SERIDEFRIZZ INTENSE NANOCRYSTALIZATION. Temporary alignment. Incomparable shine. Repaired polymerization

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2 SERIDEFRIZZ INTENSE NANOCRYSTALIZATION Temporary alignment Incomparable shine Repaired polymerization SOS for HAIR in between chemical aggressive procedures Decrease the volume and anti-frizz effect

3 Versatility: One SERIdefrizz for each need Nanocrystallization impact: shock treatment; exclusive hairstylist version Professional use Salon Home After saloon nanocrystallization; Maintenance treatment Damaged hair treatment (sun, swimming pool water, chemical treatments) Over Night HAIR NANOCRYSTALLIZATION SYSTEM under Thermal activation

4 SERIdefrizz Intense Salon Nanocrystalization Impact Professional Use SERIdefrizz Intense Salon is a hair repair system for leave on formulations, to finalize the washing and conditioning process, allowing the styling of the hair for straight styles. This effect is obtained via hot styling and crystallization under the hair. Shine! Conditioned, hydrate and straight hair, with spetacular

5 SERIdefrizz Intense Home Care Impact nanocrystallization maintenance - at home Repair system for homecare formulations, aiding the maintenance of the conditioning properties and the ideal hair styling. To be used as a leave on, after washing and conditioning, under thermal activation

6 SERIdefrizz Intense Over Night Nanocrystallization seasonal maintenance due to ambiental aggressions overnight Repair system for homecare formulations, overnight. For extremely dry hair, due to chemical treatments, and exposure to sun, sea or swimming pool. To be used as a leave on, after washing and conditioning, under thermal activation

7 EFFICACY TESTS In vitro test- Caucasian hair tresses (curly hair) PROCEDURE: - Washing and conditioning the hair tresses - Dried with towels. - Apply 2mL of SERIdefrizz Intense Salon, diluted 20% - Dry the hair with hair dryer - Use of Flat iron to finalyze The hair tresses were maintained for 96 hours in room temperature (24ºC) under controlled humidity (60%).

8 EFFICACY TESTS In vitro test- Caucasian hair tresses (curly hair) T0 Before washing the hair tresses T 1h - After product application T 24hs T 96 h

9 RESULTS After the application of SERIdefrizz Intense Salon, we observed: % of increase in the Shinning (Glossmeter) % of decrease of the Openness (cm) % of increase in the Length (cm). Results: average of the evaluated hair (n=3).

10 SALON TEST: Volunteer with Afro-American hair PROCEDURE: - The hair was washed with and rinsing conditioner. - The hair was dried with a towel - SERIdefrizz Intense Salon was applied (20%-diluted in water) (2g per tresses) - The hair was massaged for 5 minutes - After the application, the hair reposed for 10 minutes. - The hair was dried and brushed - Flat iron was applied to finalize the process (10 times for hair tresses, 200 ₀ C).

11 RESULTS Photo 1 Before the first crystallization Photo 2 After the first crystallization Photo 1 Volunteer s hair before the first application of the SERIdefrizz Intense Salon Photo2 Volunteer s hair after the first application of the SERIdefrizz Intense Salon

12 Use of SERIdefrizz Intense Home Care, twice a week for 18 days After 18 days: second crystallization with SERIdefrizz Intense Salon Photo 3 Before the second crystallization Photo 4 After the second crystallization Photo 3 Volunteer s hair, 18 days after the first application of SERIdefrizz Intense Salon with 6 applications of SERIdefrizz Intense Home Care. Photo4 Volunteer s hair after the second application of SERIdefrizz Intense Salon

13 Use of SERIdefrizz Intense Home Care, twice a week for two weeks. After 14 days: third crystallization with SERIdefrizz Intense Salon Photo 5 Before the third crystallization Photo 6 After the third crystallization Photo 5 Volunteer s hair the first application of SERIdefrizz Intense Salon and 10 applications of SERIdefrizz Intense Home Care. Photo 6 Volunteer s hair after the third application of SERIdefrizz Intense Salon

14 RESULTS Better anti-frizz allignment and volume reduction after each crystallization (professional use) TEMPORARY DEFRIZZ EFFECT WITHOUT DAMAGES = Photo 1- Before first crystallization Photo 2- Before second crystallization Photo 3- Before third crystallization

15 SUGGESTED APPLICATION SERIdefrizz Intense Salon: Professional Use - Wash the hair with shampoo and rising conditioner, - Take out the excess of water with a towel; - Apply the formulation with SERIdefrizz Intense Salon (from 10 to 20%) - Massage, from the root to the end, from 5 to 10 minutes, - Brush the hair using the conventional technique: - For straight styling, finalize with flat iron

16 SUGGESTED APPLICATION SERIdefrizz Intense Home Care: at home We suggest a formulation using from 5 to 10% of SERIdefrizz Intense Home Care, after washing the hair. The formulation can be as a low viscosity serum, or a leave on base. The application of the Home Care formulation follows the same steps of the Salon application.

17 WHY TO USE IT? SERIdefrizz Intense SOS for Hair: repair for damaged hair by chemical treatments: color, lights, and straightening. In between hair straightening: we know that there is an intense chemical damage; therefore, the use of SERIdefrizz Intense in between these procedures maintains the straight effect longer, as the fiber is treated and recovered by nanocrystallization (nanoparticles exposure), in addition to hair polymerization.

18 SERIdefrizz Intense Temporarily aligns the hair, reducing the volume, the frizz, the fly away, conferring intense shine. Protects the friction and abrasion of the surface of the hair, a common occurrence during mechanical finalizing procedures. Easy to use and reduces brushing time.

19 SUGGESTED CONCENTRATIONS SERIdefrizz Intense Salon 10 to 20% SERIdefrizz Intense Home Care 5,0 to 10% SERIdefrizz Intense Over Night 5,0 to 10%

20 INCI NAME (SUGGESTED) CAS NUMBER EINECS (I)/ELINCS (L) Water (I) Polyquaternium Sericin (I) Guar Hydroxypropyltrimonium Chloride (I) Propylene Glycol (I) Glycerin (I) Behentrimonium Chloride (I) Lactic Acid (I) Polyquaternium Propylene Glycol Dicaprylate/Dicaprate (I) Trideceth Cocos nucifera (Coconut) Oil (I) Cinnamal (I) Glycolic Acid (I) Hexyl Cinnamal (I) Butylphenyl Methylpropional (I) Amyl Cinnamal (I) Hexyl Salicylate (I) Citronellol (I) Benzyl Salicylate (I)

21 SERIdefrizz Intense HAIR NANOCRYSTALLIZATION SYSTEM Under thermal activation, resulting in perfect hairstyling, reducing the volume with antifrizz effect Temporary anti-frizz effect without damage