Product Training Manual
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1 Product Training Manual natural skincare solutions that work
2
3 Our Mission Derma e to be the most trusted brand for natural skincare solutions by understanding the potential of nature s most effective ingredients. We will harness the power of proven vitamins, antioxidants and botanicals to improve the condition of skin for health-conscious people around the globe. Our growth will be propelled by our passion, our quality and our integrity. We will be good corporate citizens, caring for the well-being of our customers, our employees, our community and our world. A note from Dr. Linda " We re serious about skincare and provide only the finest natural products available. Every product we make is crafted with powerful active ingredients scientifically proven to deliver noticeable results and visible improvement. That s why health-conscious people trust derma e for natural, highly concentrated skincare products that work. " - Dr. Linda Miles D.O.M Derma e Co-founder, Chief Formulator
4 Derma e Key Facts Over 30 years experience in natural skincare. Family-owned/operated. Award-winning products. Full line of skincare products that are formulated for results. Specialises in antioxidants and skin vitamins. Derma e does... Includes only the finest and most sustainable natural ingredients available. Use ingredients with scientifically proven effectiveness. Use a safe, gentle, paraben-free preservative system. Formulate ph balanced products that optimize skin health and function. Provide full disclosure on all product labels. Derma e does not... Use pore-clogging ingredients. Make unsupported claims about product effectiveness. Withhold any information on ingredient lists. Use token amounts of ingredients. Use animal testing. Cruelty Free Gluten Free GMO Free Recycable Wind Energy 100% Vegan
5 What is skin? Our skin is our body s largest organ. It forms a continuous layer over the entire body and protects against water loss and most importantly environmental aggressors such as pollution, bacteria, wind, sun exposure and trauma. The skin consists of two layers: the epidermis and the dermis. Beneath the dermis lies the hypodermis or subcutaneous fatty tissue. The Epidermis: The epidermis is the thin, tough, outermost layer of the skin. The epidermal skin cells originate in the deepest layer of the epidermis and slowly migrate up toward the surface. Once the cells reach the skin surface, they gradually shed and are replaced by newer cells pushed up from below. The skins surface is relatively waterproof and, when looked after correctly, prevents most bacteria, viruses, and other foreign substances from entering the body as well as protecting from trauma. In certain areas of the body such as, palms of the hands and soles of the feet, the epidermis is much thicker as these areas require more protection. Melanocytes are also found in the epidermis. Melanocytes are the cells that produce the pigment melanin, and cause us to tan. Melanin's primary function is to filter out ultraviolet radiation from sunlight which can cause premature skin aging and potentially skin cancers. The Dermis: Below the epidermis is the dermis. The dermis is a thick layer of connective tissue made mostly of collagen and elastin. These cells give the skin its flexibility and strength. As we age, we stop producing as much collagen and elastin which is why we start to see the appearance of fine lines, wrinkles and skin sagging. The dermis also contains nerve endings, sweat and oil glands, hair follicles, and blood vessels. It is important to establish a daily skin care routine to care for our skin properly, maintain optimum functionality and retain a healthy radiance.
6 Your daily skincare routine 1. Cleanse The first step towards great looking skin. Morning and night, our naturally-rich cleansers help to remove dirt, impurities, sweat and makeup to unclog pores for fresh, healthy, problem-free skin. 2. Exfoliate Used 2 3 times a week, an exfoliant helps to minimise the buildup of dull, lifeless surface cells to clear pores and maintain a healthy glow. Derma e exfoliants and facial masks are made for a variety of skin types to maintain the texture of the skin and encourage cell turnover. 3. Treat No matter what your skin type or concern, adding a serum or facial mask to your skin care routine can be extremely beneficial. Designed to deliver a concentrated boost of active ingredients, these products aim to ensure you achieve the results you have always wanted. 4. Eyes It is important that the delicate eye area is specially treated with specific eye products to avoid irritation. Our eye products are full of gentle yet effective ingredients to target common eye concerns such as fine lines and wrinkles, dark circles and puffiness. 5. Nourish All skin types require the correct and adequate hydration so don t forget to moisturise! Whether your main skin concern is aging, dullness, pigmentation, dehydration, blemishes, redness, oiliness or sensitivity, Derma e moisturisers help skin to stay soft and protected. 6. Sun Protection Overexposure to the sun is the most common cause of skin damage, premature aging, and skin cancer. Protecting your skin from the sun is essential for maintaining healthy, youthful skin.
7 Derma e Product Guide MAIN CONCERN RANGE PRODUCTS Sensitive, inflamed skin showing signs of redness and aging. Soothing Dry, dehydrated, dull, aging skin. Hydrating Sagging skin with loss of firmness and the appearance of fine lines and wrinkles. Firming Oily, urban and city skin types in need of detoxification. Anti-Wrinkle Exclusive to Oily, urban and city skin types in need of detoxification Purifying
8 Soothing Range Calming, soothing and redness reducing. Specially formulated for sensitive, easily irritated skin, Soothing Pycnogenol formulas help to keep skin calm and diminishing signs of aging. Only derma e combines Pycnogenol, a superantioxidant, with vitamins and botanicals in gentle, fragrance-free formulas for healthier, younger-looking skin. Pycnogenol Extracted from the bark of the French maritime pine tree, this powerful antioxidant has been shown to help soothe sensitive skin. It is ideal for those who suffer from skin sensitivity and redness. In addition, Pycnogenol is 50x more potent than Vitamin E and 20x more effective than Vitamin C in neutralising free radicals. Soothing Cleanser 6 fl oz / 175ml An ultra-mild, fragrance-free crème cleanser. Gently cleanses skin, leaving it calm, supple and silky smooth. Will not irritate or sting eyes. ph balanced, sulphate and fragrance free. Pycnogenol, Aloe, Green Tea, Lemongrass and Chamomile
9 Soothing Serum 2 fl oz / 60ml A gentle, fragrance free, anti-aging serum for sensitive skin. Protects skin from environmental stress and aggressors. Calms the appearance of red irritated skin. Lightweight and fragrance free. Pycnogenol, Aloe, Canadian Willowherb, Arnica, Calendula and Olive Soothing Moisturising Crème 2 fl oz / 56ml A nourishing fragrance free, moisturiser that helps to reduce the appearance of redness and sensitivity. Helps reduce the look of fine lines and wrinkles. Helps to reduce redness. Helps to protect sensitive skin. Pycnogenol, Aloe, Vitamins E, C and A Soothing Eye Gel 1/2 fl oz / 14g A cooling fragrance free eye gel that hydrates and plumps the delicate eye area. Helps to diminish the look of fine lines, wrinkles, dark circles and puffiness. Soothes and helps to reduce the appearance of redness. Pycnogenol, Aloe, Green Tea and Witch Hazel
10 Hydrating Range You may never have dry, dehydrated skin again. Ideal for dry skin and normal skin exposed to drying elements, the Hydrating Hyaluronic line deeply moisturises and plumps skin to diminish the signs of visible aging such as fine lines and wrinkles. Rich in nature s moisture magnet Hyaluronic Acid, plus vitamins and botanicals, these formulas help replenish hydration and vital nutrients for a healthy, youthful glow. Hyaluronic Acid Hyaluronic Acid delivers unparalleled moisture. When applied, Hyaluronic Acid has the amazing ability to bind 1000 x its weight in water to the surface of the skin. This action replenishes and restores hydration while helping to visibly plump skin to reduce the look of fine lines and wrinkles. Skin texture will become soft, smooth and supple. **The Hyaluronic Acid used in derma e products is non-animal derived and cruelty-free Hydrating Cleanser 6 fl oz / 175ml A deeply moisturizing, sulphate-free, gel cleanser. Removes dirt, oil and impurities with no drying after effects. Promotes soft, smooth, hydrated skin. Helps minimise moisture loss. Hyaluronic Acid, Papaya, Chamomile, Vitamins A and E Hydrating Serum 2 fl oz / 60ml A concentrated deeply hydrating serum. Locks in essential moisture to plump and hydrate the skin. Reduces the appearance of fine lines and wrinkles. Leaves skin feeling smooth and soft. Hyaluronic Acid and Vitamin C
11 Hydrating Mask 4 oz / 113g A non-drying, intense hydration, rinse-off mask. Quickly delivers deep, nourishing hydration to dry, thirsty skin. Helps smooth fine lines to reveal soft, supple skin. Hyaluronic Acid, Aloe, Olive, Cupuacu, Avocado, Chamomile and Green Tea Hydrating Day Crème 2 oz / 56g An ultra-hydrating crème, ideal for everyday use. Plumps and hydrates skin to smooth out the appearance of fine lines and wrinkles. Locks in essential moisture and helps protect skin from adverse environmental effects. Hyaluronic Acid, Green Tea and Vitamin C Hydrating Eye Crème 1/2 oz / 14g A lightweight eye crème that deeply hydrates, firms and tones the delicate eye area. Locks in essential moisture to plump and hydrate the eye area. Proven to improve appearance of fine lines and wrinkles, sagging and puffiness. Hyaluronic Acid, Pycnogenol, Green Tea, Jojoba Oil and Vitamins A, C and E
12 Firming Range Visibly firm, smooth and tone your skin today. Mature skin suffers from a loss of supportive collagen, which results in slack-looking skin. Firming DMAE formulas are designed to visibly promote firmer, more resilient skin by replenishing the vital nutrients skin needs. Developed with widely-acclaimed DMAE, universal antioxidant Alpha Lipoic Acid and nourishing C-Ester, these potent procollagen, pro-elastin formulas address the advanced signs of aging such as sagging, loss of firmness and moisture loss. Skin Firming Blend DMAE has been shown to firm and improve the strength of the skin. This popular skin-firming ingredient has also demonstrated antioxidant properties. Alpha Lipoic Acid is capable of protecting the skin s structure from damaging free radicals. Alpha Lipoic Acid also recycles and boosts the activity of all other antioxidants, making them much more effective. C-ester is a globally cherished nutrient acclaimed for its remarkable antioxidant properties. Research has also demonstrated that Vitamin C can help to restore skin s youthful tone, texture and firmness. Firming Cleanser 6 fl oz / 175ml A lightly foaming, sulphate free, gel cleanser. Cleanses away oil and impurities while promoting visibly firmer skin. Leaves skin feel soft and smooth. DMAE, Alpha Lipoic Acid and C-Ester
13 Overnight Peel 2 fl oz / 60ml A 5% AHA deep enzymatic exfoliating peel. Helps to brighten skin overnight. Improves the skin s texture and tone without abrasion. Helps to reduce the appearance of sun damage and age spots. Glycolic, Lactic and Malic Acids Microdermadrasion Scrub 2 oz / 56g An award-winning, salon inspired exfoliating scrub. A unique crystal blend thoroughly exfoliates the skins surface. Buffs away dull, aging cells to leave skin feeling soft, smooth instantly. Helps to dramatically diminish the appearance of fine lines, wrinkles and imperfections. Dead Sea Salt and Volcanic Sand Firming Serum 2 fl oz / 60ml An intense firming and tightening serum. Helps to visibly firm and lift face and neck. Delivers hydration and nutrients to encourage firmer looking skin. DMAE, Alpha Lipoic Acid and C-Ester Firming Moisturiser 6 fl oz / 175ml An intensive, rich, skin-firming crème. Helps to deeply moisturise, lift and firm. Addresses sagging and loss of elasticity. Leaves skin thoroughly hydrated, nourished and firmer looking. DMAE, Alpha Lipoic Acid and C-Ester
14 Anti-Wrinkle Range Refine the texture of your skin. Ideal for dry, oily and combination skin types, the Anti-Wrinkle Vitamin A line helps retexturise skin to diminish the look of fine lines, wrinkles, irregularities and large pores. Featuring Vitamin A, commonly referred to as the skin vitamin, plus antioxidants and botanicals, these products help to stimulate skin cell turnover for a younger, smoother looking complexion. Vitamin A Often referred to as the skin vitamin for its ability to help reduce the appearance of fine lines, wrinkles and skin irregularities and to reveal a smoother more youthful complexion. Glycolic Acid This alpha hydroxy acid derived from sugar cane encourages the exfoliation of dead skin cells while visibly reducing the appearance of large pores, improving skin clarity and texture. Anti-Wrinkle Cleanser 6 fl oz / 175ml A gentle, sulphate free, gel cleanser suitable for combination to oily aging skin. Helps to remove dirt, oil and impurities to unclog pores. Encourages hydration to reveal fresher, healthier-looking skin. Vitamin A, Glycolic Acid, Papaya and Sea Kelp
15 Anti-Wrinkle Mask 4 oz / 113 g A naturally rich, pore-purifying, drying clay mask. Deeply detoxifies pores to assist the removal of excess oil and impurities. Provides natural astringent properties to visibly reduce the look of enlarged pores. Vitamin A, Kaolin and Bentonite Clays, Glycolic Acid and Willow Bark Anti-Wrinkle Advanced Crème 2 oz / 56 g An advanced, anti-wrinkle, anti-aging formula. Helps to visibly reduce the appearance of fine lines and wrinkles. Provides antioxidants to help prevent future free-radical damage. Promotes smoother, healthier, younger looking skin. Vitamin A, Vitamin E and Green Tea
16 Purifying Range Exclusive to A deep detox for your skin. Doctor developed and clinically tested, the Purifying Line is like a detox program to cleanse and reboot skin every day, so it sports a healthy glow for years to come. Specially designed for oily, active or urban skin types, Purifying formulas work naturally to draw out toxins, replenish vital nutrients and restore skin s resistance to environmental stress. Kimarine Wakame This potassium and magnesium-rich seaweed is clinically proven to protect skin against environmental pollutants such as exhaust fumes, cigarette smoke, heavy metals. Bladderwrack This antioxidant and mineral-rich seaweed is known for its water-binding properties, supporting healthy skin hydration, elasticity and nourishment. Activated Charcoal Known for absorbing 100 to 200 times its weight in impurities, this naturally powerful, absorptive ingredient deeply detoxifies and purifies skin. Green Tea This potent antioxidant helps fight free radicals, protect from environmental stress and UVA and UVB radiation damage. Aloe This herbal remedy is renowned for its ability to moisturise, soften, soothe and detoxify skin. Purifying Cleanser 6 fl oz / 175ml An invigorating, sulfate-free, ph balanced gel cleanser. Helps to break down sweat, oil and impurities. Assists in the removal of toxin buildup from the skin s surface. Boosts skin purity for a refreshed, glowing complexion. Kimarine Wakame, Bladderwrack, Activated Charcoal, Green Tea and Aloe
17 Purifying 2-in-1 Charcoal Mask 1.7 oz / 48g A dual-action deeply detoxifying clay mask. Helps to purge pores of deeply rooted toxins. Exfoliates skin, removing surface impurities while promoting skin clarity. Skin will appear dramatically cleaner and purely glowing. Kimarine Wakame, Bladderwrack, Activated Charcoal, Kaolin, Bentonite and Apricot Seed Powder Purifying Youth Serum 1 fl oz / 30ml A concentrated mineral-rich, youth serum. Helps to shield skin against environmental stresses. Boosts the skins defense against premature aging. Promotes a glowing, younger-looking complexion. Kimarine Wakame, Bladderwrack, Activated Charcoal, Green Tea and Aloe Purifying Oil-Free Moisturiser 1.7 fl oz / 50ml A lightweight, hydrating, oil free moisturiser. Helps to detoxify skin and replenish vital nutrients Helps to shield skin from daily pollutants Rehydrates promotes a healthy glow Kimarine Wakame, Bladderwrack, Activated Charcoal, Green Tea and Aloe
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19 Notes
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21 Distributed by: Vitality Brands Worldwide Level 2, 415 Riversdale Road Hawthorn East, VIC, 3123 Phone: +61 (0) For all training and education enquiries contact: Lauren Burton Product and Education Executive Phone: +61 (0) dermae.com.au dermaeaustralia
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