P r e s e n t a t i o n

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Brent Cole
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1 Exceptional Cosmetics P r e s e n t a t i o n

2 The Brand I n t r o d u c t i o n

Kedem Founded in 2002, Kedem Cosmetics has been working closely with leading dermatologists and experts in the cosmetics field to develop cutting-edge products that will address the needs of its

3 Kedem Founded in 2002, Kedem Cosmetics has been working closely with leading dermatologists and experts in the cosmetics field to develop cutting-edge products that will address the needs of its customers today and in the future, helping them achieve and maintain their youth and vitality. The Brand In addition to Dead Sea minerals, our formulas include active and natural ingredients that awaken the skin to action that results in a healthier, smoother and softer skin. All Kedem Cosmetics products are ISO certified, do not contain Paraben and animal ingredients and have not been tested on animals. Kedem Cosmetics products are applied by luxurious spas and high end concept stores in Austria, Germany, Netherlands, England, Scotland, Estonia, Cyprus, South Africa, Sweden and the Caribbean Islands. I n t r o d u c t i o n

4 The Story The Brand Our story begins in a distant place many years ago. It involves a woman, a queen named Cleopatra, who changed the conception of beauty until this very day. She discovered natural treasures that helped her revive her beauty and youth: Dead Sea minerals and Gold. Cleopatra recognized the beneficial effects of the Dead Sea minerals on the skin and their unique therapeutic and beautifying powers, and went to great expense to obtain exclusive rights over the Dead Sea area. At her command, pharmaceutical and cosmetic factories were built near the Dead Sea. Cleopatra also discovered the luxurious and anti-ageing properties of Gold - a nontoxic, anti-inflammatory substance that rejuvenates and firms the skin, restoring its young texture. Cleopatra is known to have slept in a gold facemask every night to enhance the suppleness of her complexion and preserve its natural luminosity. Realizing the revitalizing effects of minerals on the skin, Kedem Cosmetics developed a comprehensive line of Cosmetics that includes skin care, hair care, and spa products all based on Dead Sea minerals. Plus, a unique Gold Series combines the ancient benefits of Gold with the healing properties of Dead Sea minerals to bring health, youth and beauty to both women and men worldwide. Kedem Cosmetics are the first and only company in the world who have combined the ancient Egyptian cosmetics discoveries and the new generation that contain ingredients including Collagen, Omega 3, vitamins A,E and C and many others that bring our products to the highest level of anti-ageing treatments. All our products are Paraben free and have never been tested on animals. I n t r o d u c t i o n

Production Manufacture Paloma Dead Sea Ltd. was the first company to develop and market cosmetic and therapeutic products based on Dead Sea salts, minerals, and black mud.

5 Production Manufacture Paloma Dead Sea Ltd. was the first company to develop and market cosmetic and therapeutic products based on Dead Sea salts, minerals, and black mud. Uncompromising quality, innovative spirit and hard work have positioned Paloma Dead Sea and its Cosmetics products as a leader in the Natural Health and Beauty Products industry. Today, Palomas Cosmetics are used by satisfied customers worldwide, including corporations such as Hilton International, Wella Cosmetics, and Walgreen's. Kedem Cosmetics is the Primary, high end and exclusive brand from Paloma. Paloma products have been applied successfully for over 20 years with proven results. Paloma products have been researched, developed and tested by experts in the field. All products comply with ISO 9002 standards, do not include animal ingredients and are not tested on animals. Paloma offers a wide range of top-quality cosmetics and therapeutic products at competitive prices. Paloma continuously develops new products to meet customers' needs. Bath & Spa includes a variety of products for both home spa and professional spa use. Skin Care includes facial masks, anti-aging, and body lotions to make the skin look young and healthy Hair Care contains shampoos, conditioners and hair masks formulated for different hair types Therapeutic offers dermatologically tested products for treating skin disorders. Men Care includes aftershave balm,, body shampoo, facial scrub and creams. I n t r o d u c t i o n

6 Royalty Series The Product Facial Sauna Mask A thick and creamy mask with self-heating properties helps open pores and extract impurities. It effectively corrects the first signs of ageing and gives your skin a clean, healthy glow. This mask is composed of a unique combination of Dead Sea minerals and plant extracts, enriched with antioxidant Vitamins C, E, & A (Dunaliella Seaweed) that help prevent dehydration and premature skin ageing. For noticeably younger, revitalized and more refined looking skin we also included Collagen and Omega 3, that effectively restore youth, softness and elasticity to the skin. Firming Cream This mineral-rich cream helps diminish fine lines and wrinkles, discoloration, scarring, pore size and rough or uneven skin texture. Grape and Almond oils moisturize the skin, Collagen, Elastin, and Omega 3 increase firmness, thickness and elasticity to the skin. Vitamins C, E & A (Dunaliella Seaweed) help prevent dehydration and the signs of premature ageing. Pearl Powder prevents pigmentation by slowing down the development of melanin. Firming cream can be applied both to the face and around the delicate eye area. Active Serum This velvety serum is based on a unique formula that includes active Dead Sea minerals, pure honey and plant extracts. The serum is enriched with antioxidant Vitamins C, E, & A (Dunaliella Seaweed) that help prevent dehydration and the signs of premature ageing. Collagen and Omega 3 restore softness and elasticity to the skin, giving it a firm complexion. Pearl Powder prevents pigmentation by slowing down the development of melanin and filters the sun s rays. T h e P r o d u c t

7 Gold Series The Product Facial Gold Cream This mineral-rich cream is your golden beauty seal to restore youthful glow. In addition to the Gold, the cream contains Vitamin E that helps keep the skin s moisture and firmer appearance and is enriched with Elastin, a vital protein that maintains the elasticity of your skin and perks up loose skin. Pearl Powder contains about 18 amino acids that assist in forming collagen and protein, boosting skin renewal. Vitamin A and C protect the skin from environmental radicals. Borage Oil is rich with omega 6 that contains essential fatty acids necessary for a healthy skin. Facial Gold Mask This mineral-rich mask combined with trace elements of 24K Gold makes your skin look and feel smoother, radiant and younger than ever. If your skin is exposed to the sun, the gold-based mask lightens the appearance of sun and age spots. Additional active ingredients increase blood flow which frequently nourishes the skin cells, resulting in a revitalized, soft and healthy skin. This mask is enriched with antioxidant Vitamins C, E, & A that help prevent dehydration and premature skin ageing. For noticeably younger, revitalized and more refined looking skin, we also included Collagen and Omega 3, that effectively restore youth, softness and elasticity to the skin. T h e P r o d u c t

8 Gold Series The Product Facial Gold Serum Based on 24K Gold, this silky, concentrated serum is your golden seal beauty miracle to restore youthful glow. Vitamin E helps the skin retain its moisture and firm appearance. Ginseng Root Extract revitalizes the skin while Chamomile Extract offers soothing effect. The serum is also enriched with Elastin, a vital protein that maintains the elasticity of your skin and perks up loose skin. Pearl Powder contains about 18 amino acids that assist in forming collagen and protein, boosting skin renewal. Vitamin A and C protect the skin from environmental radicals. Borage Oil is rich with omega 6 that contains essential fatty acids necessary for a healthy skin. Natural oils nourish, condition and calm your skin. Facial Gold Toner Based on 24K Gold, this refreshing toner is your golden seal beauty to restore and maintain youthful and radiant skin. The Gold contained in the toner stimulates cellular growth of the epidermis, regenerating firm skin cells. Vitamin E combined with Dead Sea Water help rehydrate the skin and neutralize surface impurities. The toner is also enriched with Elastin, a vital protein that maintains the elasticity of your skin and perks up loose skin. Pearl Powder contains about 18 amino acids that assist in forming collagen and protein, boosting skin renewal. Vitamin A and C protect the skin from environmental radicals. Borage Oil is rich with omega 6 that contains essential fatty acids necessary for a healthy skin. Cucumber Extract s soothing properties help reduce the skin puffiness. T h e P r o d u c t

Ingredients 24K Gold Qualities in Cosmetics: 1. 24K Gold is proven to be an anti-inflammatory ingredient. Gold 2. 24K Gold is hypo-allergenic. 3. 24K Gold is non-toxic. 4.

9 Ingredients 24K Gold Qualities in Cosmetics: 1. 24K Gold is proven to be an anti-inflammatory ingredient. Gold 2. 24K Gold is hypo-allergenic K Gold is non-toxic K Gold stimulates the blood circulation in the applied area K Gold stimulates cellular growth of the epidermis, regenerating firm skin cells. Gold also locks in moisture, increases the collagen level in the skin and prevents the breakdown of Elastin. I n g r e d i e n t s

Ingredients The water in the Dead Sea contains 21 minerals including magnesium, calcium, bromine and potassium. Twelve of these are found in no other sea or ocean in the world.

10 Ingredients The water in the Dead Sea contains 21 minerals including magnesium, calcium, bromine and potassium. Twelve of these are found in no other sea or ocean in the world. Dead Sea Minerals The Dead Sea is known to possess many health benefits ranging from helping people with chronic skin diseases like psoriasis, to cardio-vascular disease and lung disease. Modern science has proven that the minerals contained in the salt and mud of the Dead Sea stimulates circulation, enhances cell regeneration, improves skin tone and provides relief from skin, rheumatic, joint and inflammatory ailments. The mineral mud soothes and softens the skin, promotes the natural shedding of the skin to deliver a radiant complexion and cleansing at the same time. The high concentrations of humic acid found in the mud have also been proven to be beneficial for soothing painful muscles, rheumatic conditions and arthritis. I n g r e d i e n t s

Ingredients Vitamins A,E & C Vitamin A Vitamin A, and more specifically, retinoic acid, appears to maintain normal skin health by switching on genes and differentiating keratinocytes (immature skin

11 Ingredients Vitamins A,E & C Vitamin A Vitamin A, and more specifically, retinoic acid, appears to maintain normal skin health by switching on genes and differentiating keratinocytes (immature skin cells) into mature epidermal cells. Vitamin E The topical application of vitamin E has proven to be effective in reducing sun-induced skin wrinkling and has excellent skin moisturising properties, also helping to prevent trans epidermal water-loss by the skin, thereby increasing the natural moisture content of the skin. Vitamin C Vitamin C protects the skin from sun damage, improve response to stress including an improvement in athletic performance due to the effects on adrenal hormones. It may overcome some types of infertility and, in smokers, may help to prevent sperm abnormalities that can lead to birth defects. I n g r e d i e n t s

Ingredients Collagen and Elastin Omega 3 & 6 Collagen & Elastin Collagen gives connective tissue and organs rigidity so that they can function, and elastin lets them stretch and return to their

12 Ingredients Collagen and Elastin Omega 3 & 6 Collagen & Elastin Collagen gives connective tissue and organs rigidity so that they can function, and elastin lets them stretch and return to their original state. Collagen does not allow the elastin to stretch to the point of breaking. In the skin, collagen and elastin are the primary components of the dermis--the layer right beneath the epidermis. They provide the support structure of the skin. The human body stops producing elastin when you hit puberty. This is when the aging process begins. Without elastin replenishment, collagen begins to lose its elasticity and begins to weaken. The loss of the skin's tone and resiliency are the most common visual markers of this process. Facial expressions begin to put stress on collagen and after a period of time, wrinkles begin to appear. Omega 3 & 6 Medical professionals ascribe a wide array of health benefits to omega-3 fatty acids, one of two essential fatty acids considered vital to human health. Considered essential because the body needs them to function properly but cannot synthesize them on its own, essential fatty acids, or EFAs, include both omega-3 and omega-6 fatty acids. Among omega-3 s reputed health benefits is the promotion of healthy skin that can better resist several disorders that target the skin. I n g r e d i e n t s

13 Manchester UK S t o r e s

14 Wien Austria S t o r e s

15 Graz Austria S t o r e s

16 Salzburg Austria S t o r e s

17 Klagenfurt, Austria P r o m o t i o n S p a c e

18 Munich Germany P r o m o t i o n S p a c e

19 Ideal Home Show London 2010 E x h i b i t i o n s

20 Ideal Home Show London 2013 E x h i b i t i o n s

21 Ideal Home Show London 2014 E x h i b i t i o n s

22 Limassol Cyprus S t o r e s

23 Dead Sea Israel Now Open N e w F l a g s h i p S t o r e 3,500 Sq Ft

Flyer Distribution to Consumers local residencies. 4. Communication with local Radio and TV Channels 5. Liaison with local PR Company 6.

24 Marketing Strategy 1. Banners and advertisement at the shopping centres. 2. Liaison with luxury fashion magazines and national newspapers such as Vogue/Elle. Marketing 3. Flyer Distribution to Consumers local residencies. 4. Communication with local Radio and TV Channels 5. Liaison with local PR Company 6. Promotional Videos 7. Affiliate agreements with local Spas, Salons and Hotels. 8. Charity Donations and Famous People Gifts 9. Promotion Space and Exhibitions to Promote Stores 10. Competitions and Prizes 11. Social Media Engagement M a r k e t i n g & S a l e s

Sales Strategy 1. Fully trained, professional staff, trained to provide each customer with a bespoke solution to their individual dermatological needs. Sales 2.

Extremely high levels of customer service, with a personal offering in order for the customer to return and recommend. 4. Free demonstration of products and treatments. 5.

25 Sales Strategy 1. Fully trained, professional staff, trained to provide each customer with a bespoke solution to their individual dermatological needs. Sales 2. Supply of free samples to consumers of Hand Cream or Eye and Neck Cream to build customer base and store visits. 3. Extremely high levels of customer service, with a personal offering in order for the customer to return and recommend. 4. Free demonstration of products and treatments. 5. Assisting customers with product knowledge, application and personal skin issues. 6. VIP Room, with advance treatment bookings for facials and skin treatments. 7. Customer database with regular send outs of promotions, special offers and birthday vouchers. 8. Partnership with Voucher Companies such as Groupon and Living Social. M a r k e t i n g & S a l e s

26 Turnover Analysis 20% 25% Analysis 25% 10% 20% Salaries Marketing and Advertising Profit Before Tax and VAT Rent Stock Costs B u s i n e s s P l a n

+ DEAD SEA. by AVANI

+ DEAD SEA. by AVANI DEAD SEA Free From & Main Dead Sea Minerals Printed on Product Boxes Printed on Product Boxes NO PARABENS NO PHTHALATES NO MINERAL OIL NO SLS NOT TESTED ON ANIMALS Magnesium vital for cell metabolism Sodium