This is REF. REF is an innovative Swedish brand. Our aim is to communicate the concept of natural beauty around the world.

Transcription

1 Introducing REF

2 This is REF. REF is an innovative Swedish brand. Our aim is to communicate the concept of natural beauty around the world.

3 Who are we? REF offers professional hair care products which are distributed exclusively via salons.

4 The world of REF. + REF is represented in 28 countries. + We have offices located in the US and Sweden. + We work with independent distributors and salons.

5 Our Swedish heritage is the foundation of REF.

6 Natural Beauty. Natural Beauty is what guides everything we do. In the sense of simplicity, sustainability and quality. Natural Beauty in terms of embracing all the worlds diverse people, cultures and ethnical backgrounds. We believe in making Natural Beauty by Swedish standards accessible to everyone, anywhere.

7 The Products. The products: From caring to styling. The colour: From soft demi to permanent colour cream.

8 Care Products.

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10 Styling Products.

11 Colours. REF Portfolio Includes: 65 Tempting Hues of Beautiful High Performing Permanent Colour Cream and 30 Hues of Ammonia Free Soft Colour in a Demi. The Permanent Colour contains: + Aloe Vera soothing for the scalp. + Thermus Thermosphilius for Anti Aging Colour. + Low Ammonia averages less than 2% + Quinoa Protein for Strengthening The Soft Colour contains: + Olive Oil-Moisturizing Richness. + Quinoa Protein for Strengthening

12 Technical Products. REF ProPlex This 3-step product prevents damage during chemical processing. Rebuilds disulfide bonds while strengthening and repairs the hair with a high concentration, of conditioning moisture and Quinoa Protein. REF Bleach Lightening Powder Dust free high performing lightener with strengthening Quinoa Protein and organic Aloe Vera. Up to 7 levels of lift. Protects and soothes hair.

13 The values that guide us. + Simple + Natural + Conscious + Reliable

14 Simple. Limited number of hand-picked products.

15 Benefits. Highlighted benefits on care products.

16 Unique System. Easy and accessible numerical system defines level of Hold, Shine and Volume as a quick reference for both stylists and consumer

17 Unique colour preserve system. REF is committed to beautiful hair colour. We have customized a Colour Preserve System for all of our styling and hair care products. These hand selected natural ingredients are derived from sunflower seed oil combined with cutting edge technology of anti-fade system. This infusion works as a natural full spectrum UV-filter and preserves hair colour for long lasting Illuminating colour reflection and shine. REF believes in keeping the natural beauty in your hair colour.

18 Strengthening Quinoa Protein The key to natural beauty in hair is strength. Proteins offer a great ability to strengthen hair. Our philosophy is to use ingredients that are 100% Vegan and the result is Quinoa Protein featured in all of our products. The Quinoa Protein has among the widest natural spreads of essential amino acids derived from nature. It assists in repair, protection, shine and conditioning of hair. This helps to preserve the natural beauty in your hair.

19 REF products are 100% Sulphate and Paraben Free.

20 REF Care products are 100% Vegan. We believe in a sustainable world where animals can live side by side with humans, without exploitation

21 None of the REF products are tested on animals. REF believes that no creature on earth should be subject to testing. Therefore we have chosen to join PETA. An organization that supports the rights of animals and opposes animal testing.

22 Reliable. Swedish quality standards, high performance.

23 In salon support system. REF Posters REF A5 Sign REF A4 Sign REF Logo Box REF Plexi Logo REF Counter Display

24 Education material. REF believes in Education. REF s foundation is built on innovative and strong education. REF s belief in motivating and inspiring stylists to work with the brand has created great success in 28 markets as of date. REF has a strong team of educators worldwide. How we do it: + Seminars + Classes in salon, larger venues and shows + Digital education-in production The seminars and classes are available in several forms and formats and can be custom made for all size groups, consultants and stylists.

25 So, why REF? + Swedish Integrity, Quality and Luxury at a reasonable price. + High performing products with focused and concise inventory. + Strong concept with focus on environment and climate. + The numerical performance system that both consumers and stylists find very easy to understand. + Modern salon marketing materials. + Innovative education support. + Family owned company with few decision makers and short lead times.

26 We just happen to make products that gives you - Natural Beauty

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