2 About Little Innoscents Little Innoscents was founded in 2007, after Director Antonette Golikidis fell pregnant with her first child Alex. Antonette searched endlessly for baby products that were chemical free and found herself disappointed to find such a limited number of products, which were often difficult to find, too expensive, or offered misleading greenwash marketing techniques to persuade you to buy something that wasn t all what it said it to be. I was so tired of pretend organic companies misleading consumers with clever marketing strategies which enabled them to promote natural and organic claims without really having formulations that abide by this claim. - Antonette Golikidis, Founder & Director of Little Innoscents. Then Little Innoscents was born, naturally. Antonette began making the products in her kitchen at home and spent 10 months perfecting the ingredients. She formulated an intensive soothing cream, massage lotion, massage oil, body powder, hair and body wash, vapour rub balm and organic soap. The range can also help relieve a wide range of childhood health and skin conditions such as eczema, dermatitis and psoriasis.
3 australian certified organic It was really important to me to have the Little Innoscents range Australian Certified Organic, because it makes a statement about who Little Innoscents is... it means everything to us and gives our consumers the assurance that our products have been manufactured and handled according to strict guidelines - completely free of chemicals. Antonette Golikidis
4 Our mission is: To provide to our consumers a product range that is not only organic, but also effective in treating skin ailments To provide a product that is both environmentally friendly and aesthetically pleasing. To strive and grow towards becoming one of the leading suppliers of baby care products in retail channels such as Pharmacies, Health Food Stores, and Organic Grocers. Organic product manufacturing is both a challenge and an opportunity. My aspiration is that every consumer will have the choice to experience pure and natural products which are better for themselves and for the environment by having more organic and natural products available in mainstream retail channels and outlets Little Innoscents is baby care with a conscience.
5 range NEW! NEW! NEW! Cherry Coconut Hair & Body Wash RRP $12.99 Cherry Coconut Conditioner RRP $12.99 Paw Paw Balm RRP $7.95 Hair Fudge RRP $10.99 Spearmint & Orange Hair & Body Wash RRP $12.99 Moisture Rich Body Lotion RRP $12.99 Sun Lotion SPF 30+ RRP $19.99 Cradle Cap & Massage Oil RRP $12.99 Intensive Soothing Cream RRP $10.99 Winter Blues Vapour Balm RRP $10.99 Milky White Toothpaste RRP $4.99 Mineral Baby Powder RRP $8.99 Goat s Milk Cleansing Bar RRP $3.99 Travel Packs RRP $19.99
6 sales analysis Here is a breakdown of our products based on sale performance New ProductS Cherry Coconut Hair & Body Wash Hair & Body Wash Intensive Soothing Cream 7% 6% 14% Cherry Coconut Conditioner Paw Paw Balm Pure Essential Oil Range Himalayan Bath Salts Range Sunscreen SPF 30+ 8% Winter blues Vapour Balm Moisture Rich Lotion Travel Purse 9% 13% PRODUCT DEVELOPMENT Product development and consumer demand driven products are on the forefront for 2016 with a release of the following products Mineral Baby Powder Hair Fudge 9% 12% on the agenda: Lice treatment Teething Gel Goats Milk Soap 11% 11% Laundry Range Massage Oil
7 NEW Cherry Coconut Hair AND Body Wash 250ml a luscious all-in-one gel made from naturally-derived plant materials and plant extracts. This wash simply smells amazing. Scented with the delightful flavors of cherry coconut, our luscious all in one gel is made specifically from naturally-derived plant materials and plant extracts that will replenish and hydrate the skin leaving your body feeling fresh and radiant. We have added plant based fatty alcohols and glucose (corn starch) to offer a mild and gentle, surfactant that lathers and gives us bubbles without nasty sulphates and because it does not dry the skin it is ideal for the formulation of this bath and shower gel. Ideal to use daily on any skin type, even the most sensitive, and beautifully ph balanced to ensure it doesn t strip away the body s natural oils. This hair and body wash has truly irresistible qualities. Our wash is gentle and safe to use from top to toe in one easy step and has a complementary Conditioner that is perfect for detangling the hair. did you know... Many hair & body washes use nasty sulphates that coat your hair and dry out the skin. With Little Innoscents, we aim to moisturise and protect with naturally-derived plant materials, while still getting some bubbles! NEW Cherry Coconut CONDITIONER 250ml Detangle replenish and smooth out your locks with the Little Innoscents Cherry Coconut naturally scented conditioner The Little Innoscents Conditioner will be a favourite amongst mums as it detangles, replenishes and smooths out kid s hair and fly-aways. Blended from naturally-derived plant materials and plant extracts this is a product must have. Little Innoscents have created this natural and soothing cream Conditioner that is derived solely from fermentation and plant materials using sustainable green chemistry to bring you the very best in a certified organic product the serves to soften and soothe the hair. Ideal to use daily on any skin type even the most sensitive and beautifully ph balanced to ensure it doesn t strip away the body s natural oils give this conditioner truly irresistible qualities. did you know......that rather than coating your hair and scalp with artificial chemicals and silicon s, you can condition your hair with natural, organic, ingredients to make it silky smooth soft, shiny and manageable.
8 NEW Paw Paw Balm 50ml This enriching paw paw extract is completely mineral oil and petroleum free If your Australian, you have at some stage used a paw paw balm or ointment as a topical application. With many petroleum based products on the market that feel moisturising but actually clog the pores and seal over the skin it was really important for Little Innoscents to offer a certified organic solution that is so much more. The Little Innoscents Paw Paw Balm is filled with nourishing beeswax, shea butter and calendula and most importantly Australian organic paw paw to heal and hydrate the skin. Use as a lip balm, nappy rash salve, insect bite relief, after sun care, cracked nipples and everything in between. Its so safe for all the family and your baby. Australian-made, this multipurpose ointment is free of petrochemicals, parabens, artificial colours and fragrances. Consumers are demanding that effectiveness goes hand-in-hand with the best natural ingredients. This all-natural multipurpose balm deeply nourishes, soothes and conditions dry skin and moisturises in the most natural way. did you know... Most paw paw balms on the market use petroleum jelly or Vaseline. The interesting thing about this is, that although it feels like it is moisturising, it is actually a sealant. So it creates a seal over the skin and moisture is trapped underneath rather than evaporating off skin. As well as paw paw we use nourishing beeswax, shea butter and calendula to enhance our balm.
9 Hair AND Body Wash 250ml AND 30ml Invigorating Hair, Body Wash Cleanses, Refreshes Little Innoscents most popular skincare product is our deeply cleansing and refreshing Hair & Body Wash. A favourite with the entire family, this all-in-one body wash is bursting with heavenly essential oils of Spearmint, Lavender and Sweet Orange. You will instantly fall in love with its fresh scent and invigorating qualities. Completely free from harsh chemicals, colourings and petroleum derived ingredients and sulphates, so parents can feel secure in the knowledge that their child s skin will be cleansed, nourished and protected. With over 90% Australian Certified Organic ingredients All-in-one low allergy gel designed for minimum fuss Anti-inflammatory and antiseptic ingredients to relieve dry, itchy skin ph balanced so it will not irritate even the most sensitive skin Low suds which is a key indicator that there are no synthetic foaming agents did you know... 90% of baby shampoos have foaming agents in them. The common components used in their formulation can cause eye irritation, eczema and other conditions that dry out the skin. Hair FUDGE 75ML Funky fun hair should be owned by all kids Strong Hold, No Nasties If you re looking for that little something to get unruly and frizzy hair under control, try this perfect product to keep those flyway s and stringy bits at bay. Made with yummy Rosewood and Orange essential oil infusions while being completely alcohol, paraben and SLS free, the natural ingredients will give hair a strong hold without those nasty white flakes and will wash away in the bath leaving no icky residue on the hair or scalp. did you know... NO ISOPROPYL ALCOHOL - it will dry your hair out and break it off. NO Mineral oil - This commonly used petroleum ingredient coats the skin and hair just like plastic wrap. Use Little Innoscents we offer natural alternatives and avoid the hair-raising toxins that harm your body and the environment
10 Intensive Soothing Cream 75ML Heals More Than Just Red Itchy Bottoms Not just for sore little baby bottoms, the Little Innoscents Intensive Soothing Cream is a nourishing organic topical application ideal for a range of stressful skin conditions. Offering healing Calendula Extract with its powerful anti-inflammatory properties to calm the skin. Rosewood which assists with the stimulation and regeneration of healthy skin cells topped with organic Shea Butter Avocado and Aloe Vera, this is truly a miracle cream. Also ideal for eco-friendly cloth nappies, as it washes out easily and won t damage or stain fabric nappies. Use the Little Innoscents Intensive Soothing Cream after each nappy change to refresh, protect and calm baby s delicate skin. did you know... Perfect for nappy rash and the treatment of redness and itchiness caused by eczema, psoriasis and dermatitis. Soothing to use over sunburn. Great for men to use as an after shaving lotion. Simply leave a tube in your hand bag for dry cracked hands. Soothing on insect bites. MASSAGE OIL 100ML Heavenly Massage Oil Provides Therapeutic Relief Little Innoscents Massage Oil has been especially formulated with the delicate skin of babies in mind. Nutrient rich oils of Sunflower and Jojoba nourish and hydrate the skin while relieving discomfort caused from dry and itchy symptoms caused from psoriasis, dermatitis, eczema and cradle cap. Calm your little one down with a therapeutic massage session and protect your baby s skin with a safe, natural product free from nasty petroleum oils. Deeply hydrating and ideal for sensitive skin, the Little Innoscents massage oil is as luxurious as it is therapeutic. Perfect to apply on a pregnant tummy to help alleviate stretch marks and helps improves the skins moisture by softening, protecting and reconditioning. did you know... Traditional baby oil is made up of Mineral Oil and Propyl Paraben derived from petrol. There is nothing natural and gentle about that!
11 Milky White Toothpaste 50ml Fluoride Free, No Artificial Sweeteners, Calcium Enriched Formulated with the purest ingredients, the Little Innoscents toothpaste is a natural fluoride-free gel with a cool and minty refreshing taste and a hint of organic strawberry swirls that the kids will love. Free of surfactants, artificial sweeteners and mineral oil. This calcium-rich Little Innoscents toothpaste will ensure healthy, happy teeth and gums. did you know... Before fluoride was deemed a cavity fighter, it was used as insecticide and rat poison. It s true! Mineral powder 100g Naturally Pure Baby Powder Keeps Your Child Fresh AND Dry Completely talc free and 100% naturally pure and free from toxins, this powder provides long lasting protection against moisture that can cause odour, itching and chafing. The Little Innoscents Baby Powder is hypo-allergenic and gentle enough to be used every day. With the fresh scent of organic spearmint and lavender essential oils, it will leave your baby clean, fresh and comfortably dry. Australian White Clay provides a high level of natural absorption and protects the skin from nappy rash and skin irritations. We recommend applying the Little Innoscents Baby Powder to any areas of the body that require absorption of excess moisture, including chafing-prone areas like between the thighs, under the chin and arms. did you know... Most powders on the market are made of Talc. Talc is toxic and related to the potent carcinogen asbestos. Our mineral powder using Australian White Clay provides a high level of natural absorption and protects the skin from nappy rash and skin irritations.
12 MOISTURE RICH LOTION 100ML Lush Moisturising Lotion for all the family With a gorgeous floral scent of Ylang Ylang and Lavender, this rich and moisturising lotion will quickly become a family favourite leave skin feeling velvety soft for both Mum and baby. Ideal for dry or sensitive skin, Little Innoscents moisturising lotion maintains and replenishes the skin s much needed hydration levels and protects delicate newborn baby skin. With soothing Aloe Vera, nourishing Avocado Oil and creamy Shea Butter, this organic formulation is 100% safe, healthy and nourishing and is free from mineral oil, petrochemicals and parabens. Use while pregnant to massage into your tummy to help manage stretch marks Keep this beauty in your nappy bags to use as an everyday moisturiser did you know... Common lotions are lathered with Alcohol mineral oil, petrochemicals and parabens that strips the layers of skin causing dryness. The Little Innoscents Moisture Rich Lotion offers soothing Aloe Vera, nourishing Avocado Oil and creamy Shea Butter, making it a super food formulation for your skin. Goat s Milk Soap Bar 100G Soothe Dry Itchy Skin Goat s Milk Soap Bar Enriched with the goodness of Goat s Milk, Manuka Honey and Ylang Ylang, the Little Innoscents Goat s Milk Soap Bar is the ideal cleanser for sensitive skin. Manuka Honey is a remarkable natural ingredient that has been proven to possess natural antiseptic and anti-inflammatory properties and also soothes and moisturises the skin. Coupled with the soothing qualities of Goat s Milk, the Little Innoscents Goat s Milk Soap Bar naturally relieves dry, itchy skin and helps soothe a variety of skin conditions. did you know... Most soaps are made from harsh surfactants that are petroleum based, letting toxic chemicals absorb in to your skin. Our organic soap bar effectively removes dirt and grime from the most sensitive skin, while leaving skin beautifully soft, moisturised and smelling heavenly.
13 Sun Lotion SPF30 100ML SAY NO TO NANOPARTICLES! Boasting no Nano-particles, parabens and completely free from chemical absorbers, our sun lotion truly is a wonderful alternative to many products on the market. This unique formulation provides skin with essential protection from the harsh, drying sun and is a safe and natural alternative while offering UVA and UVB broad-spectrum protection of SPF 30+. Suitable for sensitive skin and a favourite with the entire family. Safe to use on children from 6 month of age, so parents can feel secure in the knowledge that their child s skin will be cleansed, nourished and protected. Active Ingredients: Zinc Oxcide 220mg/g Preservatives Sorbic Acid Phenoxyethanol Benzyl Alcohol SPF30+ / Water Resistant [AS/NZS 2604:1998 UVA and UVB Broad-spectrum Protection Suitable for all skin types including sensitive skin Free of Chemical Absorbers and Non-Ghosting 3 Year Shelf Life Paraben Free, Fragrance Free, Low active content did you know... The mineral nanoparticles in conventional sun-screens are endocrine disruptors and skin penetration enhancers and could do more harm than good. Instead try our lovely zinc based sunscreen with soothing Aloe Vera, calming Calendula, nourishing Almond Oil, Coconut Oil and Vitamin E. WINTER BLUES VAP BALM 75ML Breathe Easy With A Healthy Alternative: 100% Natural Breathe easy and help ease congestion naturally with this warming organic rub. Free from nasty petroleum oils, our balm is formulated using certified organic oils and butters and is gentle enough to use from birth. Made from natural Beeswax, Certified Organic Shea Butter and infused with essential oils of Peppermint, Lemon, Eucalyptus and Rosemary, this fresh and zesty balm absorbs gently into the skin to melt away discomfort and restlessness. The unique combination of organic ingredients brings warmth to the body and helps alleviate nasal congestion as well as other cold symptoms such as coughs and runny noses. did you know... The most common ingredient in commercial vapour balms is turpentine. The turpentine is then bleached with petroleum jelly and put in a jar! Time to throw out the greasy salve lurking in your bathroom cabinet that is filled with petro chemicals (you know the one) and say hello to the Little Innoscents Winter Blues Balm. Gentle enough to be used from birth
14 TRAVEL GIFT PACKS Must have products in your nappy bag The Little Innoscents Travel Pack features beautifully presented Australian Certified Organic baby care products that smell divine and effectively treat a range of skin conditions. Perfect as a luxurious gift, and for traveling with baby, it contains an all-in-one body and hair wash, healing Intensive soothing Cream, Moisture Rich Lotion and Winter Blues vapour rub balm in 30ML compact travel size. WINTER PACK Contains: x 1 Hair & Body wash x 1 Moisture Rich Lotion x 1 Intensive Soothing cream x 1 Winter Blues Vapour Balm SUMMER PACK Contains: x 1 Hair & Body wash x 1 Moisture Rich Lotion x 1 Intensive Soothing cream x 1 SPF30 Sun Lotion HAIR and BODY WASH Deeply cleansing, refreshing and bursting with essential oils of Spearmint, Lavender and Sweet Orange this is truly heaven in a bottle! It s gentle enough to use daily, with a low suds formula that still effectively removes dirt and grime. ph balanced, low allergen and perfect for even the most delicate skin. MOISTURE RICH LOTION This luxurious cream is made with the finest oils of Avocado, Sunflower, creamy Shea Butter and mineral Zinc Oxide which provides protection from the sun s UV rays. Scented with heavenly Ylang Ylang, it s suitable for all skin types, including delicate newborn baby skin. INTENSIVE SOOTHING CREAM This soothing cream has mild astringent and antiseptic properties that can help to prevent, manage and treat nappy rash and as well as allergies, eczema, dermatitis and insect bites. This 100% natural formula includes Australian Certified Organic Shea Butter, healing Calendula, Rosewood and Avocado Oil. WINTER BLUES VAP RUB Essential oils of Lemon, Eucalyptus, Peppermint and Rosemary are combined with natural Beeswax and Shea Butter to make this effective vapour rub. A winter season essential, it brings warmth to the body and alleviates nasal congestion. SPF30 SUN LOTION Suitable for sensitive skin and a favourite with the entire family. Safe to use on children from 6 month of age, so parents can feel secure in the knowledge that their child s skin will be cleansed, nourished and protected.
15 NEW Signature Scents Essential Oil Range Cleanse, detoxify soothe and energise using aromatic essential oils This new Signature Scents range of Essential oils offers premium individual selected essential oils and blends. Antonette says At Little Innoscents we ve come up with the perfect range of natural essential oils and blends which will create the right moment for you. So whether it s a good night s sleep or the need to feel refreshed, we can help. Our essential oils can also inject vitality and energy back into your life or help you breathe that bit easier when feeling the effects of a winter chill. Little Innoscents has been developed by an Aromatharapist so you won t be disappointed by quality or selection on offer. Each oil contains powerful active ingredients that help to restore the natural flow of energy to reach a sense of balance, harmony and health. The new range boast 13 individual natural essential oils and 6 blends that will help relax, stimulate, refresh and clean your home. Our oils offer a safe alternative to synthetic fragrances manufactured by commercial companies to mask odors create freshness and clean your home. Rest assured that you are offering yourself and family a better solution. NEW Signature Scents Bath Soaks Everyone needs a moment to escape. Whether is been a hard day at the office, busy time with the kids or the whirlwind of everyday life we could all appreciate a few moments when you find peace in the day. Well our new bath soak scents allow consumers to transport to exotic destinations with just one sniff and a soak. Not only heavenly scented but each of our new five bath soaks are therapeutically created with Himalayan salts. Containing all of the 84 elements found in your body, the benefits of natural Himalayan Crystal Salt are varied and include the prevention of muscle cramping, bone strengthening and improves circulation, thus helping to reduce the signs of aging and detoxifies the body of heavy metals. At the Little Innoscents headquarters we are committed to helping people thrive, survive and blossom under increasingly challenging and stressful modern day life circumstances.
16 marketing AND publicity At Little Innoscents our dedicated marketing and PR team bring together a wealth of experience in publicity, marketing, events management, promotions and media with the aim of building brand awareness. We are committed to measured marketing initiatives to drive sales though out the category to make it your number one selling brand in the baby category. BABY AND PARENTING EXPOS Little Innoscents exhibits products and baby massage courses at major national baby and parenting expos. PRODUCT SAMPLING Beautifully presented samples are distributed at: Expos: 30,000 annually, Hospitals: 20,000 annually to maternity wards, In-store:10,000 stall locations & malls, Radio: 2,000 annually via promotional vehicles Publications Little Innoscents has appeared in dedicated marketing campaigns in popular titles such as Mother & Baby, Pregnancy & Birth, Cosmopolitan Pregnancy, Shop4Kids, MyChild, Herald Sun, Body & Soul, Health & Wellness, Australian Natural Health. Featured Ads in ACP Parenting Magazines will reach 94% of all new mothers in the country and 82% of pregnant women.* * ACP Magazines Media Release 9th April 2012
17 get GET in IN CONTACT touch For all business related enquiries please contact: Antonette Golikidis, Founder & Director Little Innoscents
MEDIA KIT 2014 CONTENTS ABOUT LITTLE INNOSCENTS 3 DIRECTOR PROFILE 4 PRODUCT RANGE 5 FACT SHEET 8 TESTIMONIALS 9 IMAGE & MEDIA ASSETS 10 PREVIOUS ARTICLES 11 CONTACT 12 ABOUT LITTLE INNOSCENTS Little Innoscents
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SPA MENU Opening Hours 9.00h to 21.00h For bookings please dial 680 or 616 (after 18.00h) MASSAGES Siam Massage This Traditional Thai Massage is an ancient method of aligning and balancing the energies
Vai Spa at PRIVATE SPA SUITE Our Private Spa Suite allows you complete privacy to enjoy the ultimate spa experience. Consisting of plunge pool, vichy shower, hydrotherapy bath, steam shower, double treatment
Product Solutions from the makers of For more than 118 years, Vi-Jon s success has revolved around a commitment to quality products and outstanding service. Hand Care Solutions A full range of gel instant
BODY TREATMENT Kusuma Message (60 minutes/ 90 Minutes) 460/500 Through the influence of ancient Indian and South East Asian medicinal philosophy, our Massage encompasses a range of massage techniques including
Welcome The Spa at St Enodoc offer a quality day spa experience and our friendly qualified team will ensure you have the best bespoke treatment. We care about the purity of our skincare products and have
The Tropical Thai Spa Experience Spa Menu Operation Hours: 10:00 a.m. 10:00 p.m. Extension: 8601, 8602. Sarocha Spa A hillside location at Sea Sun Sand Resort, Patong beach, Phuket welcomes you to a journey
The Surin Spa Experience Thailand, with its diverse history of people and cultures, and vast abundance of natural resources, offers a heaven of calm and serenity. At The Surin Spa, we use natural spa amenities
Homemade Body Butters: Soothing Recipes For Anti-Aging, Moisturizing & Healing The Body! (Simple Homemade Recipes) By Megan Chung DIY Homemade Honey Face Wash - Live Simply - A super simple homemade honey
Out Pet stylists work with you to design and customize the best Spa and Wellness package to help your pet live life beautifully! We utilize a wide menu of products and techniques to meet your pet s needs.
S P A After exploring the myriad of canals and walkways around the city, take time to relax and refresh your body, mind and spirit with our nurturing treatments. We provide an intimate, tranquil setting
it s all #MINETAN a picture PERFECT FINISH introducing MINE.TAN BODY SKIN At MineTan, our range covers every option under the sun, so you can choose the tan that s perfect for you a tan that s all mine.
07 5447 1666 www.dayspanoosa.com.au SIGNATURE TREATMENT Skin Rescue 120 mins $195 Begin your journey with a warm foot soak & scrub, followed by a relaxing top to toe massage to calm the mind and relieve
Benefits Sales & Profit Benefits Come visit us at the Inner Circle Sales Booth # 4229. The Health & Wellness industry is the fastest growing market today, as natural product consumers move into traditional
The Original Products Catalogue Alkaline Skin Care ph 7.5-8.7 The Wisdom of Alkaline Body Care Rediscovered The history of body care is a history of alkaline body care. The Romans, Ancient Greeks, Persians,
Made in the UK essential brands, exceptional value Escenti Cool Feet introducing the all new 50ml Deodorising Foot Spray with anti-bacterial and antifungal properties little bottle, big results! The Escenti
Inspired by Nordic traditions, Läka Spa brings healing nature from the outside in, to the spa treatment rooms. Spa treatments feature earth friendly ingredients and incorporate techniques to bring overall
NATURALLY INSPIRED. THOUGHTFULLY MADE. NATURALLY INSPIRED. THOUGHTFULLY MADE. G&H is gentle bath and body care that provides healthy-looking skin for the whole family, and is thoughtfully crafted with:
Herbal Bathing Collection BATHING BLISS Slip into a deep aromatherapy-infused bubble bath and feel the day simply drift away. Choose from the wonderfully soothing Aromatic Foaming Bath infused with relaxing
MAKE THE MOST OUT OF YOUR SKIN Water is the main ingredient to moisturize your skin. Based on that knowledge Ambition has developed a skincare range with one of the best moisturizing formulas. Our waterbased
Spa Treatment Menu Hands, hooves, toes and trotters Farrier s File and Polish for Hands or Feet (35 mins) If you simply want a file and change of colour, our farrier s file and polish will transform tired