15 17 May Tokyo Big Sight. Concurrent fair: Tokyo Nail Forum

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1 15 17 May Concurrent fair: Tokyo Nail Forum

2 A brand new stage for Beautyworld Japan in 2017! With its high reliability and reputation, Beautyworld Japan will be hosting its 20th edition in The fairground will be expanded by 2 halls, with 6 halls in total at. Brand new areas and zones are envisioned covering all beauty products, techniques and services in the Japanese beauty industry. One stop shows the whole beauty world! Keep your eyes on the evolving Beautyworld Japan. First step to expand market to salons 65% of visitors are salon owners and staff of aesthetic, hairdressing, nail and other beauty salons attracted by the latest beauty products and trends revealed onsite. Beautyworld Japan provides a great business opportunity for you to meet the visitors with high interests. Industrial categories (occupation) Aesthetic salon 21.6% Nail salon 18.7% Hairdressing salon 8.3% Compound salon 16.1% Spa facility 0.7% Hotel leisure facility 0.7% Medical institution 2.9% Distributor / Wholesaler 5.3% Importer 3.7% Retailer 3.5% Manufacturer 6.8% Student (aesthetic, nail and hairdressing school) 4.4% Others (association, embassy, beauty professional school, public officer, Press) 6.8% N/A 0.5% % Exhibits Cosmetics Natural & organic Beauty supplements Spa & wellness Nail Diet & health Salon furniture & items Beauty accessories Eyelash Hair OEM & packaging Business support Professional beauty schools Hair & compound salons Other beauty related items 2

3 Fair profile Name: Beautyworld Japan Date: May 2017 Opening hours: 10:00 18:00 (Last day until 17:00) Venue:, East hall 3, 4, 5, 6, 7, 8 Organiser: Mesago Messe Frankfurt Corp. Concurrent fair: Tokyo Nail Forum (East hall 3) (Organiser: Japan Nailist Association) Efficient and effective platform for promotion Welcoming over 60,000 visitors every year, 75% are salon owners or staff with decision-making authority. The exhibitors survey has shown that 90% of the exhibitors are satisfied with the visitor target group and the visitors with decision-making authority they reached, recognising the fair to be successful for business marketing. High satisfaction and returning rate With the years leading up to its 20th edition, Beautyworld Japan has achieved high reliability and reputation in the Japanese beauty industry. Surveys have shown 90% of both exhibitors and visitors intend to come back to the next fair, showing high satisfaction of their experience. Visitor s authority in purchasing decisions C D B E Exhibiting at the next fair B A A A. Have authority 48.3% to purchase B. Have partial 17.2% authority to purchase C. Have influence 10.6% in purchasing D. No authority 15.1% to purchase E. N/A 8.8% D C A. Will exhibit 67.0% B. Considering 21.0% C. May not exhibit 7.0% D. N/A 5.0% *It is prohibited to exhibit medical devices in any case. *Participants are not permitted to bring any kinds of beauty machines / equipment (except scissors, tweezers, nailclippers etc.) and supplements into Japan due to strict import regulations. (With the exception of the situation where you have an agency in Japan and each product has import experience to Japan.) Visitors Aesthetic salons, hairdressing salons, nail salons, eyelash salons Hotels, spas, fitness clubs, massage studios, leisure facilities Distributors, wholesalers Retailers Manufacturers Medical institutions Press, government agencies, embassies, professional beauty schools 3

4 Areas / zones & participation fee Application deadline 31 October 2016 *If the requested space reaches our maximum capacity before deadline, you will be placed on the waiting list. Creative HAIR Hair products zone Career zone Tokyo Nail Forum East hall 8 East hall 3 East hall 2 East hall 1 Platinum hall Salon business area Academic zone Retail business area East hall 7 East hall 6 East hall 5 East hall 4 Salon business area This area mainly focuses on beauty products for aesthetic salons, hairdressing salons, hotels & spas and leisure facilities with aesthetic services. Academic zone New zone for beauty schools and new techniques to attract new students 65% of the visitors are aestheticians, therapists, nail artists and beauticians, highly motivated to learn new techniques to progress in their career. Answering to their needs, the academic zone is designed to cover everything from aesthetic, nail, and aromatherapy techniques to new methods compatible with beauty care including national qualifications, such as acupuncture and more. Exhibitor group Aesthetic, nail, therapy school etc. Cosmetics zone Spa & wellness zone Business support zone Eyelash zone Diet & health zone OEM & packaging zone Academic zone *Beauty equipment zone is in Platinum hall. Retail business area This area focuses on products suitable for retail distributions such as department stores, cosmetic shops, drug stores and mail order shops. Cosmetics & beauty equipment zone Natural & organic zone Beauty supplements zone Standard raw space (tax excluded) JPY 378,000 / 1 booth (9m 2 =W3m D3m) Tokyo Nail Forum Venue: East hall 3 Organiser: Japan Nailist Association The latest products, technique and trends the now of nail business is here. Exhibits Nail products and related items Nail raw space (tax excluded) JPY 180,000 / 1 booth (4m 2 =W2m D2m) 4 *Consumption tax will be applied to the price declared. *Booth fittings such as octanorm wall panel systems, signs, needle punch carpet and power supplies are not included and are the exhibitor s responsibility. *Rental stand is available for your convenience. Please refer to the details on the next page. *Basic promotional tools (free admission tickets for visitors, official banner & logo, E-cards) are included in the participation fee.

5 New hall for more focus on business negotiations The Platinum hall is designed to have a composed atmosphere ideal for business negotiations while fully supplied with a spacious VIP lounge and the main stage, attracting VIP visitors and salon owners. Apart from the other Beautyworld Japan scenes, the Platinum hall holds the essence of specialty and luxury to present you as a more valued exhibitor. Conditions Special regulations apply to maintain its atmosphere. Details will be provided in the Exhibitors manual distributed in January. Original booth designs must be submitted for verification. Exhibitor group Exhibitors with business negotiations as main object of participation. Advantages of Platinum hall Special PR service Fair information booklet Preview book Free of charge On the occasion of its 20th anniversary, a Preview book, addressed to highlyselected 3,000 potential VIP visitors with decision-making authority, will be published before the fair. It will cover overall fair information and highlights of the fair featuring Platinum hall and exhibitors. Exclusive Platinum hall exhibitors catalogue Free of charge An Platinum hall exhibitors catalogue of Platinum hall exhibitors will be delivered from the organiser to all potential visitors before the fair. It will consist of the exhibitors names and product information. Best and exclusive opportunity to promote your participation at Platinum hall before the fair. Reach out to wider target visitors In addition to Platinum hall exhibitors catalogue and Preview book, Platinum hall will be highlighted throughout diverse promotion tools official website, admission ticket, official fair guide and sign boards on site to lead more visitors to your booth. Special Visitor promotion Exclusive and effective promotion To announce your participation prior to the fair, Platinum hall will be widely promoted throughout the official website, admission tickets, the Platinum hall exhibitors catalogue and the Preview book. Flow of visitors Visitors are preferentially led from the main entrance to Platinum hall. Meanwhile a complementary loop bus will also run from the railway station to the front of Platinum hall and back. VIP registration counter VIP registration will be limited to the Platinum hall registration counter to ensure more encounters with VIP visitors. Visitor control To maintain an ideal atmosphere for business negotiations, entry restriction will be performed for student visitors. Standard raw space (tax excluded) JPY 396,900 / 1 booth (9m 2 =W3m D3m) New hall for all hair products, information and people The "Hair products zone gathers hair products, techniques and services, while Career zone is aiming at recruiting with two main zones, the hall will provide a new business opportunity for both exhibitors and visitors. Hair products zone Zone for products, techniques and services for professionals Hair products zone connects beauticians with new ideas, information and professional products to provide new inspirations. Even more, Beautyworld Japan provides exposure not only in the hair but the whole beauty industry, including aesthetic and nail salons, to widen your business opportunity. Career zone Zone for recruitment by hair-dressing salons and compound salons Career zone offers a new style of recruitment with a great opportunity to meet a wide range of technicians varying from beauticians to aestheticians and nail and eyelash artists who may be your staff tomorrow! Exhibits Shampoo & conditioner, hair-brush, styling solution, hair-dryer & iron, scissors, hair wigs, head spa techniques etc. Exhibitor group Hair-dressing salons, compound salons Standard raw space (tax excluded) JPY 378,000 / 1 booth (9m 2 =W3m D3m) *Career zone is for Japanese exhibitors only 5

6 Rental stand An economical and convenient rental stand is available for order. For standard space (tax excluded) For nail space (tax excluded) Type A Type B Type C Booth image Booth image 1 booth (9m 2 ) JPY 120,600 JPY 146,600 JPY 161,600 2 booths (18m 2 ) JPY 176,600 JPY 212,600 JPY 227,600 1 booth (4m 2 ) JPY 110,000 2 booths (8m 2 ) JPY 175,500 Platinum hall (tax excluded) Creative HAIR Hair products zone (tax excluded) Type A Type B Type A Type B Booth image Booth image 1 booth (9m 2 ) JPY 142,000 JPY 162,000 2 booths (18m 2 ) JPY 192,000 JPY 242,000 1 booth (9m 2 ) JPY 142,000 JPY 162,000 2 booths (18m 2 ) JPY 192,000 JPY 242,000 The rental stand includes: Needle punch carpet / Octanorm wall panel system (Platinum hall and Hair products zone: wooden wall panels) / Sign (company name, booth number) per open side / Booth number board / Spotlight / Double electrical outlet / Power supply installation & electricity fee / Wastepaper bin / Booth cleaning (except nail type) / Booth construction and dismantling *For the rental stand in Platinum hall and Hair products zone, furnishing wooden panels with high-quality paper. *Excess usage of electricity requires additional charge. *Consumption tax will be applied to the price declared. *Rental stand fee is set according to the rate of primary materials. *For further details, you may check our official fair website or contact our official stand contractor below. *You may order the rental stand by submitting the application form in the Exhibitor manual which will be sent to all exhibitors in January *Same price will be applied for corner booths. For more details, please contact the official stand contractor BOX 1 Co., Ltd. . bwj@box1.co.jp Schedule 31 October Application deadline January 2017 (Planned) Receive exhibitor manual May 2017 Move-in / stand construction 2016 August September October November December January February March April May 2017 August Application acceptance starts November Booth allocation starts *The booth location will be proposed and decided only after the full payment of the participation fee is received by the organiser May 2017 Beautyworld Japan 6

7 15 17 May Free admission ticket in figures Date: May 2016 Venue:, East hall 3, 4, 5, 6 Number of exhibitors: 535 exhibitors / 14 countries, regions (Domestic: 452 / Overseas: 83) How satisfied are you as an exhibitor with Very satisfied Satisfied Exhibiting at the next fair Total number of visitors Visitor profile Reaching the visitor target groups 23.0% 16.0% 21.0% 65.0% 74.0% 75.0% B D C A. Will exhibit 67.0% B. Considering 21.0% C. May not exhibit 7.0% D. N/A 5.0% Reaching the visitor with the decision/making authority Expectation of post-fair business 19.0% 17.0% 73.0% 74.0% A % Number of visitors: 64,578 visitors / 41 countries, regions (Domestic: 61,989) Industrial categories (occupation) Aesthetic salon 21.6% Nail salon 18.7% Hairdressing salon 8.3% Compound salon 16.1% Spa facility 0.7% Hotel leisure facility 0.7% Medical institution 2.9% Distributor / Wholesaler 5.3% Importer 3.7% Retailer 3.5% Manufacturer 6.8% Student (aesthetic, nail and hairdressing school) 4.4% Others (association, embassy, beauty professional school, public officer, Press) 6.8% N/A 0.5% % Visitor s authority in purchasing decisions C D B E A A. Have authority 48.3% to purchase B. Have partial 17.2% authority to purchase C. Have influence 10.6% in purchasing D. No authority 15.1% to purchase E. N/A 8.8% Maximise your result with promotional tools! Wisely utilise our promotional tools to achieve your goal and capitalise on Beautyworld Japan! We proudly offer a variety of effective tools. Year-round advertising tools and sponsorship opportunities are also available for a long-term promotion covering three Beautyworld Japan fairs in Tokyo, Osaka, and Fukuoka. For more details, please contact us at promotion@japan.messefrankfurt.com Our Recommendation! Basic free promotional tools Utilise them to invite your key customers! Free admission ticket enclosed Free admission tickets and stickers 2. Banner & logo May 2017 East hall 3,4,5,6,7,8 The largest trade fair for the beauty & spa industries in Japan May 2017 East hall 3,4,5,6,7,8 Coming soon! The largest trade fair for the beauty & spa industries in Japan Beautyworld Japan (Mon Wed) May 2017 East hall 3, 4, 5, 6, 7, 8 Coming soon! Trade visitor registration 3. E-card Extra advertising tools Enhance your presence to your potential customers! May /8 Page landscape 1/4 Page landscape 1/4 Page portrait 1/2 Page landscape AD AD AD AD 1. Advertisement in the official fair guide 2. Banner on the official fair website 3. On-site advertisement board *In addition to above, we have various tools to support your promotion. For details, please refer to [Promotion guide] which will be sent after the application form is submitted. 7

8 Subject to change, as of August 2016, Printed in Japan 08/16/1000 Enquiry Mesago Messe Frankfurt Corp. Beautyworld Japan Organisers Office Shosankan 7F Iidabashi Chiyoda-ku Tokyo , Japan Tel Fax Web.