purificare Performance

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1 Business intelligence for the today's salons purificare Performance HAIR and Health Wellness Concept For the Most Health and Environmental Conscious Clientele Business intelligence for the today's salons Page 1

2 Business intelligence for the today's salons Page 2 Why Was PurifiCare Performance Designed: The client We think we have a high degree of interface with the public, but in truth we always had poor control relating to customer's health and risks during chemical servicing as a whole in the salon industry. Data shows there were many implications involving customer's health and safety and to stylist. As Customer service providers we have a duty to ensure that customers do not face unacceptable risks to their health resulting from chemical services. Risks to clients of years of continuing chemical servicing : skin burns, chemical burns, allergic reactions Chemical Dermal Absorption or body pollution Premature aging fatigue Weaken immune system potential contraction of blood-borne and post-procedural infections More susceptible to allergies and colds Feel tired for no apparent reason Frequently get Dry, flaking, scaly skin Stylist and Salon Staff Work-related occupational disease is typically more of a concern for workers than safety. Key risks relate to the development of occupational asthma and dermatitis from contact with sensitizing agents in hair dyes and other solvents. Risks to stylist: Occupational diseases such as asthma and dermatitis the second most common type of occupational disease and can occur in several different forms including: Irritant contact dermatitis, Allergic contact dermatitis, Skin cancers, Skin infections, Skin injuries, and Other miscellaneous skin diseases. Contact dermatitis is one of the most common types of occupational illness, with estimated annual costs exceeding $1 billion. Occupations at Risk PurifiCare Performance Training Course Wellness theory and Knowledge course Viral Free Smart Course Hydro Free Systems course PurifiCare Performance Business Model Course Balmain Paris Couture Hair Training

3 Business intelligence for the today's salons Page 3 The Hair Wellness Concept Did you know that the most lucrative financial opportunities today leads to wellness. Why? Because everyone wants better health, they want to look younger, live longer and enjoy life more as they age. there are proven things that people can do to feel better, prevent sickness and disease, look younger and feel stronger even as they grow older. There is scientific evidence that our health problems are related to toxicity, but there is also a growing appreciation of the body's natural physiological capabilities to support health and wellness. Wellness is based on giving the body what it needs to support optimal health and quality of life. The marketing landscape is changing: Retailers across all industries are expanding into health and wellness. Today the wellness industry is at $500 billion in sales, up from $200 billion in sales 5 years ago. Wellness will double again to $1 trillion in sales in This movement towards wellness began slowly but is now rapidly gaining momentum as the affluent Baby Boomer generation leads the way with a commitment to retaining their wellness. Their commitment is to be proactive and prevent ill health and degenerative and autoimmune diseases rather than waiting until their onset and then treating the symptoms, this has left a vacuum to create new ways, create new industries to be proactive in the wellness community. Benjamin Berkley Systems has created a health proactive hair service, it's the first wellness platform to bridge the gap of environmental needs, health and couture services into a true wellness entity. We reduce the complexity of bringing these very different environments together by design and name the concept PurifiCare Performance. Creating new opportunities for the corporate wellness companies,entrepreneur and consumers. This new wellness market is predicted to grow from $500 billion in 2015 to $1 trillion by "consumers are looking for healthier platforms in the service industry, where, for the first time we are addressing the changing needs of an increasingly wellness driven society and understand the real lives of consumers wanting a healthier lifestyles and can bring them truly relevant content. This new model creates an interface that connects couture services and wellness, uniting them into one mutually beneficial entity," Benjamin Berkley Systemes concept has shift the wellness paradigm, opening new opportunities and making it possible to participate with minimal upfront investments. To learn how you can tap into PurifiCare Performance service, contact Benjamin Berkley Systems. The Smarter approach to a risk free working Environment? Reduce stress in the working environment. Research shows how emotional stress impacts our bodies in multiple ways. It does this because our brain and our nervous, endocrine, and immune systems are constantly interacting. An impact on one system reverberates throughout the others. If your natural body settings is non-cohesive during chemical servicing you could become vulnerable to chemical dermal adsorption. Benjamin Berkley designed PurifiCare Performance to minimize the frequent outcome of chemical Dermal absorption that may lead to future health issues or premature aging We believe chemical services is well validated and such services is warranted, but PurifiCare Performance knows that a healthier you is a happier you for today and tomorrow. This is why our high lights, lowlight coloring volume service is a more healthier choice and why we partnered with full service salons who believe in the our wellness concept

Business intelligence for the today's salons Page 4 Guidelines for a wellness Viral Free Smart Salon environment : Eliminate Environmental Stressors: Application and theory of wellness Eliminate

4 Business intelligence for the today's salons Page 4 Guidelines for a wellness Viral Free Smart Salon environment : Eliminate Environmental Stressors: Application and theory of wellness Eliminate unwarranted outside Noises is a major stress contributor to stress Viral infection rate are lower when clients are serviced in smaller settings. Aromatherapy smells reduce anxiety and stress. It block negative smells and offer healing properties. These benefits not only improve customer's satisfaction, but increase effectiveness of your service, help reduce costs, and increase high volume. More over our salon is designed around wellness, health of the body and hair. Once these innovations are put in place it will enhance the way hair services are perform and change the performance of the stylist themselves. Purificare Performance Business Model can produce exponential business growth a t a minimum cost to you. The benefits include: Duplicable hair system with perfect results Cleaner, Faster with 80% Time saving color service Increase retail sales between 50% to 100% Enhance hair services earning by 100% Repeat client return services by 80% Reduce infections Reduced stress and anxiety More efficient patterns and processes Greater satisfaction and retention Increase customer safety Hydro Free System COURSE One of the most important components and knowledge training class of all the courses. This course will train you on the system's concept. Clean Hair Concept Product Knowledge Water Concept infrastructure Class Zero Environmental impact knowledge Class

Business intelligence for the today's salons Page 5 BALMAIN PARIS COUTURE HAIR COURSES You may not have heard of Balmain or Purificare Hair Systems Services yet, but Balmain Paris and Balmain Paris

5 Business intelligence for the today's salons Page 5 BALMAIN PARIS COUTURE HAIR COURSES You may not have heard of Balmain or Purificare Hair Systems Services yet, but Balmain Paris and Balmain Paris Hair Couture has been at the forefront of high fashions and Hair Treatments for more than 75 years. Celebrities has made Balmain into the most wanted brand in the world. The reason for this Balmainia craze is International Fashions Magazines have use the Balmain Brand in many countless photo shoots and now Benjamin Berkley Hair Systems has turn Balmain Hair into a catalyze to bridge into the wellness industry. select and process the best hair treatments in the world. the highly experienced hair treatment specialists train, educate, promote the Balmain Hair ethos in over 50 countries worldwide. There is a reason why Balmain Hair is the only company in the world who gives a 6 months hair quality guarantee on human hair treatment. You may not have heard of Balmain or Purificare Hair Systems Services yet, but Balmain Paris and Balmain Paris Hair Couture has been at the forefront of high fashions and Hair Treatments for more than 75 years. Celebrities has made Balmain into the most wanted brand in the world. The reason for this Balmainia craze is International Fashions Magazines have use the Balmain Brand in many countless photo shoots and now Benjamin Berkley Hair Systems has turn Balmain Hair into a catalyze to bridge into the wellness industry. select and process the best hair treatments in the world. the highly experienced hair treatment specialists train, educate, promote the Balmain Hair ethos in over 50 countries worldwide. There is a reason why Balmain Hair is the only company in the world who gives a 6 months hair quality guarantee on human hair treatment.

Business intelligence for the today's salons Page 6 BALMAIN HAIR TRAINING COURSES LEVEL 1 CERTIFICATION LENGTH AND VOLUME TRAINING This full day training will give you all the solutions to solve the

Styling and Finishing are included to help you achieve a polished finish result. A Length & Volume certificate is issued at the end of the course.

risk-free color, lasting volume, creating texture and adding length.

6 Business intelligence for the today's salons Page 6 BALMAIN HAIR TRAINING COURSES LEVEL 1 CERTIFICATION LENGTH AND VOLUME TRAINING This full day training will give you all the solutions to solve the fine hair and lengthening problems of your everyday customer. The focus of this full one day is the planning and placement of DoubleHair to create a natural lengthened hairstyle. Styling and Finishing are included to help you achieve a polished finish result. A Length & Volume certificate is issued at the end of the course. Level II Certification COLOR, VOLUME,LENGTH AND SYSTEM VOLUME TRAINING This two day training will guide you through the application techniques, teach you innovative methods for adding volume, risk-free color, lasting volume, creating texture and adding length. All tools necessary for you to begin working with extensions, as well as hair to practice with, are included with Level II Hair +training. During this course you will be taught all about Balmain Fill-In treatments. The main subject in this course is the world of color. Highlights, lowlights and creative color effects and how to apply it in just a few minutes! Highlights: General information, product knowledge, artistic design, application systems, removal and rebonding, hair care, profit calculation and apply hair extensions with Systeme` Volume.

Business intelligence for the today's salons Page 7 TRAIN THE TRAINER LEVEL III CERTIFICATION Our three day training course will teach you the ability to be a hair extension educator and guide you

7 Business intelligence for the today's salons Page 7 TRAIN THE TRAINER LEVEL III CERTIFICATION Our three day training course will teach you the ability to be a hair extension educator and guide you through the application techniques to certified any trainees. Our program will teach you innovative methods to do presentation as well as to command the stage. During this course you will also be taught all about Balmain extension applications, The Elegance line and more. The main subject in this course is the world of color. Highlights, lowlights and creative color effects and how to apply it in just a few minutes! Highlights: General information, product knowledge, artistic design, application systems, removal and rebonding, hair care, profit calculation and apply hair extensions with Systeme Volume Keywords are consultation, cost calculation, placement and integration with different cutting and styling techniques. Perform a full lengthening with Doublehair in 35 minutes!

LOCATION Why Is the Location of a Business Important?

When choosing your location, consider getting hair treatment service in the same office as

inside a luxury store, how about a upscale malls or a well to do office space.

8 LOCATION Why Is the Location of a Business Important? Your business's location is one of the keys to a successful operations and overall growth. When choosing your location, consider getting hair treatment service in the same office as patience do follow ups for medical enhancement procedures, or a resort, maybe a retreat, inside a luxury store, how about a upscale malls or a well to do office space. Our location concept is unorthodox, but effective. We also have our in-house realtors available Business intelligence for the today's salons Page 8

Business intelligence for the today's salons Page 9 PURIFICARE PERFORMANCE SALON EQUIPMENT Choose From a wide range state of the art equipment Build and Manufacture by order and ship to your

video wall with 6 or 32 simultaneous touch points The technologies of touch screen will enable you to virtual advertise on screen, allow you and the clients to address solutions in more accurate

9 Business intelligence for the today's salons Page 9 PURIFICARE PERFORMANCE SALON EQUIPMENT Choose From a wide range state of the art equipment Build and Manufacture by order and ship to your location Virtual Retail Shop LCD Display Wall System Engineered from the ground up for extended use Virtual Experience PS-Series Multi Touch Matrix Touch display Ultra-slim profile touch screen LCD video wall with 6 or 32 simultaneous touch points The technologies of touch screen will enable you to virtual advertise on screen, allow you and the clients to address solutions in more accurate details during consultation, as well as allowing the client to purchases products and fashions with a touch of a finger. This Virtual Experience is the first showcase of its kind of emerging trends in retail.

10 Business intelligence for the today's salons Page 10 FRANCHISE PACKAGES: Why are Franchises so Expensive? Buying into franchise is expensive because you're buying the right to sell well known products and use a proven business system. Buying a franchise is much safer than starting your own business from scratch but it will cost you. Buying into a company can cost you from $50,000 - $700,000, which most people don't have. Is it possible to buy into a company without spending a fortune or taking out a loan? Wouldn't it be great if you could find a low cost franchise and the ability to make six figures? Is there even such a thing? Most people think that this type of thing is too good to be true, but it's really not! What if I was to tell you that you could buy into this franchise minimum of $7, and $12,500 (Salon Ready) with the potential to make a six figure income? A business model's framework that a have minimum cost to you, but yet allow you to participate. Experience in the beauty salon industry is not a requirement. The company is very willing to help you grow into a prepared and responsible businessperson through our training and support Included in all Franchise Packages: Wellness acknowledgment and theory Class Balmain Hair Training Courses Starter Kits Hydro Free System Training course Viral Smart Training Course, Salon equipment LCD Display Wall System Location set-up PurifiCare Performance Associate Member Window sticker Packages start at $7, To learn more about the benefits of owing your own PurifiCare Performance salon go to BenjaminBerkley.com Click the bar to PURUFCARE FRANCHISE

C O N C E P T U A L B R A N D S E D U C A T I O N P O R T F O L I O

C O N C E P T U A L B R A N D S P O R T F O L I O 2 0 1 8 1. COLOUR CRAFT 1.0 Before you break the rules like an artistyou must learn the colour rules like a pro. Increase your knowledge to solve even