Contents. Color Fearlessly. Color Beautifully. Hair fundamentals. Kenra Color. Permanent Color. Demi-permanent Color. Creative Color.

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1 Color Manual

2 Contents Color Fearlessly. Color Beautifully. 2 Hair fundamentals 4 Kenra Color 8 ermanent Color 13 Demi-permanent Color 21 Creative Color 24 Color Support 25 Technical Application Reference 26

3 COLOR FEARLESSLY. COLOR BEAUTIFULLY. Kenra Color by Kenra rofessional makes it easier than ever to achieve Simply Stunning Results. This straightforward and easy-to-use hair color line produces consistent, reliable results that stylists can count on. Kenra Color is committed to providing you all the tools needed for true-to-tone hair color solutions on every client, every time. Kenra Color incorporates Balancing Complex 5, our proprietary blend of five essential hair color attributes designed to meet the needs of stylists and clients alike. We are committed to providing each of your clients with results that far exceed their expectations. Kenra Color is supported by an education platform ensuring straightforward, easy-to-use hair color that is infused with artistic influence and inspiration. Ease meets artistry through our unique hair color fundamentals including the Five Step Approach to Color Formulation and Elements of Design, our signature guide to hair color application. The Kenra Color portfolio includes both ermanent and Demi-permanent offerings, each with a balanced shade collection of warm and cool tones that are intermixable for basic to advanced color formulation. Kenra Color provides unlimited hair color versatility allowing the stylist to be as technical or as creative as they want. Like Kenra and Kenra latinum, Kenra Color maintains our commitment to the professional beauty industry. We continue to deliver high-quality, performance-driven, professional hair care solutions to help deliver the results you and your clients have come to expect. Kenra Color Manual 1

4 Color Fearlessly. Color Beautifully. KENRA COLOR BY KENRA ROFESSIONAL Why Kenra Color? Kenra Color was developed with both the professional stylist and their clients in mind. This highperformance haircolor line produces consistent, reliable results that stylists can count on to provide true-to-tone haircolor solutions on every client, every time. You can color confidently for Simply Stunning Results both you and your clients have come to expect. We know you have options when choosing a color line. We have worked hard to develop a system that not only meets your needs, but far exceeds your expectations. erformance Our product offers consistent, reliable, true-to-tone haircolor solutions to meet all of your haircoloring needs. Kenra Color provides vibrant, long-lasting color and outstanding coverage and color saturation ensuring full gray coverage. Our gentle formulation leaves your hair with improved condition and manageability, and intense shine. Ease of Use and Superior Education Our education platform outlines our Five Steps to Color Formulation ensuring our system is straightforward and easy for you to use. Kenra rofessional will continue to provide the same level of superior education, training and customer support that you ve come to expect. Artistic Influence Ease meets artistry through Elements of Design, Kenra Color s signature guide to haircolor application. It supports the Five Steps or Less Approach to Haircolor Application and unites inspiration and formulation with technical application. Value rofessional haircolor services remain the largest and most powerful category for growth. Kenra Color provides unparalleled value and will positively impact your bottom line while providing an incredible value for your client. Versatility Kenra Color provides all the tools needed to be as technical or as creative as you want offering a newfound freedom to create customary looks for each and every one of your clients. Kenra Color is truly a color palette with no boundaries. What is Kenra Color? Kenra Color incorporates Balancing Complex 5, a proprietary blend of five essential haircolor attributes. 1. Vibrant, long-lasting color 2. Intense shine 3. Improved condition and manageability 4. Gentle formulation 5. Outstanding coverage and color saturation 2

5 Color Fearlessly. Color Beautifully. Kenra Color ortfolio The Kenra Color portfolio provides you all the tools needed for consistent, reliable, true-to-tone haircolor solutions. Whether you are just starting your career or you are an experienced colorist, we re confident Kenra Color will give you the versatility to create Simply Stunning Results. Our portfolio includes: - ermanent Coloring Cremes in a gentle, low-ammonia formulation available in a wide array of warm and cool tones that deliver vibrant, long-lasting results and outstanding coverage and color saturation including full gray coverage - Demi-permanent Coloring Cremes formulated without ammonia providing an extremely gentle formulation for improved condition and manageability with intense shine - A ermanent Blonding Category including a variety of offerings such as our Kenra Color Lightener Collection, High Lift Series and the extremely versatile Blonding Creme - ermanent Color Boosters available in five shades designed to increase color vibrancy or give special effects to any Kenra Color ermanent formulation - Demi-permanent Rapid Toners available in four no ammonia shades designed to process and tone in 5 minutes or less - A Creative Color collection of semi-permanent shades for bright, artistic applications. - A selection of Color Tools to support your artistry and creativity. Kenra Color Manual 3

6 Hair Fundamentals HAIR STRUCTURE The success of any haircolor service depends on the coloring products and techniques selected by the stylist, as well as understanding the physical nature of the hair itself. This section explores the fundamentals of hair its structure and unique characteristics and their role in the haircolor process. At Kenra rofessional, we believe that understanding the structure of your client s hair is just the beginning of the overall consultation process. Each strand of hair has three main components: the cuticle, the cortex and the medulla. Cuticle The cuticle refers to the outside layer of the hair shaft. It is composed of transparent, overlapping and protective scale-like cells. The cuticle protects the inner structure of the hair. A healthy, flat cuticle layer promotes strength, shine and the overall appearance of the hair. Cortex The cortex is the center part of the hair and makes up the majority of the hair shaft. It gives the hair its special qualities such as elasticity and curl. The cortex is packed with strands of keratin that lie along the length of the hair. Oxidative pigments are developed or oxidized in the cortex with permanent and demi-permanent haircolor. Medulla Finally, the medulla is the canal-shaped innermost part of human hair. It has no known function and not all hair contains a medulla. Cuticle Cortex Medulla Cross-section of hair strand 4

7 Hair Fundamentals HAIR CHARACTERISTICS Texture Texture is the diameter of the individual hair strand. Determining hair texture by touching and visually examining it tells you what the hair can and cannot do on its own. Texture is generally referred to as fine, medium or coarse. Fine Medium Coarse Density The density of the hair is determined by the number of active hair follicles per square inch on the scalp and determines how much color mixture is needed for the color service. It can influence the look of color because it affects the way light is reflected or absorbed. Thin Medium Thick Kenra Color Manual 5

8 Hair Fundamentals DID YOU KNOW? Using Kenra Color orosity Equalizing Spray prior to ermanent or Demi-permanent color services ensures even pigment absorption on hair with uneven or high porosity. orosity orosity refers to the ability of hair to absorb and hold liquids. Some factors that contribute to hair s porosity include past chemical services, environmental damage and mechanical (hot tools and brushing/combing) damage. Accurately judging the hair s porosity is critical for color and developer selection. All haircolor durability is related to the porosity of the hair, which is usually described as low, average, or high. Low porosity may cause the hair to absorb color at a slower rate whereas high porosity absorbs color quickly and also tends to fade away more readily. Low porosity High porosity DID YOU KNOW? Wavy or curly hair can look less reflective because it can absorb light and color. Create the perfect canvas for a Kenra Color service by offering these types of clients a Kenra Smooth service. What s more, complete both services in one salon visit, saving time for your client and creating a greater revenue opportunity for you, the stylist. Formation Hair formation refers to its shape and pattern. It can influence the look of color because it affects the way light is reflected or absorbed. Forms of hair are described as straight, wavy or curly. Follicle Shape Hair attern Color Reflection Straight hair begins with a straight hair follicle and has a sphere-shaped hair strand. It is generally more reflective because of its solid, smooth surface. Wavy hair begins with a curve in the hair follicle and has an oval-shaped hair strand. It can absorb light and may look less reflective. Curly hair begins as a curved hair follicle and has a flat/oval-shaped hair strand. It can absorb light and may look less reflective. 6

9 Hair fundamentals HAIRCOLOR FUNDAMENTALS igment Types Direct Dyes These are color pigments that can actually be seen. They do not require an oxidative agent (hydrogen peroxide). Direct dye pigments are typically larger and remain on the outer portion of the hair shaft. They can have a staining effect on the hair. Indirect Dyes Hair Strand Indirect Dyes These are also called oxidative or intermediate dyes. They require an oxidative agent such as hydrogen peroxide to develop the pigments. The pigments oxidize within the cortex of the hair shaft. Direct Dyes Haircolor Categories Haircolor type Oxidative agent Color penetration Ammonia Chemical hair change ermanent Yes Fully penetrates the cortex. After the color is oxidized, the cuticle closes and the color stays inside which gives the hair its new color. Usually contains some amount of ammonia. ermanently alters the hair shaft and can cause movement or lift of natural melanin and deposit in one process. Demi-permanent Yes enetrates the cuticle and multiple layers of the cortex. None Can be a combination of direct and indirect pigments and is deposit only. Fades gradually and washes out to the original color of the hair. Semi-permanent No Coats the cuticle and penetrates the outer layer of the cortex. None Uses large, direct dyes and does not alter natural pigment. Kenra Color Manual 7

10 Kenra Color THE LAW OF COLOR rimary Colors Three colors that make up all other colors (yellow, red, blue). Secondary colors A mix of two primary colors (orange, violet, green). Tertiary colors A mix of a primary color and a secondary color (yellow orange, red orange, red violet, blue violet, blue green, yellow green). Complementary colors Colors found opposite of each other on the color wheel. In haircolor, they have several important functions: - They neutralize or cancel out the other one when they are mixed together, and produce a neutral color, such as dark gray or brown - They neutralize any unwanted tones in the hair. For example, a blue-based color eliminates unwanted orange tones - They also complement each other when placed side by side Kenra Color Level System The Kenra Color Level System denotes the degree of darkness or lightness of the hair. It ranges from 1-10 with 1 representing the darkest form of brown (referred to as Black) and 10 indicating the lightest (referred to as Extra Light Blonde). Note: This system does not observe level two because levels below three are difficult to differentiate to the human eye. Level 10 Extra Light Blonde 09 Light Blonde 08 Blonde 07 Medium Blonde 06 Dark Blonde 05 Light Brown 04 Medium Brown 03 Dark Brown 01 Black Kenra Color Shade Identifier The Kenra Color shade identifier is easy to read and follows a standard numerical and alphabetical identification system. Dominant Color Number = Level Identification First Letter = Dominant Color Reflection Second Letter = Secondary Color Reflection Level Secondary Reflection 8

11 Kenra Color Shades and Tones Kenra Color offers a variety of shade families in a balanced collection of warm and cool tones to meet the needs of any client. Each shade series allows for ease of mixing and delivers intense shine and maximum coverage. Natural: Combination of the three primary colors calibrated at the designated level to achieve full gray coverage (ermanent) and natural gray coverage up to 75% (Demi-permanent). The proper amount of the Natural Series should be added into any formulation to achieve gray coverage (see Gray Coverage chart). Natural Ash: Calibrated at each level to optimize gray coverage and neutralize warmth. Covers and blends gray while controlling underlying pigment in a single process. Ash: Neutralizes unwanted warmth to produce a cooler end result. The Ash Series is formulated to neutralize underlying pigment. Ash Ash: Increased ash pigments for added neutralization of unwanted warm tones. Silver Metallic: Cool blue tones supported by blue violet secondary reflection. Brown/Beige: Warm reflective brown tones from levels 4-7 and beige tones for levels Bronze Metallic: Warm Bronze tones supported by a cool metallic secondary reflection. Brown Copper: Warm brown dominant tones supported by copper secondary reflection. Gold: Adds warmth to any color, increased light reflection and a natural gold tonality. Gold Brown/Beige: Dominant gold tones with secondary brown undertones. Copper: Brilliant warm red / orange tones. Copper Natural: Copper tones with gray coverage up to 75% Copper Gold: Dominant reflective copper tones with secondary gold reflection. Red: True red tones for maximum vibrancy. Red Natural: Red tones with gray coverage up to 75% Red Red: Superior vibrancy and pure red end results. Red Brown: Dominant red tones supported by secondary reflection of brown. Red Copper: Dominant red tones supported by copper undertones for vibrancy. Violet Red: Dominant violet tones supported by red undertones for cool vibrancy at darker levels. Red Violet: Dominant red tones supported by cool violet undertones. Violet Metallic: Cool violet tones supported by a metallic secondary reflection. Violet: ale violet tone to reduce or tone unwanted yellow. earl Violet: Combination of blue violet and violet tones to neutralize unwanted yellowgold tones. Shade Chart N Natural NA Natural Ash A Ash AA Ash Ash SM Silver Metallic B Brown / Beige BrM Bronze Metallic BC Brown Copper G Gold GB Gold Brown / Beige C Copper CN Copper Natural CG Copper Gold R Red RN Red Natural RR Red Red RB Red Brown RC Red Copper VR Violet Red RV Red Violet VM Violet Metallic V Violet V earl Violet Clear Gloss (no pigment) Kenra Color Manual 9

12 Kenra Color NATURAL 1N NATURAL ASH 3N 4N 5N 6N NATURAL BROWN 5NB 6NB 8N 9N 7NB 4A 5A 6A 7AA 4B 8AA 6G 7G 6C 10 8SM 7NA 8NA 7A 8A 9A 10A BROWN COER 5B 6B 8G 9G 10G D 7B 5GB COER NATURAL 8C SILVER METALLIC 7SM 6NA 8B 10B 4BC GOLD BROWN COER 5C 5NA BROWN GOLD 5G 10N ASH ASH ASH 6AA 7N 6CN 7VM 7CN 8VM 9GB COER GOLD 5CG VIOLET METALLIC 10SM 8GB 7CG BRONZE METALLIC 9VM 8BrM 9BrM 10BrM 6BC 7BC

13 Kenra Color RED RED NATURAL RED RED 4R 5R 6R 7R 4RR RED BROWN 4RB 5RB 7RR 5RN 6RN RED COER 6RB 7RB VIOLET RED 3VR 6RR 5RC 6RC RED VIOLET 3RV 5VR CLEAR 5RV VIOLET EARL VIOLET 10V D 9V D 6RV HIGH LIFT Gloss D Gold Natural Natural earl Ash Blonding Creme Ash BOOSTER RAID TONER Red Copper Gold Violet Blue Orange Yellow Magenta Teal SV D V D CR D GC D Charcoal Neon Fuchsia Neon Orange CREATIVE Violet ink Red Blue Neon Yellow Neon Green Neon Blue Neon Violet KENRA COLOR SHADE CHART = ermanent D = Demi-permanent Kenra Color Manual 11

14 Kenra Color REMEMBER All of our Kenra Color techniques utilize Elements of Design and can be completed in 5 steps or less. You have access to all of our application guides and our latest artistic collections online at kenracolor.com. ELEMENTS OF DESIGN Elements of Design is Kenra Color s signature guide to haircolor application. It supports our 5 Steps or Less Approach to Haircolor Application and unites inspiration and formulation with technical application. For Kenra Color, it s truly where ease meets artistry. Foundation Color: rimary overall color; incorporates 75% or more of total color. Anchor Color: Supportive color designed to influence contrast of the Foundation Color and is usually within 1 to 2 levels of the Foundation Color. Accent Color: Emphasis colors to draw the eye to a particular area creating contrast and can be used as both a highlight and lowlight. Accent Color Anchor Color Foundation Color 12

15 Kenra Color KENRA COLOR ERMANENT ORTFOLIO Gentle, low-ammonia color available in a wide array of multidimensional tones that deliver consistent, reliable results. 1. Features Balancing Complex 5 2. rovides vibrant, long lasting results 3. Full gray coverage 4. Intense shine REMEMBER Kenra Color does not recommend the use of a dryer, steamer or accelerator drops for processing. ermanent Coloring Creme and Developer Kenra Color ermanent Coloring Creme Developers were specially formulated for use with Kenra Color ermanent Coloring Cremes. Available in 10 Volume (3%), 20 Volume (6%), 30 Volume (9%), and 40 Volume (12%) strengths to ensure proper lift of natural hair and oxidation of dye intermediates. Creamy consistency allows for precise application for all of your haircolor needs. Our standard mixing ratio and processing time for Kenra Color ermanent Color is one part ermanent Coloring Creme plus one part Developer (1:1) for 30 minutes at room temperature. If you are processing gray hair, mixing ratio remains the same; however, you will want to process up to 40 minutes. KENRA COLOR ERMANENT COLOR MIXING RATIO One part ermanent Coloring Creme plus one part Developer (1:1) rocessing Time 30 Minutes rocessing Time for Gray Coverage Up to 40 Minutes Developer 10 Volume (3%) 20 Volume (6%) 30 Volume (9%) 40 Volume (12%) Levels of Lift Tone-on-tone / deposit only* 1 level of lift / deposit / gray coverage* 2 3 levels of lift* 3 4 levels of lift* *Based on texture, density, and porosity. Kenra Color Manual 13

16 ermanent Color REMEMBER The final result of any haircolor service relies on a blend of the color selected by the stylist and the contribution of underlying pigment. Underlying igment Underlying pigment refers to the undertones that are exposed anytime natural haircolor is lifted. Generally, this affects the outcome of a color formulation when there is lifting of two or more levels and the volume of developer selected affects underlying pigment exposed in the lifting process. It is often necessary to add a neutralizing color into a formulation to ensure control of an unwanted underlying pigment. Use this cart to determine what underlying pigment will be exposed at the level you are coloring to and what neutralizing color can benefit your color formulation. Level Underlying igment Neutralizing Color 10 Extra Light Blonde ale Yellow Ash, Violet or Silver Metallic 09 Light Blonde Yellow Gold Ash or earl Violet 08 Blonde Light Gold Ash or Silver Metallic 07 Medium Blonde Gold Ash or Silver Metallic 06 Dark Blonde Gold Orange Ash 05 Light Brown Orange Ash 04 Medium Brown Dark Orange Ash 03 Dark Brown Red Orange N/A 01 Black Darkest Red Orange N/A Gray Coverage Gray hair is typically more resistant to coloration because it has a harder cuticle layer. It is often thought to be very healthy % of Gray 25% 50% %* % of Natural Series 25% 50% 75% % of Desired Color 75% 50% 25% and void of all natural *When hair is 80% gray or more, 20 Volume Developer is recommended. pigment, but in reality, gray hair is the lightest form of the three primary colors and requires increased pigmentation for coverage. Kenra Color ermanent Natural Series provides the essential balance of pigments to ensure even color saturation and maximum pigment uptake and should be incorporated into all gray coverage formulations for full gray coverage. Mixing ratio remains at one part ermanent Coloring Creme plus one part Developer (1:1); however, suggested processing time is up to 40 minutes. 14

17 ermanent Color 5 EASY STES TO COLOR FORMULATION Kenra Color streamlines the art of haircolor formulation with five easy steps that provide consistent, reliable results on every client, every time. STE 1 STE 2 STE 3 STE 4 STE 5 FINALIZE THE FORMULATION Step 1: Determine the natural level of the hair - Analyze the client s natural level by holding the Natural Series swatches against the client s regrowth area and determine which one achieves a blend of the same level. - Remember, you are only looking for the level of the natural hair, not the tonality. - If the natural hair level falls between two levels, choose the lighter level when depositing color (going darker), or the darker level when lifting color (going lighter). Step 2: Determine the desired level / desired tone - Select the appropriate color shade utilizing your swatchbook for reference. Step 3: Define levels of lift, deposit, or tonal change - Use the developer / levels of lift chart to determine the Developer required to ensure proper lifting during the coloring process. Step 4: Determine the percentage of gray - Identify the correct percentage of gray to assess how much of the Kenra Color Natural Series should be incorporated into the formulation. Reference our gray coverage chart. - When hair is 80% gray or more, a 20 Volume Developer is recommended. - The recommended processing time is up to 40 minutes. Step 5: Identify the underlying pigment - Determine the underlying pigment at the desired level you are coloring to. - Assess whether it will enhance the desired color shade and tone or if you will need to add a neutralizing color to the formulation to control the underlying pigment. Reference our underlying pigment chart. Kenra Color Manual 15

18 ermanent Color STANDARD COLOR FORMULATION EXAMLES EXAMLE: Lift The client is a natural level 4. The desired level and tone is 5B. The client has 0% gray hair. Formulating Recap: The natural level is a 4 with no gray. The desired level and tone is 5B. Natural Level: Because only one level of lift is required, the formulation uses Developer 20 Desired Level: Volume, and the underlying pigment does not impact the desired tone. Volume of Developer: The mixing ratio is equal parts of Developer 20 Volume and 5B. rocessing %Gray: time is 30 minutes. Underlying igment: Final Formulation: rocessing time: EXAMLE: Deposit The client is a natural level 7. The desired level and tone is 6RB. The client has 0% gray hair. Formulating Recap: The natural level is a 7 with no gray. The desired level and tone is Natural Level: 6RB. Because it is 1 level darker, the formulation uses Developer 10 Volume Desired Level: and underlying pigment is not a factor. The mixing ratio is 1 part 6RB plus 1 Volume of Developer: part Developer 10 Volume. rocessing time is 30 minutes. %Gray: Underlying igment: Final Formulation: rocessing time: EXAMLE: Gray Coverage The client is a natural level 4. The desired level and tone is 5G. The client has 50% gray hair. Formulating Recap: The natural level is a 4 with 50% gray. The desired level and tone is Natural Level: 5G. Because only 1 level of lift is required, the formulation uses Developer 20 Desired Level: Volume, and the underlying pigment does not impact the desired tone. Volume of Developer: The mixing ratio is 1 part 5N plus 1 part 5G plus 2 parts Developer 20 Volume %Gray: (See Gray Coverage chart). rocessing time is 40 minutes. Underlying igment: Final Formulation: rocessing time: EXAMLE: Underlying igment The client is a natural level 4. The desired level and tone is 7B. The client has 0% gray hair. Formulating Recap: The natural level is 4. The desired level and tone is 7B. For three Natural Level: levels of lift, the formulation requires Developer 40 Volume. To balance the Desired Level: exposed gold underlying pigment, a neutralizing color (ash) is incorporated. Volume of Developer: The 7A helps to control the gold tones at a level 7. The mixing ratio is 1 part %Gray: 7A plus 1 part 7B plus 2 parts Developer 40 Volume (Note: The amount of the neutralizing color can vary as desired). rocessing time is 30 minutes. Underlying igment: Final Formulation: rocessing time: 16

19 ermanent Color High Lift Kenra Color High Lift Series provides the ability to create superior single process blondes achieving 4-5 levels of lift with maximum neutralization of underlying pigment. These four shades feature a specially developed base to support lighter lifting and neutralization of underlying pigment, each providing the same lifting strength with varying degrees of neutralization of underlying pigment. Achieve best results on level 6 and above, but the series can also be used on level 5 for a warmer end result. Our standard mixing ratio and processing time for Kenra Color High Lift is one part ermanent Coloring Creme plus two parts Developer (1:2) for 45 minutes at room temperature. Shade Used on Natural Level Developer Volume Timing End Result Gold Natural Level 6 30 or Minutes Golden Natural Blonde Natural Level 6 30 or Minutes Natural Blonde earl Ash Level 6 30 or Minutes Cooler Blonde Ash Levels 5 or 6 30 or Minutes Coolest Blonde KENRA COLOR ERMANENT HIGH LIFT MIXING RATIO One part ermanent Coloring Creme plus two parts Developer (1:2) rocessing Time 45 Minutes Blonding Creme Kenra Color Blonding Creme provides extra lifting support. It features the same specially developed base as the Kenra Color High Lift Series; however, it does not contain any neutralizing pigment, therefore it will have a warmer end result. Blonding Creme is extremely versatile and can be used for a couple key haircoloring needs. First, it can be used for natural accent effects, or highlights, when mixed one part Blonding Creme with two parts Developer (10, 20, 30 or 40 Volume). Second, Blonding Creme can be added into any Kenra Color ermanent formulation (up to ¼ of total color portion) for added lift, achieving ½ - 1 level of additional lift. Blonding Creme For ½ - 1 Level of Lift Natural Highlighting Mixing Ratio Formula% 1 oz. ermanent Coloring Creme 1 oz. ermanent Developer ¼ oz. Blonding Creme (up to ¼ of color portion) 1 oz. Blonding Creme 2 oz. ermanent Developer Kenra Color Manual 17

20 ermanent Color Color Boosters Color Boosters are designed to create custom, signature color shades. They can be used in any Kenra Color ermanent formulation for increased color vibrancy or as a stand alone shade for special effect coloring on pre-lightened hair. Available in five shades, each formulated with specifically balanced color dyes to make it easy to create signature haircolor or special effects. For increased color vibrancy, color boosters can be added into any of your Kenra Color ermanent formulations up to ¼ of your color portion. For special effects, or a stand alone shade, our standard mixing ratio and processing time is one part ermanent Color Booster plus one part Developer (1:1) for 30 minutes at room temperature. Booster Shade Gold Blue Violet Copper Red Effect Additional gold reflection to any level Blue enhancement to level 5 and below Violet reflection to level 6 and below Added copper reflection to any level Enhanced red reflection to levels 7 and below Booster Use For Increased Vibrancy Special Effects Mixing Ratio Formula 1 oz. ermanent Coloring Creme 1 oz. ermanent Developer Add up to ¼ oz. Color Booster 1 oz. Color Booster 1 oz. ermanent Developer Apply to dry, previously lightened hair 18

21 ermanent Color HIGH LIFT EXAMLE: Standard Formulation The client is a natural level 6. The desired level is 10 for a Natural Blonde. The client has 0% gray hair. Formulating Recap: The natural level is 6. The desired level and tone is 10 Natural Natural Level: Blonde. To achieve this level of lift, Developer 40 Volume is required to Desired Level: mix with the High Lift Natural. The underlying pigment at a level 10 is pale Volume of Developer: yellow and is addressed with the pale blue violet neutralizing pigments. %Gray: The mixing ratio is 1 part High Lift plus 2 parts Developer 40 Volume. rocessing time is 45 minutes. Underlying igment: Final Formulation: rocessing time: BLONDING CREME EXAMLE: Standard Formulation for adding Blonding Creme to a permanent color formulation The client is a natural level 4. The desired level is 8 with a copper tone. The client has 0% gray hair. Formulating Recap: The natural level is 4. The desired level and tone is 8C. To achieve Natural Level: this level of lift, Developer 40 Volume is required. ¼ ounce of Blonding Desired Level: Creme is added to 1 ounce of ermanent Coloring Creme for additional Volume of Developer: lift. The underlying pigment is light gold. The mixing ratio is 1 part 8C plus %Gray: 1 part Developer 40 Volume plus ¼ Blonding Creme. rocessing time is 30 minutes. Underlying igment: Final Formulation: rocessing time: BOOSTER EXAMLE: Increased Vibrancy The client is a natural level 5. The desired level is 6 with a vibrant copper tone. This client has 0% gray hair. Formulating Recap: Based on the natural level 5 hair, the Developer 20 Volume is Natural Level: needed to get 1 full level of lift. 1/4 ounce of Booster is added to 1 ounce of Desired Level: ermanent Coloring Creme for additional vibrancy. The underlying pigment from a level 5 to a level 6 is gold orange (Note: The underlying pigment does Volume of Developer: not need neutralization; it will add to the end result in a positive way). The %Gray: mixing ratio is 1 part 6C plus one part Developer 20 Volume plus up to 1/4oz Underlying igment: Copper Booster. rocessing time is 30 minutes. Final Formulation: rocessing time: Kenra Color Manual 19

22 ermanent Color BLONDING WITH KENRA COLOR Kenra Color Lightener Collection Kenra Color offers two lightener options to meet the needs of stylists and clients alike. Kenra Color Lightener features a blue-violet base to help control unwanted warm tones when lifting Developer Choices 10 Volume (3%) 20 Volume (6%) 30 Volume (9%) Application On or off the scalp On or off the scalp Off the scalp and Kenra Color No Ammonia Lightener is a fragrance-free, white powder formulated without ammonia. Each dust-free lightener powder can remove natural or artificial pigments, both indirect and direct to help eliminate unwanted tones such as ash or red and have a lifting strength of up to 7 levels in a single application. Extremely versatile, each lightener can be applied both on and off the scalp with Kenra Color ermanent Developer Volumes in different ratios for multiple blonding effects 10 and 20 Volume on the scalp and 10, 20 and 30 Volume off the scalp. Each mixture s creamy consistency retains moisture and is drip-free for ease of use. KENRA COLOR LIGHTENER COLLECTION MIXING RATIO One level scoop plus one part Developer (up to 1:3) rocessing Time Check result regularly during processing. Do not exceed 60 minutes. 20

23 Demi-permanent Color KENRA COLOR DEMI-ERMANENT ORTFOLIO Deposit only color formulated without ammonia providing multiple service options for maximum creativity. 1. Features Balancing Complex 5 2. Formulated without ammonia 3. Natural gray coverage up to 75% 4. rovides vibrant, long lasting results 5. Intense shine Kenra Color Demi-permanent Coloring Creme Activator was specially formulated for use with Kenra Color Demipermanent Coloring Cremes allowing for complete oxidation of all pigments in each and every color formulation. Our standard mixing ratio and processing time for Kenra Color Demi-permanent Color is one part Demi-permanent Coloring Creme plus two parts Activator (1:2) for 5-25 minutes at room temperature KENRA COLOR DEMI-ERMANENT COLOR MIXING RATIO One part Demi-permanent Coloring Creme plus two parts Activator (1:2) rocessing Time Application 5-25 Minutes Apply from scalp to ends KENRA COLOR DEMI-ERMANENT SERVICE OTIONS Kenra Color Demi-permanent provides you multiple service options allowing for maximum creativity and profitability. Color Enhancing Service Offer a color enhancing service to enhance any natural color tone or deepen an existing color tone. First determine the client s natural level, and then choose the appropriate tone to accentuate, neutralize or deepen. Use the standard Kenra Color Demi-permanent mixing ratio and processing time. Color Equalizing A color equalizing service is used anytime a client requires a permanent retouch service on their new growth and needs a corresponding formula to be used on the mid-shaft to ends. Kenra Color Manual 21

24 Demi-permanent Color DID YOU KNOW? A Clear Gloss Service is a great option to offer your client that regularly schedules haircuts only or for your highlighted blondes looking for increased shine. Color Equalizing A color equalizing service is used anytime a client requires a permanent retouch service on their new growth and needs a corresponding formula to be used on the mid-shaft to ends. KENRA COLOR DEMI-ERMANENT COLOR MIXING RATIO 1 oz. ermanent Coloring Creme plus 1 oz. Developer 1 oz. Demi-permanent Coloring Creme plus 2 oz. Activator Note: This service requires two separate formulations (ermanent and Demi-permanent) rocessing Time Application Minutes Apply ermanent formula to new growth and process for 15 minutes. Then, apply Demi-permanent formula from mid-length to ends. Tips: - On porous hair, spray the ends with Kenra Color orosity Equalizing Spray. Then, apply Demi-permanent Coloring Creme on mid-length and ends of hair. - Demi-permanent Clear can be added to any formulation to dilute the deposit amount of the pigment while providing maximum shine. Gray Blending The Kenra Color Demi-permanent line delivers natural gray coverage up to 75% in a no ammonia formulation. This is the perfect suggestion for clients who do not want to commit to a permanent haircolor. Formulating with the Natural or Natural Ash Series ensures optimal gray coverage KENRA COLOR DEMI-ERMANENT GRAY BLENDING MIXING RATIO Natural Series - One part combination of desired Demi-permanent Coloring Creme shade and Natural Series plus one part Demipermanent Activator (1:1) Natural Ash Series - One part desired Natural Ash Demi-permanent Coloring Creme shade plus one part Demi-permanent Activator (1:1) rocessing Time Up to 25 Minutes Application Apply to dry hair Clear Glossing Clear Glossing services add intense shine and increase manageability for previously colored, lightened or highlighted hair. Kenra Color Demi-permanent Clear Gloss features Balancing Complex 5; however, this deposit-only formulation is clear so it can be used on any hair type or color for maximum shine and improved condition KENRA COLOR CLEAR GLOSSING SERVICE MIXING RATIO One part Demi-permanent Coloring Creme plus two parts Activator (1:2) rocessing Time Up to 25 Minutes Application Apply glossing formula to freshly shampooed and conditioned towel-dried hair

25 Demi-permanent Color Toning Toning Services are recommended to tone unwanted warmth for highlighted or previously lightened hair and can take as little as five minutes at the shampoo bowl. Shade selections are available in warm and cool options each ensuring maximum shine and condition on any pre-lightened hair. Toning Service Warm Blonde Toning Cool / astel Blonde Toning Natural Blonde Toning Beige / Blonde Toning Shade Selections 10G / 8C / 8G 10A / 10V / 9V 8GB / 9GB 10B / 8B Rapid Toners / Dimensional Toning In addition to Kenra Color Demi-permanent Toning services, Kenra Color also offers Demi-permanent Rapid Toners designed to process and tone in 5 minutes or less. These no ammonia, deposit-only colors have been formulated to enhance blonde levels 8, 9 and 10 or to be a multi-dimensional tone refresher for any haircolor. They offer versatility for adding multi-dimensional tones in four warm or cool shades KENRA COLOR RAID TONERS / DIMENSIONAL TONING MIXING RATIO 1 oz. Demi-permanent Rapid Toner Coloring Creme plus 2 oz. Demi-permanent Activator rocessing Time Application 5 Minutes or less Apply from scalp to ends to freshly shampooed and conditioned towel-dried hair Rapid Toner Shade Golden Copper Copper Red Violet earl Silver Violet Effect Toning with a gold copper reflection and result Toning with a copper red reflection and result Toning with a violet pearl reflection and result Toning with a silver violet reflection and result Kenra Color Manual 23

26 Creative Color Creative Color Maximize your creativity with nine semi-permanent colors that allow you to create anything from vibrant custom shades to pastels and everything in between. - True-to-tone results that last up to 20 shampoos - Intense color deposit with a vibrant reflection - rocess with or without heat for customizable color longevity - For more vibrant results, apply on pre-lightened hair and process under heat - Formulated without ammonia - Direct color pigments no mixing with developer required ARTISTIC FORMULATIONS Kenra Color Creative White can be mixed with all eight Kenra Color Creative Stains to achieve a pastel effect. Below are Artistic Formulations to create everything from pastels to vibrant, unique shades. Shade Intense Violet Mint Green Aqua Hot ink Emerald Green Sapphire Coral Maroon astels Formulation 4 parts Magenta + 2 parts Blue 3 parts Yellow + 3 parts White + 1 part Teal 1 part Blue + 3 parts Teal + 4 parts White 5 parts ink + 5 parts White + 1 part Yellow 3 parts Yellow + 2 parts Blue 5 parts Blue + 7 parts Violet 5 parts ink + 5 parts Yellow + 5 parts White 3 parts Magenta + 3 parts Red + 1 part Blue 10 parts White + 1 part Creative Color 24

27 Color Support Color Support roducts Kenra Color offers a range of Color Support roducts to maximize your color experience and ensure Simply Stunning Results. Each of these tools can be incorporated into any Kenra Color ermanent or Demi-permanent color service. orosity Equalizing Spray orosity Equalizing Spray ensures even pigment absorption on hair with uneven or high porosity. This gentle, lightweight formula also assists in conditioning and detangling the hair and is designed for use prior to a Kenra Color ermanent or Demi-permanent color service. OROSITY EQUALIZING SRAY Application Spray in sections and comb through for even distribution. For fine hair, select 1 sections. For medium hair, select ½ sections. For thick hair, select ¼ sections. re-igment Coloring Cremes re-igment Coloring Cremes are designed for use in color corrective services to gently replace underlying pigments prior to Kenra Color ermanent or Demi-permanent coloring and are ideal for achieving results two or more levels darker than existing level. These color cremes are specifically formulated to mix with water for proper oxidation of the pigments and ideal product viscosity. Kenra Color re-igment Coloring Cremes support the consistent, reliable results of Balancing Complex 5 and are available in three intermixable shades to meet your color corrective needs. - Kenra Color re-igment Red: when coloring with all red or violet shades and when coloring back using dark natural shades (levels 1-3) - Kenra Color re-igment Copper: when coloring with all copper shades and when coloring back using medium natural shades (levels 3-6) - Kenra Color re-igment Gold: when coloring with all golden shades and when coloring back using light natural shades (levels 6-8) Level ale Yellow 10 ale Yellow 09 Yellow Gold 08 Light Gold 07 Gold 06 Gold Orange 05 Orange 04 Dark Orange 03 Red Orange 01 Darkest Red Orange re-igment Creme None None Gold Gold Gold and Copper Copper Copper Copper and Red or Red Red KENRA COLOR RE-IGMENT MIXING RATIO One part re-igment Coloring Creme plus one part water rocessing Time Application 10 Minutes Spray hair with Kenra Color orosity Equalizing Spray and apply pre-pigment color. Towel blot excess re-igment Coloring Creme from hair. Apply desired Kenra Color ermanent or Kenra Color Demi-permanent formulation. Kenra Color Manual 25

28 Technical Application Reference Kenra Color makes it easier than ever to achieve Simply Stunning Results. Reference our technical application section for a synopsis of Kenra Color ermanent and Demi-permanent service options with related technical support. ermanent Service Options Services ermanent Coloring Creme and Developer Lightener High Lift Blonding Creme Formulation Formulation: One part ermanent Coloring Creme plus one part Developer (1:1) rocessing time: 30 Minutes, up to 40 Minutes processing time for gray coverage Formulation: One level scoop plus one part Developer (up to 1:3) rocessing time: Check result regularly during processing, do not exceed 60 minutes Formulation: One part ermanent Coloring Creme plus two parts Developer (1:2) rocessing time: 45 Minutes Formulations: For ½ - 1 Level of Lift, mix 1 oz. ermanent Coloring Creme, 1 oz. ermanent Developer and ¼ oz. Blonding Creme (up to ¼ of color portion). For Natural Highlighting, mix 1 oz. Blonding Creme and 2 oz. ermanent Developer. rocessing time: 30 Minutes for Lift, up to 45 Minutes for natural highlighting Color Boosters Formulations: For increased vibrancy, mix 1 oz. ermanent Coloring Creme, 1 oz. ermanent Developer and add up to ¼ oz. Color Booster. rocessing time: 30 Minutes for increased vibrancy Note: Use the appropriate Kenra shampoo and conditioner at the end of every Color Service to assist in color retention and help maintain the healthy condition of hair. 26

29 Kenra Color Demi-permanent Service Services Enhancing Equalizing Gray Blending Clear Glossing Toning Toning with Rapid Toners Formulation Formulation: 1 oz. Demi-permanent Coloring Creme + 2 oz. Demi-permanent Activator Application: Apply formula from scalp to ends rocessing time: Up to 25 Minutes Formulation: 1 oz. ermanent Coloring Creme + 1 oz. Developer 1 oz. Demi-permanent Coloring Creme + 2 oz. Activator Note: This service requires two separate formulations (ermanent and Demi-permanent) Application: > Apply ermanent formula to new growth for 15 minutes > Then apply Demi-permanent formula from mid-length to ends rocessing time: Minutes Formulations: Natural Series: 1 oz. Combination of desired shade and Natural Series + 1 oz. Demi-permanent Activator Natural Ash Series: 1 oz. Natural Ash Series + 1 oz. Demi-permanent Activator Application: Apply formula to dry hair rocessing time: Up to 25 Minutes Formulation: 1 oz. Demi-permanent Clear + 2 oz. Demi-permanent Activator Application: Apply to dry or towel-dried hair rocessing time: Up to 25 Minutes Formulation: 1 oz. Demi-permanent Coloring Creme + 2 oz. Demi-permanent Activator Application: Apply toning formula to freshly shampooed and conditioned hair rocessing time: 5-25 Minutes Formulation: 1 oz. Rapid Toner Demi-permanent Coloring Creme + 2 oz. Demi-permanent Activator Application: Apply to freshly shampooed and conditioned damp hair. rocessing time: 5 Minutes or less Note: Use the appropriate Kenra shampoo and conditioner at the end of every Demi-permanent Color Service to assist in color retention and help maintain the healthy condition of hair. Kenra Color Manual 27

30 SIMLY BLONDE NEW The Art of Blonding, Simplified SIMLY BLONDE A collection of high-performance blonde hair color, provides radiant, reliable results every time. Take the guesswork out of blonding with every tool you need for the most demanding of hair color clients. This easy-to-use collection provides precision application and simple formulating for optimal blonding. Simple: easy-to-use tools & techniques for the most demanding of color clients Reliable: our signature Lift Control Tone performance provides radiant results, every time Versatile: the collection offers endless creativity, because every blonde is unique Inspiring Loyalty: be the stylist behind the blonde your client simply falls in love with LIFT: Optimal lightening, precision, & control CONTROL: Advanced neutralization of underlying pigments TONE: Desirable tones that last & control brassiness 28

31 COLOR FEARLESSLY. COLOR BEAUTIFULLY KENRA COLOR Need more information? We are here to help. (800) kenracolor.com k e n r a p r o f e s s i o n a l. c o m

32 Item #

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