DALLAS, TEXAS MAY 8 11, 2017 VOLUME III, ISSUE 2

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1 DALLAS, TEXAS MAY 8 11, 2017 VOLUME III, ISSUE 2

2 WELCOME Our sincere thanks to all who attended IBE DALLAS We would especially like to thank the amazing brands whose passion, creativity and vision have made independent beauty possible. #WeAreIndieBeauty #IBEDallas2017 2

3 WE ARE INDIE BEAUTY Indie brands are among the fastest growing product categories. They are capturing consumer attention, influencing trends, and becoming a coveted part of retailer collections. The Indie Beauty Expo (IBE) was founded to support the growth and success of independent beauty, lifestyle and wellness brands, and the entrepreneurs behind them. Anthology serves as a visual summary of each IBE. It highlights a collection of today s best beauty brands and is a celebration of the passion and independent spirit that drives our community. We would like to thank everyone who joined us in Dallas. We are honored to represent our community and contribute to its success. 3

4 4 HELLO, DALLAS IBE DALLAS 2017 Indie brands are the driver of innovation and growth in the beauty industry. Texas is one of the most vibrant, affluent and rapidly growing consumer markets in the world. We felt it was time the two met. IBE launched in the Lone Star state on May 9th 11th, at the beautiful Sixty Five Hundred venue in Dallas. There, we had the honor of introducing over 70 incredible indie brands from around the world to a wide variety of local market buyers, press, influencers and consumers. IBE Dallas kicked off with CONNECT INDIE, a full day dedicated to learning, knowledge-sharing and networking among exhibitors, brand founders, and industry experts. We heard testimonies and experiences firsthand from successful brand founders and gained industry insights from press leaders and buyers. Day 2 launched with an hour-long VIP press and media event, during which these select individuals had the entire floor to themselves to explore and cover each brand individually. Then followed SHOP INDIE, where hundreds of indie lovers got to try and buy from some of the best beauty brands on the market. Day 3, known as TRADE INDIE, was focused on trade professionals where buyers came to find the next hot brands to add to their retail collection. All show days were filled with activations from Branching Out Events flower crowns, Frost 321 frozen ice cream and sorbet cocktails, hair touch-ups by ARROJO, as well as other amazing demos. There were also a variety of speakers and panelists who provided guests and exhibitors exciting presentations, demonstrations and Q&As. 4

5 WE ACTUALLY HAVE A LOT OF CUSTOMERS HERE IN TEXAS. THEY KNOW THEIR BEAUTY, AND IT S A HUGE SPA MARKET AS WELL. BEAUTY IS HUGE IN DALLAS. I THINK EVERY INDIE BRAND HAS TO COME TO IBE DALLAS NEXT YEAR. IT S BEEN SUCH A GREAT EXPERIENCE, AND WE RE SO THANKFUL FOR IBE. SONIA WHITFIELD, IBE DALLAS EXHIBITOR 5

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7 EXHIBITOR SAMPLE PRESS BEAUTY STREAMS Indie Beauty Expo: Dallas! Ayuna, Conffianz, High Endurance Cosmetics, Honey & Sage Co., Live Botanical, Monte Carlo, My Magic Mud, Prarie Bloom, Reina Rebelde, Source Vital Apothecary Subscription-based publication COSMETICS DESIGN Retail Buyers and Local Cosmetics and Personal Care Brands Flocked to IBE Dallas Source Vital Apothecary, PRODjin, Honey & Sage, milk + honey, Chalet Cosmetics, Skinveda, My Magic Mud Click to read D MAGAZINE Texas Indie Beauty Spotlights Camille Coton, Beneath Your Mask, Hard Night Good Morning, Olive + M, SkinVeda Click to read FOX 4 GOOD 7 Dallas Indie Beauty Expo Plant Apothecary, Beneath Your Mask, Camille Coton, Hard Night Good Morning Click to read GUIDE LIVE - DALLAS MORNING NEWS 5 Reasons the Indie Beauty Expo in Dallas is Pretty, Inside and Out Double Dare Spa, Seoul Mamas, Hum Nutrition, Hard Night Good Morning, Honey Belle, Colleen Rothschild, Makeup America!, Monte Carlo Beauty, ELEMENT LIVINGLY Natural Ingredients That Are Great for Every Skin Type Province Apothecary Click to read OGLE SCHOOL Green Beauty Indie Beauty Expo Dallas 2017 Beneath Your Mask,Frost 321, Branching Out Events Click to read STYLE CRAVE 10 Products From Indie Beauty Expo Dallas We LOVE! Big Boy, Board And Batten, Camille Coton, Clean Coconut, Conffianz, Fit Glow Beauty, High Endurance Cosmetics, Pur-lisse, Raw Spirit, RYOR Click to read WWD Texas: Beauty s New Epicenter Camille Coton, milk+honey, Reina Rebelde, Olive + M Click to read Click to read 7

8 PANELS + PRESENTATIONS DAY 1 CONNECT INDIE MAY 9 THE JOULE DALLAS, TX INDIE ESSENTIALS 9:00am 9:15am 9:15am 10:15am 10:30am 11:15am 10:30am 11:15am 11:30am 12:15pm 11:30am 12:15pm Opening Remarks Capital and Funding Landscape The most important challenges and pitfalls facing young brands and how to overcome them. The Retail Landscape How to segment the spectrum of retailers, the crucial differences between them, and how to determine which are right for your brand. Home Shopping Channels An in-depth look at working with home shopping channels. Are they a good fit for your brand? Press, Media & Digital Influencer Landscape Learn how the entire media universe is segmented and the who, when and how of targeting for coverage for your brand. Deskside Domination From pre-meeting prep to post-meeting follow up, learn all the deskside best practices. 8

9 EXPERT DIALOGUES 1:15pm 2:00pm Founders Circle Brand and Founder success stories Moderator: Jillian Wright, Co-Founder, IBE Panelists: Alissa Bayer, Founder, milk + honey Regina Merson, Founder, REINA REBELDE Renée Rouleau, Founder, Renée Rouleau D Andra Simmons, Founder, Hard Night Good Morning 2:15pm 3:00pm Press Panel How to get the attention of beauty editors Moderator: Amy Power, Founder, The Power Group Panelists: Maria Halkias, Retail Reporter, The Dallas Morning News Brandie Gilliam, Founder & Creative Director, Thoughtfully Magazine Korri Kezar, Writer, Dallas Business Journal Amy Vanderoef, Former Host, Good Morning Texas I WOULD SAY THAT CONNECT INDIE IS ONE OF THE MOST INSPIRING DAYS OF IBE. IT GIVES ME MORE PURPOSE AND DIRECTION AS TO WHERE I WANT MY COMPANY TO GO. IRIS CHERNG FOUNDER, HONEY BELLE 3:15pm 4:00pm 4:30pm 5:15pm Buyer Panel How to get in the door and succeed with buyers Moderator: Nader Naeymi-Rad, Co-Founder, IBE Panelists: Debi Adams, Senior Category Manager, Sally Beauty Madeline Alcott, Co-Founder, Petit Vour Michael Hawley, General Merchandise Manager, BeautyKind Special Guest: Heidi Dillon Glamour, glitz and gaining recognition in the Dallas market Moderator: Rachel Brown 9

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11 PANELS + PRESENTATIONS DAYS SHOP INDIE MAY 10 SIXTY FIVE HUNDRED DALLAS, TX TRADE INDIE MAY 11 SIXTY FIVE HUNDRED DALLAS, TX 5:30pm 6:15pm Refresh Your Routine: Clean Beauty Swaps 11:00am 11:45am Indie Beauty Trends Safer indie beauty alternatives to classic/iconic beauty products Hear from industry leaders about what s driving the indie beauty market Moderator: Amanda Reade, Founder, A Beautiful Pursuit Panelists: Christian Craven, Founder, Style Crave Tiffany DeSilva, Founder, The Allure Diaries Sammie Kolk, Founder, Hullosam Suzi Swope, Founder, Gurl Gone Green Shermeen Amin, Founder, Beauty in A Min Moderator: Brandie Gilliam, Founder & Creative Director, Thoughtfully Magazine Panelists: Amanda Jo, Founder, The Organic Bunny Michelle Gamble, Vice President, Global Wellness Summit Melissa Lenberg, Founder, Citrine Beauty Kerrilynn Pamer, Co- Founder, CAP Beauty 6:30pm 7:15pm Beauty Rituals & Self Care How to turn your everyday beauty routine into a ritual Presenter: Fern Olivia, Founder, Thyroid Yoga and Ajai Alchemy 12:00pm 12:45pm It s What s Inside that Counts: Ingredients Learn from one of the foremost ingredient experts on how to select ingredients, assess their safety and meet your labels claims Presenter: Gay Timmons, Founder, Oh Oh Organics 7:30pm 8:30pm Real Beauty Secrets With The Real Housewives The Real Housewives of Dallas spill their beauty secrets, on-camera makeup tips and the best hair and makeup styles for events and parties 1:00pm 1:45pm Live Demo/Makeover Watch hair and makeup artists use products from the IBE floor live on stage Moderator: Tamara Sedmak, Television Presenter, Model, Actress Panelists: Cary Deuber, Real Housewives of Dallas Tiffany Hendra, Real Housewives of Dallas; Founder, Sanctuary of Style LeeAnne Locken, Real Housewives of Dallas Moderator: Tamara Sedmak, Television Presenter, Model, Actress Artists: Valerie Giraud, Founder, Antonym Cosmetics Robyn Stanley, Stylist, ARROJO INDEPENDENT BRANDS ARE THE DISRUPTERS AND THE TRAILBLAZERS. IT S GREAT TO COME TO AN EVENT LIKE THIS AND SEE IT FIRSTHAND WHAT ARE THESE SMALL UPSTART YOUNG COMPANIES DOING THAT IS SO EXCITING? BECAUSE THEY ARE REALLY BLAZING THE TRAIL FOR ALL THE BIGGER COMPANIES TO FOLLOW. MICHELLE GAMBLE, VP, WELLNESS SUMMIT 11

12 IBE DALLAS 2017 BRANDS All Caps Shower, Sleep, Spa Antonym Cosmetics ARROJO Au Naturale Cosmetics Aussie Bronze Tan Ayuna Less Is Beauty Bek s Soap Co. Beneath Your Mask BIG BOY B LIVINN Collection BioRepublic SkinCare Bloom Mineral Beauty Board and Batten Branching Out Camille Coton Chalet Cosmetics CHILD Perfumes Circcell Skincare Clean Coconut Colleen Rothschild Beauty Conffianz, Latina Focused Skincare Dominican Perfumes by Magdalena Maria Double Dare EDEN BodyWorks Element Fillerina Fitglow Beauty Flora py Gemtye Hard Night Good Morning High Brew Coffee High Endurance Cosmetics Honey & Sage Co. Honey Belle Hum Nutrition Kindred Skincare Co. LENA & LINA Live Botanical LUMIONskin Makeup America! Merlot Skin Care milk + honey Mineral Fusion Monte Carlo Beauty My Magic Mud Neogen Olive + M Olverum ONEOSEVEN Pai Skincare PLANT Apothecary Prairie Bloom PRODjin Province Apothecary Pur~lisse Beauty Raw Spirit Fragrances REINA REBELDE Rivers Et Roses RYOR Sassy Hair Cap Seoul Mamas SkinVeda Source Vitál Apothecary Stemulation Skin Care Take My Face Off TEADORA TRUFORA Vital Proteins VOLANTÉ Skincare Whole Body Apothecary Winky Lux 12

13 WE MET A LOT OF BUYERS LOCAL BUYERS, NATIONAL BUYERS. THE GREAT THING ABOUT IBE IS THAT WE RE ABLE TO TALK TO PEOPLE WHO ARE LOOKING FOR BRANDS EXACTLY LIKE US. WE RE SMALL, WE RE INDIE. MASSIMILIANO COMELA CO-FOUNDER, BIG BOY

14 FEATURED COLLECTION GREEN CLEAN Product that is packaged, branded, and distributed with minimal carbon footprint, and non toxic materials. The product packaging is also as sustainably sound as possible. Product ingredients that are made with a minimal to zero carbon footprint and are as naturally derived as possible. Additionally, this product shies away from or does not contain any of the villain ingredients per Beauty Heroes villain list.. 14

15 ARROJO ARROJO is an independent hairdressing brand from NYC. Our vision is to make people look and feel beautiful. ARROJO products offer high-performance, modern professional hair care to those that want the freedom to create their own trendsetting looks with effortless style and confidence. ReFINISH dry shampoo is our gorgeous on-the-go miracle style rescue, using aloe vera and ginger for instant texture and volume. SHINE LUXE oil is a deluxe styler using HYA and precious oils to fight frizz, create striking smoothness and dramatic shine. Cream Whip makes the hair easy to brush, comb, and style. Packed with vitamin E to enhance waves and soft movement without adding hold, this is the perfect preparation for successful styling. Frizz Control uses jojoba and avocado oils to beat frizz with smoothness, control, and shine. arrojonyc.com 15

16 CHALET COSMETICS Chalet has created clean cosmetics that add delight to a daily routine. After decades of owning cosmetic studios, Cindy and Andrea gained an unprecedented knowledge of ingredients as well as what people need to look and feel their best. The motherdaughter team used three generations of beauty industry experience to share the message that makeup brought to them. The philosophy that nourishing your skin nurtures your soul and that taking care of your skin means taking care of you. They have developed high-performance, nontoxic beauty products that are fun to use. Elegant eco-friendly packaging, luxurious creams, velvety powders, on-trend colors, and invigorating botanical scents all packed with anti-aging benefits. A beauty routine should be effective and enjoyable. Using the finest selection of natural beauty products is a way to show yourself some love and ignite a glow from the inside out. Chalet partners glamour with wellness to deliver products that are gorgeous and good for you. chaletcosmetics.com 16

17 ELEMENT We are Element, a premium candle company out of Charleston, South Carolina. We were founded on the philosophy that well-made, natural candles should be available to anyone. During the holiday season of 2015, we struggled to find a candle that was clean burning, luxurious, and didn t break the bank. We felt like we could bring something new and fresh to the candle industry; high quality, timeless style, while still a reasonable price. Our candles are made with soy wax, which is all organic and grown in the United States. We use high quality phthalate-free fragrances, and wicks made from cherry wood. These wicks crackle softly like a fireplace and burn cleanly. You will not experience smoke trails which are common with most candles. In addition, our candles burn fully to the edges. We guarantee our candles and will replace or refund any dissatisfied customer, for any reason. We re looking for long term relationships with our customers and wholesalers. Our favorite thing to hear; we LOVE candles and yours are the best! elementcandles.com 17

18 FITGLOW BEAUTY Fitglow Beauty is all about plant based ingredients with a purpose. Improve and transform skin with evidence based formulas that work with skin cells in a synergistic way to deliver what your skin cells need to thrive. Organic, cruelty-free, gluten free... is just a cherry on top of the plant based science goodness in every product. Think of it as the best fitness and nutrition plan delivered directly to your skin. EVIDENCE BASED NATURAL BEAUTY IS EVERYTHING TO FITGLOW Fitglow believes in using what mother nature created and through newly discovered research, we utilize the science as our basis. Science has proven that plant based ingredients deliver results to your skin. Fitglow doesn t stop there, we elevate the enhancement of our products by focusing on stable and effective formulas that protect precious ingredients in liposome plant stem cells to rebuild skin health. Our truly active products create a positive reaction in the skin without irritation or fillers. fitglowbeauty.com 18

19 GEMTYE Gemtye is an over-due celebration of form and function that has beautifully bridged the gap between a comfortable hair tie and a unique piece of jewelry. Gemtye was founded on one simple premise: Managing your hair should be fun, fashionable and an extension of your own unique style. Born as a solution to end the ho-hum black elastic band, Gemtye is ideal when choosing an outfit that requires a bit of effort or for any moment you need to look your best. Creator Lili Geller, who has always had a passion for design and fashion, wanted to solve that all too common situation every woman experiences I like to have a hair tie on me at almost every moment, but I d prefer something much prettier on my wrist! gemtye.com 19

20 HONEY BELLE At Honey Belle our main business goal is to generate health and self confidence by making natural and organic skin + body products affordable. We create compassion in the community, as we donate a soap to an individual in need for every soap that is purchased with the #SoapsforSouls Project. The Founder is a young woman who developed psoriasis as a college student. As Iris realized she wasn t able to afford most organic and natural products on the market, she started to replace her entire beauty regimen with natural homemade recipes. With both her parents as herbalists and doctors of natural medicine, the recipes are strongly inspired by the results of traditional herbs and remedies. To this day, Honey Belle designs and handcrafts each of our many products in our micro-factory in Southern California, and is committed to bringing healthy beauty and natural beauty to the world. honeybelleshop.com 20

21 HUM NUTRITION Hum Nutrition is about Beauty From Within. HUM has created plant based beauty supplements targeted towards women s specific beauty concerns. We are non GMO, all made in the USA, safe, pure and natural. humnutrition.com 21

22 KINDRED SKINCARE CO. Kindred Skincare Co. is an organic oil-based skincare company that cleanses and nurtures the skin while simultaneously lifting the mind, body and spirit. Their formulas have been lovingly curated by founder, Frances Thrasher, a Georgia Tech grad trying to solve her own skin sensitivities and allergies. Kindred harnesses the science behind the powerhouse of botanicals and lifts the best parts of nature s bounty and blend them into effective elixirs that allow your skin to find equilibrium. Their organic formulas use oils high in linoleic acid to combat acne, rosacea and ezcema. We seek out the most gentle forms of exfoliation in our Polish Cleanse to clean without tearing delicate facial tissues. Body Oil is filled with moisturizing oils to sooth and restore while quickly penetrating the skin, leaving no oily feeling. Under Eye Treat is an easy brush-on application of moisturizing and anti-inflammatory oils. Uplifting and invigorating, this combo can help brighten the most tired eyes. Nothing speaks louder than the glow of happy, healthy skin! kindredskincareco.com 22

23 LUMIONskin LUMION is an all-natural skin health company committed to improving the health of your skin. LUMION mimics the body s own immune system with its hero ingredients hypochlourous acid (HOCL) and oxygen. HOCL is new to the beauty world, but has been constantly working for you on the inside to keep you healthy. LUMION blends the beauty of science and nature to bring you a simple yet effective product. LUMION s versatile mist keeps you hydrated and cleansed throughout the day, great for post workout, travel, and aiding in the reduction of breakouts. LUMION s powerful serum calms skin irritations and beautifies by bringing your skin back to the way nature intended. When using LUMION you are giving your skin what it recognizes, making LUMION the most unique, yet the most accepted products for you. Give your skin some LUMION love! lumionlife.com 23

24 MONTE CARLO Monte Carlo Beauty was founded by Vanina Broens who grew up in Africa where she became aware of the treasures that nature holds and offers to take care of the skin, She created Monte Carlo Beauty to develop conscious skincare respectful of the skin and the planet. Monte Carlo Beauty eco-luxury skincare is made in Monaco, formulated with a minimum of 97% natural ingredients, free of nasty by-products, and has clinically proven results. It is suitable for sensitive skin and has been tested under dermatological control. They are vegan, cruelty-free and sustainably packaged. Ingredients you won t find in our skincares: paraben, phenoxyethanol, PEG, phthalate, silicone, mineral oil, ingredient of animal origin, alcohol, synthetic fragrance, colouring agent. Transform your skin with our moisturizing boosters made with Mediterranean powerful ingredients: they restore optimum skin hydration levels to help your skin recover its radiance. montecarlobeauty.com 24

25 OLIVE + M Olive + M was started by Mariska Nicholson to share her passion for using plant based oils, namely olive oil, on the skin. Her story began five years ago when she took her culinary school background and applied it to researching and blending formulas in her kitchen. After sharing her formulas with friends and family and their overwhelming reviews of their hydrated and glowing skin, Olive + M was born. Her mission is to educate women about the powerful properties and benefits these oils have while being safe, natural and effective. She has created a line using pure, high quality and domestically sourced ingredients and has made it affordable, effective and accessible to all. oliveandm.com 25

26 ROOTFOOT Rootfoot was established in Boulder, Colorado in Rootfoot is a brand that is contributing to the conversation of modern ritual, drawing on ancient plant wisdom with a fresh feel and concept. Our objective is to provide high-grade essential oil based products as a way of helping wearers connect more deeply with the earth. Unwavering in our support of eco projects and organic agriculture, Rootfoot shares stunning oils through aromatherapy and promotes the restoration of the earth s vitality. Our signature collections include: pure essential oils for diffuser and bath, unisex fragrances including Intentional Wear Spirit Animal fragrances, incenses, and skin and body care. rootfoot.com 26

27 SOURCE VITÁL APOTHECARY Since 1989, Source Vitál Apothecary has handcrafted, in small batches, natural spa-quality products for the skin, body and soul. Born in Houston, Texas first day spas, the line was exclusively developed for spa/salon professionals. Today, these safe and active formulas provide a holistic, spa experience for everyday at-home use. Source Vitál Apothecary never tests on animals and uses only the best plant-based ingredients, no synthetics, harsh chemicals, pharmaceuticals or other toxins. These hero products contain a blend of plant botanicals, pure essential oils and mineral-rich algae extracts. Deozein, their top-selling natural deodorant, is made with mineral salts and no aluminum zirconium, aluminum chlorohydrate or aluminum chloride. The Customized Facial Cocktail takes personalized skin care to the next level, allowing the user to choose the right ingredients for their skin concerns. The Stress Relief Essential Oil Roll-On brings the benefits of aromatherapy with you anytime you need relief sourcevital.com 27

28 IBE DALLAS 2017 PRESS Altus Times Art&Seek Beautifully Elegant Beauty Store Business Breaking Arlington TX News Breaking East Dallas News Breaking Ft Worth News Breaking Plano News CBS DFW Events/Eventful Community Impact Newspaper Cosmetics Design Culture Map Dallas CW33.com D Magazine Dallas Love List Dallas Observer Dallasites101 DAYSPA Magazine DFW Breaking News DFW Style Daily DFW.com Eventbrite Fairs and Festivals Fashion Group International - Dallas Fox 4 Good 7 Guide Live Dallas Morning News Jalessa Chrisse Beauty + Lifestyle Lady Code Launch DFW Livingly Maison Pur MamaChallenge Family Events Modern Luxury - Dallas Ogle School Oh So Cynthia PaperCity Press Leader Sanctuary of Style Shop Across Texas Skin Inc. Social in Dallas Social in Garland Social in Plano SpinGo Dallas Star Local Media Style Crave The Fine Line Magazine The Sports Brat This Organic Girl Today s Mama Visit Dallas Waco Daily News WFAA.com WWD Yelp 28 28

29 IBE DALLAS 2017 BUYERS Aloe Skin + Body Anderson Plastic Surgery and MedSpa Bare Necessities Spa & Boutique Beautique Salon and Day Spa Beauty Industry Group BIJIN SALON & SPA bliss spa Body Mind & Soul Camera Ready Cosmetics CAP Beauty Cedra Pharmacy/ Vitae Med Spa Chad Rookstool Salon Citrine Natural Beauty Bar Clean Slate Esthetics Coco Coquette Comprando com Lu Costco Wholesale Digits Nail Bar Dolphin Blue Eden Salon Elixir Skincare Studio Embody Wellness Studio Everyday Beaut Facade Inc Follain Forty Five Ten Four Seasons Austin Fourty Five Ten Freckle Gee Beauty Groupon Canada HAND & LAND Heath Plus Products Jade & Clover Jet.com Joanna Czech JW Marriott Houston Downtown Lucy Pop Salon Makeup On The Go Cosmetics MiniLuxe Moon Juice Neiman Marcus New London Pharmacy Nordstrom Orange Blossom Skin Care Peachy Box Petit Vour Phine Salon and apothecary Poppy & Monroe Renee Rouleau rue21 Sally Beauty Holdings ShopEco Skin Essentials Skin Studio Spa On The Plaza Spa Zeta Studio DeVine Beauty Boutique Studio SKIN Target TEXTURES Natural Hair Care The Makeup Zone The Spa at The Crescent Ulta Beauty Wanderer WAX AND WANE WAXING SALON Well.ca Whole Foods Market 29

30 WE HAD SO MANY FANS AND INFLUENCERS COME OUT, WHICH WAS SO EXCITING. THEY LOVED THE WHOLE EXPERIENCE OF THE FLOWER WALL AND THE FLOWER CROWNS AND MEETING ALL THE BRANDS. THE SENSE OF DISCOVERY IS REALLY IMPORTANT. DALLAS SOMETIMES IS A FORGOTTEN AREA OF THE COUNTRY AND IT S REALLY IMPORTANT TO HAVE THAT HERE TO REALLY OPEN THE DOORS. REINA REBELDE 30

31 THANK YOU DALLAS! 31

32 To exhibit at IBE, please To sponsor Anthology or to secure a visual listing for your brand, please sponsors@indiebeautyexpo.com JOIN THE #weareindiebeauty #theindiestandard indiebeautyexpo.com VOLUME III, ISSUE 2