalp. Stylist Tips : For severely dry or damaged hair leave on for 5 to 15 minutes, then rinse. Size: 2oz / 60ml 8oz / 240ml 33.8oz / 1 liter

Silk Nourishing Spray No Parabens. A weightless, nutrient rich, leave-in conditioning mist that instantly conditions, protects and detangles hair.

Hydrates Protects against heat damage Increases elasticity Reduces frizz How to Apply: Mist on damp hair and comb through style as desired. *Over 100 applications per bottle.

6 Silk Nourishing Spray No Parabens. A weightless, nutrient rich, leave-in conditioning mist that instantly conditions, protects and detangles hair. How it Treats: Silk Proteins penetrate deep to moisturize and protect against heat damage. How it Performs: Instantly detangles. Hair is moisturized and primed for styling. Hydrates Protects against heat damage Increases elasticity Reduces frizz How to Apply: Mist on damp hair and comb through style as desired. *Over 100 applications per bottle. Hydrolyzed Silk: A water-soluble protein which imparts the well known benefits of hydrolyzed proteins to hair. Increases hair s ability to retain moisture Improves manageability, gloss and texture Adds volume and body Panthenol: Derived from Vitamin B5, helps repair split ends and gives hair a sheen and fuller, thicker look. Prevents damage from overheating and over drying of hair and scalp. Aloe Barbadensis Leaf Juice: Known for its healing and soothing properties, it helps calm and refresh the scalp. Remarkable conditioning and moisturizing properties Stylist Tips : Great for beautiful beach or poolside hair. Mist on after swimming to nourish and protect hair from UV damage, salt, and chlorine. Size: 5.1 oz / 150ml

Volumizing Silk Mist An ultra-light, alcohol-free bodifying mist designed to increase volume. How it Treats: Increases body, improves strength and imparts a luminous shine.

7 Volumizing Silk Mist An ultra-light, alcohol-free bodifying mist designed to increase volume. How it Treats: Increases body, improves strength and imparts a luminous shine. Panthenol and wheat proteins balance moisture and provide protection from thermal and UV damage. How it Performs: Strong, shiny, touchable hair has incredible body with a silky feel. Improves the volume and condition of all hair types. Hair is left fuller, shinier, and more manageable. How to Use: Mist generously on damp hair and comb through style as desired. Hydrolyzed Wheat Protein: A vegetable based protein provides silky after-feel to hair and imparts shine. Panthenol: Derived from Vitamin B5, helps repair split ends and gives hair a sheen and fuller, thicker look. Prevents damage from overheating and over drying of hair and scalp. Stylist Tips : Works equally well on baby fine or coarse, heavy hair. Size: 5.1 oz / 150ml

Marine Thickening Balm No Parabens. A light, fragrant thickening gelée that absorbs into the hair to dramatically increase thickness while providing protection against damage and breakage.

Panthenol and other key extracts restore moisture, promote healing, and enhance shine. How it Performs: Hair is noticeably thicker with increased body and shine for weightless hold that doesn t flake.

8 Marine Thickening Balm No Parabens. A light, fragrant thickening gelée that absorbs into the hair to dramatically increase thickness while providing protection against damage and breakage. How it Treats: Keratin amino acids, silk proteins, and algae extract absorb into the hair to increase thickness and prevent damage and breakage. Panthenol and other key extracts restore moisture, promote healing, and enhance shine. How it Performs: Hair is noticeably thicker with increased body and shine for weightless hold that doesn t flake. Reduces breakage Restores moisture Maximum thickness Increased shine How to Use: Apply to damp hair then style as usual. Hydrolyzed Silk: A water-soluble protein which imparts the well known benefits of hydrolyzed proteins to hair. Increases hair s ability to retain moisture Improves manageability, gloss and texture Adds volume and body Keratin Amino Acids: Provides long-lasting conditioning effects, especially to damaged hair. Improves flexibility Manageability and body Imparts superior moisturizing and conditioning properties Acts to control moisture content and strengthen the hair, keeping it in excellent condition and giving it a healthy-looking gloss. Wheat Amino Acids: A powerful moisturizer that makes hair healthy inside and shiny outside. Enhanced moisture retention helps revitalize the hair and keeps it from becoming dry and brittle. Stylist Tips : Excellent for men and women with fine or thinning hair. Size: 4.2oz / 125ml

Silk Nectar Serum No Parabens. A remarkably light serum for all hair types. Pure silk protein and emollients smooth, moisturize and add incredible shine without residue.

9 Silk Nectar Serum No Parabens. A remarkably light serum for all hair types. Pure silk protein and emollients smooth, moisturize and add incredible shine without residue. The result, hair discovers supple body and sleekness with a few miraculous drops. How it Treats: Moisturizes, strengthens, and protects from damage caused by UV rays and thermal abuse. How it Performs: Hair is smooth, glossy and responds to styling with natural body and bounce. Increases shine Reduces frizz Increases moisture Adds strength How to apply: Apply sparingly to damp hair, concentrating on ends. Comb through or press in with hands for maximum results and style as desired. Hydrolyzed Silk: A water-soluble protein which imparts the well known benefits of hydrolyzed proteins to hair. Increases hair s ability to retain moisture Improves manageability, gloss and texture Adds volume and body Tocopheryl Acetate: (Vitamin E) Capsicum Annuum Extract: (Cayenne Pepper) Antioxidant properties; that protect against the damaging effects of UV-induced free radicals. Natural extract that acts as a mild exfoliant for the scalp to promote healthy hair growth. Glycine Soja (Soybean) Oil: Oil from soybeans, used for its conditioning agents. Stylist Tips : Additional serum may be applied to dry hair for added shine. Size: 1.3oz / 40ml

10 Silk Texturizing Balm A lightweight styling balm that separates, defines and adds pliable hold to any length or texture of hair. How it Treats: Hydrolyzed silk proteins and sea algae add strength to hair and increase moisture retention. How it Performs: Hair has definition and texture with a soft, satin finish. Never greasy, stiff or flaky. Pliable hold allows hair to be restyled throughout the day. Texture and control without stiffness How to Use: Emulsify a minimal amount in the palms of hands and work through dry hair starting at the ends. For added texture apply balm more generously. Hydrolyzed Silk: A water-soluble protein which imparts the well known benefits of hydrolyzed proteins to hair. Increases hair s ability to retain moisture Improves manageability, gloss and texture Adds volume and body Chondrus Crispus Extract: A red algae used for its softening, moisturizing, and protective properties. Stylist Tips : Makes it easy to grip hair for braiding and reduces any fly-a-ways For short or curly hair may be applied on damp hair Size: 1.69 oz / 50ml

11 Sunlight Holding Spray No Parabens. A non-aerosol finishing and thermal styling spray for luminous shine and brushable (firm) hold. How it Treats: Panthenol derived from Vitamin B-5, Glycerin and other cosmetic-grade ingredients increase moisture retention, balance ph, and reduce static. How it Performs: Hair has incredible shine with a firm, yet touchable hold that won t flake. Heat and UV protection Luminous brushable hold How to Use: Mist on dry, styled hair from inches away for brushable hold with brilliant shine. Panthenol: Derived from Vitamin B5, helps repair split ends and gives hair a sheen and fuller, thicker look. Prevents damage from overheating and over drying of hair and scalp. Glycerin: Naturally derived humectant which increases hair s ability to retain moisture. Stylist Tips : Spray each section of hair, prior to curling with an iron, for shiny, bouncy, incredible curls that last. Size: 5.1 oz / 150ml

How it Performs: This incredibly fast-drying styling spray leaves hair with shine and increased thickness, while providing touchable hold. Adds texture and soft / medium hold without stickiness.

12 Sunlight Styling Spray No Parabens. Brushable styling spray with flexible (soft medium) hold that adds beautiful shine. How it Treats: Helps retain moisture while protecting against the detrimental effects of sunlight and UV exposure. How it Performs: This incredibly fast-drying styling spray leaves hair with shine and increased thickness, while providing touchable hold. Adds texture and soft / medium hold without stickiness. Maintains hold in high humidity Flexible hold doesn t flake How to Use: Hold can inches from dry, finished hair and spray evenly until desired control is achieved. Panthenol: Derived from Vitamin B5, helps repair split ends and gives hair a sheen and fuller, thicker look. Prevents damage from overheating and over drying of hair and scalp. Tocopheryl Acetate: (Vitamin E) Antioxidant properties; that protect against the damaging effects of UV-induced free radicals. Glycerin: Naturally derived humectant which increase hair s ability to retain moisture. Benzophenone-3 : UV filter Stylist Tips : Perfect to use with curling wands to create beautiful beach waves that last without stiffness. For fine hair, apply in layers to build volume without weighing hair down. Size: 2oz / 65ml 6.5oz / 200ml

Sunlight Finishing Spray MAX No Parabens. Fast-drying finishing spray with MAXIMUM HOLD.

How it Performs: A fast-drying, strong holding, styling and finishing spray that provides shine while maintaining maximum hold and control.

Panthenol: Derived from Vitamin B5, helps repair split ends and gives hair a sheen and fuller, thicker look.

13 Sunlight Finishing Spray MAX No Parabens. Fast-drying finishing spray with MAXIMUM HOLD. How it Treats: Helps hair retain moisture while protecting against the detrimental effects of sunlight and UV exposure. How it Performs: A fast-drying, strong holding, styling and finishing spray that provides shine while maintaining maximum hold and control. Maintains maximum hold in high humidity How to Use: Hold can inches from dry, finished hair and spray evenly until desired control is achieved. Panthenol: Derived from Vitamin B5, helps repair split ends and gives hair a sheen and fuller, thicker look. Prevents damage from overheating and over drying of hair and scalp. Glycerin: Naturally derived humectant which increase hair s ability to retain moisture. Tocopheryl Acetate: (Vitamin E) Antioxidant properties; that protect against the damaging effects of UV-induced free radicals. Stylist Tips : Perfect finish for both day and evening looks for style that lasts yet remains touchable. Size: 2oz / 65ml 6.5oz / 200ml

Acacia Protein Treatment Collection A collection of daily treatment products designed to repair damaged, stressed hair.

Provides both moisture and moisture retention How it Performs: The drier, more damaged or aged the hair is, the more effective

Acacia Collagen TM : The Acacia Seyal tree, native to Africa, produces a natural gum-like substance that is extracted from its

Acacia Collagen TM is a pure botanical ingredient used in high grade skincare.

14 Acacia Protein Treatment Collection A collection of daily treatment products designed to repair damaged, stressed hair. How it Treats: Acacia Collagen is an anti-aging, plant-based collagen unlike other collagens. Provides both moisture and moisture retention How it Performs: The drier, more damaged or aged the hair is, the more effective the collagen is. The results are beautiful, healthy, shiny hair. Acacia Collagen TM : The Acacia Seyal tree, native to Africa, produces a natural gum-like substance that is extracted from its bark and pods. This anti-aging, plant-based collagen, unlike other collagens, provides both moisture and moisture retention. Acacia Collagen TM is a pure botanical ingredient used in high grade skincare. These facts are clinically studied, tested and verified. Hydrolyzed Silk: A water-soluble protein which imparts the well known benefits of hydrolyzed proteins to hair. Increases hair s ability to retain moisture Improves manageability, gloss and texture Adds volume and body

Acacia Protein Shampoo No Sulfates. No Parabens. Color Safe. A daily treatment shampoo that provides moisture, strength, and shine for even the most damaged hair.

15 Acacia Protein Shampoo No Sulfates. No Parabens. Color Safe. A daily treatment shampoo that provides moisture, strength, and shine for even the most damaged hair. How it Treats: Acacia Collagen TM and Panthenol repair hair, increases moisture retention and prevent heat damage. Hydrolyzed Keratin and Wheat Protein strengthen the hair and improve elasticity, manageability and body, giving hair a silky feel and luminous shine. Sunflower Extract protects hair color. How it Performs: Protects hair color Reduces heat damage Improves strength and elasticity How to Use: Apply to wet hair, lather and rinse thoroughly. Acacia Collagen TM : The Acacia Seyal tree, native to Africa, produces a natural gum-like substance that is extracted from its bark and pods. This anti-aging, plant-based collagen, unlike other collagens, provides both moisture and moisture retention. Acacia Collagen TM is a pure botanical ingredient used in high grade skincare. These facts are clinically studied, tested and verified. Hydrolyzed Keratin: Provides long-lasting conditioning effects, especially to damaged hair. Improves flexibility, manageability and body. Imparts superior moisturizing and conditioning properties, and acts to control moisture content and strengthen the hair. Hydrolyzed Wheat Protein: A vegetable based protein provides silky afterfeel to hair and imparts shine. Panthenol: Derived from Vitamin B5, helps repair split ends and gives hair a sheen and fuller, thicker look. Prevents damage from overheating and over drying of hair and scalp. Sunflower Extract: Emollient and conditioning agent that provides sheen, lubricity and extends the integrity of hair color by protecting against fading. Size: 2oz / 60ml 8 oz / 240ml 22 oz / 650ml

Acacia Protein Conditioner No Parabens. Color Safe. A daily reparative conditioner that dramatically improves hair s strength, texture, and manageability while repairing split ends.

16 Acacia Protein Conditioner No Parabens. Color Safe. A daily reparative conditioner that dramatically improves hair s strength, texture, and manageability while repairing split ends. How it Treats: Acacia Collagen and Panthenol moisturize hair, facilitate moisture retention and prevent heat damage. Hydrolyzed Keratin and Wheat Protein strengthen the hair and improve flexibility, manageability and body, giving hair a silky feel and imparting shine. Sunflower Extract protects hair color. How it Performs: Dramatically improves hair s strength, texture, and manageability while repairing split ends. Hair is left silky and strong. To strengthen and increase elasticity Detangles Repairs split ends Seals in moisture How to Use: Apply to wet hair. Let penetrate for two minutes. Rinse thoroughly. Acacia Collagen TM : The Acacia Seyal tree, native to Africa, produces a natural gum-like substance that is extracted from its bark and pods. This anti-aging, plant-based collagen, unlike other collagens, provides both moisture and moisture retention. Acacia Collagen TM is a pure botanical ingredient used in high grade skincare. These facts are clinically studied, tested and verified. Wheat Amino Acids: A powerful moisturizer that makes hair healthy inside and shiny outside. Enhances moisture retention to help revitalize hair. Hydrolyzed Keratin: Provides long-lasting conditioning effects, especially to damaged hair. Improves flexibility, manageability and body. Imparts superior moisturizing and conditioning properties, and acts to control moisture content and strengthen the hair. Hydrolyzed Wheat Protein: A vegetable based protein provides silky after-feel to hair and imparts shine. Safflower Seed Oil: A natural oil consisting principally of triglycerides of linoleic acid used for its incredible conditioning properties. Size: 2oz / 60ml 8oz / 240ml 22oz / 650ml

17 Acacia Protein Masque No Parabens. Color Safe. A nutrient-rich, intensive treatment that penetrates deep into the hair shaft to repair and renew dry, damaged hair and replenish lost nutrients. Leaving hair silky, shiny, and strong. How it Treats: Formulated with Acacia Collagen TM, sunflower and grape seed oils, shea butter and marine extracts, this intense hair masque penetrates deep into the hair shaft to restore and renew dry, damaged hair. How it Performs: Repairs and revives dull dry hair leaving it silky and strong. Improves elasticity Hydrates and repairs Imparts shine Improves texture Restores dry, damaged hair How to Use: Apply generously to clean, damp hair and allow to penetrate for 3-5 minutes, rinse. Acacia Collagen TM : The Acacia Seyal tree, native to Africa, produces a natural gum-like substance that is extracted from its bark and pods. This anti-aging, plant-based collagen, unlike other collagens, provides both moisture and moisture retention. Acacia Collagen TM is a pure botanical ingredient used in high grade skincare. These facts are clinically studied, tested and verified. Sunflower Seed Oil: Emollient and conditioning agent that provides sheen, lubricity and extends the integrity of hair color by protecting against fading. Grape Seed Oil: Superior antioxidant Marine Extracts: Provide protection from blow-drying Stylist Tips : For maximum hydration on severely dry, damaged hair, apply liberally to clean, towel dried hair, cover with a plastic cap and heat with a blow dryer for 5 minutes. Allow to cool before rinsing. A monthlyweekly treatment Size: 8oz / 240ml

18 Acacia Protein Oil No Parabens. Color Safe. An ultra light-weight multifunctional styling and treatment oil. How it Treats: Acacia Collagen TM and Argan Oil work to infuse hair with moisture, eliminate frizz, and help mend split ends. Hydrolyzed Keratin conditions hair for improved strength, elasticity, and shine. How it Performs: Hair is left silky, smooth, and shiny. Reduces blow dry time Repairs split ends Protects from excessive heat from hot tools and blow drying Increased moisture retention How to Use: Use on damp or dry hair. Apply a small amount into palm. Press into ends, then comb through. Style as usual. Acacia Collagen TM : The Acacia Seyal tree, native to Africa, produces a natural gum-like substance that is extracted from its bark and pods. This anti-aging, plant-based collagen, unlike other collagens, provides both moisture and moisture retention. Acacia Collagen TM is a pure botanical ingredient used in high grade skincare. These facts are clinically studied, tested and verified. Hydrolyzed Keratin: Provides long-lasting conditioning effects, especially to damaged hair. Improves flexibility, manageability and body. Imparts superior moisturizing and conditioning properties, and acts to control moisture content and strengthen the hair. Apricot Kernel Oil: Rich in Vitamin E and provides excellent moisturization for the hair. Extra Virgin Argan Oil: A precious oil rich in poly-unsaturated fatty acids (including linoleic acid and omega-6) fortifies hair giving it brightness, softness and a silky effect. Stylist Tips : Additional Acacia Protein Oil may be applied to dry hair for added protection and superior shine. Size: 1.7oz / 50ml

Acacia Protein BB Cream No Parabens. Color Safe. A beauty balm for hair. An all-in-one, multi-purpose, styling and conditioning cream that is amazingly light and incredibly versatile.

19 Acacia Protein BB Cream No Parabens. Color Safe. A beauty balm for hair. An all-in-one, multi-purpose, styling and conditioning cream that is amazingly light and incredibly versatile. How it Treats: Acacia Collagen TM, Jojoba and Monoi Oils, and Silk Amino Acids moisturize, condition and increase moisture retention. Hydrolyzed Silk Protein and Panthenol improve hair s manageability, gloss, and texture. How it Performs: Hair will be silky and smooth with increased natural body and shine. Detangles Repairs dry, damaged hair Imparts shine Thermal and UV protection Protects against split ends Smooths away frizz Reduces breakage Leaves hair silky Enhances natural body How to Use: Emulsify a small amount in hands. Work through damp hair starting at the ends and work up. Style as usual. Acacia Collagen TM : The Acacia Seyal tree, native to Africa, produces a natural gum-like substance that is extracted from its bark and pods. This anti-aging, plant-based collagen, unlike other collagens, provides both moisture and moisture retention. Acacia Collagen TM is a pure botanical ingredient used in high grade skincare. These facts are clinically studied, tested and verified. Hydrolyzed Silk: A water-soluble protein which imparts the well known benefits of hydrolyzed proteins to hair. Increases hair s ability to retain moisture Improves manageability, gloss and texture Adds volume and body Jojoba Oil: An oil used as a conditioning agent and emollient. Monoi Oil: This rare oil has moisturizing and nourishing properties. It is used in hair care to give a soft and silky feel. Stylist Tips : For added hydration, may also be applied to dry hair. Great for shiny, bouncy curls without frizz. Size: 1 oz / 30ml 4.2 oz / 125ml

PRODUCT KNOWLEDGE GUIDE

PRODUCT KNOWLEDGE GUIDE shampoo volumizing über moisturizing MAXIMUM FULLNESS SHAMPOO gentle botanical cleanser adds fullness and shine to finer hair rich lathering, gentle formula will not increase weight