Mascara Mania. with ICS. ~October 25, 2017~ International Cosmetic Suppliers

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1 Mascara Mania with ICS ~October 25, 2017~ International Cosmetic Suppliers P.1

2 Everyone Has A Little Mascara Mania Mascara is often the one product people choose if they could only wear one makeup item. But how to create a perfect mascara? In the next slides, ICS will reveal some of our hottest tips for developing ideal combinations of brush + wiper + pack for your mascara. Finding the right fit between the and brush + wiper + stem is key and ICS will work with you to navigate the technical maze of pairing or designing the right stem and wiper combination for your brush. Nylon Brushes Plastics Brush Hot Trends Injection Mold New Fibers Wavy Fibers & Textured Split Fibers Mixed Fibers Variable Angle Trim Brow Brushes

3 Formulation & Brush Mascaras are a marriage of formula and brush + wiper + stem. Is your developed for volume, lengthening, curling, separation, or all-in-one? The key is selecting a brush designed to maximize those claims. Fat Full Lashes: A full, fat brush with long, dense bristles to apply maximum formula is best for adding volume and lifting. Definition and Separation: The more finely spaced the bristles, the more separating/defining the result. Often with tiny, evenly spaced teeth that act like a comb. Curly Lashes: A curved brush helps curl lashes as they dry. DOLL EYES Lower Lashes: slim brushes work on your lower lashes to achieve a 20s look. False Lashes Effect: Pointy brushes have a tapered tip that allow you to build up lashes and add volume. Precision Lashes: Spherical or bobble headed brushes that work on just a few lashes at a time allow you to be quite specific. A tapered brush is also great for precision, reaching corner lashes for all over coverage.

4 Nylon Brush Innovation HOT TRENDS Featured below are a few of the hottest and newest NYLON brush trends on the market today. Item # ICS-APS156 Volume XXL Item # ICS-APS97 Volume and Curling Item # ICS-APS58 All in One Item # ICS-APS64 Volume and Curling Item # ICS-APS91 Volume and Definition ICS has a wide selection of existing mascara brush options and we can also work with you to CUSTOM design your own unique brush for your brand. Please contact your ICS Business Development Manager for more information.

5 Nylon Brush Innovation New Fibers NATRAFIL Item # ICS-APX99 Light, Volume and Definition, New filaments, each with a unique property. Available in various brush designs and configurations. SUPERSOFT Item # ICS-APS05 Super Volume, less dense, light Toothbrush technology applied to Cosmetic application for lashes and eyebrows. Split Fibers BRILLIANCE Item # ICS-APS45 Volume and Long Lash Buildable Volume Item # ICS-APX100

6 Nylon Brush Innovation Wavy Fibers Wavy filament is perfect in capturing the lashes from roots to tips. It offers total grip in synergy with the mascara. Comfortable application for an outstanding volume effect. Item # ICS-APS159 Volume XXL Item # ICS-APS297 Super Volume and Lengthening Rigid, solid fiber, embossed surface of each brush. Offers total grip in synergy with the mascara, captures each single lash, enhancing its volume effect. Lashes are caught and combed deep inside. The rigidity of the fiber combs and curls. Textured

7 Nylon Brush Innovation Mixed Fibers Zone Brushes Options: Innovative brushes that comb and lengthen the lashes. The extraordinary mix of fibers ensure a shocking double effect of softness and hardness: for a quick but bright make up result. Options 1 Options 2 Options 3 Options 4 Options 5 Different applications can be achieved by the All In One brush! Item # ICS-APS256 Volume and Combing (Panoramic Lashes) Item # ICS-APX101 All in One The unique advantage of the featured zone brushes above is the fiber matches are multiple and diversified, which achieves versatile and high performance mascara applicators.

8 Nylon Brush Innovation Variable Angle Trim The interesting shape of the brush allows the bulk to drain along it. External rigid side for combing Internal side, for lengthening and total gripping of the. Optimization of lengthening and total gripping power resulting in a variety of effects. triangle square pentagon rectangle star sparkle snow diamond Item # ICS-APS80 Super Volume Item # ICS-APS86 Super Volume Item # ICS-APS88 Super Volume Item # ICS-APS263 Super Volume

9 Brow Brushes EYEBROWS Perfect for releasing gel and clear formulas, as well as colored and creamy formulas, these brushes with irregular shapes and special trims deeply comb, order, define and design the eye brows. Item # ICS-APX79 Item # ICS-APX104 Item #ICS M046 Item # ICS-APS301 Item #ICS M003B Item # ICS-APS303 Item # ICS-APX102 Item # ICS-APX103 Item #ICS-J2501K Solid Fiber 0.07mm Item #SJ01-FG-62 Solid Fiber 0.11mm Item #SJ01-FG-62H

10 NEW Plastic Injection Molded Brushes Item # ICS-APP06 Volume & Definition Item # ICS-APP19 Volume & Curling Item # ICS-APP17 Volume, Combing & Definition Item # ICS-APP18 All in One Item # ICS-APP20 Combing, Lengthening & Definition Item # ICS-APP021 Volume, Combing & Lengthening Item # ICS-APP22 Eyebrows & Eyelashes Definition ICS has many more existing mascara plastic brush options and we can also work with you to CUSTOM design your own unique brush for your brand. Please contact your ICS Business Development Manager for more information.

11 Plastic Injection Molded Brushes Featured below are a few more of the hottest PLASTIC brush trends on the market today. Item # ICS-APP02 Volume Item # ICS-APP03 Max Volume Item # ICS-APP04 Volume & Long Lash Item # ICS-APP05 Volume, Curling & Long Lash Item # ICS-APP16 Combing & Eyebrow Item # ICS-APP15 Volume & All in one Item # ICS-APP09 Volume & Curling Item # ICS-APP08 Curling & Long Lash ICS has many more existing mascara plastic brush options and we can also work with you to CUSTOM design your own unique brush for your brand. Please contact your ICS Business Development Manager for more information.

12 Packs - Various Shapes, Sizes & Finishes ICS pack options range from simple injection molded plastic, to thick wall IBM bottles as well as premium 2 piece aluminum sheath bottles and caps. We literally have hundreds of options in most any shape and size thick wall, thin wall, aluminum and plastic. We can also build a custom design and new tool with you if you want a truly one of a kind pack. In next slides, we ve featured some of our best sellers for pack shape options including: Standard Round Standard Square Slimline Mini Thin Wall Thick Wall Other Shapes

13 Standard Round Packs ICS-SJ01-M-2315A Our classic round chubby is a whopping 140mmH x 19.95mmD. It has a premium 2 piece cap and bottle design allowing the CHUBBY size, with a more petite declared fill volume of 9-10ml. The cap is available with both ABS or Aluminum outer cap and PP inner. The bottle has ABS outer and PP inner. And it is POM free, with its PP stem and NBR wiper SJ01-M-2315A ST13-K- 218H SJ01-M SC05- CH-148 SJ01-M ICS-SK02- ZH-J307 SJ01-M7-903 / leung.crystal@ics-world.com

14 Brow Packs *Also great options for mini mascaras ICS-SD03-SM10168 A classic round shape, approx 5ml fill, and the featured short tapered brush is perfect for brows! Thick Wall With Square Bottle SD03-SM00520 SD03-SE00582 SD03- SM10168 Thick Wall SD03-SM10115B Thick Wall SJ01-M-5001 SJ01-M SJ01-M100 SL15-C016 ST13-K-102

15 Slimline Packs SLIM IS IN mascaras that are slim, tall and lean are a popular trend. They are great option for lengthening and bottom lash mascaras to accentuate the long lean theme of the. ICS-SJ01-M-2329 Our ultra-skinny slim mascara fits with a super slim plastic or nylon mascara brush, perfect for coating lashes from end to end, especially along the tough to reach bottom lashes. Approx 4-5ml fill. (Available with aluminum cap SJ01-Q2454E) SJ01-AM239A SJ01-R-239 ST13-K-052N ST13-K-255 SJ01-M-2329 ICS-SJ01-R-239 Tall and lean featured with a thin comb-like mascara brush, great for lengthening, separating and defining lashes.

16 Other Popular Shapes MASCARA THAT S A BIT TWISTED ICS-SC05-CH152B The twist design of the cap gives a new twist to the classic chubby round tapered shape of this pack. HIP TO BE SQUARE? We have a wide range of square shaped mascara pack options ranging from slim and tall, to short and chubby mini mascaras. A few of our most popular feature below. SC05- CH152B SC05- CH152 SK02- J0672 SK02- ZH-J611 SK02- J602 ST13- K245 SJ01-M ST13-K035 ST13-K-014C SJ01- M417A SJ01- M214 SY ICS has many more pack options and we can also work with you to CUSTOM design your own unique shape for your brand. Please contact your ICS Business Development Manager for more information.

17 Express yourself! Eye catching finishes and decoration Add flair with unique finishes and decoration. ICS can do most any finish and decoration including metallization, anodization, matte spray, soft touch (all in custom colors). We can also provide unique finishes such as gradient spray, pearl, waterdrop, marble or deco with an intricate pattern. Glitter Spray Gloss + Matte 3D water drop effect Metalized & Gradient Spray Emboss & Deboss Pearlized (Spray or injection pearl) Reverse Out (Hot Stamp, Silk Screen, Metalization or Laser Etching) Anodization (Available Matte or Shiny) Heat Transfer Foil (Great for complicated artwork with multiple colors in the design.) ICS can offer many other unique second processes, finishes and intricate decoration options. Please contact your ICS Business Development Manager to find out more information.

18 THANK YOU! International Cosmetic Suppliers P.18

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