passion hair color REimagine demi-permanent What s New HOT DEALS AND PROMOTIONS MOREPERFORMANCE MORECONVENIENCE MOREVERSATILITY MORECHOICE

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1 passion HOT DEALS AND PROMOTIONS MOREPERFORMANCE MORECONVENIENCE MOREVERSATILITY MORECHOICE REimagine demi-permanent hair color What s New IGORA VIBRANCE RE-IMAGINING DEMI-PERMANENT HAIR COLOR OSiS+ TRAVEL SIZE HAIRSPRAYS ARE HERE TO STAY! MAY/JUNE 2018

2 NEW IGORA VIBRANCE OUR STATE OF THE ART MOISTURIZING DEMI-PERMANENT HAIR COLOR MORE PERFORMANCE UP TO 100% MORE INSTA SHINE* INCREDIBLE HAIR PROTECTION ALCOHOL AND AMMONIA-FREE NEW MOISTURE PROTECTING COMPLEX WITH AQUAXYL #MOREVIBRANCE 1. AQUAXYL controls the hair s inner moisture level and stabilizes the inner structure of each hair fibre MORE CONVENIENCE NEW LIQUID FORMULA ALLOWS FOR A FASTER AND MORE EFFICIENT APPLICATION ** EASY 1:1 MIXING RATIO ** vs. previous formula 2. Protects against hair breakage 3. Alcohol-free formula enriched with Vitamin B3 and B5 shields the hair, creating a clean canvas for an even color result and vibrant shine *vs. uncolored hair

3 M ay/j une MORE VERSATILIT Y EXTENDED PORTFOLIO NOW OFFERS A FULL RANGE OF DEMI SERVICES NEW ACTIVATORS AVAILABLE IN BOTH A GEL AND CREAM CONSISTENCY GEL, 1.9% / 6 Vol. IGORA VIBRANCE ACTIVATOR GEL TONE ON TONE Unique GEL consistency Ideal for bottle applications and quick services at the basin FASHION TONING PASTEL TONING CREAM, 4% / 13 Vol. IGORA VIBRANCE ACTIVATOR LOTION Special thickening agent transforms LIQUID color into a CREAM For PRECISE and FAST applications CLEAR GLOSSING COLOR REFRESHING COLOR CORRECTION MORE CHOICE NEW 68 SHADE ASSORTMENT MORE COOL SHADES MORE BLONDE TONERS NEW NON-PIGMENTED CLEAR 0-00 FOR GLOSSING OR FOR USE AS A DILUTER NATURALS GOLDS PASTELS THE IDEAL SYSTEM FOR OPTIMAL COLOR MATCHING WITH IGORA ROYAL All promotions featured are subject to change and are available until quantities last. We reserve the right to limit quantities REDS CHOCOL ATES BOOSTERS 9, , , , , , , , IGORA ROYAL IGORA COLOR10

4 NEW IGORA VIBRANCE OUR STATE OF THE ART MOISTURIZING DEMI-PERMANENT HAIR COLOR NEW IGORA VIBRANCE DOES MORE FOR YOUR BUSINESS LARGE INTRODUCTORY OFFER PURCHASE YOUR CHOICE OF (40) IGORA VIBRANCE Tone on Tone Coloration, 60 ml RECEIVE FREE (2) IGORA VIBRANCE Activator Gel 1.9% / 6 Vol., 1 L (1) IGORA VIBRANCE Activator Lotion 4% / 13 Vol., 1 L (1) IGORA VIBRANCE Clear 0-00, 500 ml (2) Bottle applicator (2) Wide color brush (1) IGORA VIBRANCE color chart (2) Large salon posters, double sided (23.6 x 35.4 ) (2) Display cubes (6 square, 4.5 square) (1) Technical manual with new color techniques (1) Mixing recommendations SMALL INTRODUCTORY OFFER PURCHASE YOUR CHOICE OF (20) IGORA VIBRANCE Tone on Tone Coloration, 60 ml RECEIVE FREE (1) IGORA VIBRANCE Activator Gel 1.9% / 6 Vol., 1 L (1) IGORA VIBRANCE Activator Lotion 4% / 13 Vol., 1 L (1) Bottle applicator (1) Wide color brush (1) IGORA VIBRANCE color chart (2) Large salon posters, double sided (23.6 x 35.4 ) (2) Display cubes (6 square, 4.5 square) (1) Technical manual with new color techniques (1) Mixing recommendations IGORA VIBRANCE Tone on Tone Coloration, 60 ml SALON PRICE $7.25, IGORA VIBRANCE Clear 0-00, 500 ml, SALON PRICE $29.25, IGORA VIBRANCE Activator Gel 1.9% / 6 Vol., 1 L SALON PRICE $9.75 IGORA VIBRANCE Activator Lotion 4% / 13 Vol., 1 L $9.75. Free goods are pre-packed. Posters ship separately.

5 Ice May/June 2018 Igora #RoyalTakeOver 01. DUSTED ROUGE COLLECTION PURCHASE 3, GET THE 4TH FREE IGORA #RoyalTakeOver Dusted Rouge Shades or Pastelfier, 60 g BUY Nº1, GET Nº2 FREE OUR BEST BOND DUO IN OUR AWARD WINNING SYSTEM PURCHASE (1) FIBREPLEX Nº1 Bond Booster, 500 ml RECEIVE FREE (1) FIBREPLEX Nº2 Bond Sealer, 500 ml SAVE 33% FIND OUT HOW YOU CAN ENTER FOR A CHANCE TO WIN A TRIP & ATTEND THE NEXT SCHWARZKOPF PROFESSIONAL PHOTOSHOOT, Offer ships open stock. MADE YOU BLUSH! STAY INSTA-WORTHY WITH 25% OFF BLONDME INSTANT BLUSH Offer ships open stock. Jade WINNER 2017 CHOOSE YOUR #FAVSHADE BLONDME Instant Blush - Strawberry BLONDME Instant Blush - Jade BLONDME Instant Blush - Ice BLONDME Instant Blush - Steel Blue Strawb e r r y Steel Blu e Offer ships open stock. All promotions featured are subject to change and are available until quantities last. We reserve the right to limit quantities.

6 YOUR CLIENTS LOVE IT TOO! PURCHASE (6) GOODBYE YELLOW Neutralizing Shampoo, 300 ml RECEIVE FREE (1) GOODBYE YELLOW Neutralizing Shampoo, 1 L Bonus SAVE 26% Offer ships open stock. SPRING INTO COLOR BEAT THE HEAT ANY BC COLOR FREEZE* SAVE UP TO 46% Ask your Sales Consultant for your in-salon BC COLOR FREEZE Event signage. PURCHASE 3, GET THE 4TH FREE BC MOISTURE KICK SPRAY CONDITIONER, 400 ml Products ship openstock. Event kit ships pre-packed. *No minimum purchase necessary. Includes regular size BC COLOR FREEZE products, ml & BC COLOR FREEZE Micellar Cleansing Conditioner. Excludes bonus sizes and backbar sizes. Not to be combined with any other promotions. Offer ships openstock.

7 May/JUNE 2018 RAW AND AUTHENTIC TEXTURE PURCHASE 3, GET THE 4TH FREE OSiS+ SAND CLAY Gritty Texturizing Clay, 85 ml OSiS+ WIND TOUCH Volumizing Paste, 150 ml STEP IT UP USE OUR TOP SELLING DRY SHAMPOO TO GET VOLUME. PURCHASE AT SPECIAL PRICE (9) OSiS+ REFRESH DUST Bodifying Powder Spray, 300 ml (1) Retail Area Shelf Talker NO MIX & MATCH. Offer ships openstock. TIP! APPLY TO BEARD FOR A DETAILED, WINDSWEPT BEARD SHAPE. Offer ships pre-packed. COME AWAY WITH ME TUCK ME IN YOUR PURSE. SHOVE ME IN YOUR TRAVEL BAG. NOW AVAILABLE ALL YEAR LONG! BONUS (1) PREMIUM TRAVEL SIZE DISPLAY TRAY WHEN YOU PURCHASE YOUR CHOICE OF (36) OSiS+ Travel Size Hairsprays MIX AND MATCH YOUR FAVOURITES OSiS+ SESSION Strong Hold Hairspray, 100 ml OSiS+ SUPER DRY FIX Strong Hold Hairspray, 100mL MIX & MATCH. Offer ships open stock. All promotions featured are subject to change and are available until quantities last. We reserve the right to limit quantities.

8 SEMINAR LISTINGS TORONTO ASK ACADEMY 171 JOHN STREET, 2ND FLOOR, TORONTO, ON M5T 1X CERTIFICATION SEMINAR DATE INVESTMENT ROYAL MASTER ACADEMY $2500 Certificate will be granted upon completion of all modules per seminar. Module 1 Module 2 Module 3 Module 4 ESSENTIAL SKILLS SEMINAR DATE INVESTMENT CUT $1000 Module 1 30 Apr 03 May Jun Sep Nov ESSENTIAL LOOKS Essential Looks 11 Jun $ May For seminar descriptions, details and a complete list of seminars offered at our Schwarzkopf Professional distributor studios download the 2018 ASK Education Seminar Brochure at OR download the Schwarzkopf Professional ASK Education App (available for iphone and Android). COLOR SEMINAR DATE INVESTMENT Innovation Explorer 07 May $195 Blonde Expert May $395 Intro to Color 10 Jun $195 Creative Color 11 Jun $195 Master Specialist BLOND Bootcamp with Rossa Jurenas Jun $700 DOWNLOAD THE SCHWARZKOPF PROFESSIONAL ASK EDUCATION APP FOR THE 2018 ASK ACADEMY SEMINAR BROCHURE. ALL YEAR LONG *The free item is always the lowest priced item. Not to be combined with any other offer. STYLING SEMINAR DATE INVESTMENT Hollywood Hair with Michelle Finlayson Braiding Buzz with Michelle Finlayson REimagine 03 Jun $ Jun $300 education Module Sep Expand your knowledge within a vibrant online learning environment. Get inspired by Schwarzkopf Professionals s vast array of mobile APPs, Blogs and Online Videos. PURCHASE ANY 3 BACK BAR PRODUCTS & CHOOSE ANOTHER 1 FREE*! WINNER 2017 YES! YOU CAN MIX & MATCH PRODUCTS AND BRANDS. Choose from BC HAIRTHERAPY, BLONDME, [3D]MEN, GOODBYE YELLOW and FIBREPLEX. NEW! STYLING STATION SUPPORT 6+1 FREE* ON ALL OSiS+ PRODUCTS MIX & MATCH YOUR FAVORITES! schwarzkopf-professional.ca SchwarzkopfCAN SchwarzkopfCanada Schwarzkopf Professional Canada SchwarzkopfCAN