HOT DEALS SEBASTIAN #SHAPERCONTEST NEW CRAFT CLAY AND DARK OIL TRAVEL SIZE GIVE SPRING REFRESH TO YOUR COLOR BAR NEW COMPLETE PLEX SYSTEM FROM WELLA

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1 SHEARMARCH/APRIL 2018 HOT DEALS SEBASTIAN #SHAPERCONTEST NEW CRAFT CLAY AND DARK OIL TRAVEL SIZE NEW GIVE SPRING REFRESH TO YOUR COLOR BAR COMPLETE PLEX SYSTEM FROM WELLA

2 NEW Please come in to visit INTRODUCING WITH THE OPTI ph SYSTEM An exclive technology that helps to reconstruct inner hair bonds f stronger hair during lightening and col services while ensuring perfect lifting & col results. f Reconstruct hair bonds f stronger hair Perfect match f Wella Professionals lightener and col No need to change peroxide development time 1 N 1 BOND MAKER Helps to create bonds within the hair during lightening col service. To be mixed with lightener col. 2 N 2 BOND STABILIZER Further strengthens the bonds, rebalances ph and strengthens the hair structure after chemical treatments. 3 N 3 HAIR STABILIZER Helps to keep the hair strong, smooth and soft, until the next WELLAPLEX treatment in-salon. To be ed at-home following a WELLAPLEX in-salon service. LARGE KIT: SMALL KIT: 2 step system available in two sizes WELLAPLEX NO.3 LARGE KIT: SMALL KIT: STABILIZER 100ML BUY 1 WELLAPLEX SMALL KIT AND GET A FREE NO.3 STABILIZER AND SERVICE GUIDE. WELLAPLEX STARTER KIT BUY 2 GET 1 WELLAPLEX NO. 3 SAVE 18% SAVE 33% 2 SHEAR Wella Professional a division of Coty Beauty, Liberated. With Wellaplex there is no need to change peroxide increase development time.

3 INTRODUCING FUSIONPLEX come in to THE NEXT DIMENSION IN HAIR RECOVERY visit 3 2 f 1 4 NEW FOR UP TO 95 % MORE RESILIENCE AGAINST BREAKAGE 1 With Silksteel, the fion of silk amino acids and micronized lipids INTENSE REPAIR SHAMPOO INTENSE REPAIR CONDITIONER INTENSE REPAIR MASK AMINO REFILLER SALON SERVICE Delicate shampoo that helps to repair damaged hair, leaving the hair clean and cared. With EDDS, micronized lipids and silk amino acids. Instantly helps to protect against breakage due to combing and mechanical damage. Detangles hair leaving it smooth. With silk amino acids. Luxurio creamy mask that helps to repair and protect against breakage. With intense conditioning ingredients and silk amino acids. Penetrates down to the ctex, refilling the hair with amino acids. Great addition to your service menu. 250ML 200ML 150ML 70ML SALON 1L 1L 500ML FUSIONPLEX TRIAL KITS BUY 4 FUSIONPLEX TRIAL TRIO PACKS AND SAVE 25% ($118.71/DEAL) PLUS... IF YOU ALSO BUY 1 WELLAPLEX LARGE KIT, YOU WILL RECEIVE AN EXCLUSIVE PRODUCT BUNDLE VALUED AT $126! INCLUDES: 1 FionPlex Shampoo 1L 1 FionPlex Conditioner 1L 1 FionPlex Mask 500mL 1 Amino Refiller 6 FionPlex Mini Shampoo 6 FionPlex Mini Conditioner 1 WellaPlex Service Guide TOTAL SALON SAVINGS: 30% *vs. non conditioning shampoo SHEAR 3

4 9:41 AM sebastia np ro_officia l SHOW US YOUR SHAPER STYLE USING #SHAPERCONTEST WIN FOR THE CHANCE TO * A TRIP TO 128 likes LOS ANGELES Introducing, Share Your Shaper 2018, running from February 1 to April 30, sebastia npro_off icial #sh apercont view all 12 est commen ts THE GRAND PRIZE (approximate value $5000) A 3 day / 2 night trip f you and one friend to Los Angeles, Califnia. Show your best Sebastian Shaper style f the chance to win a trip to LA! In addition, every week, we ll be choosing one lucky winner to receive one SEBASTIAN gift box (approximate value $200) by random draw. Every week f 12 weeks, we re giving one lucky participant a gift box filled with Sebastian products (approximate value $200) * No purchase necessary. From February 1, 2018, at 00:00 am (ET) to April 30, 2018, at 11:59 pm (ET). Open to adult Canadian residents. Upload photo on Instagram (public account) ing #ShaperContest that shows you, your client if you re a stylist, with a hairstyle that best represents the Sebastian Shaper brand. 1 entry per person, per day. Winners determined by draw. Mt crectly answer a mathematical skill-testing question to win. Contest rules at 4 SHEAR Wella Professional a division of Coty Beauty, Liberated. Round trip airfare $1000 spending money WEEKLY WINNERS HOW TO ENTER 1. Take a photo of your Shaper style 2. Share the photo to Instagram, making sure your account is public 3. Use the hashtag #ShaperContest, and give your ctomer ( the stylist who created your look) a namedrop 4. Check out your entry at 5. Come back tomrow and enter again with a new style!

5 come in to visit f PROMOTIONS SHARE YOUR SHAPER CAMPAIGN DEALS PURCHASE 18 UNITS OF SHAPER AND 24 UNITS OF SHAPER PLUS STICKERED WITH #SHAPERCONTEST MESSAGE AT 20% OFF AND RECEIVE FREE: GHD CURLING WAND, NEW DISPLAY INSERTS AND CONTEST BRANDING KIT. SAVE: 46% Limited-Time Offer While Supplies Last PURCHASE OPEN STOCK: Only updated stand inserts will ship with purchase, consult with your sales rep on how to get the stand SHAPER 80VOC WITH STICKER 300G 18 SHAPER PLUS 80VOC WITH STICKER 300G 24 RECEIVE FREE: GHD CURLING WAND N/A 1 NEW SHAPER STAND INSERTS N/A 1 CONTEST BRANDING KIT N/A MIX & MATCH 12 SHAPER/SHAPER PLUS 17% OFF GET BONUS RETAIL DISPLAY SAVE: 17% Limited-Time Offer While Supplies Last PURCHASE OPEN STOCK: SHAPER 80VOC WITH STICKER 300G 12 SHAPER PLUS 80VOC WITH STICKER 300G RECEIVE FREE: EMPTY COUNTER DISPLAY N/A 1 CONTEST BRANDING KIT N/A Display visuals subject to change. SHEAR 5

6 NEW PROMOTIONS Please come in to visit TRAVEL IS A BREEZE WITH YOUR FAVOURITES! INTRODUCING NEW CRAFT CLAY AND DARK OIL TRAVEL SIZE f DARK OIL SIZE: 30ML CRAFT CLAY SIZE: 15ML Part#: Part#: BUY 6 FULL SIZE CRAFT CLAY, GET 6 TRAVEL SIZE CRAFT CLAY FREE WITH A COUNTER DISPLAY SAVE 30% PURCHASE OPEN STOCK: CRAFT CLAY 50ML 6 CRAFT CLAY MINI 15ML 6 RECEIVE FREE: COUNTER DISPLAY N/A BUY DARK OIL & GET A NEW MINI DARK OIL FREE! SAVE 34% DARK OIL 95ML 1 DARK OIL MINI 30ML SHEAR Wella Professional a division of Coty Beauty, Liberated.

7 come in to visit f PROMOTIONS BUY YOUR FAVOURITE BLACK CAN HAIRSPRAYS AT 15% OFF SAVE 15% Promotion ships open stock. RE-SHAPER 55VOC 300G 1 SHAPER FIERCE 300G 1 SHAPER ZERO GRAVITY 300G BUY POTION 9 GET BONUS NEW MINI CRAFT CLAY! BUY DIAMAX ADVANCED GET BODIFYING FOAM FREE! SAVE 23%. SAVE 23% POTION 9 150ML 1 CRAFT CLAY MINI 15ML DIAMAX ADVANCED 100ML 1 BODIFYING FOAM 192G SHEAR 7

8 PROMOTIONS come in to visit NIOXIN SPRING DUOS! BUY CLEANSER, GET 55% OFF SCALP THERAPY f Available in System 1-4 SAVE 23% Available in System 5&6 SAVE 30% SYSTEM 1 500ML +300ML SYSTEM 2 500ML +300ML SYSTEM 3 500ML +300ML SYSTEM 4 500ML +300ML SYSTEM 5 300ML +300ML SYSTEM 6 300ML +300ML GET 50% OFF NIGHT DENSTIY RESCUE WHEN YOU BUY INSTANT FULLNESS SAVE 33% INSTANT FULLNESS 119G 1 NIGHT DENSITY RESCUE 70ML SAVE 23-25% GET 50% OFF ANY STYLER WHEN YOU PURCHASE NIOSPRAY PURCHASE: NIOSPRAY REGULAR STICKERED CAN NIOSPRAY STRONG STICKERED CAN GET ONE OF THE FOLLOWING 50% OFF: Promotion ships open stock. 300G G BODIFYING FOAM 192G REJUVINATING ELIXIR 150ML THICKENING GEL 150ML THICKENING SPRAY 150ML DEFINITION CREME 150ML THERM ACTIV PROTECTOR 150ML SHEAR Wella Professional a division of Coty Beauty, Liberated.

9 come in to visit PROMOTIONS - April Only Deals! f 25% OFF SHAMPOO LITRES Brilliance / Enrich SAVE 25% System 1-6 Cleansers SAVE 25% Drench/Volupt/Penetraitt/ Trilliance/Light SAVE 25% Clarifying Cleanser Twisted SAVE 25% SAVE 25% SAVE 33% BUY 2 GET 1 FREE BLONDOR 800G SAVE ON YOUR FAVOURITE LIGHTENER Please come in to visit f Multipurpose lightener f on-and-off-scalp application Superi technology: Anti-yellow molecule f even blonde results UP TO LEVELS OF LIFT7 BLONDOR MULTIBLONDE POWDER 800G SHEAR 9

10 PROMOTIONS Please come in to visit f SPRING REFRESH TO YOUR COLOR BAR? BUY 60 TUBES OF ANY WELLA PROFESSIONAL COLORS AND RECEIVE A FREE NEW MEGABRANDED SWATCHBOOK AND HARMONIOUS BEAUTY PRODUCTS - TOP SELLING KOLESTON PERFECT INNOSENSE SHADES AND ELEMENTS CARE LITRES! SAVE 16% - 18% SALON BUYS (OPEN STOCK): CHOOSE FROM: KOLESTON PERFECT, COLOR TOUCH, ILLUMINA, KOLESTON PERFECT INNOSENSE SALON RECEIVES (PREPACK): 57G 60 VARIOUS WELLA PROFESSIONALS COLOR PORTFOLIO GAMME DE COLORANTS KOLESTON PERFECT INNOSENSE 55/66 57G 1 KOLESTON PERFECT INNOSENSE 5/0 57G 1 KOLESTON PERFECT INNOSENSE 10/88 57G 1 KOLESTON PERFECT INNOSENSE 8/0 57G 1 KOLESTON PERFECT INNOSENSE 7/18 57G 1 ELEMENTS SHAMPOO 1L ELEMENTS CONDITIONER 1L 1 LARGE BRUSH 1 SMALL BRUSH 1 MEGABRANDED SWATCHBOOK Limit 1 per salon. Promotion available while quantities last. SAVE 20% ON THE AWARD WINNING SHIMMER LIGHTS March 2014: Real Simple Best Beauty Products of All Time September 2014: Nylon Beauty Hit List April 2015: ELLE Geni Awards SAVE 20% SHIMMER LIGHTS SHAMPOO 473ML SHIMMER LIGHTS CONDITIONER 473ML SHEAR Wella Professional a division of Coty Beauty, Liberated.

11 come in to visit f GET DEVELOPER FREE WITH FREELIGHTS POWDER PURCHASE BUY FREELIGHTS 800G AND GET 1L DEVELOPER (40VOL) FREE PROMOTIONS SAVE 18% FREELIGHTS POWDER 800G FREELIGHTS DEVELOPER 40VOL (12%) 1L SAVE 20% ON WELLA DEVELOPERS BIG SAVINGS ON DEDICATED DEVELOPER FOR YOUR FAVOURITE WELLA COLORS Koleston Perfect: SAVE 20% Col Touch: SAVE 20% KOLESTON PERFECT PASTEL DEVELOPER (1.9%) 950ML KOLESTON PERFECT 10 VOL. (3%) DEVELOPER 950ML KOLESTON PERFECT 20 VOL. (6%) DEVELOPER 950ML KOLESTON PERFECT 30 VOL. (9%) DEVELOPER 950ML KOLESTON PERFECT 40 VOL. (12%) DEVELOPER 950ML COLOR TOUCH 1.9% EMULSION 950ML COLOR TOUCH 4% INTENSIVE EMULSION 950ML TRY EIMI EXTRA VOLUME MOUSSE FREE BUY 3 OF YOUR FAVOURITE EIMI PRODUCTS AND GET A FREE EIMI EXTRA VOLUME MOUSSE # 1 EIMI product in Canada Strong hold Volumizing Mose EIMI PRODUCTS OF YOUR CHOICE EIMI EXTRA VOLUME MOUSSE VARIOUS 3 VARIOUS 288G SAVE 22-25% SHEAR 11

12 come STYLING TOP SELLERS PACK in to visit PURCHASE 2 EACH OF WHIPPED CRÈME, POTION 9, POTION 9 LITE AND TRILLIANT AND RECEIVE FREE 8 SHAPER MINIS AND A RETAIL DISPLAY f SAVE 28% PURCHASE: WHIPPED CRÈME 150G 2 POTION 9 150ML 2 POTION 9 LITE 150ML 2 TRILLIANT 150ML 2 RECEIVE FREE: SHAPER PLUS MINI 43G 8 HERO GLORIFIER DISPLAY N/A Pricing, promotion, distribution and shelving are at the sole discretion of the retailer. *All pricing/configurations and part numbers are subject to change without notice. All promotions available while supplies last. Typographic, photographic, and printing errs are unintentional and subject to crection.