Marilyn E. Jackler Memorial Collection of Tobacco Advertisements AC1224

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1 Date: 1951 Brand: Philip Morris Manufacturer: Philip Morris Tobacco Co. Campaign: No Cigarette Hangover means More Smoking Pleasure! Theme: Let s Smoke girls Key Phrase: Believe in yourself!, Don t test one brand alone compare them all!, No cigarette hangover Female, woman, Then make your own choice! Before the First World War, smoking was associated with the loose morals of prostitutes and wayward women. Clever marketeers managed to turn this around in the 1920s and 1930s, transforming cigarettes from symbols of decadence into symbols of women s independence. As part of this effort, the American Tobacco Co. in 1929 organized marches down 5th Avenue in New York of women carrying Torches of Freedom (i.e., cigarettes) to emphasize their emancipation. Early ad campaigns targeted at women included: I wish I were a man (so I could smoke, Velvet 1912) and Blow Some My Way (Chesterfield 1926). The industry sponsored training sessions to teach women how to smoke, and fashion shows to make women s attire match the green of Lucky Strikes packaging). Later brands such as Virginia Slims ( You ve come a long way baby ) were frankly exploitive of the womens liberation movement. It is ironic that the Marlboro brand, famous for its macho Marlboro Man was for decades a woman s cigarette ( Mild as May, with Ivory tips to protect the lip ) before it underwent an abrupt sex change in 1954.

2 Only 5% of American women smoked in 1923 vs. 12% in 1932 and 33% in 1965 (the peak year). Lung cancer was still a rare disease for women in the 1950s; though by 2000 it was killing nearly 70,000 per year. Cancer of the lung surpassed breast cancer as the leading cause of cancer death among women in 1987.

3 Date: 1932 Brand: Lucky Strike Manufacturer: The American Tobacco Co. Campaign: It s Toasted, Your protection - against irritation - against cough Theme: Let s Smoke Girls Key Phrase: OK - Miss America! We thank you for your patronage. Miss America We thank you for your patronage The Miss America Pageant began in 1921 in Atlantic City, New Jersey. This ad appeared in 1932, Of note, no Miss America pageant was held between the years 1928 and 1933.

4 Date: 1928 Brand: Lucky Strike Manufacturer: The American Tobacco Co. Campaign: It s Toasted, Reach for lucky instead of a sweet, no throat irritation no cough. Theme: Let s Smoke Girls Key Phrase: For a slender figure- Reach for a Lucky instead of a sweet. Amelia Earhart, pilot, aviation, women Lucky Strike were the cigarettes carried on the friendship when she crossed the Atlantic. Amelia Earhart: Born July 24, 1897, she went missing July 2, 1937 and she was declared legally dead January 5, She was an early supporter of equal rights movements for women and is a best known for becoming the first pilot to fly solo across the Atlantic Ocean.

5 Date: 1932 Brand: Lucky Strike Manufacturer: The American Tobacco Co. Campaign: Cream of the Crop Theme: Let s Smoke Girls Key Phrase: Luckies are certainly kind to my throat Women, Lupe Velez, movie star, Hot Tamale!, Lupe s been a Lucky fan for two years There was no- what is politely called financial consideration for her statement. Gracias, Lupe! Because she has Hispanic heritage she is given the nick name Hot Tamale this is a reflection of attitude in this era.

6 Date: 1929 Brand: Lucky Strike Manufacturer: The American Tobacco Co. Campaign: Theme: Key Phrase: It s Toasted - No throat Irritation- No Cough Let s Smoke Girls I m a LUCKY girl Rosalie Nelson, poster girl, flapper, I m a lucky girl because I ve found a new way to keep my figure trim. Whenever the desire for a sweet tempts me I light up a Lucky Strike. I certainly am lucky to be the Lucky girl. Rosalie Adele Nelson, the original poster Lucky girl. Pretty, sweet and young- This young female is the Original poster girl for Lucky Strike. She is the all American girl, the girl next door and what makes her all american is that she smokes Luckies. She is the girl everyone young women desires to be. She is sweet and good AND smokes Luckies. Her image is making it ok for young women to smoke cigarettes.

7 Date: 1929 Brand: Manufacturer: Campaign: Theme: Key Phrase: Lucky Strike The American Tobacco Co. It s Toasted No Thorat Irritation- No Cough., Ancient Prejudice Let s Smoke Girls Women are free! An Ancient Prejudice has been removed Lucky Strike, Women, Ancient, Prejudice, It s Toasted, Removed This ad is comparing the freedom of women and cigarettes in 1929 by stating Women are free! and Gone is that ancient prejudice against cigarettes - progress has been made. We removed the prejudice against cigarettes when we removed harmful corrosive ACRIDS for the tobaccos. It seems only intuitive that the line following women are free would then continue to discuss the freedom of women - not cigarettes.

8 Date: 1912 December 11 Brand: Nebo Cork Tip Cigarettes Manufacturer: John Surbrug Company before P. Lorillard Company - after 1911 Campaign: The Nebo {Boys} Person Theme: Let s Smoke Girls Key Phrase: The Nebo Person (boys crossed out), I wish I was a man. Nebo, cork tip, boys, Person, suffragette, sasses, Her, I wish I was a man., A Satin Wonder in each package. I wish I were a man. Nebo is targeting men and stating that it is not ok for a women to smoke so she wishes she were a man to be allowed to smoke.

9 Date: 1935 Brand: Marlboro Manufacturer: Philip Morris Campaign: Mild as May, Ivory Tips Theme: Let s Smoke Girls Key Phrase: Ivory tips protect the lips, Mild as May, A cigarette created by Philip Morris Marlboro, Mild, May, Woman, Ivory tips, lips Ivory tips protect the lips. For decades, Marlboro was marketed to women. In 1954 it underwent an abrupt sex change with the introduction of the virile Marlboro man.

10 Date: 1935 Brand: Marlboro Manufacturer: Philip Morris Campaign: Mild As May, Ivory Tips Theme: Let s Smoke Girls Key Phrase: Ivory Tips protect the lips Marlboro, Philip Morris, Mild, May Ivory tips, lips Ivory tips protect the lips. For decades, Marlboro was marketed to women. In 1954 it underwent an abrupt sex change with the introduction of the virile Marlboro man.

11 Date: 1944 Brand: Marlboro Manufacturer: Philip Morris Campaign: America s Luxury cigarette Theme: Let s Smoke Girls Key Phrase: Marlboro America s Luxury Cigarette Marlboro, Philip Morris, women, alone, picnic, navy hat Ivory tips protect the lips. For decades, Marlboro was marketed to women. In 1954 it underwent an abrupt sex change with the introduction of the virile Marlboro man.

12 Date: 1944 Brand: Marlboro Manufacturer: Philip Morris Campaign: America s Luxury Cigarette Theme: Let s Smoke Girls Key Phrase: Marlboro America s luxury cigarette Marlboro, Philip Morris, luxury, Women, Military Men Red love that kiss! Ivory tips protect the lips. For decades, Marlboro was marketed to women. In 1954 it underwent an abrupt sex change with the introduction of the virile Marlboro man.

13 Date: 1943 Brand: Marlboro Manufacturer: Philip Morris Campaign: America s Luxury Cigarette Theme: Let s Smoke Girls Key Phrase: Marlboro America s Luxury cigarette Marlboro, Philip Morris, Luxury, America, Women, Independent Ivory tips protect the lips. For decades, Marlboro was marketed to women. In 1954 it underwent an abrupt sex change with the introduction of the virile Marlboro man.

14 Date: 1943 Brand: Marlboro Manufacturer: Philip Morris Campaign: America s Luxury Cigarette Theme: Let s Smoke Girls Key Phrase: Marlboro America s Luxury cigarette Marlboro, Philip Morris, Luxury, America, Women, Independent Ivory tips protect the lips. For decades, Marlboro was marketed to women. In 1954 it underwent an abrupt sex change with the introduction of the virile Marlboro man.

15 Date: 1928 Brand: Chesterfield Manufacturer: Ligget & Meyers Tobacco Co. Campaign: Blow some my way Theme: Let s Smoke Girls Key Phrase: Blow some my way Chesterfield, Women, young women, dating, blow Blow some my way

16 Date: 1927 Brand: Manufacturer: Campaign: Theme: Key Phrase: Chesterfield Ligget & Meyers Tobacco Co. Blow some my way Let s Smoke Girls Blow some my way Chesterfield, Women, young women, dating, blow Blow some my way In teen years you feel compelled to sneak out and go to a dark place, drive any where and park and experience fist kisses and other firsts. Blow some my way sounds like a sexual experience beyond smoke. If the situtation seems romantic then it is ok right?

17 Date: 1927 Brand: Chesterfield Manufacturer: Ligget & Meyers Tobacco Co. Campaign: Blow some my way Theme: Let s Smoke Girls Key Phrase: Blow some my way Chesterfield, Women, young women, dating, blow, moonlight, ocean Blow some my way, No other fragrance like it- in all the world!

18 Date: 1928 October 11 Brand: Chesterfield Manufacturer: Ligget & Meyers Tobacco Co. Campaign: Blow some my way Theme: Let s Smoke Girls Key Phrase: Blow some my way Mild enough for anybody... and yet they satisfy Chesterfield, Women, young women, dating, blow, convertible Mild enough for anybody... and yet they satisfy.

19 Date: 1928 Brand: Manufacturer: Campaign: Theme: Key Phrase: Wish Tuxedo Tobacco The American Tobacco Co. Fresh Let s Smoke Girls Quality created the demand - demand made possible the price. Tuxedo, Fresh, Fragrance, Woman, Man, Pipe Tobacco, Quality, Demand, The fragrance of pipe tobacco makes me wish I were a man...b. Daniels Using words like fragrance, quality and possible make women attracted to this ad. The shadow of the man behind the woman is illustrating that the woman wants to be a man so she can smoke fragrant pipe tobacco- its possible. She looks down and sad while supposedly wishing she were a man because it is not feminine for a woman to smoke pipe tobacco in the 1920 s and 30 s.

20 Date: 1932 Brand: Lucky Strike Manufacturer: The American Tobacco Co. Campaign: It s Toasted Theme: Let s Smoke Girls Key Phrase: Luckies Please! Woman, Fashion, This is a young, pretty lady with a child s amount of blush on her cheeks. She is a girl who represents luxury and class and she is smoking?! Research Artist: Howard Chandler Christy

21 Date: 1931 Brand: Manufacturer: Campaign: Theme: Key Phrase: recruit Lucky Strike The American Tobacco Co., It s Toasted, Your throat protection - against irritation cough. Let s Smoke Girls I have to be kind to my throat., Lucky Strike, It s toasted, May Francis, Hollywood, army, woman, enlisted, When Kay Francis left the stage and enlisted in the Hollywood army, pictures got a great recruit. The tall brunette beauty was a great success on her film debut, and she s charged along to even bigger things. She is one of Warner Bros. brightest stars., I have to be kind to my throat. Life of Kay Francis, She looks like a cigarette, match

22 Date: 1931 Brand: Lucky Strike Manufacturer: The American Tobacco Co. Campaign: It s Toasted, I insist on Lucky Strike, Moisture-proof cellophane Theme: Let s Smoke Girls Key Phrase: I insist on Lucky Strike Lucky Strike, It s Toasted, Sally Eibers, moisture-proof cellophane, insist, fly, plane, domestic bliss, married, Fox Then she married and found domestic bliss. Then she made a smashing success in Bad Girl. As a reward, Fox is co-starring her in Over the Hill.

23 Date: 1933 Brand: Lucky Strike Manufacturer: The American Tobacco Co. Campaign: Mildness and Character, It s Toasted Theme: Let s Smoke Girls Key Phrase: It s Toasted, Mildness and Character Lucky Strike, Women, Sexy, Mildness, Character, Toasted, Black gown, Red cape, Blonde

24 Date: Brand: Manufacturer: Campaign: Theme: Key Phrase: Lucky Strike The American Tobacco Co. The height of good taste Let s Smoke Girls The height of good taste, Always the finest tobacco and only the center leaves

25 Date: 1934 Brand: Lucky Strike Manufacturer: The American Tobacco Co. Campaign: They taste better Theme: Let s Smoke Girls Key Phrase: They taste better Her dress looks like a graduation gown with a cap.

26 Date: 1934 Brand: Lucky Strike Manufacturer: The American Tobacco Co. Campaign: The height of good taste Theme: Let s Smoke Girls Key Phrase: The height of good taste, Always the finest tobacco and only the center leaves

27 Date: 1934 Brand: Lucky Strike Manufacturer: The American Tobacco Co. Campaign: The height of good taste Theme: Let s Smoke Girls Key Phrase: The height of good taste, Always the finest tobacco and only the center leaves

28 Date: 1931 Brand: Lucky Strike Manufacturer: The American Tobacco Co. Campaign: It s Toasted, They Taste better, Luckies are all-ways ind to your throat. Only the center leaves- these are the mildest leaves Theme: Let s Smoke Girls Key Phrase: Luckies are all-ways ind to your throat. Lucky Strike, Luckies, Women, green pom poms, red flowers, striped green gown, garden, wicker chair its toasted

29 Date: 1931 Brand: Lucky Strike Manufacturer: The American Tobacco Co. Campaign: It s Toasted, They Taste better, Luckies are all-ways ind to your throat. Only the center leaves- these are the mildest leaves Theme: Let s Smoke Girls Key Phrase: Luckies are all-ways ind to your throat. They taste better Lucky Strike, Luckies, Women, bathrobe, lilies, women, red lips, white chaise its toasted

30 Date: 1931 Brand: Lucky Strike Manufacturer: The American Tobacco Co. Campaign: It s Toasted, They Taste better, Luckies are all-ways ind to your throat. Only the center leaves- these are the mildest leaves Theme: Let s Smoke Girls Key Phrase: Luckies are all-ways ind to your throat. They taste better Lucky Strike, Luckies, Women, pink dress, blonde, none, Jean Harlow its toasted

31 Date: Brand: Manufacturer: Campaign: Theme: Key Phrase: Lucky Strike The American Tobacco Co. Its Toasted Let s Smoke Girls I prefer luckies and so do my daughters I prefer luckies and so do my daughters

32 Date: Brand: Manufacturer: Campaign: Theme: Key Phrase: Lucky Strike The American Tobacco Co. Its Toasted Let s Smoke Girls I prefer luckies and so do my daughters I prefer luckies and so do my daughters

33 Date: 1935 Brand: Camel Manufacturer: R.J Reynolds Campaign: Get a lift with a Camel Theme: Let s Smoke Girls Key Phrase: Tired from shopping?... get a Lift with a Camel!

34 Date: 1946 Brand: Camels Manufacturer: R.J Reynolds Campaign: More Doctors Smoke Camels Theme: Let s Smoke Girls Key Phrase: More Doctors smoke Camels than any other cigarette

35 Date: 1958 Brand: Camel Manufacturer: R.J Reynolds Campaign: More Pure Pleasure Theme: Let s Smoke Girls Key Phrase: No other cigarette is so rich-tatsting, yet so mild as Camel! Camels, Rich-tasting, Tobacco Leaf Dress, Green gown, Teresa Wright

36 Date: 1943 February Brand: Camel Manufacturer: R.J. Reynolds Campaign: Women in War, First in the Service Theme: Let s Smoke Girls Key Phrase: Imagine!... diving into space with an untested chute- - That s what Adeline Grey did in making the firs live test Camel, women, war, tzone, service, red gown

37 Date: 1938 Brand: Camel Manufacturer: R.j. Reynolds Campaign: What Every Woman Knows About Her Nerves Theme: Let s Smoke Girls Key Phrase: What every woman shuld know about her nerves Camel, women, house wife, vacuum, cccker spaneil, nerves, let up, light up You and the cocker spaniel have something important in common. A complicated nervous system, highly strung! Camel s costlier tobaccos are soothing to the nerves.

38 Date: 1935 Brand: Lucky Strike Manufacturer: The American Tobacco Co. Campaign: Throat protection against irritation - against cough. Theme: Let s Smoke Girls Key Phrase: Thanks- I d rather have a Lucky Lucky Strike, top hats, women, black and red polka dot gown

39 Date: Brand: Manufacturer: Campaign: Theme: Key Phrase: Chesterfield Ligget & Meyers Tobacco Co. Chesterfield is the cigarette that satisfies Let s Smoke Girls Any way you look at it- Chesterfield is the cigarette that satisfies. Any way you look at it [women] satisfy.

40 Date: Brand: Manufacturer: Campaign: Theme: Key Phrase: Camel R.J. Reynolds Tobacco Co. America s most popular cigarette! Let s Smoke Girls Camel America s most popular cigarette! So Mild- so Flavorful! Camel, America, owmen, fur coat, Yellow gloves

41 Date: Brand: Manufacturer: Campaign: Theme: Key Phrase: Camel R.J. Reynolds Tobacco Co. Choice of Experience! Let s Smoke Girls Choice of Experience! Camels, women, Green hat, yellow fur coat, green gloves, experience, choice

42 Date: Brand: Manufacturer: Campaign: Theme: Key Phrase: brand. Camels R.J. Reynolds Camel s coslier tobacco appeal to: Miss... Let s Smoke Girls Camels are made from finer, more expensive tobaccos than any other popular

43 Date: Brand: Manufacturer: Campaign: Theme: Key Phrase: Fatima C & C Col Enjoy FATIMA yourself Let s Smoke Girls

44 Date: 1980 Brand: Viceroy Manufacturer: B & WT Co. Campaign: International Theme: Let s Smoke Girls Key Phrase: Hola. Veo que tambein fumas Viceroy. Viceroy, international, blonde

45 Date: 1980 Brand: Viceroy Manufacturer: B & WT Co. Campaign: International Theme: Let s Smoke Girls Key Phrase: Hola. Veo que tambein fumas Viceroy. Viceroy, international, brunette

46 Date: Brand: Manufacturer: Campaign: Theme: Key Phrase: Camel, Winston, Salem Let s Smoke Girls

47 Date: Brand: Manufacturer: Campaign: Theme: Key Phrase: Turmac Let s Smoke Girls The once beautiful blonde now looks like death as she smokes her cigarette.

48 Date: Brand: Manufacturer: Campaign: Theme: Key Phrase: Let s Smoke Girls

49 Date: Brand: Manufacturer: Campaign: Theme: Key Phrase: Old Gold Lorillard Co. Smoke Double-Mellow Old Golds Let s Smoke Girls A swell package! Old Gold, Red gown, pink flower, blonde, thin, sex appeal, swell, package

50 Date: Brand: Manufacturer: Campaign: Theme: Key Phrase: Old Gold Lorillard Co. Smoke Double-Mellow Old Golds Let s Smoke Girls You ll like my brand and I dude mean YOU! Old Gold,women, brand, dude, you, Cowgirl

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52 Date: Brand: Manufacturer: Campaign: Theme: Key Phrase: Chesterfield Ligget & Meyers Tobacco Co. Watch the change to Chesterfield Let s Smoke Girls For my guests it s Chesterfield Chesterfield, Women, guests, garden party, blue rooster

53 Date: Brand: Manufacturer: Campaign: Theme: Key Phrase: Old Golds Old Gold Lorillard Tobacco Co. If You Want A Treat Instead of a Treatment.. Smoke Old Golds Let s Smoke Girls Straight from the shoulder... If you want a treat instead of a treatment... smoke Old Gold, Treat, Treatment, Bare Shoulder, women

54 Date: 1939 June 7 Brand: Craven A Manufacturer: Rothmans, Benson & Hedges Inc. Campaign: Made Specially to Prevent Sore Throats, For your throats sake Theme: Let s Smoke Girls Key Phrase: Craven A for your throat s sake

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57 Date: 1943 October Brand: Spud Manufacturer: Axton - Fisher Tobacco Co. Campaign: Mouth fresh and cool... thanks to SPUD. Theme: Let s Smoke Girls Key Phrase: Heavy date... heavy smoking

58 Date: 1953 Brand: Old Gold Manufacturer: Lorillard Tobacco Co. Campaign: For a Treat Instead of a Treatment Theme: Let s Smoke Girls Key Phrase: For a treat instead of a treatment light an Old Gold Old Gold, Women, red hat, Treat, Treatment

59 Date: Brand: Manufacturer: Campaign: Theme: Key Phrase: Vogue Stephano Brothers Fashion s Smartest Cigarette. Let s Smoke Girls Vogue Fashion s smartest Cigarette - the gayest gift to get. Vogue, fahion Pink, to match the nails. Five merry pastel tints.. Bleu, salmon, turquoise, bouton d or.. Fit the gala mood of every guest.

60 Date: Brand: Manufacturer: Campaign: Theme: Key Phrase: Vanity Fair Stephano Brothers Let s Smoke Girls

61 Date: 1970 Brand: L&M Manufacturer: Liggett & Meyer Campaign: This...is the L&M moment. Theme: Key Phrase: Let s Smoke Girls

62 Date: Brand: Manufacturer: Campaign: Theme: Key Phrase: Chesterfield They Satisfy Let s Smoke Girls Ride a bike and enjoy Chesterfields They Satisfy

63 Date: Brand: Manufacturer: Campaign: Theme: Key Phrase: Camel R.J. Reynolds This woman has a past...,classic Camel Collectors packs Let s Smoke Girls

64 Date: 1973 Brand: Marlboro Manufacturer: Campaign: Marlboro Country Theme: Let s Smoke Girls Key Phrase: There s a nan s world of flavor in Marlboro Country and women love it

65 Date: 1973 Brand: Winchester Manufacturer: Campaign: It s a whole nother smoke. Theme: Key Phrase: Let s Smoke Girls

66 Date: 1970 Brand: Pall Mall Manufacturer: Campaign: You better believe it! Theme: Let s Smoke Girls Key Phrase: U.S. Government figures show Pall Mall Gold 100s now lower in tar than the best-selling filtr king. You make out better at both ends. Tastier. Milder

67 Date: Brand: Manufacturer: Campaign: Theme: Key Phrase: Salem For more of a woman Let s Smoke Girls

68 Date: Brand: Manufacturer: Campaign: Theme: Key Phrase: Tiparillo Should a gentleman offer a Tiparillo to a lady? Let s Smoke Girls

69 Date: Brand: Manufacturer: Campaign: Theme: Key Phrase: Tiparillo Should a gentleman offer a Tiparillo to a lady? Let s Smoke Girls

70 Date: Brand: Tipalet Manufacturer: Campaign: Blow in her face and she ll follow you anywhere. Theme: Let s Smoke Girls Key Phrase: Blow in her face and she ll follow you anywhere. seduction, cigar, intimate, cherry, grape, burgundy,

71 Date: Brand: Manufacturer: Campaign: Theme: Key Phrase: Winchester R.J. Reynolds Tobacco Co. Winchester: It s a whole nother smoke. Let s Smoke Girls

72 Date: Brand: Manufacturer: Campaign: Theme: Key Phrase: Lucky Strike The American Tobacco Co. Luckies Taste Better Let s Smoke Girls Cleaner, Fresher, Smoother!

73 Date: Brand: Manufacturer: Campaign: Theme: Key Phrase: Camel R.J. Reynolds Tobacco Co. For digestion s sake... smoke camels! Let s Smoke Girls

74 Date: Brand: Manufacturer: Campaign: Theme: Key Phrase: Lark Tell someone you like about Lark s Gas-trap filter. Let s Smoke Girls

75 Date: Brand: Manufacturer: Campaign: Theme: Key Phrase: Old Gold Lorillard Tobacco Co. It s a ducky Cigarette with no quack about it! Let s Smoke Girls

76 Date: 1937 Brand: Spud Manufacturer: Axton - Fisher Tobacco Co. Campaign: Better have Spuds! Theme: Women Key Phrase: Big show tonight... better have Spuds! Spud, Show, women, Man in dress, vanity, Spotlight

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