THE MOST INTENSE SAVINGS OF THE SEASON Color Intensity 2 FOR $10 SALE!

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Stephany Parrish
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5 NEW SULTRY COLORS THAT'LL GLOW YOUR MIND Introducing LumiShine Natural Red-Gold

1 SEPTEMBER/OCTOBER 2017 PROMOTIONS NEW COLOR BUTTER! Instantly Fight The Fade Or Add Hot Shades NEW! 5 NEW SULTRY COLORS THAT'LL GLOW YOUR MIND Introducing LumiShine Natural Red-Gold Series IT'S PARTY TIME! Do You Know Where Your INSTATINT HALLOWEEN KIT Is? (Hint: Page 7) THE MOST INTENSE SAVINGS OF THE SEASON Color Intensity 2 FOR $10 SALE!

YOU DESERVE BUTTER! INTRODUCING NEW COLOR BUTTER! COLOR DEPOSITING TREATMENT LASTS UP TO 10 SHAMPOOS Science now says butter is good for you, and we couldn't agree more.

designed to fuse fun and fashion with serious care.

2 YOU DESERVE BUTTER! INTRODUCING NEW COLOR BUTTER! COLOR DEPOSITING TREATMENT LASTS UP TO 10 SHAMPOOS Science now says butter is good for you, and we couldn't agree more. Especially when it comes to our new Color Intensity Color Butter a brilliant, ultra-moisturizing hybrid that amps up the richness of high-beam hair color and add pops of color to blondes who want to shake things up. Formulated with Joico's state-of-the-art technology including restorative Arginine, powerful Bio Advanced Peptide Complex, and Quadramine Complex to help strengthen and repair hair Color Butter is designed to fuse fun and fashion with serious care. Why You'll Love It Kukui Nut Oil and Shea Butter provide deep hydration to parched hair Refresh and extend fun, fashion colors in just 2-5 minutes Kicky color energizes dark and light blonde hair Create dipped tips or whimsical pinwheels in a flash! Provides an exciting, full-on color change for prelightened hair Heady, fresh scent, including notes of orange blossom, citrus, and spice Minimal commitment: Color Butter washes out in 5-10 shampoos Weightless feel with big-impact results Choose from: Color Intensity Color Butter, 6 oz ea: Green, Blue, Titanium, Purple, Red, Pink. Salon Price: $10.00 Retail Price: : $19.99

3 33% WE WANT TO BUTTER YOU UP If one Color Butter is good, an intro case is even better -- especially because it comes with a FREE merchandising Point-of-Purchase display, 6 FREE sample foil packettes of each shade, and big savings for you! Offer Includes: (3) Color Intensity Color Butter, 6 oz ea: Green, Blue, Titanium, Purple, Red, Pink (1) FREE Merchandising Point-of-Purchase Display (6) FREE Purple Foil Packettes (6) FREE Pink Foil Packettes (6) FREE Blue Foil Packettes (6) FREE Red Foil Packettes (6) FREE Titanium Foil Packettes (6) FREE Green Foil Packettes Salon Price: $ Salon Value: $ Retail Price: $19.99

17% CAST A SPELL TONIGHT The zero-commitment transformation that makes YOU the life of the party

Save 17% on the purchase of each themed InstaTint Halloween Kit, featuring the shimmer and shine of

Masquerade hair in a flash; shampoo it out just as fast!

4 oz Get the Look Tips InstaTint Unicorn Kit Includes: InstaTint Periwinkle, Light Purple, Violet Opal,

4 17% CAST A SPELL TONIGHT The zero-commitment transformation that makes YOU the life of the party Devilishly cheeky temporary color to help you win Best Costume every time. Save 17% on the purchase of each themed InstaTint Halloween Kit, featuring the shimmer and shine of Magical Mermaid playful pastels of Enchanted Unicorn or bold dazzle of All-American Superhero. Masquerade hair in a flash; shampoo it out just as fast! Choose from: InstaTint Mermaid Kit Includes: InstaTint Mermaid Blue, Amethyst, Orchid 1.4 oz Get the Look Tips InstaTint Unicorn Kit Includes: InstaTint Periwinkle, Light Purple, Violet Opal, 1.4 oz Get the Look Tips InstaTint Super Hero Kit Includes: InstaTint Sapphire Blue, Ruby Red, Titanium 1.4 oz Get the Look Tips Salon Price: $12.50 Salon Value: $14.99 Retail Price: $25.00 Retail Value: $29.97

5 17% PUT A HALO OF HOPE IN YOUR 'DO You'll be tickled pink to support Breast Cancer Awareness AND 17% on each case of BCA InstaTint Shades of Pink Kits. It's a rosy investment that gives new meaning to the phrase, hair-care. Kit includes: InstaTint Pink, Rose Gold, Hot Pink, 1.4 oz ea. Salon Price: $12.50 Salon Value: $14.99 Retail Price: $25.00 Retail Value: $ % IT ALL COMES OUT IN THE CO+WASH TIME AND DOLLARS! The gentlest way to lock in shine, moisture, and color and lock out frizz. Take advantage of this super savings: 25% off the purchase of each JOICO Co+Wash Cleansing Conditioner. Offer Includes: Moisture Co+Wash Cleansing Conditioner, 8.5 oz Color Co+Wash Cleansing Conditioner, 8.5 oz Curl Co+Wash Cleansing Conditioner, 8.5 oz Salon Price: $9.00 Salon Value: $12.00 Retail Price: $17.99 Retail Value: $23.99

big-time on Power Spray, Flip Turn, or JoiMist Firm. With holding power for every hair type, these master sprays get the job done with the press of a nozzle.

50 Salon Value: $8.50 Retail Price: $11.00 Retail Value: $16.99 UP TO 33% NEED A COLOR RESCUE?

have gingers seeing red. For a limited time only, UP TO 33% on each purchase of Color Balance or Color Infuse and reignite your true hue with every shampoo.

6 35% HOLD EVERYTHING! MEGA HAIRSPRAY DEAL 35% SAVINGS (YOU PICK YOUR FAVES) One hairspray doesn't fit all, so pick and choose from three of our best-loved styling champs, and save big-time on Power Spray, Flip Turn, or JoiMist Firm. With holding power for every hair type, these master sprays get the job done with the press of a nozzle. Choose from: Power Spray Fast-Drying Finishing Spray, 9 oz Flip Turn Volumizing Finishing Spray, 9 oz JoiMist Firm Finishing Spray, 9.1 oz Salon Price: $5.50 Salon Value: $8.50 Retail Price: $11.00 Retail Value: $16.99 UP TO 33% NEED A COLOR RESCUE? BRING TRUE HUES BACK TO LIFE WITH COLOR BALANCE AND COLOR INFUSE SHAMPOOS AND CONDITIONERS These powerful duos banish brassy blondes, bump up brunettes, and have gingers seeing red. For a limited time only, UP TO 33% on each purchase of Color Balance or Color Infuse and reignite your true hue with every shampoo. Offer Includes: Color Balance Purple Shampoo or Conditioner, 10.1 oz Color Balance Blue Shampoo or Conditioner, 10.1 oz Color Infuse Red Shampoo or Conditioner, 10.1 oz Color Infuse Copper Shampoo or Conditioner, 10.1 oz Color Infuse Golden Brown Shampoo or Conditioner, 10.1 oz Salon Price: $5.99 Salon Value: $ $9.00 Retail Price: $11.98 Retail Value: $ $17.99

UP TO 50% K-PAK'S HAVING A REALLY BIG MOMENT UP TO 50% OFF GALLON SIZES Go for the gold and score the biggest deal ever on your purchase of each K-PAK and K-PAK Color Therapy Shampoo and Conditioner

7 UP TO 50% K-PAK'S HAVING A REALLY BIG MOMENT UP TO 50% OFF GALLON SIZES Go for the gold and score the biggest deal ever on your purchase of each K-PAK and K-PAK Color Therapy Shampoo and Conditioner Gallon. Offer Includes: K-PAK Shampoo, gallon K-PAK Conditioner, gallon K-PAK Color Therapy Shampoo, gallon K-PAK Color Therapy Conditioner, gallon Salon Price: $24.99 Salon Value: $ $ % CLINICURE SUPPLEMENTS- BECAUSE THIN ISN'T IN Jumpstart the growth of healthy hair, skin, and nails and save 20% on the purchase of each Clinicure 30 or 90 count supplements the natural way to give yourself the ultimate beauty boost. Choose from: Clinicure 30 count Energizing Nutri-Complex Supplement Clinicure 90 count Energizing Nutri-Complex Supplement Salon Price: $ $14.38 Salon Value: $ $17.98 Retail Price: $ $28.76 Retail Value: $ $35.95

NEW REPAIR+ PERMANENT CRÈME COLOR NATURAL RED GOLD 10NRG 8NRG 7NRG 6NRG 5NRG INTRODUCING 5 THRILLING SHADES THAT WILL GLOW YOU AWAY

reflections of gold capturing the look of a stunningly glowing sunset that reflects beautifully on you.

replenished and restrengthened hair** Nourishing protection that seals in moisture, softness, and shine for up to 30 full shampoos**

viscosity for drip-free bowl, brush, or bottle application Choose from: LumiShine Permanent Crème Color 10NRG, 8NRG, 7NRG, 6NRG, 5NRG 2.

8 NEW REPAIR+ PERMANENT CRÈME COLOR NATURAL RED GOLD 10NRG 8NRG 7NRG 6NRG 5NRG INTRODUCING 5 THRILLING SHADES THAT WILL GLOW YOU AWAY Meet the Natural Red Gold Series - a brand-new family of shades that infuse a natural base tone with the intensity of ginger and reflections of gold capturing the look of a stunningly glowing sunset that reflects beautifully on you. Why You'll Love It Natural Red Golds that have a natural base to prevent fading to pink Hair with up to twice the shine* 100% replenished and restrengthened hair** Nourishing protection that seals in moisture, softness, and shine for up to 30 full shampoos** Reduced breakage*** Extraordinary color longevity and vibrancy Total and complete gray coverage Leaves hair twice as soft** Optimal viscosity for drip-free bowl, brush, or bottle application Choose from: LumiShine Permanent Crème Color 10NRG, 8NRG, 7NRG, 6NRG, 5NRG 2.5oz Salon Price: $6.00 * Vs. untreated hair. ** Based on laboratory testing of damaged hair. *** Combing breakage on damaged hair with K-PAK Color Therapy System vs. non-conditioning shampoo.

9 10% NEW! LUMISHINE REPAIR+ PERMANENT CRÈME COLOR NATURAL RED GOLD KIT FREE SWATCH PIECE AND 10% SAVINGS WHEN YOU ADD THESE STUNNING NEW SHADES TO YOUR COLLECTION Celebrate the fiery glow of fall with a brand-new collection of gingery hues infused with a golden gleam. Kit Contents: (1) LumiShine Permanent Crème Color 10NRG, 2.5oz (1) LumiShine Permanent Crème Color 8NRG, 2.5oz (1) LumiShine Permanent Crème Color 7NRG, 2.5oz (1) LumiShine Permanent Crème Color 6NRG, 2.5oz (1) LumiShine Permanent Crème Color 5NRG, 2.5oz (1) LumiShine 20 Volume Developer, 16oz (1) FREE! LumiShine Natural Red Gold Series Swatch Piece (1) FREE! LumiShine Natural Red Gold Stylist Technique Guide Salon Price: $29.99 Salon Value: $33.50

For a limited time only, receive a FREE top-rated LumiShine Demi-Permanent Liquid 9V, 2 oz, with the purchase

THE MOST INTENSE SAVINGS OF THE SEASON: OCTOBER'S 2 FOR $10 SALE!

Choose from: Color Intensity Pewter, Moonstone, Metallic Violet, Mauve Quartz, Bronze, Peach, Mint, Rose, Sky,

10 17% SEPTEMBER ONLY! LIGHTEN UP AND KICK BRASS WITH THIS SEPTEMBER GIVEAWAY! Want to lighten up and play with clay in one fell swoop? For a limited time only, receive a FREE top-rated LumiShine Demi-Permanent Liquid 9V, 2 oz, with the purchase of one Joico FreePlay Lightener, 1 lb. FREE Salon Price: $26.00 (dl) Salon Value: $31.35 (dl) 20% OCTOBER ONLY! THE MOST INTENSE SAVINGS OF THE SEASON: OCTOBER'S 2 FOR $10 SALE! Because 2 Color Intensity Shades are always better than 1! Choose from: Color Intensity Pewter, Moonstone, Metallic Violet, Mauve Quartz, Bronze, Peach, Mint, Rose, Sky, Lilac, Black Pearl, Fiery Coral, Mermaid Blue, Soft Pink, Hot Pink, Ruby Red, Titanium, Peacock Green, Cobalt Blue, Indigo, Pink, Red, Yellow, Orange, Clear Mixer, Amethyst Purple, Sapphire Blue, Magenta, Light Purple, Orchid, True Blue, Kelly Green. 4 oz Salon Price: $10.00 (dl) Salon Value: $12.50 (dl)

11 17% CHANGE IS IN THE HAIR RECEIVE ONE FREE COLOR INTENSITY ERASER PACKETTE WITH THE PURCHASE OF EVERY COLOR INTENSITY ERASER 6-PIECE MULTIPACK With our Color Intensity Eraser 6 Piece Multi-Pack Kit, you'll change pinwheels to pastels to full-on brights, as color-obsessed clients marvel at your ability to transform hair quickly and easily while maintaining healthy-looking strands. Kit Includes: 5 Color Intensity Eraser Packettes, 1.5 oz 1 FREE Color Intensity Eraser Packette, 1.5 oz Salon Price: $12.50 Salon Value: $15.00

12 MAY WE GIVE YOU A LIFT? LIVE THE BLONDE LIFE FOR FREE 16% SEPTEMBER ONLY! For a limited time, experience the lightning-fast speed of 9+ levels of lift with a FREE Joico Blonde Life Lightener Packette 1.5 oz. it's yours with the purchase of any 3 Vero K-PAK Color Permanent Crème shades. FREE Salon Price: $18.75 (dl) Salon Value: $22.25 (dl) 18% OCTOBER ONLY! For a limited time, experience the lightning-fast speed of 9+ levels of lift with a FREE Joico Blonde Life Lightener Packette, 1.5 oz it's yours with the purchase of any 3 Vero K-PAK Chrome Demi-Permanent Crème shades. FREE Salon Price: $16.05 (dl) Salon Value: $19.55 (dl)

COLOR OPENERS 34% VERO K-PAK COLOR POWER PACK The Vero K-PAK Color palette features intermixable true tone shades that provide amazing artistic freedom, allowing colorists to think outside the box by

13 COLOR OPENERS 34% VERO K-PAK COLOR POWER PACK The Vero K-PAK Color palette features intermixable true tone shades that provide amazing artistic freedom, allowing colorists to think outside the box by creating endless color possibilities. Repair and protect hair as you color with Vero K-PAK Color, the only hair color featuring award-winning K-PAK Reconstructor. This system, adored by colorists around the globe, delivers a one-four punch of stunning vibrancy, excellent condition, predictability and long-lasting color results every single time. How s that for fabulous? Offer includes: (20) VERO K-PAK COLOR SHADES*: HLN, 10N, 9N, 8N, 7N, 6N, 5N, 7A, 6A, 9G, 6G, 7RC, 5RM, 5XR, 7XR, 7V, 6V, 9B, 6B, TSB, HLN (4) VERO K-PAK CHROME SHADES: N9, N6, B7, V9 FREE EDUCATION, ACCESSORIES, & COLOR TOOLS (2) Vero K-PAK Color 20 Volume Veroxide, 32oz (1) Vero K-PAK Chrome Activator, 32 oz (1) Vero K-PAK Stainless Color Remover, 4 oz (2) FreePlay Clay Lightener Packettes, 1 oz (2) Blonde Life Lightening Powder packettes, 1.5 oz (2) Blonde Life Shampoo and Conditioner duo packettes,.34 oz (2) K-PAK Color Therapy Luster Lock packettes,.68 oz (1) Joico Modular Color Bowl (1) Joico Wide Tint Brush (1) Joico Narrow Tint Brush (1) Joico Applicator Bottle (1) Vero K-PAK Color System 2017 Resource Guide (1) Vero K-PAK Color System 2017 Paper Swatch Chart (1) Vero K-PAK Color System Mini Swatch Book (1) JoiColor System Brochure *Shades subject to change without notice Salon Price: $ Salon Value: $196.90

COLOR OPENERS 33% AGE-DEFYING POWER PACK Bring back the glorious look and feel of youth with Vero K-PAK Age Defy, our first haircolor formulated to defy the key signs of maturing hair: color, luster

Vero K-PAK Age Defy s wide-ranging permanent crème palette delivers rich, radiant, gorgeous gray coverage + three anti-aging must-haves in each tube of color: Softer, more manageable texture Renewed

14 COLOR OPENERS 33% AGE-DEFYING POWER PACK Bring back the glorious look and feel of youth with Vero K-PAK Age Defy, our first haircolor formulated to defy the key signs of maturing hair: color, luster and manageability. Vero K-PAK Age Defy s wide-ranging permanent crème palette delivers rich, radiant, gorgeous gray coverage + three anti-aging must-haves in each tube of color: Softer, more manageable texture Renewed luster and vibrancy Top-of-the-line conditioning Offer includes: (22) VERO K-PAK COLOR AGE DEFY SHADES*: 10NN+, 8NN+, 7NN+,6NN+,4NN+, 6NA+, 4NA+, 5NPA+, 7NPA+, 9NG+, 7NG+, 6NG+, 5NG+, 6NGC+, 4NGC+, 10GB+, 6MB+, 7CG+, 6CG+, 6NR+, 4BRC+, CLEAR FREE EDUCATION, ACCESSORIES, & COLOR TOOLS (3) Vero K-PAK Color 20 Volume Veroxide, 32oz (1) Vero K-PAK Stainless Color Remover, 4 oz (2) FreePlay Clay Lightener packettes, 1 oz (2) Blonde Life Lightening Powder packettes, 1.5 oz (2) Blonde Life Shampoo and Conditioner duo packettes,.34 oz (2) K-PAK Color Therapy Luster Lock packettes,.68 oz (1) Joico Modular Color Bowl (1) Joico Wide Tint Brush (1) Joico Narrow Tint Brush (1) Joico Applicator Bottle (1) Vero K-PAK Color System 2017 Resource Guide (1) Vero K-PAK Color System Paper 2017 Swatch Chart (1) Vero K-PAK Age Defy Mini Swatch Book (1) JoiColor System Brochure *Shades subject to change without notice Salon Price: $129 Salon Value: $193.50

16 SHADES OF VIBRANT INSPIRATION ONLY $99!

craft a color melt that mimics the luster of

your every creative whim is just a bowl and

Peacock Green Mermaid Blue Sky Sapphire Blue

Pink Rose Titanium Metallic Pewter Clear (1)

all shades (1) FREE Color Intensity Product

15 COLOR OPENERS 34% LOVE TO COLOR ON THE BRIGHT SIDE? 16 SHADES OF VIBRANT INSPIRATION ONLY $99! Create a riot of rainbow-bright highlights, craft a color melt that mimics the luster of liquid metal, paint on an explosion pretty pastels with this gold mine of Color Intensity and Joico s newest coloring tools, your every creative whim is just a bowl and brush away! OFFER INCLUDES: (16) Pre-selected Color Intensity shades, 4 oz ea: Red Peach Mint Peacock Green Mermaid Blue Sky Sapphire Blue Lilac Metallic Violet Amethyst Purple Orchid Pink Rose Titanium Metallic Pewter Clear (1) FREE Joico Color Intensity Swatch Ring with all shades (1) FREE Color Intensity Product Knowedge Guide (2) FREE Color Intensity Eraser packette, 1.5 oz (2) FREE Joico FreePlay Clay Lightener packettes, 1 oz (2) FREE Joico Blonde LifeTM Lightening Powder packettes, 1 oz Salon Price: $99.00 Salon Value: $150.00

16 COLOR OPENERS 31% REPAIR+ PERMANENT CRÈME COLOR SALON ESSENTIALS Discover the color that stylists can't stop talking about! Features 23 LumiShine permanent crème shades, the two developer volumes you use most, plus all the techy materials you need to guide you through this super easy-to-use color system. OFFER INCLUDES: Color & Developer (23) Pre-selected* Joico LumiShine Permanent Crème Color Shades, 2.5 oz (1) FREE Joico LumiShine Developer 10 Volume, 32 oz (2) FREE Joico LumiShine Developer 20 Volume, 32 oz FREE Tools & Accessories (2) Joico FreePlay Clay Lightener packettes, 1 oz (2) Joico Blonde Life Lightening Powder packettes, 1.5 oz (2) K-PAK Color Therapy Luster Lock instant shine & repair treatment, 20 ml (2) Joico Blonde Life Brightening Shampoo & Conditioner packettes, 20 ml (1) Joico Modular Color Bowl (1) Joico Wide Tint Brush (1) Joico Narrow Tint Brush (1) Joico Haircolor Applicator Bottle FREE Education Support (1) Joico LumiShine Permanent Crème Color Swatchbook (1) Joico LumiShine 2017 Paper Swatch Chart (1) Joico LumiShine Technical Manual (1) Joico LumiShine System Color Conversion Chart (1) JoiColor System Brochure $129 Salon Value: $ LumiShine $129 Permanent Opener preselected shades include (1) each of: 10N, 8N, 6N, 5N, 3N, 9NA, 6NA, 10NWB, 8NWB, 6NWB, 9NG, 6NG, 6RR, 6NRv, 7NC, 5NC, 6CC, 9NV, 6NV, 4VV, 7BA, 5BA, XLN. *Shades subject to change without notice.

17 COLOR OPENERS 32% REPAIR + DEMI-PERMANENT LIQUID COLOR GLOSSING ESSENTIALS If you love a liquid demi, wait until you try LumiShine talk about show-stopping shine and easier than ever touch ups! Get 26 lit-from-within shades; our gentle, ammonia-free 5 Volume Developers; plus all the backbar materials to help guide through this no-fuss (for maximum impact!) system. Guaranteed love at first try! OFFER INCLUDES: Color & Developer (26) Pre-selected* Joico LumiShine Demi-Permanent Liquid Color Shades, 2 oz (3) Joico LumiShine Developer 5 Volume, 32 oz FREE Tools & Accessories (2) Joico FreePlay Clay Lightener packettes, 1 oz (2) Joico Blonde Life Lightening Powder packettes, 1.5 oz (2) K-PAK Color Therapy Luster Lock instant shine & repair treatment, 20 ml (2) Joico Blonde Life Brightening Shampoo & Conditioner packettes, 20 ml (1) Joico Modular Color Bowl (1) Joico Wide Tint Brush (1) Joico Narrow Tint Brush (1) Joico Haircolor Applicator Bottle FREE Education Support (1) Joico LumiShine Demi-Permanent Liquid Color Swatchbook (1) Joico LumiShine 2017 Paper Swatch Chart (1) Joico LumiShine Technical Manual (1) Joico LumiShine System Color Conversion Chart (1) JoiColor System Brochure $129 Salon Value: $ LumiShine $129 Demi Opener preselected shades include (1) each of: 10N, 8N, 6N, 3N, 9NA, 6NA, 5NA, 3NA, 10NWB, 9NWB, 6NWB, 4NWB, 10NG, 8NG, 5NG, 6RR, 10NC, 8NC, 7NC, 4NC, 9NV, 6NV, 3VV, 9V, 7V, Clear *Shades subject to change without notice.

OFFER INCLUDES: (70) Pre-selected* LumiShine Permanent Crème Color shades, 2.

18 COLOR OPENERS 37% DELUXE SALON OPENER Color Obsessed? Get and give the full LumiShine experience with our splurge-worthy LumiShine Deluxe Salon Opener, featuring all 95 shades of our brilliant, healthy-looking color! OFFER INCLUDES: (70) Pre-selected* LumiShine Permanent Crème Color shades, 2.5 oz (25) Pre-selected LumiShine Demi-Permanent Liquid Color shades, 2 oz (3) LumiShine 5 Volume Crème Developers, 32 oz (1) LumiShine 10 Volume Crème Developer, 32 oz (3) LumiShine 20 Volume Crème Developers, 32 oz (1) LumiShine 30 Volume Crème Developer, 32 oz (1) LumiShine 40 Volume Crème Developer, 32 oz (1) K-PAK Color Therapy Shampoo, Liter (1) K-PAK Color Therapy Conditioner, Liter (3) Joico Modular Color Bowls (3) Joico Wide Tint Brush (3) Joico Narrow Tint Brush (3) Joico Color Bottle Applicator (2) Joico Client Capes (1) LumiShine Swatchbook (1) LumiShine Paper Swatch Chart (1) LumiShine Salon Technical Guide (1) Joico Color Conversion Chart (1) JoiColor Brochure $449 Salon Value: $ LumiShine $449 Deluxe Opener preselected 1 each of LumiShine Permanent Crème Color shades: 10N (10.0) - Natural Lightest Blonde, 9N (9.0) - Natural Light Blonde, 8N (8.0) - Natural Blonde, 4N (4.0) - Natural Medium Brown, 3N (3.0) - Natural Dark Brown, 1N (1.0) - Natural Black, 9NA (9.01) - Natural Ash Light Blonde, 4NA (4.01) - Natural Ash Medium Brown, 3NA (3.01) - Natural Ash Dark Brown, 9NWB (9.07) - Natural Warm Beige Light Blonde,10NG (10.03) - Natural Golden Lightest Blonde, 9NG (9.03) - Natural Golden Light Blonde, 4NG (4.03) - Natural Golden Medium Brown, 6RR (6.66) - Red Red Dark Blonde, 5RR (5.66) - Red Red Light Brown, 3RR (3.66) - Red Red Dark Brown, 6NRv (6.05) - Natural Red Violet Dark Blonde, 5NRv (5.05) - Natural Red Violet Light Brown, 9NC (9.04) - Natural Copper Light Blonde, 8NC (8.04) - Natural Copper Blonde, 7NC (7.04) - Natural Copper Medium Blonde, 6NC (6.04) - Natural Copper Dark Blonde, 5NC (5.04) - Natural Copper Light Brown, 7CC (7.44) - Copper Copper Medium Blonde, 6CC (6.44) - Copper Copper Dark Blonde, 10NV (10.02) - Natural Violet Lightest Blonde, 9NV (9.02) - Natural Violet Light Blonde, 4VV (4.22) - Violet Violet Medium Brown, 3VV (3.22) - Violet Violet Dark Brown, 1VV (1.22) - Violet Violet Black, XLA (XL.1) - High Lift Lightest Ash Blonde, XLN (XL.0) - High Lift Lightest Natural Blonde, XLB (XL.7) - High Lift Lightest Beige Blonde, XLAA (XL.11) - High Lift Lightest Ash Ash Blonde. 2 eaches of LumiShine Permanent Crème Color shades: 7N (7.0) - Natural Medium Blonde, 6N (6.0) - Natural Dark Blonde, 5N (5.0) - Natural Light Brown, 8NA (8.01) - Natural Ash Blonde, 7NA (7.01) - Natural Ash Medium Blonde, 6NA (6.01) - Natural Ash Dark Blonde, 5NA (5.01) - Natural Ash Light Brown, 10NWB (10.07) - Natural Warm Beige Lightest Blonde, 8NWB (8.07) - Natural Warm Beige Blonde, 7NWB (7.07) - Natural Warm Beige Medium Blonde, 6NWB (6.07) - Natural Warm Beige Dark Blonde, 5NWB (5.07) - Natural Warm Beige Light Brown, 8NG (8.03) - Natural Golden Blonde, 7NG (7.03) - Natural Golden Medium Blonde, 6NG (6.03) - Natural Golden Dark Blonde, 7NV (7.02) - Natural Violet Medium Blonde, 6NV (6.02) - Natural Violet Dark Blonde, 5NV (5.02) - Natural Violet Light Brown. LumiShine $449 Deluxe Opener preselected 1 each of LumiShine Demi-Permanent Liquid Color shades: 8N (8.0) - Natural Blonde, 6N (6.0) - Natural Dark Blonde, 5N (5.0) - Natural Light Brown, 3N (3.0) - Natural Dark Brown, 8NA (8.01) - Natural Ash Blonde, 6NA (6.01) - Natural Ash Dark Blonde, 10NWB (10.07) - Natural Warm Beige Lightest Blonde, 9NWB (9.07) - Natural Warm Beige Light Blonde, 7NWB (7.07) - Natural Warm Beige Medium Blonde, 6NWB (6.07) - Natural Warm Beige Dark Blonde, 10NG (10.03) - Natural Golden Lightest Blonde, 8NG (8.03) - Natural Golden Blonde, 6NG (6.03) - Natural Golden Dark Blonde, 5NG (5.03) - Natural Golden Light Brown, 6RR (6.66) - Red Red Dark Blonde, 4RR (4.66) - Red Red Medium Brown, 7NC (7.04) - Natural Copper Medium Blonde, 6NC (6.04) - Natural Copper Dark Blonde, 1NV (1.02) - Natural Violet Black. 2 eaches of LumiShine Demi-Permanent Liquid Color shades: 10N (10.0) - Natural Lightest Blonde, 9NV (9.02) - Natural Violet Light Blonde, Clear* *Shades subject to change without notice.

19 UP TO 39% SEPTEMBER ONLY! FEEL FREE TO MAKE WAVES PURCHASE 3 K-PAK RECONSTRUCTIVE WAVES FOR ONLY $9.99 Offer Includes: K-PAK Reconstructive Acid Waves K-PAK Reconstructive Extra Body Acid Waves K-PAK Reconstructive Alkaline Waves for N/R K-PAK Reconstructive Alkaline Waves for C/T K-PAK Reconstructive Thio-Free Waves for N/R K-PAK Reconstructive Thio-Free Waves for C/T Salon Price: $9.99 Salon Value: $ $16.50 Savings - Up to 39%

20 JOICO HOLIDAY SAVINGS! UP TO WANT TO BRING A PLUS-ONE 35% TO THE PARTY? JUST RSVP "YES" TO K-PAK OR JOICO HOLIDAY DUOS THEY'RE ALL DRESSED UP AND READY TO GO RIGHT OFF THE SHELVES Receive a FREE K-PAK Color Therapy Luster Lock sample with the purchase of each K-PAK or Joico Holiday Shampoo and Conditioner Duo pre-wrapped and perfectly packed to give or to get. Choose From: K-PAK Holiday Duo K-PAK Color Therapy Holiday Duo Curl Holiday Duo Color Endure Sulfate-Free Holiday Duo Color Endure Violet Sulfate-Free Holiday Duo Moisture Recovery Holiday Duo Body Luxe Holiday Duo Salon Price: $11.00 Salon Value: $ $16.99 Retail Price: $21.99 Retail Value: $ $33.98

21 35% GIVE AND YOU SHALL RECEIVE A FREE holiday gift tote with the purchase of each K-PAK and K-PAK Color Therapy Holiday Trio. These glam, gilded bags -- perfect for product, makeup, jewelry, and more -- are totally present-able if you like 'em, then all you gotta do is put a bow on 'em. Done! Choose From: K-PAK TRIO INCLUDES: K-PAK Shampoo, 10.1 oz K-PAK Conditioner, 10.1 oz K-PAK Reconstructor, 5.1 oz K-PAK COLOR THERAPY TRIO INCLUDES: K-PAK Color Therapy Shampoo, 10.1 oz K-PAK Color Therapy Conditioner, 10.1 oz K-PAK Color Therapy Luster Lock, 4.7 oz Salon Price: $16.99 Salon Value: $25.99 Retail Price: $33.99 Retail Value: $51.97

22 UP TO 36% YOU'VE STRUCK PLATINUM! with shiny, gorgeous, intentionally blonde hair, plus Savings - up to 36% all thanks to our Blonde Life Holiday Trio, featuring our new Brightening Shampoo, Brightening Masque and Brightening Veil. Talk about a bombshell deal! Offer Includes: Salon Price: $17.50 Salon Value: $27.49 Retail Price: $34.99 Retail Value: $54.97 Blonde Life Brightening Shampoo, 10.1 oz Blonde Life Brightening Masque, 5.1 oz Blonde Life Brightening Veil, 5.1 oz

20% LIVE LIFE ON THE EDGE WITH ICE SPIKER HOLIDAY DUO EXTRA PRODUCT, LOWER PRICE! Our water-resistant styling "glue" lets hair climb to new heights for the holidays.

23 20% LIVE LIFE ON THE EDGE WITH ICE SPIKER HOLIDAY DUO EXTRA PRODUCT, LOWER PRICE! Our water-resistant styling "glue" lets hair climb to new heights for the holidays. And there's strength in numbers: When you purchase one ICE Spiker, you'll get a bonus 1.7 oz tube absolutely FREE V Offer Includes: ICE Spiker Styling Glue, 5.1 oz FREE ICE Spiker Styling Glue, 1.7 oz ($3.99 retail value) Salon Price: $8.00 Salon Value: $9.99 Retail Price: $15.99 Retail Value: $19.98

24 PRICE LIST K-PAK SUGG RETAIL SALON PRICE PRICE Shampoo 1.7 oz oz liter gallon N/A Clarifying Shampoo 10.1 oz Conditioner 1.7 oz oz liter gallon N/A Deep-Penetrating 1.7 oz Reconstructor 5.1 oz oz liter Liquid Reconstructor 10.1 oz Intense Hydrator 1.7 oz oz liter Smoothing Balm 6.8 oz Protect & Shine Serum 1.7 oz Thermal Design Foam 10.1 oz Protective Hairspray 9.3 oz K-PAK SUGG RETAIL SALON REVITALUXE PRICE PRICE Bio-Advanced 5.1 oz Restorative Treatment 16.2 oz K-PAK SUGG RETAIL SALON COLOR THERAPY PRICE PRICE Shampoo 10.1 oz liter gallon N/A Conditioner 10.1 oz liter gallon N/A Restorative Styling Oil 3.4 oz Dry Oil Spray 6 oz Luster Lock 4.7 oz oz K-PAK SUGG RETAIL SALON PROFESSIONAL PRICE PRICE Professional Clarifying Shampoo liter Professional Cuticle Sealer liter Professional H.K.P oz 8.00 Square Gallon Pumps 2.98 COLOR ENDURE SUGG RETAIL SALON SULFATE-FREE PRICE PRICE Shampoo 10.1 oz liter gallon N/A Conditioner 10.1 oz liter gallon N/A COLOR ENDURE SUGG RETAIL SALON VIOLET PRICE PRICE Shampoo 10.1 oz liter Conditioner 10.1 oz liter COLOR INFUSE SUGG RETAIL SALON RED PRICE PRICE Shampoo 10.1 oz Conditioner 10.1 oz COLOR INFUSE SUGG RETAIL SALON COPPER PRICE PRICE Shampoo 10.1 oz Conditioner 10.1 oz COLOR INFUSE SUGG RETAIL SALON BROWN PRICE PRICE Shampoo 10.1 oz Conditioner 10.1 oz COLOR BALANCE SUGG RETAIL SALON BLUE PRICE PRICE Shampoo 10.1 oz liter Conditioner 10.1 oz liter COLOR BALANCE SUGG RETAIL SALON PURPLE PRICE PRICE Shampoo 10.1 oz liter Conditioner 10.1 oz liter JOICO CO+WASH SUGG RETAIL SALON PRICE PRICE Moisture 8.5 oz Color 8.5 oz Curl 8.5 oz JOICO CURL SUGG RETAIL SALON PRICE PRICE Cleansing Shampoo 10.1 oz (Sulfate Free) liter Nourished Conditioner 10.1 oz (Sulfate Free) liter Perfected Curl Correcting Milk 5.1 oz Refreshed Reanimating Mist 5.1 oz Defining Foam-Wax 5.1 oz Controlling Anti-Frizz Styler 3.4 oz SMOOTH CURE SUGG RETAIL SALON SULFATE-FREE PRICE PRICE Shampoo 10.1 oz Conditioner 10.1 oz MOISTURE SUGG RETAIL SALON RECOVERY PRICE PRICE Shampoo 10.1 oz liter gallon N/A Conditioner 10.1 oz liter gallon N/A Treatment Balm 8.5 oz oz BODY LUXE SUGG RETAIL SALON PRICE PRICE Volumizing 10.1 oz Shampoo liter Volumizing 10.1 oz Conditioner liter gallon N/A Thickening Elixir 6.8 oz Root Lift 10.2 oz DAILY CARE SUGG RETAIL SALON PRICE PRICE Conditioning Shampoo liter Conditioner liter Leave-In Detangler 10.1 oz liter STYLE AND FINISH SUGG RETAIL SALON PRICE PRICE Tint Shot Blonde, Light Brown, Dark Brown, Black 2 oz InstaTint NEW Rose Gold, Violet Opal, Amethyst, Hot Pink, Light Purple, Periwinkle, Ruby Red, Titanium, Fiery Coral, Mermaid Blue, Orchid, Pink, Sapphire Blue 1.4 oz Hair Shake 5.1 oz Liquid-To-Powder Finishing Texturizer Flip Turn 9.0 oz Volumizing Finishing Spray Ironclad 7 oz Thermal Protectant Spray Heat Set 5.1 oz Blowout Creme Design Works 8.9 oz Shaping Spray JoiShape 9 oz JoiWhip 10.2 oz JoiMist Medium 9.1 oz JoiMist Firm 9.1 oz Power Spray Fast-Dry 9 oz Texture Boost Dry Spray Wax 4 oz Humidity Blocker 4.5 oz Instant Refresh 6.2 oz JoiFix Medium 10.1 oz JoiFix Firm 10.1 oz JoiGel Medium 8.5 oz liter JoiGel Firm 8.5 oz liter JoiLotion 10.1 oz Power Gel 8.5 oz Power Whip 10.2 oz Matte Grip 2 oz NEW BLONDE LIFE SUGG RETAIL SALON PRICE PRICE Lightening Powder 1.5 oz oz Brightening Shampoo 1.7 oz oz liter Brightening Conditioner 1.7 oz oz liter Brightening Masque 1.7 oz oz Brightening Veil 1.7 oz oz I-C-E HAIR SUGG RETAIL SALON PRICE PRICE Spiker 2.5 oz oz Erratic 10.1 oz Finisher 55% 8.5 oz Blast TM 55% 10.2 oz SPIKER COLORZ Blue 1.7 oz Red 1.7 oz Pillow Pack 9 ml White, Blue, Red, Green, Gold CLINICURE SUGG RETAIL SALON PRICE PRICE Trial RX for Natural Hair (Early Stages) Kit Trial RX for Natural Hair (Advanced Stages) Kit Trial RX for Chemically-treated Hair (Early Stages) Kit Trial RX for Chemically-treated Hair (Advanced Stages) Kit Purifying 10.1 oz Scalp Cleanse Natural or Chemically-treated Hair Balancing 10.1 oz Scalp Nourish Natural or Chemically-treated Hair Stimulating 5.1 oz Scalp Treat Natural or Chemically-treated Hair Energizing Nutri-Complex Count Energizing Nutri-Complex Count LUMISHINE SALON PRICE Permanent Crème Colors 2.5 oz 6.00 Demi-Permanent Liquid Colors 2 oz 5.35 Demi-Permanent Liquid Clear 2 oz oz LUMISHINE DEVELOPERS SALON PRICE LumiShine Crème Developer (5, 20 Vol.) 4 fl. oz 2.00 (5, 20 Vol.) 16 fl. oz 3.50 (5, 10, 20, 30 & 40 Vol.) 32 fl. oz 6.00 VERO K-PAK COLOR SYSTEM VERO K-PAK COLOR SALON PERMANENT CRÈME COLORS PRICE Age Defy Series 2.5 oz 6.50 Permanent Crème Color 2.5 oz 6.25 VERO K-PAK CHROME SALON DEMI-PERMANENT CRÈME PRICE COLORS Demi-Permanent Crème Color 2 oz 5.35 COLOR INTENSITY SALON PRICE NEW Kelly Green, NEW True Blue, Bronze, Mauve Quartz, Moonstone, Pewter, Violet. Pink, Indigo, Cobalt Blue, Peacock Green, Clear, Magenta, Titanium, Light Purple, Orchid, Ruby Red, Sapphire Blue, Amethyst Purple, Soft Pink, Hot Pink, Fiery Coral, Black Pearl, Mermaid Blue, Mint, Sky, Lilac, Rose, Peach 4 oz 6.25 Eraser 1.5 oz 2.50 NEW COLOR INTENSITY SALON COLOR BUTTER COLOR BUTTER PRICE Purple, Pink, Blue, Red, Titanium, Green 6 oz VERO K-PAK COLOR DEMI- PERMANENT INSTANT GLOSS TONERS Natural Gold 2 oz 5.29 Natural Natural Silver 2 oz 5.29 Natural Natural Beige 2 oz 5.29 Natural Natural Violet 2 oz 5.29 LIGHTENERS NEW Blonde Life 1.5 oz 3.50 Lightening Powder 1 lb NEW FREEPLAY Clay Lightener 1 oz lb DuoLight 8.5 oz (Butterscotch, Caramel, Copper) VeroLight Dust-Free Lightening 1 lb Powder (on/off scalp) 2 lb VeroBlue Dust-Free Lightening Powder (on/off scalp) 1 lb Vero K-PAK Crème Lightener 10.5 oz 9.95 Vero K-PAK Base Breaker 2 oz 5.95 Vero K-PAK Base Breaker Cool 2 oz 5.95 DEVELOPERS Veroxide (10, 20, 30 & 40 Vol.) 32 fl. oz 6.00 VeroGlaze No-Lift Developer (5 Volume) 32 fl. oz 6.00 Chrome Activator 32 fl. oz 6.00 JOICO COLOR UNIT ACCESSORIES PRICE Joico Balayage Board 5.00 Joico Angled Paint Brush 2.00 Modular Mixing Bowl 5.00 Wide Tint Brush 2.00 Narrow Tint Brush 2.00 Measuring Beaker 2.00 Color Applicator Bottle 4.00 Color Apron Client Cape Color Intensity Swatch Ring Lumishine Swatchbook Vero K-PAK Color System Swatch Binder Vero Stainless Haircolor Stain Remover 4.2 oz 5.50 K-PAK WAVES SALON PRICE Reconstructive Acid Wave 4.50 Reconstructive Extra Body Acid Wave 4.50 Reconstructive Alkaline Waves (N/R) 4.50 Reconstructive Alkaline Waves (C/T) 4.50 Reconstructive Thio-Free Waves (N/R) 5.50 Reconstructive Thio-Free Waves (C/T) 5.50 JOICO PUMPS SALON PRICE Joico Liter Pumps 2.98 Square Gallon Pumps 2.98 LUMISHINE SALON 2017 OPENERS PRICE Glossing Essentials Kit Salon Essential Kit Deluxe Salon Opener VERO K-PAK SALON 2017 OPENERS PRICE Color Power PackCO Age-Defying Color Power PackC COLOR INTENSITY SALON 2017 OPENER PRICE Color Intensity 2017 Salon OpenerO Prices subject to change without notice. Available while supplies last. September/October promotions expire October 31, JOICO reserves the right to correct any print or illustration error. Joico Laboratories, Los Angeles, CA joico.com JOICO HAIR: Joico Artistic Team / Paul Norton COLOR: Denis DeSouza / Eric Mayes PHOTO: Hama Sanders J68125

PRICE LIST JOICO.COM HAPPY HAIR. HAPPY LIFE. SAVE UP TO 48% ON JOICO & K-PAK LITER DUOS KICK BRASS BY THE LITER! NEW COLOR BALANCE LITERS

PRICE LIST JOICO.COM HAPPY HAIR. HAPPY LIFE. SAVE UP TO 48% ON JOICO & K-PAK LITER DUOS KICK BRASS BY THE LITER! NEW COLOR BALANCE LITERS LIST K-PAK Shampoo 1.7 oz 3.99 2.00 10.1 oz 14.99 7.50 gallon N/A 48.00 Clarifying Shampoo 10.1 oz 14.99 7.50 Conditioner 1.7 oz 3.99 2.00 10.1 oz 16.99 8.50 gallon N/A 50.00 Deep-Penetrating 1.7 oz 3.99