in-cosmetics Asia 2012 APAC Personal Care Active Ingredients Market November 2012

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1 in-cosmetics Asia 2012 APAC Personal Care Active Ingredients Market November 2012

2 The Frost & Sullivan Story Emerging Research Growth Partnership 1990 Today Visionary Innovation Today Future Today Pioneered Emerging Market & Technology Research Global Footprint Begins Country Economic Research Market & Technical Research Best Practice Career Training MindXChange Events Partnership Relationship with Clients Growth Partnership Services GIL Global Events GIL University Growth Team Membership Growth Consulting Visionary Innovation Mega Trends Research CEO 360 Visionary Perspective GIL Think Tanks GIL Global Community Communities of Practice 2

3 What Makes Us Unique Focused on Growth Industry Coverage Global Footprint 360 Degree Perspective Career Best Practices Visionary Innovation Partner All services aligned on growth to help clients develop and implement innovative growth strategies Continuous monitoring of industries and their convergence, giving clients first mover advantage in emerging opportunities More than 40 global offices ensure that clients gain global perspective to mitigate risk and sustain long term growth Proprietary T.E.A.M. TM Methodology integrates 7 critical research perspectives to optimize growth investments Career research and case studies for the CEOs Growth Team to ensure growth strategy implementation at best practice levels Close collaboration with clients in developing their research based visionary perspective to drive GIL 3

4 Our Global Footprint 40+ Offices Scanning the Globe for Opportunities and Innovation 4

5 Agenda 1 Mega Trends Impacting Chemical Ingredient Companies 2 Personal Care Market Overview 3 Personal Care Ingredients Market 4 Drivers and Restraints 5 Three Big Predictions 5

6 4 Key Mega Trends impacting Chemicals and Materials FUNCTIONALITY & PERFORMANCE CHEMICALS AND MATERIALS HEALTH & WELLNESS GLOBALIZATION LOW CARBON ECONOMY Megatrends allow companies to determine opportunities and threats

7 Mega Trends- Implications for Chemicals Globalization Asia driving growth 1.Glocalization 2. Strategic Partnerships Low Carbon Economy Zero Emissions 1. Environmental Friendly Products 2. Biorenewable feedstocks

8 Mega Trends- Implications for Chemicals Health and Wellness Aging 1. Functional Ingredients 2. Natural ingredients Technology Multi - functionality 1.Multifuncational surfactants 2. Smart technology Ingredients that are ecofriendly/ sustainable, functional with clear effects/ scientific evidence

9 Evolution Trends From simple cleansing benefits to a variety of multifunctional benefits focused on Care Cleansing+ Treatment + Care Cleansing Benefit Cleansing + Treatment Pre-1950 s 1970 s Shampoos Antidandruff Conditioners 2000 s+ Damage care Antiaging care Cleansing soap used for hair care Cleansing soap for skin Moisturizers

10 Personal Care Market Overview ( Global) Break up by Segment(Global), 2011 Regional Growth Fragrance 11% Oral Care, 9% Other Toiletries 15% India China Latin America C & E Europe Middle East and Africa Make-Up 14% Hair Care 23% Skin Care 28% North America Japan Western Europe 0% 5% 10% The global personal care market in 2011 was estimated at about $335Billion and is expected to grow at a CAGR of approximately 5-6% to 2015 Skin care is the largest and fastest growing segment globally Europe is the largest market for personal care. Developing markets showing higher growth 10

11 Personal Care Market Overview ( Asia) Asia Personal Care Market: Segmental Market Share 120 Per Capita Spend on Personal Care ( $)- Asia Pacific Fragrance s 16% Others 20% Skin Care 30% Oral Care 14% Hair Care 20% 20 0 China Malaysia Singapore Australia Thailand Japan The Personal care industry comprises of products used for beautification and hygiene. The market for personal care products is dynamic and with fastest growing economies and increasing consumer expenditure acting as key drivers. The personal care market in Asia was estimated to be around $ 120 billion growing at a CAGR of 9-10 percent. Skin Care products which includes soaps as a segment form the highest market share segment, followed by hair care. Base Year 2009, Source: Frost & Sullivan, Chem Week, CIA Fact Book, TSMG

12 Growth Snapshot of the Personal Care Market Segment Growth Rate Growth Areas Hair Care 5.5 % Hair Color range Natural Extract Shampoos Skin Care 8% Male Grooming Skin Whitening Specialized Skin Care Oral Care 4-5% Whitening Toothpastes Mouth Wash Fragrance & Deodorants 5-6% Anti Perspiring -Deodorants

13 Key trends in the Personal Care Market Improved Availability Affordable and efficient products for the domestic market is the new focus with increasing consumer expenditure. Migration from traditional retailing to modern retailing in the recent years has aided in providing consumers with greater options and ease of availability even in remote destinations Increased Awareness 2 Along with the evolving consumer behavior towards usage of 3 Key Trends beauty and hygiene products, suppliers growing efforts on building brand identity and value has created wider awareness. Personal care products are now being considered as an essential part of consumables rather than being considered a luxury. 1 Increasing Competition In the past 5 years new entrants have been abundant in addition to expansion of product portfolio of existing supplier. Competitive value propositions with respect to unique offerings have resulted in increased competition. Many existent companies are now bringing in high end products, which were part of their developed country portfolio into the market

14 Demand for Personal care products drives Active Ingredients market Active ingredients in personal care are ingredients that are responsible for a specific functionality in a cosmetic product. For example, Vitamin A is an anti-ageing ingredient in age-control creams. Based on the application of the active ingredients, the market is segmented as follows o Moisturizing Ingredients o Anti-aging Ingredients o Exfoliating Ingredients o UV Filters o Antimicrobial Ingredients 14

15 Revenue ($ Million) Active Ingredients Market Size and Growth Total Asia Pacific Personal Care Active Ingredients Market, Revenue Forecast, Asia-Pacific, APAC = ASEAN + AUS/ NZ : $ Mill in 2011 CAGR :6.3% to $176.4$ Mill in 2018 Australia/NZ, Malaysia, and Singapore accounted for the largest portion of the market Note: All figures are rounded; the base year is Source: Frost & Sullivan Analysis. 15

16 Antiaging and UV Filters to grow the most 2011 Sales: $ million; 2018 Forecasted Sales: $ million 2011 Percent Sales Breakdown Total Personal Care Active Ingredients: Asia Pacific, 2011 Antimicrobial 4.9% Exfoliators 8.7% UV filters 8.3% 2018 Percent Sales Breakdown Total Personal Care Active Ingredients: Asia Pacific, 2018 Antimicrobial 4.1% Exfoliators 9.1% UV filters 10.4% Anti-ageing 19.3% Moisturizers 58.8% Anti-ageing 21.6% Moisturizers 54.8% 16

17 Total Population (millions) 28% of the Japanese population, 20% of HK and 15% of Singapore will be >65 by 2020.this will drive antiaging ingredients India 7. China Indonesia Malaysia 4. South Korea Philippines Median age: Vietnam 5. Singapore 6. Thailand 3. Australia 1. Japan Median age: Hong Kong Proportion of Population Age 65+ (%) Source: UN, Frost & Sullivan

18 Market Drivers Aging Population and increase in purchasing power Increasing Consumer awareness to ingredients Increasing Demand for Natural/ Green Ingredients Innovations in Technology

19 Market Restraints Time Consuming results Limited innovation and Registration of Novel ingredients Personal Care products including ingredients are varied and imported / smuggled Skepticism on Product Efficacy and lack of clarity Lack of Awareness of Product benefits among consumers

20 Technology key to driving functionality Improvements in technology is directed towards improving the functionality and the features of the product. Innovations are the key to increase the market share and develop a competitive edge. Dow personal care has introduced a new opacifying technology (Opulyn PQG Opacifier), that is designed to support cationic polymers. Opulyn is also used in body wash formulations to enhance the polyquat and foaming properties. Innovative hair care polymers, TILAMAR product line, introduced by DSM Nutritional Products has set new standards in hair care for hair styling, conditioning and shine. Cognis-BASF has used microemulsion technology to create a new product Plantasil Micro, which provides improved hair conditioning performance to shampoos. The microemulsion technology is used for easy formulation of oil-in-water microemulsion. Plantasil micro helps formulators to develop green microemulsion for shampoos. Cognis has developed the first green ethylene oxide and amine free pearlizing dispersion Euperlan GREEN, used as a natural ingredient in body cleansing formulations. Source: Frost & Sullivan analysis.

21 But education and clear messaging to consumers important Too many products and too many ingredients with too many benefits some without validation of claims, some misleading, some lacking clear effect. All complicate messages to consumers Products that build loyalty have proven ingredients with clear benefits and positioning Source: Frost & Sullivan analysis.

22 Personal Care Ingredients Future Trends 1 : Natural Ingredients Megatrend in Asia Pacific Natural Ingredients have been embraced by the market leaders, by innovating new ingredients and end-product formulations in personal care. Megatrend 1 : Degree of Impact High Impact Timing Now Natural or plant extracts are widely used in several personal care products. Due to their fewer side effects and high efficiency, such products are in demand. Suppliers: Increasing focus on local raw materials such as Noni, tea tree oil, etc. Increasing Shifts to Natural The discovery of newer actives would also encourage local participation and reduce the dependency on foreign imports of active ingredient formulations Consumers: Willing to pay premium for natural products Manufacturers: Focus on sustainability and green initiatives Natural ingredients are widely replaced synthetic versions. For example, synthetic oils are be replaced with multifunctional actives in skin cosmetics, as they are considered safe and manufactures claim sustainable benefits.

23 Personal Care Ingredients Future Trends 2 : Anti-ageing Megatrend in Asia Pacific Rising beauty treatment costs from the aging population indicate that future spending will move away from treatment and toward prevention.. Degree of Impact High Impact Timing Now Vitamin A and derivatives accounted for the largest portion of the market. Vitamin E and derivatives the fastest growing segment. Factors Assessment Trend Opportunity Size ($M) $38.1 M Increasing Anti-ageing Ingredients Percent Sales Breakdown by Country 21.0% 13.0% 18.0% 11.0% Primary Needs Purchase Influencers Distribution Structure Improve skin texture, reduction in wrinkles with no side effects Price, green ingredients, increased efficiency Direct sales and distributors Manufacturers:: With manufacturers being pressured on sustainability and green initiatives natural ingredients are the perfect solution Increasing Increasing Stable 9.0% 17.0% 5.0% 6.0% Singapore Indonesia Malaysia Philippines Vietnam Thailand Australia NewZealand

24 Personal Care Ingredients Future Trends 3 : Legislation Megatrend in Asia Pacific Lack of a single approach to the registration of personal care products hinders growth in Asia Pacific due to member states having varied regulations Degree of Impact High Impact Timing Now The regulations regarding personal care products in ASEAN have some common features with the regulatory framework for cosmetics in Europe. The common key features include ingredient listing, labelling claims, registration requirements, Good Manufacturing Practices (GMP) etc ASEAN is expected to set up an ASEAN Scientific Cosmetic Body (ASCB), similar to Scientific Committee on Cosmetic Products and Non-Food Products (SCCNFP) in the European Union (EU) to review the ingredients list as well as the technical and safety issues. The government regulates ingredient usage in cosmetic products in Australia. According to the amendment of Industrial Chemical (Notification and Assessment) Act 1989, cosmetic products should fulfil the requirements of Cosmetic standard Manufacturers:: With manufacturers being pressured on sustainability and green initiatives natural ingredients are the perfect solution

25 Personal Care Ingredients Future Trends 4 : Nutricosmetics Megatrend in Asia Pacific Increasing awareness on the links between food consumption and enhanced beauty has increased demand for beauty food products Degree of Impact Medium Impact Timing 2+ years Market Stage Market Revenues ( APAC) Forecast Market Growth Rate Market Size at End of Forecast Period Growth $1428 M 6.3% $2043 M (2011) (CAGR) (2015) Decreasing 100% 80% 60% 40% 20% 0% Stable Increasing Total Nutricosmetics Market: Revenue Per cent Forecast by Region, Others Australia and New zealand Japan Total Nutricosmetics Market: Key Segments, Asia Pacific, 2011 Skin Care 80% APAC includes Japan, Malaysia, Taiwan, Singapore, Indonesia, Australia and New Zealand Hair Care 17% Nail Care 3%

26 Personal Care Ingredients Future Trends 5 : Male Grooming Megatrend in Asia Pacific Growing consumption of personal care products, such as skin lightening creams, anti-aging creams, and other beauty products exclusively for men, is anticipated to increase. Degree of Impact Medium Impact Timing 2+ years Total Male Grooming Market, Global, 2011 $35 Billion 26% 17% Total Male Grooming Market, Key product segments, Global, % 15% 50% 25% 31% EU-27 Asia Pacific ROW 3% 23% Latin America North America Shaving creams Deodorants Hair care Others Asia Pacific is fast emerging as a key market for male grooming and currently leads the skin care segment accounting for over 60 per cent of global men's skin care sales. Demand is being driven by South Korea, Australia, Japan and China primarily.

27 Three Big Predictions 1 Skin care will remain a key revenue generator mainly through the antiaging, UV ingredient and male grooming space. 2 Natural and multi-functional ingredients set to gain significant foothold in the market. 3 Ingredients to take center stage in consumer purchasing decisions Ingredients will sell products! Source: Frost & Sullivan Analysis. 27

28 THANK YOU

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