JOICO ON THE FLY Don t depart without these mini must-packs. $5.99 JULY STYLER SALE Yes, all your fave Joico & K-PAK stylers!

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99 JULY STYLER SALE Yes, all your fave Joico & K-PAK stylers!

1 JULY/AUGUST 2018 PROMOTIONS BACK TO SCHOOL IN STYLE Up to 45% savings on Joico & K-PAK Liter Duos JOICO ON THE FLY Don t depart without these mini must-packs $5.99 JULY STYLER SALE Yes, all your fave Joico & K-PAK stylers! BRING ON THE BLONDES Save on colorists most-loved lighteners START AFRESH WITH JOICOLOR All-new Vero K-PAK & LumiShine Salon Starters

Choose from: K-PAK, Damaged Hair s Hero K-PAK Color Therapy, Lock Down Healthy Color Color Endure (sulfate-free), Complete Color Insurance Color

2 SAVE UP TO 45% A+ BEAUTY BUYS SAVE ON JOICO & K-PAK BACK-TO-SCHOOL LITER DUOS Bells will be ringing soon, so get ahead of the class by stocking up on these Joico and K-PAK Shampoo and Conditioner Back-to-School Liter Duos. Choose from: K-PAK, Damaged Hair s Hero K-PAK Color Therapy, Lock Down Healthy Color Color Endure (sulfate-free), Complete Color Insurance Color Endure Violet (sulfate-free), Blonde Hair s Keeper Moisture Recovery, Quench Thirsty Hair Body Luxe, Flat to Fab Salon Price: $18.99-$19.99 Salon Value: $31.49-$34.49 Retail Price: $37.98-$39.98 Retail Value: $62.98-$68.98

3 SAVE 19% LUSTWORTHY LOCKS EVERY. SINGLE. DAY. FREE K-PAK COLOR THERAPY LUSTER LOCK MULTI-PERFECTOR WITH PURCHASE Because every day should be a perfect hair day, we re giving away a FREE 1.7 oz travel size of NEW K-PAK Color Therapy Luster Lock Multi-Perfector our multi-perfecting wonder spray for healthy hair every day with the purchase of each 8.5 oz K-PAK Color Therapy Luster Lock Instant Shine & Repair Treatment. Salon Price: $15.00 Salon Value: $18.49 Retail Price: $29.99 Retail Value: $36.98

4 SAVE 25% PACKED & READY TO GO! THESE JOICO AND K-PAK MINIS WERE MADE FOR PACKING! Whether you re jetting off or sailing away to your dream destination this summer, we believe hair should always travel first class! For a limited time, save big and give hair the star treatment it deserves with these suitcase-friendly sizes of all your Joico and K-PAK must-haves. Choose from: K-PAK Shampoo, 1.7 oz Conditioner, 1.7 oz Deep-Penetrating Reconstructor, 1.7 oz Intense Hydrator, 1.7 oz RevitaLuxe Bio-Advanced Restorative Treatment, 1.7 oz K-PAK Color Therapy Shampoo, 1.7 oz Conditioner, 1.7 oz Luster Lock Instant Shine & Repair Treatment, 1.7 oz Blonde Life Brightening Shampoo, 1.7 oz Brightening Conditioner, 1.7 oz Brightening Masque, 1.7 oz Brightening Veil, 1.7 oz Color Endure Shampoo (sulfate-free), 1.7 oz Conditioner (sulfate-free), 1.7 oz Style & Finish Power Spray Fast-Dry Finishing Spray, 1.5 oz Power Whip Whipped Foam 1.7 oz Hair Shake Liquid-to-Powder Texturizing Finisher, 1.7 oz Moisture Recovery Shampoo, 1.7 oz Conditioner, 1.7 oz Salon Price: $ $2.62 Salon Value: $ $3.50 Retail Price: $ $5.24 Retail Value: $ $6.99

Choose from: Moisture Recovery Treatment Balm, 16.9 oz K-PAK Color Therapy Luster Lock Instant Shine & Repair Treatment, 16.9 oz K-PAK RevitaLuxe Bio-Advanced Restorative Treatment, 16.

5 SAVE 25% YOU VE HIT THE JOIPOT! DEEP SAVINGS ON OUR TOP-SELLING TREATMENTS Get rich quick with 25% savings on ultra-nourishing Joico and K-PAK hair treatments that treasure the health and wealth of every precious strand. Choose from: Moisture Recovery Treatment Balm, 16.9 oz K-PAK Color Therapy Luster Lock Instant Shine & Repair Treatment, 16.9 oz K-PAK RevitaLuxe Bio-Advanced Restorative Treatment, 16.2 oz Salon Price: $10.12-$15.00 Salon Value: $13.50-$20.00 Retail Price: $20.24-$29.99 Retail Value: $26.99-$39.99 SAVE UP TO 34% STOCK UP FOR THE SUMMER S.O.S. SUN-PROOF HAIR WITH THESE JOICO GALLONS You know the toll sunnier days can take on strands, so stock up now and save big on the two Joico regimens hair will need most come June. Choose from: Color Endure Shampoo or Conditioner (sulfate-free) Moisture Recovery Shampoo or Conditioner Salon Price: $22.99 Salon Value: $30.00-$35.00

SAVE UP TO 43% JULY ONLY! THE STYLE SALE OF THE SEASON IS FINALLY HERE YOUR FAVORITE JOICO STYLERS ARE $5.

choose from. And, even more so, when you can purchase each one for only $5.99! Choose From: Design Works Shaping Spray, 8.

1 oz Power Spray Fast-Dry Finishing Spray, 9 oz Flip Turn Volumizing Finishing Spray, 9 oz Ironclad Thermal Protectant Spray, 7 oz Heat Set

2 oz JoiFix Medium Styling & Finishing Spray, 10.1 oz JoiFix Firm Styling & Finishing Spray, 10.1 oz JoiGel Medium Styling Gel, 8.

2 oz Power Whip Whipped Foam, 10.2 oz K-PAK Smoothing Balm, 6.8 oz K-PAK Protect & Shine Serum, 1.7 oz K-PAK Thermal Design Foam, 10.

4 oz Hair Shake liquid-to-powder finishing texturizer, 5 oz Curl Defining Contouring Foam-Wax for strong, touchable curls, 5.

6 SAVE UP TO 43% JULY ONLY! THE STYLE SALE OF THE SEASON IS FINALLY HERE YOUR FAVORITE JOICO STYLERS ARE $5.99 EACH Waves, sizzling slicked-back styles, perfectly un-done updos they re all easier when you have Joico and K-PAK styling stars to choose from. And, even more so, when you can purchase each one for only $5.99! Choose From: Design Works Shaping Spray, 8.9 oz JoiShape Shaping & Finishing Spray 9 oz JoiMist Medium Styling & Finishing Spray, 9.1 oz JoiMist Firm Styling & Finishing Spray, 9.1 oz Power Spray Fast-Dry Finishing Spray, 9 oz Flip Turn Volumizing Finishing Spray, 9 oz Ironclad Thermal Protectant Spray, 7 oz Heat Set Blowout Perfecting Crème, 5.1 oz Texture Boost Dry Spray Wax, 4 oz Humidity Blocker Finishing Spray, 4.5 oz Instant Refresh Dry Shampoo, 6.2 oz JoiFix Medium Styling & Finishing Spray, 10.1 oz JoiFix Firm Styling & Finishing Spray, 10.1 oz JoiGel Medium Styling Gel, 8.5 oz JoiGel Firm Styling Gel, 8.5 oz Power Gel Sculpting Gel, 8.5 oz JoiLotion Sculpting Lotion, 10.1 oz JoiWhip Firm-Hold Design Foam, 10.2 oz Power Whip Whipped Foam, 10.2 oz K-PAK Smoothing Balm, 6.8 oz K-PAK Protect & Shine Serum, 1.7 oz K-PAK Thermal Design Foam, 10.2 oz K-PAK Protective Hairspray, 9.3 oz K-PAK Color Therapy Dry Oil Spray, 6 oz K-PAK Color Therapy Restorative Styling Oil, 3.4 oz Hair Shake liquid-to-powder finishing texturizer, 5 oz Curl Defining Contouring Foam-Wax for strong, touchable curls, 5.1 oz Curl Controlling Anti-Frizz Styler for pliable curls, 3.4 oz Body Luxe Volumizing Elixir for fullness & body, 6.8 oz Body Luxe Root Lift Volumizing Foam, 10.2 oz Salon Price: $5.99 Salon Value: $7.00-$10.50 Retail Price: $11.98 Retail Value: $13.99-$20.99

7 SAVE 25% HOT NIGHTS CALL FOR COOL STYLES Feeling the heat? For a limited time, plunge into ultra-cool savings on all your favorite gravity-defying I-C-E Hair stylers. Choose from: Spiker styling glue, 2.5 oz Spiker styling glue, 5.1 oz Erratic molding clay, 3.4 oz Spiker Colorz (Red or Blue), 1.7 oz Finisher shaping spray, 9 oz Blast spray adhesive, 10 oz Salon Price: $3.73- $6.19 Salon Value: $4.98-$8.25 Retail Price: $7.46-$12.37 Retail Value: $9.95-$16.49

SAVE 21% LIGHTEN UP THE RIGHT WAY TUBS OF SAVINGS Go lighter smarter with colossal savings on every 2 lb tub of our ever-popular VeroLight Lightening Powder. Salon Price: $26.95 Salon Value: $33.

Be ready for all those balayage requests with special savings on every 1 lb size of FreePlay Clay Lightener, our mess-free clay lightener that stays put through even the most complex of freehand

8 SAVE 21% LIGHTEN UP THE RIGHT WAY TUBS OF SAVINGS Go lighter smarter with colossal savings on every 2 lb tub of our ever-popular VeroLight Lightening Powder. Salon Price: $26.95 Salon Value: $33.95 SAVE 10% ARE YOU BALAYAGE READY? CRAFT SIZZLING-HOT SUMMER SHADES WITHOUT THE MESS Sunnier days ahead mean sun-kissed strands will be in hot demand. Be ready for all those balayage requests with special savings on every 1 lb size of FreePlay Clay Lightener, our mess-free clay lightener that stays put through even the most complex of freehand techniques. Salon Price: $23.40 Salon Value: $26.00 SAVE 17% THE CRÈME OF THE CROP OUR BEST-SELLING CRÈME LIGHTENER Reap rich rewards on Vero K-PAK Crème Lightener (10.5 oz) our creamy, dreamy lightener colorists love to brush on to pull off healthy-looking, lightened up locks. Salon Price: $9.95 Salon Value: $11.95

JULY ONLY GIVE THIS I-DEA A GLOW This July only, glow all out with Balayage Undermelt, one of three statement-making looks created for the latest collection of Joico s Salon I-Deas educational

My Balayage Undermelt is a foolproof way to create a natural, expensive-looking litfrom-within glow without the fear of some of the pitfalls colorists face with traditional surface balayaging

9 JULY ONLY GIVE THIS I-DEA A GLOW This July only, glow all out with Balayage Undermelt, one of three statement-making looks created for the latest collection of Joico s Salon I-Deas educational series, Symbiosis a masterful collaboration between 7-time NAHA winning master stylist, Vivienne Mackinder, and acclaimed colorists Phillip Ring and Gion Vincent. My Balayage Undermelt is a foolproof way to create a natural, expensive-looking litfrom-within glow without the fear of some of the pitfalls colorists face with traditional surface balayaging techniques. --Gion Vincent Find Gion s full technique, plus a few of the key tools he used to pull off this luxe glowing look, inside this exclusive kit our gift to you when you purchase any 6 shades of Vero K-PAK Permanent Crème Color, Vero K-PAK Age Defy Permanent Crème Color, Vero K-PAK Chrome Demi-Permanent Crème Color, Joico LumiShine Permanent Crème Color, Joico LumiShine DD Dimensional Deposit Demi-Permanent Crème Color, or Joico LumiShine Demi-Permanent Liquid Color. FREE BALAYAGE UNDERMELT KIT WITH 6-SHADE COLOR PURCHASE Kit includes: (1) Blonde Life Lightening Powder packette, 1.5 oz (1) FreePlay Clay Lightener packette, 1 oz (1) K-PAK Color Therapy Luster Lock Instant Shine & Repair Treatment packette,.68 oz (1) LumiShine Permanent Crème Color 7NC, 2.5 oz (1) JoiColor Brochure (1) Joico Salon I-Deas Technique Guide Salon Price: $32.70-$40.50 Salon Value: $47.00-$54.80

7x14-inch foils that make painting color on even long hair a cinch.

Vero K-PAK Permanent Crème Color, Vero K-PAK Age Defy Permanent Crème Color, Vero K-PAK Chrome

10 AUGUST ONLY IT S A WRAP! FREE ARTISTRY FOILS WITH 12-SHADE PURCHASE Sometimes longer is better as in our larger-than-average 7x14-inch foils that make painting color on even long hair a cinch. This August only, receive a FREE 300-count box of Joico Artistry Foils when you purchase any 12 shades of Vero K-PAK Permanent Crème Color, Vero K-PAK Age Defy Permanent Crème Color, Vero K-PAK Chrome DemiPermanent Crème Color, Joico LumiShine Permanent Crème Color, NEW Joico LumiShine DD Dimensional Deposit Demi-Permanent Crème Color, or Joico LumiShine DemiPermanent Liquid Color. Salon Price: $65.40-$81.00 Salon Value: $82.35-$97.95

SAVE 36% AVAILABLE JULY - DECEMBER 2018 FREEDOM TO CREATE $129 VERO K-PAK COLOR STARTER Just one try and you ll see why Vero K-PAK s pure tone palette is the joi of artistically adventurous colorists

11 SAVE 36% AVAILABLE JULY - DECEMBER 2018 FREEDOM TO CREATE $129 VERO K-PAK COLOR STARTER Just one try and you ll see why Vero K-PAK s pure tone palette is the joi of artistically adventurous colorists everywhere! Quadramine Complex repairs and protects hair during the color process, allowing you to create endless one-of-a-kind shades with the unsurpassed condition, vibrancy, and total confidence only Joico can deliver. Opener includes: (20) Vero K-PAK Color shades, 2.5 oz (HLN, 10N, 9N, 8N, 7N, 6N, 5N, 7A, 6A, 9G, 6G, 7RC, 5RM, 5XR, 7XR, 7V, 6V, 9B, 6B, TSB) (4) Vero K-PAK Chrome shades, 2 oz (N9, N6, B7, V9) FREE Education, Accessories & Color Tools (2) Vero K-PAK Color 20 Volume Veroxide, 32 oz (1) Vero K-PAK Chrome Activator, 32 oz (1) Vero K-PAK Stainless Color Remover, 4 oz (2) FreePlay Clay Lightener packettes, 1 oz (2) Blonde Life Lightening Powder packettes, 1.5 oz (1) Blonde Life Shampoo and Conditioner duo packette,.34 oz (1) K-PAK Color Therapy Luster Lock Instant Shine & Repair Treatment packette,.68 oz (1) Joico Modular Color Bowl (1) Joico Wide Tint Brush (1) Joico Narrow Tint Brush (1) Joico Applicator Bottle (1) Vero K-PAK Color System Resource Guide (1) Vero K-PAK Color System Paper Swatch Chart (1) Vero K-PAK Color System Mini Swatch Book (1) JoiColor System Brochure Salon Price: $ Salon Value: $199.75

12 SAVE 37% AVAILABLE JULY - DECEMBER 2018 YOUTHFUL GRAY COVERAGE STARTS HERE VERO K-PAK AGE DEFY COLOR STARTER Bring back the glorious look and feel of youthful hair with Vero K-PAK Age Defy, our first haircolor proven to reverse the key signs of maturing hair. Vero K-PAK Color Age Defy Permanent Crème Color delivers complete, radiant gray coverage + three antiaging benefits with each tube of color: Softer, more manageable texture Renewed luster and vibrancy Top-of-the-line conditioning Opener includes: (22) Vero K-PAK Color Age Defy shades, 2.5 oz (10NN+, 8NN+, 7NN+,6NN+,4NN+,6NA+, 4NA+, 5NPA+, 7NPA+, 9NG+, 7NG+, 6NG+, 5NG+, 6NGC+, 4NGC+,10GB+, 6MB+, 7CG+, 6GC+, 6NR+,4BRC+, CLEAR) FREE Education, Accessories & Color Tools (3) Vero K-PAK Color 20 Volume Veroxide, 32 oz (1) Vero K-PAK Stainless Color Remover, 4 oz (2) FreePlay Clay Lightener packettes, 1 oz (2) Blonde Life Lightening Powder packettes, 1.5 oz (2) Blonde Life Shampoo and Conditioner duo packettes,.34 oz (2) K-PAK Color Therapy Luster Lock Instant Shine & Repair Treatment packettes,.68 oz (1) Joico Modular Color Bowl (1) Joico Wide Tint Brush (1) Joico Narrow Tint Brush (1) Joico Applicator Bottle (1) Vero K-PAK Color System 2018 Resource Guide (1) Vero K-PAK Color System Paper 2018 Swatch Chart (1) Vero K-PAK Age Defy Mini Swatch Book (1) JoiColor System Brochure Salon Price: $ Salon Value: $203.45

JULY ONLY A JULY BONUS THAT S TOO GOOD TO MISS FREE BLONDE

PURCHASE This July only, receive a FREE 1 lb Joico Blonde

99 salon value) with the purchase of each Vero K-PAK Age

13 JULY ONLY A JULY BONUS THAT S TOO GOOD TO MISS FREE BLONDE LIFE LIGHTENING POWDER WITH VERO K-PAK AGE DEFY STARTER PURCHASE This July only, receive a FREE 1 lb Joico Blonde Life Lightening Powder (a $19.99 salon value) with the purchase of each Vero K-PAK Age Defy Salon Starter. PURCHASE STARTER GET BLONDE LIFE FREE Salon Price: $ Salon Value: $223.44

Opener includes: (22) Pre-selected LumiShine Permanent Crème shades, 2.

14 SAVE 31% AVAILABLE JULY-DECEMBER 2018 STANDOUT SHADES. SENSATIONAL SHINE. LUMISHINE $129 PERMANENT CRÈME COLOR STARTER Take your permanent color services to the top with industry favorite that lives up to all the hype. Opener includes: (22) Pre-selected LumiShine Permanent Crème shades, 2.5 oz (10 N, 8N, 6N, 4N, 1N, 8NWB, 6NWB, 9NA, 7NA, 5NA, 6NG, 9NV, 6NV, 7NRG, 8NC, 5NRV, 7CC, 6RR, 4VV, 9BA, 7BA, XLAA) (1) FREE LumiShine 20 Volume Developer, 32 oz (1) FREE LumiShine 40 Volume Developer, 32 oz (2) FREE FreePlay Clay Lightener Packettes, 1 oz (2) FREE Blonde Life Lightening Powder Packettes, 1.5 oz (2) FREE K-PAK Color Therapy Luster Lock Instant Shine & Repair Treatment Packettes,.68 oz (2) FREE Blonde Life Brightening Shampoo and Conditioner Packettes,.68 oz (1) FREE Joico Color Mixing Bowl (1) FREE Joico Wide Tint Brush (1) FREE Joico Narrow Tint Brush (1) FREE Joico Angled Paint Brush (1) FREE Joico Paint Board (1) FREE LumiShine Technical Manual (1) FREE LumiShine Paper Swatch Chart (1) FREE JoiColor Brochure (1) FREE LumiShine Permanent Panel Swatchbook Salon Price: $ Salon Value: $185.90

SAVE 27% AVAILABLE JULY-DECEMBER 2018 GO FOR 2X THE SHINE! LUMISHINE DEMI-LIQUID STARTER Get set for success with our incredibly versatile demi-liquid that delivers 2X the shine!

15 SAVE 27% AVAILABLE JULY-DECEMBER 2018 GO FOR 2X THE SHINE! LUMISHINE DEMI-LIQUID STARTER Get set for success with our incredibly versatile demi-liquid that delivers 2X the shine! Opener includes (21) Pre-selected LumiShine Demi-Liquid shades, 2 oz (10N, 8N, 6N, 3N, 10NWB, 9NWB, 4NWB, 9NA, 6NA, 10NG, 6NG, 9NV, 6NV, 10NC, 7NC, 6RR, 9V, 7V, 10SB, 9SB, 7SB) (1) LumiShine Demi-Liquid Clear, 10.1 oz (2) FREE LumiShine 5 Volume Developers, 32 oz (2) FREE FreePlay Clay Lightener Packettes, 1 oz (2) FREE Blonde Life Lightening Powder Packettes, 1.5 oz (2) FREE K-PAK Color Therapy Luster Lock Instant Shine & Repair Treatment Packettes,.68 oz (2) FREE Blonde Life Brightening Shampoo and Conditioner Packettes,.68 oz (1) FREE Joico Color Mixing Bowl (1) FREE Joico Wide Tint Brush (1) FREE Joico Narrow Tint Brush (1) FREE Joico Angled Paint Brush (1) FREE Joico Paint Board (1) FREE LumiShine Technical Manual (1) FREE LumiShine Paper Swatch Chart (1) FREE JoiColor Brochure (1) FREE LumiShine Demi-Liquid Panel Swatchbook Salon Price: $ Salon Value: $175.70

16 LIST K-PAK SUGG RETAIL Shampoo 1.7 oz oz liter gallon N/A Clarifying Shampoo 10.1 oz Conditioner 1.7 oz oz liter gallon N/A Deep-Penetrating 1.7 oz Reconstructor 5.1 oz oz liter Liquid Reconstructor 10.1 oz Intense Hydrator 1.7 oz oz liter Smoothing Balm 6.8 oz Protect & Shine Serum 1.7 oz Thermal Design Foam 10.1 oz Protective Hairspray 9.3 oz K-PAK SUGG RETAIL REVITALUXE Bio-Advanced 1.7 oz oz Restorative Treatment 16.2 oz K-PAK SUGG RETAIL COLOR THERAPY Shampoo 1.7 oz oz liter gallon N/A Conditioner 1.7 oz oz liter gallon N/A Restorative Styling Oil 3.4 oz Dry Oil Spray 6 oz Luster Lock 4.7 oz oz oz Luster Lock 1.7 oz Multi-Perfector 6.8 oz K-PAK SUGG RETAIL PROFESSIONAL Professional Clarifying Shampoo liter Professional Cuticle Sealer liter Professional H.K.P oz 8.00 Square Gallon Pumps 2.60 COLOR ENDURE SUGG RETAIL SULFATE-FREE Shampoo 1.7 oz oz liter gallon N/A Conditioner 1.7 oz oz liter gallon N/A COLOR ENDURE SUGG RETAIL VIOLET Shampoo 10.1 oz liter Conditioner 10.1 oz liter COLOR INFUSE SUGG RETAIL RED Shampoo 10.1 oz Conditioner 10.1 oz COLOR INFUSE SUGG RETAIL COPPER Shampoo 10.1 oz Conditioner 10.1 oz COLOR INFUSE SUGG RETAIL BROWN Shampoo 10.1 oz Conditioner 10.1 oz COLOR BALANCE SUGG RETAIL BLUE Shampoo 10.1 oz liter Conditioner 10.1 oz liter COLOR BALANCE SUGG RETAIL PURPLE Shampoo 10.1 oz liter Conditioner 10.1 oz liter JOICO CO+WASH SUGG RETAIL Moisture 8.5 oz Color 8.5 oz Curl 8.5 oz JOICO CURL SUGG RETAIL Cleansing Shampoo 10.1 oz (Sulfate Free) liter Nourished Conditioner 10.1 oz (Sulfate Free) liter Perfected Curl Correcting Milk 5.1 oz Refreshed Reanimating Mist 5.1 oz Defining Foam-Wax 5.1 oz Controlling Anti-Frizz Styler 3.4 oz MOISTURE SUGG RETAIL RECOVERY Shampoo 1.7 oz oz liter gallon N/A Conditioner 1.7 oz oz liter gallon N/A Treatment Balm 8.5 oz oz BODY LUXE SUGG RETAIL Volumizing 10.1 oz Shampoo liter Volumizing 10.1 oz Conditioner liter gallon N/A Thickening Elixir 6.8 oz Root Lift 10.2 oz DAILY CARE SUGG RETAIL Conditioning Shampoo liter Conditioner liter Leave-In Detangler 10.1 oz liter JOICO PUMPS Joico Liter Pumps 1.50 Square Gallon Pumps 2.60 STYLE AND FINISH SUGG RETAIL Tint Shot Blonde, Light Brown, Dark Brown, Black 2 oz InstaTint Rose Gold, Violet Opal, Amethyst, Hot Pink, Light Purple, Periwinkle, Ruby Red, Titanium, Fiery Coral, Mermaid Blue, Orchid, Pink, Sapphire Blue 1.4 oz Hair Shake Liquid-To-Powder 1.7 oz Finishing Texturizer 5.1 oz Flip Turn 9.0 oz Volumizing Finishing Spray Ironclad 7 oz Thermal Protectant Spray Heat Set 5.1 oz Blowout Creme Design Works 8.9 oz Shaping Spray JoiShape 9 oz JoiWhip 10.2 oz JoiMist Medium 9.1 oz JoiMist Firm 9.1 oz Power Spray Fast-Dry 9 oz Texture Boost Dry Spray Wax 4 oz Humidity Blocker 4.5 oz Instant Refresh 6.2 oz JoiFix Medium 10.1 oz JoiFix Firm 10.1 oz JoiGel Medium 8.5 oz liter JoiGel Firm 8.5 oz liter JoiLotion 10.1 oz Power Gel 8.5 oz Power Whip 10.2 oz NEW BEACH SHAKE SUGG RETAIL Texturizing Finisher 6.9 oz NEW BODY SHAKE SUGG RETAIL Texturizing Finisher 6.9 oz BLONDE LIFE SUGG RETAIL Lightening Powder 1.5 oz oz Brightening Shampoo 1.7 oz oz liter Brightening Conditioner 1.7 oz oz liter Brightening Masque 1.7 oz oz Brightening Veil 1.7 oz oz I-C-E HAIR SUGG RETAIL Spiker 2.5 oz oz Erratic 10.1 oz Finisher 55% 8.5 oz Blast TM 55% 10.2 oz SPIKER COLORZ Blue 1.7 oz Red 1.7 oz Pillow Pack 9 ml White, Blue, Red, Green, Gold LUMISHINE Permanent Crème Colors 2.5 oz 6.30 Demi-Permanent Liquid Colors 2 oz 5.45 Demi-Permanent Liquid Clear 2 oz oz NEW LUMISHINE DD DEMENSIONAL DEPOSIT Demi-Permanent Crème Colors 2.5 oz 5.75 LUMISHINE DEVELOPERS LumiShine Crème Developer (5, 20 Vol.) 4 fl. oz 2.00 (5, 20 Vol.) 16 fl. oz 3.50 (5, 10, 20, 30 & 40 Vol.) 32 fl. oz 6.15 VERO K-PAK COLOR PERMANENT CRÈME COLORS Age Defy Series 2.5 oz 6.75 Permanent Crème Color 2.5 oz 6.30 VERO K-PAK CHROME DEMI-PERMANENT CRÈME COLORS Demi-Permanent Crème Color 2 oz 5.45 COLOR INTENSITY Kelly Green, True Blue, Bronze, Mauve Quartz, Moonstone, Pewter, Violet, Pink, Indigo, Cobalt Blue, Red, Orange, Yellow, Peacock Green, Clear, Magenta, Titanium, Light Purple, Orchid, Ruby Red, Sapphire Blue, Amethyst Purple, Soft Pink, Hot Pink, Fiery Coral, Black Pearl, Mermaid Blue, Mint, Sky, Lilac, Rose, Peach 4 oz 6.75 Eraser 1.5 oz oz COLOR INTENSITY SUGG RETAIL COLOR BUTTER Purple, Pink, Blue, Red, Titanium, Green 6 oz VERO K-PAK COLOR DEMI-PERMANENT INSTANT GLOSS TONERS Natural Gold 2 oz 5.45 Natural Natural Silver 2 oz 5.45 Natural Natural Beige 2 oz 5.45 Natural Natural Violet 2 oz 5.45 LIGHTENERS Blonde Life 1.5 oz 3.50 Lightening Powder 1 lb FreePlay Clay Lightener 1 oz lb VeroLight Dust-Free Lightening 1 lb Powder (on/off scalp) 2 lb VeroBlue Dust-Free Lightening Powder (on/off scalp) 1 lb Vero K-PAK Crème Lightener 10.5 oz Vero K-PAK Base Breaker 2 oz 6.25 Vero K-PAK Base Breaker Cool 2 oz 6.25 DEVELOPERS Veroxide (10, 20, 30 & 40 Vol.) 32 fl. oz 6.15 VeroGlaze No-Lift Developer (5 Volume) 32 fl. oz 6.15 Chrome Activator 32 fl. oz 6.15 LUMISHINE OPENERS DD Dimensional Deposit Salon Starter Permanent Crème Color Salon Starter Demi-Permanent Liquid Color Salon Starter Large Salon Opener VERO K-PAK Vero K-PAK Color Freedom to Create Salon Starter Vero K-PAK Color AGE DEFY Youthful Gray Coverage Salon Starter COLOR INTENSITY Color Intensity Salon Opener JOICO COLOR UNIT ACCESSORIES Joico Artistry Foils 7x14" 300 ct/box Joico Balayage Board 5.00 Joico Angled Paint Brush 2.00 Modular Mixing Bowl 5.00 Wide Tint Brush 2.00 Narrow Tint Brush 2.00 Measuring Beaker 2.00 Color Applicator Bottle 4.00 Color Apron Client Cape Color Intensity Swatch Ring LumiShine Swatchbook Vero K-PAK Color System Swatch Binder Vero Stainless Haircolor Stain Remover 4.2 oz 5.50 K-PAK WAVES Reconstructive Acid Wave 4.50 Reconstructive Extra Body Acid Wave 4.50 Reconstructive Alkaline Waves (N/R) 4.50 Reconstructive Alkaline Waves (C/T) 4.50 Reconstructive Thio-Free Waves (N/R) 5.50 Reconstructive Thio-Free Waves (C/T) 5.50 Prices subject to change without notice. Available while supplies last. March/April promotions expire April 30, Prices JOICO subject reserves to change the right without to correct notice. Available any print while or illustration supplies error. last. July/August promotions expire August 31, JOICO reserves the right to correct Joico Laboratories, Los Angeles, CA any print or illustration error. joico.com JOICO HAIR: Joico Artistic Team / Paul Norton Joico Laboratories, COLOR: Los Denis Angeles, DeSouza CA / Eric Mayes joico.com PHOTO: Hama JOICO Sanders J68601 J68449

PRICE LIST JOICO.COM HAPPY HAIR. HAPPY LIFE. SAVE UP TO 48% ON JOICO & K-PAK LITER DUOS KICK BRASS BY THE LITER! NEW COLOR BALANCE LITERS

PRICE LIST JOICO.COM HAPPY HAIR. HAPPY LIFE. SAVE UP TO 48% ON JOICO & K-PAK LITER DUOS KICK BRASS BY THE LITER! NEW COLOR BALANCE LITERS LIST K-PAK Shampoo 1.7 oz 3.99 2.00 10.1 oz 14.99 7.50 gallon N/A 48.00 Clarifying Shampoo 10.1 oz 14.99 7.50 Conditioner 1.7 oz 3.99 2.00 10.1 oz 16.99 8.50 gallon N/A 50.00 Deep-Penetrating 1.7 oz 3.99