Hair Wellbeing. The Hierarchy of Hair Needs. Cortex Wellbeing. Cuticle Wellbeing. Scalp Wellbeing

Transcription

1 The Hierarchy of Hair Needs Cortex Wellbeing This infographic details the different aspects of hair wellbeing. It aims to improve understanding of how to ensure our hair is well looked after - essential to preventing irreversible damage. Cuticle Wellbeing Scalp Wellbeing

2 The Hierarchy of Hair Needs Healthy bounce restored and visibly fluid Fluidity / Movement This is often achieved through the use of straightening irons or harsh, more permanent straightening or relaxer systems, both of which have long inflicted damage on the scalp and the hair fibre. Consumer needs such as shine and frizz control are common across most hair care consumers. As we move further up the Smooth and under control Protected from styling damage Anti-Breakage / Styling Soothed and moisturised at the root Scalp Wellness Soft and manageable Reinforced and strong Strengthening Colour locked in place and protected Anti-Fade Supple and elastic Fully repaired and rebuilt Reconstruction Highly reflective and multi-faceted Anti-Frizz Maintenance Moisturizing Vibrancy / Shine

3 Cortex Wellbeing Cortical Cells Cross-section of Macrofibrils Hair Cuticle Matrix Cross-section of Microfibril The cortex is the thickest part of the hair structure and the primary source of hair strength. It is comprised of a complex internal structure formed from elongated cortical cells. Cortex Macrofibril Cross section of Cortical Cell Matrix Left-handed Coiled Coil Helix of Microfilaments Right-handed Coiled Coil Helix of Microfilaments Intermediate Filaments

4 Cortex Wellbeing Ingredient Solutions Designed to deliver optimal anti-breakage benefits, Keravis PE is a multifaceted protein-based complex which acts on all three of the fundamental parameters of hair strength; tensile properties, bending modulus and cuticle abrasion. Higher molecular weight components lubricate and reinforce the cuticle whilst low molecular weight components moisturise and plasticise the hair. Cuticle Cortex Hair is the second fastest growing tissue in the body. Low molecular weight component High molecular weight component

5 Cuticle Wellbeing Longitudinal Section of Hair Cuticle - The cuticle is the protective sheath that surrounds the cortex. It covers the cortex and influences hair appearance and feel of the hair. - Penetration of the cuticle is achieved through movement between the cuticle layers. - How cuticles lay determines how easy it is for the hair to move. Flat cuticles allow hair fibres to slide over one another creating bounce and swoosh. Longitudinal Section of Cuticular Cells Layered Arrangement of Cuticular Cells Epicuticle A-Layer Exocuticle Endocuticle Epicuticle Cell Membrane Complex

6 Cuticle Wellbeing Ingredient Solutions KeraDyn HH restores healthy hair dynamics to damaged hair through enhancing fibre alignment and reduces friction between hair strands. At the root end, approximately ten layers of cuticle are present, with diminishing numbers toward the tip (due to ageing or inflicted damage). Effective on its own or in synergy with other commonly used conditioning agents, KeraDyn HH provides consumer perceivable benefits for a wide range of hair types and various types of hair damage.

7 Scalp Wellbeing Irritated Scalp Healthy Scalp Irritation of the scalp can be caused by Malassezia proliferation and excessive sebum production. This type of irritation often results in itchy and shedding skin (dandruff). However, it is important to remember that Malassezia (pictured blue on the diagram) can live harmlessly in the top layer of the skin without causing any scalp issues. Maintaining a healthy scalp is very important.

8 Scalp Wellbeing Ingredient Solutions Apiscalp provides scalp comfort and beauty by controlling the scalp Malassezia (reduction of proliferation and irritation) and by restoring the scalp epidermal integrity (regulation of epidermal differentiation and desquamation). The average number of hairs that are lost from the scalp on a daily basis is This increases in spring and autumn. Apiscalp can address dry and oily scalps with the same treatment and can be used in most hair care applications. 04/18PCEMP2009v1EN