2015 Post-Show Report
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1 THE LEADING EXHIBITION AND CONFERENCE IN ASIA FOR PERSONAL CARE INGREDIENTS BITEC Bangkok 3-5 November Post-Show Report Organised by: Supported by:
2 Record-Breaking Success in-cosmetics Asia underlined its position as the leading Asia Pacific event for personal care professionals in 2015 by being the best attended edition to date. 7,486 unique visitors (an increase of 14% on 2014) travelled to BITEC, Bangkok to discover innovative ingredients, conduct business and network with hundreds of suppliers from a record 32 countries. International (non-thai) visitor numbers were also up, representing 34% of the total attendee figure. This year s 100% free educational programme provided an unrivalled line-up including Marketing Trends, Regulatory Presentations, Innovation Seminars and the opportunity for Formulators and R&D specialists to attend practical training sessions at the Formulation Lab. Highlights of the event included the Innovation Zone & Mintel Demonstrations, the China Country Focus, the Product Trails, the Fragrance Zone plus, for the first time, an event theme: the Natural & Organic Focus. in-cosmetics Asia 2016 will take place at BITEC, Bangkok from 8-10 November Key Statistics (audited) Unique visitor attendance: 7,486 Day 1: 3,861 Day 2: 3,873 Day 3: 2,875 Total (including re-visits) 10,609 Local (Thai) visitors 66% International visitors 34% This was my first time at in-cosmetics Asia and I enjoyed it very much. There was a great variety of suppliers offering new and innovative actives, textures and formulas that we can potentially work with. I felt that this show and what it offered was really suitable for a cosmetics manufacturer like ours. Haw Diann Wai, Corporate Innovation Director, Estée Lauder (China) VISITOR First-Time Visitors 58% * Audit carried out by xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
3 Visitor Profile - geographical breakdown % 0.8% 0.1% Local (Thai) visitors: 66% International visitors: 34% Asia & Pacific 95.7% Europe 2.6% North America 0.8% South/Central America 0.1% Middle East & Africa 0.8% COUNTRIES REPRESENTED 2.6% 95.7% I have found a lot of interesting new local suppliers and met with existing suppliers. I have networked with other international colleagues who have said that this is the best exhibition they have been to in the past few years. I like how the raw materials were all categorised - making it easy for me to find the specific products I was looking for. Dr Ping Gong, Senior Innovative Raw Material Manager, L Oréal (China) VISITOR Countries Country Count THAILAND 4,977 SOUTH KOREA 299 MALAYSIA 291 CHINA 282 INDONESIA 222 JAPAN 182 INDIA 178 SINGAPORE 156 PHILIPPINES 138 VIETNAM 109 TAIWAN 80 AUSTRALIA 72 UNITED STATES 52 HONG KONG 45 FRANCE 43 PAKISTAN 36 SRI LANKA 36 UNITED KINGDOM 30 GERMANY 24 RUSSIA 24 MYANMAR 20 ITALY 18 NEW ZEALAND 16 SPAIN 16 ISRAEL 12 UNITED ARAB EMIRATES 12 TURKEY 11 CANADA 10 BANGLADESH 9 CAMBODIA 9 EGYPT 9 IRAN 8 SWITZERLAND 7 BRAZIL 5 IRAQ 4 NETHERLANDS 4 POLAND 4 GREECE 3 LAOS 3 SAUDI ARABIA 3 BELGIUM 2 BOLIVIA 2 CZECH REPUBLIC 2 FINLAND 2 LEBANON 2 LIBERIA 2 NIGERIA 2 ARGENTINA 1 AUSTRIA 1 BELARUS 1 BRUNEI 1 COLOMBIA 1 CONGO 1 COSTA RICA 1 NEPAL 1 NORWAY 1 PORTUGAL 1 SLOVENIA 1 SOUTH AFRICA 1 UKRAINE 1
4 Visitor Profile And Interests Visitors By Company Activity Visitors By Number Of Employees Manufacturer of raw materials and ingredients 11% Other 8% Consultancy and other business services 4% % % Distributor 29% Contract Manufacturer/ Private Label 3% Testing/Regulations Consultancy 2% Fragrance House 2% % % Manufacturer of finished products 41% % % % Visitors By Job Description Visitors By Company Function Product Manager 24% Senior Manager/ Department or Laboratory Manager 16% Other 13% Editor/Journalist 1% Management/ Business Development 17% Marketing 16% Assistant / Executive 17% CEO / Director / President / Owner 29% Development/ Formulation/ Research 26% Sales/Distribution 15% Manager / Product Manager 24% Other 6% Production/Manufacture 9% Purchasing/Buyer 6% Consultant 5% It is very important for an international brand like Coty to visit in-cosmetics Asia as we have seen that many upcoming trends originate in Asia. I have discovered not only new impressive active ingredients but also amazing new textures, which will assist us greatly as we know consumers are looking for both efficacy and sensory experiences. Muriel Pujos, Director of Scientific Coordination, Lancaster-Coty (USA) VISITOR
5 By Product Category Interest (% of registered visitors who ticked this segment) Anti-Ageing / Anti-Wrinkle 28% Anti-Acne 24% Moisturisers 21% Emulsifiers 20% Antioxidants / Radical Scavengers 20% Antibacterial 20% Botanicals / Essential Oils / Plant Extracts 20% Anti-Inflammatory / Anti-Irritants / Soothing Agents 19% Additives 19% Emollients / Oils / Fats 19% UV Filters 18% Lightening / Whitening Agents 17% Conditioners (Skin / Hair) 17% Natural Actives 17% Preservatives 16% Vitamins 16% Surfactants (Anionic / Cationic / Amphoteric / Nonionic) 16% Anti-Cellulite / Slimming 16% Fragrances 15% Silicones 15% Biological / Marine Extracts / Biofermentation 15% Anti-Dandruff 15% Formulation Services 14% Hair Growth 14% Polymers 13% Colourants / Hair Dyes / Pigments / Glitters 13% Humectants 13% Waxes 13% Packaging 13% Film Former 12% Soap Bases / Syndets 12% Rheology Modifiers / Thickeners 12% Solubilisers 11% Clinical / Efficacy Testing Services 11% Exfoliants 11% Cooling and Heating Agents 11% Solvents / Carriers 11% Enzymes / Enzyme Inhibitors 11% Deodorants / Antiperspirants 10% Laboratory Equipment 10% Oral Care Ingredients 10% Fillers / Extenders / Binders 9% Talcs / Clays 9% Consultancy / Marketing 9% Dispersants / Suspending Agents 9% Opacifiers / Pearlescents 8% Wet Wipes Ingredients 8% Consultancy / Technology 8% Professional and Trade Association 8% Contract Manufacturing 8% Petroleum Jellies / Vaselines 7% Aerosols / Propellents 7% Quality Assurance / Contract Testing & Research 7% Insect Repellents 7% Encapsulations / Delivery Systems 7% Sensory Evaluation 7% Tanning Agents 6% Safety Standards 6% Nail Polish Ingredients 6% Website Software Solutions 6% Trade Show Organisers 6% Depilatory 6% Corrosion Inhibitors 5% Toxicological Assessments 5% Press 4% Dispensing Systems 4% Sample Logistics 3% Machinery Rental 3% By Market Segment Interest (% of registered visitors who ticked this category) Facial Care 38% Body Care 36% Protection (Sun) 29% Shampoo 25% Hand / Foot 25% Conditioning 23% Perfumes & Fragrances 22% Bath and Shower 22% Facial Cleansing 21% After Sun 19% Hand Wash 18% Facial Make-up 17% Body Make-up 14% Eye Products 14% Styling 14% Lip Products 14% Colouring 13% Antiperspirant / Deodorant 13% Oral Hygiene 11% Self-tanning 11% Intimate Hygiene 10% Shaving 10% Nail Products 8% Depilatories 7% in-cosmetics Asia has been a great show for us. We have seen a lot of good customers, and not just from Thailand, but from the whole Asia region: Indonesia, Malaysia, Phillipines, Vietnam and as far as India and Pakistan. We launched a new product at the show which was very exciting. Mr Vipul Bhatt, Head of Sales and Application Personal Care & Home Care, PT Clariant Indonesia EXHIBITOR
6 Exhibitor Profile Main stand holders: 321 First time exhibitors: 76 Sharers: 64 Show size: 5,095m² Total: 385 Exhibitor Country Origin North America: 7.5% Europe: 24.7% Central & South America 1% Rest of the World: 0.3% Asia Pacific: 66.5% We have seen a number of new customers at in-cosmetics Asia, from Sri Lanka, Indonesia and Malaysia as well as Korea and Thailand. It was a pleasure to participate in the Formulation Lab to gain a different interaction with customers, and show them how easily our actives can be used. This worked well as we were able to answer their questions directly and give them a true hands-on experience. Dr Peter Roethlisberger, Managing Director, Lipoid Kosmetik AG EXHIBITOR 32 Countries represented TOP 10 Countries Count South Korea 62 China 49 Thailand 42 France 39 Japan 32 United States 28 India 24 Germany 16 Singapore 14 United Kingdom 13 Others 66 Total 385 Not booked your 2016 stand yet? /contact
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