COMPANY FOUNDED HEADQUARTERS. 19 years as market leading Self Tan brand; over 17 years tanning celebrities

Size: px

Start display at page:

Download "COMPANY FOUNDED HEADQUARTERS. 19 years as market leading Self Tan brand; over 17 years tanning celebrities"

Leona Theresa Boone
5 years ago
Views:

COMPANY FOUNDED 1996 19 years as market leading

2 COMPANY FOUNDED years as market leading Self Tan brand; over 17 years tanning celebrities Acquired in 2010 by leading consumer products group PZ Cussons HEADQUARTERS London, England

3 WHY USE ST. TROPEZ SKINCARE meets MAKEUP A new addition to your beauty routine Gorgeous skin from head-to-toe NATURAL- LOOKING FLAWLESS COVERAGE ENHANCED, EVEN SKIN TONE NATURAL GLOW SAFE, HEALTHY COLOR YEAR ROUND FOR ALL SKIN TONES

tanners Constant Glow Daily Application Chocoholics weekly regime Weekend

4 TARGET CONSUMER WOMEN18-45YRS, ALL SKIN TONES AND TYPES Big Day Special Event SOS Tan Emergency Tan when sun shines/event Holiday Skin Vacation tanners Constant Glow Daily Application Chocoholics weekly regime Weekend Glam Before a night out Busy Moms Year round feel good glow Weekend Girls Weekly regime

5 OVER 150 AWARDS IN 4 YEARS

6 CHOSEN GLOBALLY BY PROFESSIONALS, DESIGNERS, CELEBRITIES & BEAUTY EDITORS ALIKE

MEET SOPHIE EVANS One of the world s leading skin finishing experts for A-list celebrities, top fashion models and leading editors across the globe An

MacPherson, Victoria Beckham, Colin Firth, Hugh & Deborra Lee Jackman, Rashida Jones, Zoe Deschanel, Dianna Agron, Kirsten Dunst Provides custom services to

7 MEET SOPHIE EVANS One of the world s leading skin finishing experts for A-list celebrities, top fashion models and leading editors across the globe An aesthetician, beauty therapist and qualified trainer Regular at London and Paris fashion weeks and Miami Swim Week Celebrity clientele includes: Kate Moss, Elle MacPherson, Victoria Beckham, Colin Firth, Hugh & Deborra Lee Jackman, Rashida Jones, Zoe Deschanel, Dianna Agron, Kirsten Dunst Provides custom services to beauty editors including Allure, Lucky, Vogue, W, Glamour, Self, Elle, Marie Claire Go-to expert for premieres and red carpet events nationwide such as the Oscars and The Emmys

8 CELEBRITY CLIENTS

9 RED CARPET READY Allison Williams GOLDEN GLOBES Naomi Watts SAG AWARDS Reese Witherspoon OSCARS RED CARPET READY

WHO: Sarah Hyland WHERE: 67 th Primetime Emmy Awards SKIN AND MAKEUP BY: Allan Avendaño INSPIRATION: Avendaño created a radiant and sophisticated

TIPS/TECHNIQUE: To create Sarah s flawless bronze, Avendaño spread St.

10 WHO: Sarah Hyland WHERE: 67 th Primetime Emmy Awards SKIN AND MAKEUP BY: Allan Avendaño INSPIRATION: Avendaño created a radiant and sophisticated look for the Modern Family starlet, combining a deep, olive glow with a rich autumnal color palette inspired by Sarah s gown. TIPS/TECHNIQUE: To create Sarah s flawless bronze, Avendaño spread St. Tropez One Night Only all over Hyland s décolletage, arms, shoulders and back with a Tan Applicator Mitt to even out the skin and enhance natural definition. PRODUCT: St. Tropez One Night Only, ($16) Tan Applicator Mitt ($6.50) DRESS: Zac Posen

11 BRAND VALUES Instant Brand recognition Glamorous Iconic Aspirational Pioneering BODY CONFIDENCE Strong Equity Innovative Engaging Leadership Authoritative Sexy Skin The Ultimate Tan Modern & Trendsetting

12 NB layouts not final & visuals unretouched

14 What I love about St.Tropez is the perfect, natural color it gives me. It makes me feel sexy and confident. No tan lines and it's perfect for when travelling or right before a photoshoot. I feel the sexiest when I have my St Tropez tanning lotion on. I love how it makes my skin look and glow. Greta Jimenez

15 A WARDROBE OF CHOICE A NATURAL LOOKING TAN TO SUIT EVERY SKIN TONE SELF TAN GRADUAL TAN INSTANT TAN PREP & MAINTAIN TAN ENHANCERS A natural looking streak-free tan that lasts for days Subtly build a gradual sunkissed glow every day A nocommitment tan for up to 24 Hours Tanning essentials for a long lasting flawless finish and even fade Highlight & add definition for a flawless skin finish

SELF TAN A NATURAL LOOKING STREAK-FREE TAN THAT LASTS FOR DAYS SELF TAN CLASSIC Tinted for the ultimate streak-free, natural looking golden tan SELF TAN EXPRESS Choose your depth of tan with our most

16 SELF TAN A NATURAL LOOKING STREAK-FREE TAN THAT LASTS FOR DAYS SELF TAN CLASSIC Tinted for the ultimate streak-free, natural looking golden tan SELF TAN EXPRESS Choose your depth of tan with our most advanced formula yet with intelligent shade technology SELF TAN DARK Tailors to your skin tone for our deepest, darkest bronze No self tan smell Streak-free results Does not stain clothes or hands For all skin tones Delivers natural-looking results EXPERT TIP: For best results apply with a St.Tropez Applicator Mitt for a streak-free tan and even fade

17 NEW SELF TAN EXPRESS THE 1 HOUR TAN 1 HR Fast-acting advanced formula not only delivers a natural looking, streak-free St.Tropez tan in just 1 HOUR, but intelligent shade technology allows even the most nervous of tanners to choose their depth of colour. 1 HOUR = LIGHT 2 HOURS = MEDIUM 3 HOURS = DARK Simply wash off after 1 hour and your tan will develop to reveal a sunkissed glow that lasts for days,- or leave on for longer to achieve a deep, dark natural looking bronze that tailors to your skin tone.

SELF TAN LUXE DRY OIL OUR MOST LUXURIOUS TAN YET This Brazilian inspired, quick-drying

Containing 100% Natural Tanning Agent and 100% Naturally fragranced with Neroli, Lemongrass

Simply apply with an Applicator Mitt for an instant radiant veil while your tan develops

18 SELF TAN LUXE DRY OIL OUR MOST LUXURIOUS TAN YET This Brazilian inspired, quick-drying formula provides a natural golden tan with intense hydration for up to 7 days. Containing 100% Natural Tanning Agent and 100% Naturally fragranced with Neroli, Lemongrass and Grapefruit for no self tan smell. Simply apply with an Applicator Mitt for an instant radiant veil while your tan develops over 4-8 hours. Ultra-Hydrating Luxurious, streak-free results Does not stain clothes or hands For all skin tones Delivers natural-looking results Available in: Body Face

Gradual Tan In Shower the most convenient way to tan in just 3 minutes Gradual Tan PLUS with multi

19 GRADUAL TAN SUBTLY BUILD A SUNKISSED GLOW EVERY DAY Build a gradual, golden glow every day for a natural looking tan all year round. Gradual Tan In Shower the most convenient way to tan in just 3 minutes Gradual Tan PLUS with multi action skin care benefits the tan that works harder for you Untinted Buildable glow Does not stain clothes or hands For all skin tones Delivers natural-looking results

Technology Suitable for all skin tones No DHA Signature St.

20 INSTANT TAN A NO-COMMITMENT TAN FOR UP TO 24 HOUR WEAR For an instant, one-night tan that simply washes off with soap and water Up to 24 Hour wear Water & Transfer-resistant with Rainmac Technology Suitable for all skin tones No DHA Signature St.Tropez scent EXPERT TIP: For best results apply to your face and body with a St.Tropez Applicator Mitt or mix with your moisturiser for a dewy finish

PREP & MAINTAIN TANNING ESSENTIALS FOR A FLAWLESS FINISH & LONGER-LASTING TAN Essentials for a naturallooking, longer-lasting tan Prepare, hydrate, correct and remove tan build up with our tan

21 PREP & MAINTAIN TANNING ESSENTIALS FOR A FLAWLESS FINISH & LONGER-LASTING TAN Essentials for a naturallooking, longer-lasting tan Prepare, hydrate, correct and remove tan build up with our tan enhancing body polish, moisturiser, remover and mitts. Avoid the tell-tale signs of tanning ideal for first time or regular tanners EXPERT TIP: Exfoliate skin up to 24 hours before tanning for the perfect, streak-free finish and moisturise daily after to prolong your tan for up to 3 days longer

PRODUCT OVERVIEW 2016

PRODUCT OVERVIEW 2016 SKIN SCIENCE HOW SELF TAN WORKS DIHYDROXYACETONE (DHA) & MAILLARD REACTION The main active self tanning ingredient used is Dihydroxyacetone (DHA). St.Tropez uses a 100% natural forms