Creative Age Publications

Transcription

1 Reach the world of men s grooming and barber professionals with Creative Age Publications MEDIA KIT 2016

2 Creative Age is launching a quarterly publication that zeroes in on men. The first issue will debut in July. 108,980 CIRCULATION 46,175 Selected Launchpad subscribers at salons with men s services 1,892 Barber shops & men s salons 15,896 Dayspa subscribers and hotel and resort spas that target men 10,017 Beauty Store Business subscribers who own independent stores and chains that feature sections for men s grooming products and accessories 35,000+ Digital editions sent directly to subscribers of Barbinc, the #1 online source for barber-related news TOTAL CIRCULATION Not only is the industry bigger than it has ever been, but men are dream customers. Men tend to show more brand loyalty than women, and are more likely to buy products that the hairstylist or barber recommends, says Rob McMillen, head barber at Blind Barber in New York. More and more manufacturers are introducing men s lines, and we aren t just talking about hair gels, after-shaves and sports SPFs. Countless brands are targeting today s modern male with for-men-only stylers, moisturizers, serums, bronzers and even concealers. And men are buying in: The global men s market is estimated to be worth $21.4 billion next year alone.

3 CONTENT 2015 was the first year in which men surpassed women in Google hairstyle searches. Who should advertise: Companies with hair salon and barbershop products (shampoos, conditioners, haircolor and styling aids), accessories and tools (clippers, razors, shaving needs) and skin care (cleansers, moisturizers, sun protection) targeted to the male client or consumer. Digital All content to become a viewer-friendly microsite within beautylaunchpad.com, dayspamagazine.com and beautystorebusiness.com. Sponsorship opportunities and category exclusivity are available. + Born to Shop: Millennial men are breaking retail records here s how to cash in at your salon, barbershop, spa or beauty store + MAN on the Edge: Retro-hip barbers, summer facial hair, manly skin care, plus news, events and announcements + Service Station: Body hair removal and how to court the hesitant male + Profile: This issue s fellow-friendly businesses + Necessary Hardware: Professional men s grooming tools you can t afford to be without + Skin in the Game: For-men-only scalp, face and body treatments + Portfolio: Full-color inspiration for the hairstyling virtuoso + Behind the Style: How to create that look he wants + Head to Toe: From hair root tonics to foot care creams, the best men s products your business will ever use or sell + Game Changer: Close-up on a style icon Editorial Contact: Linda Kossoff, lkossoff@creativeage.com, x226

4 DON T MISS OUT! Contact us to find out how we can help you reach stylists, salons, barbers, and beauty stores, as well as resorts and spas that provide services for men. Closing dates: May 25, 2016 Materials due: June 1, 2016 Rate Per Page: $3,250 CONTACT Jane Dalea-Kahn, jdalea-kahn@creativeage.com Creative Age Communications, Inc Densmore Ave., Van Nuys, CA Phone , Fax

5 Production Information Printing Web offset. SWOP standards apply. Binding Saddle-stitched. PDFs (preferred format) + Must be CMYK, 300 dpi with fonts embedded and print optimized. PDFs sent in any format other than stated are NOT ACCEPTABLE and will need to be resubmitted in the correct format and will be subject to late charges. Acceptable programs Macintosh-based programs only: Adobe InDesign, Photoshop, Illustrator. FTP Guidelines Please use your Web browser to access our File Transfer server: + For Macintosh we recommend using a current version of Firefox (OS 10.4 or newer). + For Windows we recommend either Internet Explorer or a current version of Firefox. The user name is: betc and the password is: 3tcefer4 The URL is (please note the s > You will see a warning message that the browser is not able to verify the certificate. This is normal, please click OK to continue. You will see a similar, second warning concerning the certificate. Click OK to continue. Enter user name betc and the password 3tcefer4 and click the Login button. You are now connected to our File Transfer server and ready to upload/download your documents. PLEASE MAKE SURE YOU PLACE THE FILE IN THE "ADS ONLY" FOLDER. Please click on the provided buttons to upload, download, delete or rename your documents. PLEASE THE FILE NAME WHEN YOU ARE FINISHED Proofs + Ad color is matched on press using industry standards. + Critical color reproduction is not guaranteed without acceptable color proof. + Furnish four-color proofs processed on publication-grade stock using SWOP standards. + Color rotation is black, cyan, magenta, yellow. Inserts + Standard, multifold and die-cut inserts accepted. + Contact production director at least two months prior to space closing date in order to determine exact production specifications. + inserts must meet all applicable postal, printing and bindery requirements. Applicable production charges $40/hour with $40 minimum charge + Computer design, production or typesetting. + Resizing of ad to meet required specifications. + Copy additions or deletions. + Late charges will be applied for materials received past copy due date. Mailing instructions Man Production Department Creative Age Publications, Inc Densmore Ave. Van Nuys, CA Please Note: Creative Age does not assume any responsibility for color reproduction on advertising material that is placed on our FTP site unless a highquality hard copy proof is mailed in before the deadline. Publisher is not liable for reproduction quality on ad materials that do not meet specifications.

6 ad sizes & dimensions 2-Page Spread Non-Bleed 2-Page Spread Bleed 15 x 10 Bleed Size 16 x11 Trim Size 15¾ x10¾ Image Area 15 x10 1 Page 1 Page Bleed ½ Page (Island) ½ Page (Horizontal) 7 x 10 Bleed Size 8 1 / 8 x / 8 x 7 1 /4 Trim Size 7 7 / 8 x10¾ Live Area 7 x 10 7 x 4 5 / 8 ½ Page (Verti cal) 1/ 3 Page (Square) 1/ 3 Page (Verti cal) 3 3 / 8 x / 8 x 4 5 / / 8 x10