knowledge product contents About Kenra Professional About Kenra Platinum Prep Layer Finish
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1 product knowledge
2 product knowledge contents About Kenra Professional About Kenra Platinum Prep Layer Finish Product Overview
3 IN EVERYTHING WE DO, WE KEEP THE STYLIST FIRST Robb Dubré Head of Artistic and Education 5
4 Elevate your artistry with high-end formulas, fragrances, and packaging design for unmatched styling and haircare. Stay on-trend with Kenra Platinum featuring the latest ingredients and exclusive technologies to create truly impressive looks. 7
5 prepour pour ppre pre Our prep category is comprised of all products that prepare the hair for styling, including shampoos, conditioners, leave-ins, and a dry shampoo. Every great style starts with the proper cleansing and conditioning process, to create the perfect balance of moisture and protein for the ideal canvas. Range snail anti-aging color charge revive thickening dry shampoo Benefit youth prolonging color extending repair & strengthen full body revive & refresh 9
6 NEW SNAIL ANTI-AGING COLLECTION STAY YOUNG Enriched with Snail Essence providing natural proteins for legendary soft hair A unique collection that weightlessly restores and prolongs youth by fi ghting all 10 signs of aging hair: SNAIL CC CREME page 20 SNAIL ANTI-AGING SHAMPOO & CONDITIONER page Dulling 2. Thinning 3. Breakage 4. Frizz 5. Dryness 6. Elasticity 7. Porosity 8. Scalp irritation 9. Unmanageability 10. Coarse texture 11
7 snail anti-aging color charge SNAIL ANTI-AGING SHAMPOO youth prolonging shampoo - Fights all 10 signs of aging hair - Provides legendary softness & youthful movement - Restores shine & prolongs agility of hair at any age - Enriched with Snail Essence, a highly concentrated blend of proteins - Formulated without sulfates, parabens, & sodium chloride Massage and lather into damp hair. Rinse thoroughly. Follow with Kenra Platinum Snail Anti-Aging Conditioner. Apply Snail CC Creme before or after styling. Sizes: 8.5 fl. oz., 31.5 fl. oz. COLOR CHARGE SHAMPOO color extending shampoo - Recharges brilliance, vibrancy, & longevity of hair color up to 50 shampoos - Enriched with Fade-Fighting Technology - Locks color pigments inside the hair s cuticle for maximum color retention - Ideal for all hair types & colors - Formulated without sulfates, parabens, & sodium chloride Massage and lather into damp hair Rinse thoroughly. Follow with Kenra Platinum Color Charge Conditioner. Sizes: 8.5 fl. oz., 31.5 fl. oz. COLOR CHARGE CONDITIONER color extending conditioner - Recharges brilliance, vibrancy, & longevity of hair color up to 50 shampoos - Enriched with Fade-Fighting Technology - Provides moisture to lock color pigments inside hair s cuticle for maximum color retention - Ideal for all hair types & colors - Formulated without sulfates, parabens, & sodium chloride Massage into damp hair after cleansing with Kenra Platinum Color Charge Shampoo. Rinse thoroughly. Sizes: 8.5 fl. oz., 31.5 fl. oz. finish / layer prep SNAIL ANTI-AGING CONDITIONER youth prolonging conditioner COLOR CHARGE TREATMENT color sealing masque - Fights all 10 signs of aging hair - Restores managability & prolongs youth - Delivers moisture, radiance, & resilience to the hair - Enriched with Snail Essence, a highly concentrated blend of proteins - Formulated without sulfates, parabens, & sodium chloride - Recharges brilliance, vibrancy, & longevity of hair color up to 50 shampoos - Enriched with Fade-Fighting Technology - Boosts moisture levels within the hair to fi rmly seal color into the cuticle - Provides maximum color retention & brilliant shine - Formulated without sulfates, parabens, & sodium chloride Massage into damp hair after cleansing with Kenra Platinum Snail Anti-Aging Shampoo. Rinse thoroughly. Apply Snail CC Creme before or after styling. Sizes: 8.5 fl. oz., 31.5 fl. oz. After shampooing with Kenra Platinum Color Charge Shampoo, massage into damp hair. Leave in for 5-15 minutes. Rinse thoroughly. Size: 6 fl. oz. muguet & ylang orchid & rose 13
8 revive thickening REVIVE SHAMPOO repair & strengthen shampoo - Strengthens the cuticle from within for up to 95% less breakage - Penetrates cortex to repair & enhance elasticity of hair - Color-safe - Formulated without sulfates, parabens, & sodium chloride Massage and lather into damp hair. Rinse thoroughly. Follow with Kenra Platinum Revive Conditioner. Sizes: 8.5 fl. oz., 31.5 fl. oz. REVIVE CONDITIONER repair & strengthen conditioner - Soothes, calms, & conditions the hair s cuticle - Preserves moisture level for optimal elasticity - Neutralizes environmental irritation - Enhances vibrancy - Color-safe - Formulated without sulfates, parabens, & sodium chloride Massage into damp hair after cleansing with Kenra Platinum Revive Shampoo. Rinse thoroughly. Sizes: 8.5 fl. oz., 31.5 fl. oz. THICKENING SHAMPOO full body shampoo - Increases the diameter of each hair strand - Provides weightless lift & dimension - Removes buildup & excess oils that weigh down styles - Color-safe - Formulated without sulfates, parabens, & sodium chloride Massage and lather into damp hair. Rinse thoroughly. Follow with Kenra Platinum Thickening Conditioner. Sizes: 8.5 fl. oz., 31.5 fl. oz. THICKENING CONDITIONER full body conditioner - Increases the diameter of each hair strand - Provides nourishment & delivers shine - Protects against humidity for up to 24 hours - Color-safe - Formulated without sulfates, parabens, & sodium chloride Massage into damp hair after cleansing with Kenra Platinum Thickening Shampoo. Rinse thoroughly. Sizes: 8.5 fl. oz., 31.5 fl. oz. finish / layer prep REVIVE TREATMENT strengthening masque - Targets damaged hair strands - Increases moisture level - Restores youthful suppleness & radiance - Color-safe - Formulated without sulfates, parabens, & sodium chloride After shampooing with Kenra Platinum Revive Shampoo, massage into damp hair. Leave in for 5-15 minutes. Rinse thoroughly. Size: 6 fl. oz. dry shampoo DRY SHAMPOO hair powder - Instantly revives & refreshes hair, no water required - Utilizes rice starch for maximum oil absorption - Keeps styles looking full - Saves time & extends blowouts Shake well before each spray. Spray in sections throughout dry hair to absorb moisture. Starting at the scalp and spray to ends. When dry, gently brush through to work product into hair. valencia orange & wild lily bergamot & peach Size: 5 oz. melon & green herb 15
9 The layer category entails products which are added to provide hold, change shape, or alter texture. These products assist the stylist in creating their vision for each client, ensuring the style will have the desired longevity. All formulations are non-fl aking, humidity-resistant, do not build up on the hair, and are shampoo soluble. Each product is assigned a hold index from The greater the number, the greater the hold. NO HOLD 0 HOLD INDEX MAXIMUM HOLD 26 Product Repair & Strengthen Thicken Blow-Dry Texture Boost & Protect Smooth & Straighten Youth Prolonging Blow-Dry Spray Blow-Dry Mist Color Charge Spray Serum Revive Complex No Hold Revive Oil Silkening Gloss Silkening Mist Smoothing Creme Snail CC Creme Style Prep Grooming Pomade 4 Texture Powder 4 Low Hold 4-10 Thickening Spray 5 Dry Texture Spray 6 Texturizing Mist 6 layer Medium Hold High Hold Thickening Glaze 9 Texture Wax 10 Thickening Mousse 12 Texturizing Taffy 13 Working Wax 15 Boosting Spray Foam 17 Hot Spray 20 Whipped Taffy 20 17
10 no hold no hold BLOW-DRY SPRAY advance-dry thermal protectant - Reduces blow-dry time up to 50% - Provides thermal protection up to 428 F (220 C) - Ideal for medium to coarse hair - Tames frizz, resists humidity & detangles - Prevents damage & breakage - Lightweight formulation - Detangles, smoothes, & softens - Provides long-lasting, healthy looking results Shake well. Spray evenly on damp hair and blow-dry. Layer with any Kenra Platinum styling product for superior results. Sizes: 1.7 fl. oz., 3.4 fl. oz., 6.8 fl. oz. COLOR CHARGE SPRAY SERUM color protecting spray - Ultimate protection against environmental stressors & heat up to 450 F (232 C) - Enriched with Fade-Fighting Technology - Retains color pigments inside the cuticle for a long-lasting shine - Provides maximum color retention during & after styling - Formulated without sulfates, parabens, & sodium chloride Spray throughout damp or dry hair. Comb through to ends. Style as desired. Size: 8 fl. oz. SILKENING GLOSS brilliant shine polish - Tames frizz & smoothes fl yaways - Protects against humidity - Ultra-lightweight, shine-enhancing serum - For optimum shine, apply before using hot tools Massage 2-3 pumps in palms and smooth onto hair in sections. Apply more as needed, concentrating on ends. Apply heat for optimum shine results. Size: 2.2 fl. oz. finish layer prep BLOW-DRY MIST ultra-lightweight thermal protectant - Reduces blow-dry time up to 50% - Provides thermal protection up to 428 F (220 C) - Ideal for fi ne to medium hair - Ultra-lightweight formulation - Detangles, smoothes, & softens - Provides long-lasting, healthy looking results Shake well. Spray evenly on damp hair and blow-dry. Layer with any Kenra Platinum styling product for superior results. Size: 3.4 fl. oz. warm vanilla & musk REVIVE COMPLEX leave-in fortifi er - Lightweight leave-in fortifi er that hydrates, perfects, & protects - Combats dehydration for up to 95% less breakage - Provides thermal protection up to 450 F (232 C) - Improves the appearance of dry, brittle ends - Ideal for all hair types Apply 2-3 pumps to damp hair, focusing mid-lengths to ends. Layer with Kenra Platinum styling products. Style as desired. Size: 3.4 fl. oz. REVIVE OIL intense strengthening oil - Lightweight oil that improves hair health - Prevents signs of damage - Strengthens & moisturizes each hair strand Apply 1-3 pumps before shampooing, during conditioning, or as a fi nishing product. Add to any Kenra Platinum product to intensify the strengthening benefi ts. Size: 2.5 fl. oz. bergamot & peach 19
11 no hold low hold SILKENING MIST brilliant shine spray - Delivers ultimate shine fi nish - Smoothes fl yaways - Detangles & tames frizz - Protects against humidity Hold 8-10 from hair and spray light mist in sections and over entire style for a radiant fi nish. Size: 5.3 oz. SMOOTHING CREME anti-frizz creme - Lightweight creme for ultra silky hair - Smoothes, softens, & delivers shine - Low-hold for styles with touchable, natural movement Apply 2-3 pumps to damp or dry hair from scalp to ends and comb through. Style as usual. For a sleek, frizz-free fi nish, glide over hair with fl at iron. Apply to fi nished style to polish and smooth. Size: 3.4 fl. oz. GROOMING POMADE 4 defi ning pomade - Provides smooth, sleek control - Delivers high-shine with fl exible hold - Water-based formula for easy rinse out Apply a dime-sized amount in palms or fi ngertips and distribute evenly to damp or dry hair. Blow-dry, sculpt, and style as desired. Size: 2 oz. TEXTURE POWDER 4 texture defi ning powder - Delivers up to 5x the texture & fullness at the roots - Creates a gritty, tousled texture - Provides fl exible hold for up to 48 hours - Protects against humidity for up to 24 hours Lightly shake powder onto dry hair at the scalp. Style as desired. Size:.21 oz. finish layer prep berry & musk SNAIL CC CREME anti-age 10-IN-1 complete corrective creme - Fights all 10 signs of aging hair - Lightweight creme without styling hold - Restores & prolongs youth in hair - Enriched with Snail Essence, a highly concentrated blend of proteins - Formulated without sulfates & parabens Apply evenly through damp or dry hair. Style as desired. Size: 2.5 fl. oz. STYLE PREP detangling primer spray - Primes hair for styling products to be evenly absorbed - Allows styles to be refreshed & reworked - Protects against humidity & tames frizz - Contains antioxidants for reliable breakage prevention - Provides thermal protection up to 450 F (232 C) Spray product throughout damp or dry hair and comb through to ends. Reapply to refresh and rework products already present in hair. Size: 7 fl. oz. THICKENING SPRAY 5 density plumping spray - Fine mist that increases hair thickness up to 96% - Increases shine - Protects against humidity & tames frizz - Flake-free, brushable fi nish Shake well. Apply evenly to hair from roots to ends. Comb through to ensure even distribution. Blow-dry and style as desired. Reapply on dry hair and comb through for a refresh. Size: 6.7 fl. oz. DRY TEXTURE SPRAY 6 texture defi ning spray - Increases texture & fullness - Absorbs oils & impurities - Ultra-lightweight, non-drying formulation - Provides fl exible hold with a matte fi nish Shake well. Apply evenly throughout dry hair from roots to ends. Reapply after styling for fl exible hold. Size: 5.3 oz. muguet & ylang fresh gardenia & sandalwoodod 21
12 low hold medium hold TEXTURIZING MIST 6 texture defi ning spritz - Fine mist providing natural, touchable hold - Defi nes texture & boost fullness - Protects against humidity for up to 24 hours - Flake-free & non-drying formulationon Shake well. Apply evenly to toweldried hair, focusing on mid-lengths to ends. Blow-dry or let hair dry naturally, ally, shaping with hands for a tousled look. For added texture, spray lightly on dry hair. Reapply as desired. Size: 5 fl. oz. THICKENING GLAZE 9 density building creme - Creates body & dimension for thicker looking hair - Adds dimension to blowouts - Lightweight, conditioning creme for healthy-looking hair - Layer under other styling products for greater thickening benefi ts Apply evenly throughout damp hair. Use alone or layer with other Kenra Platinum products to achieve desired style. Size: 4 fl. oz. TEXTURIZING TAFFY 13 sculpting fi ber creme - Defi nes, details, & smoothes styles - Flexible styling without stiffness - Superior control for styling short & long styles - Provides medium hold - Delivers shine fi nish Apply a dime-sized amount in palms or fi ngertips and distribute evenly on damp or dry hair. Blow-dry, sculpt, and style, or allow to air-dry. Apply more as needed. Size: 2 oz. finish layer prep medium m hold berry ry & musk TEXTURE WAX 10 texture defi ning mousse THICKENING MOUSSE 12 density plumping mousse WORKING WAX 15 mold & modify BOOSTING SPRAY FOAM 17 volumizing styling spray - Delivers a fl exible, high-shine fi nish - Protects against humidity - A unique application of a mousse with the fi nish of a wax - Perfect for detailing, piecing out textures, or creating smooth styles Apply a small amount on damp hair. Style as desired. For added texture, reapply on dry hair. Size: 5 oz. - Increases density of the hair shaft up to 150% - Protects against humidity up to 48 hours - Provides thermal protection up to 428 F (220 C) - Signifi cantly increases body - Flexible, light hold - Non-fl aking, brushable fi nish Shake well. Dispense desired amount into palm of hand. Apply evenly throughout towel-dried hair focusing on roots for maximum plumping effect. Style as desired. d. - Provides fl exible hold for all day style modifi cation - Creme-based formulation to texturize & mold styles - Non-greasy, matte fi nish - Ideal for styling short to medium length hair Apply a dime-sized amount in palms or fi ngertips and distribute evenly on damp or dry hair. Blow-dry, sculpt, and style, or allow to air-dry. Size: 1.4 oz. - Creates touchable, brushable hold - Provides all-day lift & style support - Lightweight volumizer for all hair types Shake well. On damp hair, spray onto parted sections near the scalp for maximum lift and comb through hair. Apply more as needed. Blow-dry hair away from scalp. Size: 8 oz. Size: 6.7 oz. 23
13 high hold WHIPPED TAFFY 20 matte defi ning paste - Sculpts, smoothes, & texturizes styles - Delivers an ultra matte fi rm hold fi nish - Offers luxurious whipped souffl é texture - Provides fl exible working time with ultimate style control Apply to damp or dry hair. Style as desired. Size: 2 oz. high hold HOT SPRAY 20 fi rm hold heat protection spray - Provides thermal protection up to 428 F (220 C) - Permits a clean release from hot tools - Provides durable fi rm hold for maximum style retention - Delivers a high-shine fi nish Separate dry hair into sections. Generously spray section. Apply fl at iron, curling iron, or hot rollers. Finish style with an overall mist for optimum results. Size: 8 fl. oz. finish layer prep iconic style starts here TEXTURIZING TAFFY 13 Flexible hold Medium style memory Shine fi nish Fibrous, wax texture WHIPPED TAFFY 20 Firm hold Strong style memory Matte fi nish Whipped souffl é texture pineapple e & green leaf 25
14 Reduce blow-dry time up to 50% Thermal protection up to 428 F (220 C) Frizz control Humidity resistance Smoothness & softness Perfected for all hair types Ideal for medium & coarse hair Ideal for fi ne hair 27
15 Our fi nish products are added after styling is complete, to lock in the style and provide additional hold, control, and/ or shine. Each product is assigned a hold index from The greater the number, the greater the hold. NO HOLD 0 HOLD INDEX MAXIMUM HOLD 26 Product Finish Low Hold 4-10 Medium Hold High Hold Dry Thickening Spray 4 Working Spray 14 HiDEF Hairspray 16 Finishing Spray 26 matte shine matte high shine 29
16 low hold DRY THICKENING SPRAY 4 density building spray - Provides smooth, sleek control - Delivers high-shine with fl exible hold - Water-based formula for easy rinse out Shake well. Apply to dry hair during or after styling. Reapply as desired to styled hair. Size: 10 oz. medium hold WORKING SPRAY 14 fl exible hold hairspray - Provides fl exible hold - Delivers pliable control for detailing - Maintains natural hair movement - Leaves hair with frizz-free shine - Creates volume & texture Shake well. Hold can 8-10 from hair and spray for desired style and fi nish. Size: 10 oz. medium hold HiDEF HAIRSPRAY 16 matte fi nishing spray - Diffuses light for a longlasting matte effect - Controls & sets texture, body, & fullness - Holds detailing work without looking wet - Ultra-fi ne mist instantly dries on contact Shake well. Hold can 8-10 from hair, spray in short bursts or evenly throughout the hair. Size: 8 oz. high hold FINISHING SPRAY 26 maximum hold hairspray - All-day style retention - Provides maximum control for long-lasting lift - Fast-drying, humidity protection formulation - Delivers high-shine fi nish Shake well. Hold can 8-10 from hair and spray evenly for all-day hold. For super hold, spray in short bursts on key areas of style. Size: 10 oz. finish layer / prep citrus lemon & amber exotic fl orals & sweet citrus 31
17 NEW HiDEF HAIRSPRAY 16 KEEP IT UNDONE Diffuses light for a long-lasting matte effect Controls & sets texture, body, & fullness Holds detailing work without looking wet Ultra-fi ne mist instantly dries on contact This is my favorite hairspray for textured styles. It keeps the fullness while looking super matte and natural. David Lopez Celebrity Session Stylist
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20 Three unique brands driven by the daily needs of stylists. Experience superior performance in every styling & haircare situation. From iconic Volume Spray 25 to the new Brightening System, Kenra delivers the perfect solution to complete your look with lasting benefi ts. Elevate your artistry with high-end formulas, fragrances, and packaging design for unmatched styling & haircare. Stay on-trend with Kenra Platinum featuring the latest ingredients & exclusive technologies to create truly impressive looks. FINISH LAYER PREP Brightening Grip Frizz Control Frizz Control Curl Volumizing Moisturizing Color Clarifying Dandruff Daily Maintenance Provision Nourishing Masque Curl Volume Prep & Protect Control Shine Volume Dry Shampoo FINISH LAYER PREP Revive Revive Thickening Color Charge Snail Thickening Blow-Dry Texturizing Boost & Protect Smooth & Straighten Snail Fast-Dry Design Perfect Medium Artformation High Grip Volume Volume Ultra Non-Aerosol Freeze Dry Thickening Working HiDEF Finishing Discover inspiring & trend driven innovations for the utmost reliability with superior performance. From the just-out-ofbeauty-school novice to the master colorist, a full suite of education offerings help you elevate your artistry. PERMANENT DEMI-PERMANENT SEMI-PERMANENT / / ARTISTIC & EDUCATION Kenra Professional s Artistic and Education team is dedicated to staying innovative, replicable, and inspiring. Strong relationships and a commitment to artistry allow us to create effective tools for professionals to build their business behind the chair every day. Core Metallics Boosters High Lift Core Metallics Rapid Toner Creative BLEACH / SUPPORT / SUBLINES Lightener No Ammonia Lightener Blue Powder Lightener Clay Lightener Transparent Lightener Porosity Equalizing Spray Pre-Pigment Simply Blonde Studio Stylist Express 39
21 kenraprofessional.com
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