October 6, 2018 Little Italy San Diego SOLO ITALIANO. A celebration of Italy s old country right in San Diego s Little Italy neighborhood

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1 October 6, 2018 Little Italy San Diego SOLO ITALIANO A celebration of Italy s old country right in San Diego s Little Italy neighborhood

2 After 22 years of hosting San Diego s Little Italy FESTA!, the Little Italy of San Diego is reinventing the event to create an even more authentic Italian experience, featuring products, services, and cultural elements inspired by Italy. Solo Italiano will launch on Saturday, October 6th. The authentic Italian extravaganza will feature an exclusive family style dinner, Solo Italiano: Dinner in Rosso, where guests are encouraged to wear red for this one of a kind curated dining experience featuring flowing Italian food all evening, sips of Italian beverages, strolling entertainment, and interactive performances in the new Piazza della Famiglia. Prior to dinner, the streets of Little Italy will be transformed into a luxury galleria of the best of Italian products and artisans. Guests will be treated to fast cars, fashion and La Dolce Vita during this sunset festa. Catering to an affluent audience, Solo Italiano tickets will start at $200 per person. Solo Italiano will be a celebration of Italy s old country right in San Diego s Little Italy neighborhood.

3 ABOUT LITTLE ITALY Little Italy San Diego is the largest cultural neighborhood of its kind in the United States. Boasting 48 square blocks and over 1.5 million visitors yearly. Residents, guests and tourists experience the latest in Italian uisine and New American cuisine with renowned chefs such as Brian Malarkey and Richard Blais. But it's not just food that brings people to Little Italy. Our cultural events have attracted hundreds of thousands of visitors each year. #1 in the USA

4 NEIGHBORHOOD SNAP SHOT "America's #1 Little Italy!" The turnaround of the century - Little Italy is San Diego's Italian American neighborhood. Known for dozens of fantastic restaurants both Italian and New American; Little Italy is also one of the city's most tight-knit communities. Just two decades ago this neighborhood was a forgotten urban area, now considered to be one of San Diego's most desirable urban community and dynamic cultural destinations. Little Italy San Diego is an award winning turn around neighborhood in the U.S. 1.5M Annual Visitors 60% 40% 4,000 1,850+ Residential Units Property Owners $50-$80K ,950 Avg. Gross Income Restaurants Retail Stores Businesses Employees #LittleItalySD 67,200 fans 7,000 followers 40,600 followers 15,300 monthly views

5 Join the Solo Italiano Family! Affluent Audience Luxury Experience Authentic Cultural Celebration Sponsorship and Vendor Opportunities

6 WHY SPONSOR? Elevate the authenticity of your brand via experiential marketing, which appeals to both the millennial buyer and baby boomers, all while serving a greater cause: the revitalization and beautification of Little Italy San Diego. Your brand has the unique opportunity to position itself with an authentic, high-profile Italian event, that will become the signature cultural experience in San Diego. IMPACT The Little Italy Association of San Diego is a 501(c)(3) public benefit corporation that was established in 1996 to oversee and expedite the revitalization and beautification of the Little Italy neighborhood in Downtown San Diego. The Association represents the property owners, residents, and businesses of Little Italy. Funds generated from Solo Italiano will benefit the current revitalization and beautification projects in Little Italy of San Diego. Event sponsorships and vendor participation is tax deductible.

7 Gain market share and awareness through the nation's leading Italian American neighborhood. Exposure in front of over 250 affluent, culturally aware attendees; who are seekers of unique luxury experiences Opportunity to engage our audience via social and experiential marketing Present your brand with authenticity through supporting a cultural community Logo listed on the official Solo Italiano website Brand profile on website with direct links to your website. Featured / included in press releases both pre-event and post-event coverage Limited number of vendor opportunities (15) so that brands gain more face time with attendees. Showcase your brand at Solo Italiano while also benefiting from exposure at other annual high-profile Little Italy neighborhood events Funds generated from Solo Italiano will benefit the current revitalization and beautification projects in Little Italy of San Diego. Event sponsorship and vendor participation is tax deductible. BENEFITS

8 AROUND THE NEIGHBORHOOD With 1.5 million visitors a year, Little Italy serves as a platform for experiential marketing opportunities. In addition to Solo Italiano, Little Italy offers a robust calendar of events, which provides brands with an excellent forum for engaging with visitors to San Diego's #1 cultural neighborhood. Little Italy Mercato: Farmers Market 12,000 attendees, Every Saturday Trick-Or-Treat on India Street 12,000 attendees, October Small Business Saturday 10,000 attendees, November Little Italy Tree Lighting & Christmas Village 20,000 attendees, December Marine Band San Diego Summer Concert 1,000 attendees, August The Bulls of Santa'Agata Charge 2,000 attendees, October Little Italy Summer Film Festival 200 attendees, Summer Saturdays Washington Elementary Van Go! 2,500 attendees, July Taste of Little Italy 1,500 attendees, June Our Lady of the Rosary Spaghetti Dinner 4,000 attendees, November Little Italy State of the Neighborhood 500 attendees, September Ferragosto 900 attendees, August

9 PRESENTANDO (Presenting) SPONSOR $15,000 Exclusive opportunity for naming rights Solo Italiano presented by (Your Name) Name and logo will appear on all materials, 2,500 fliers, 150 full color posters 6 tickets to Solo Italiano Opportunity to serve as broadcast spokesperson for Solo Italiano publicity (when Media opportunities present themselves) Messaging on Little Italy Social Media to promote sponsor initiatives One Premier Luxury Pergola booth in a prime location during the pre-dinner festa (2) Gesso Italiano chalk paintings incorporating your branding Your branding on the t-shirts worn by chalk artists Banner ad on Little Italy website from the time of sponsorship through August VIP Parking places Company logo on street spanning banner, put up 2 months before the event and all event signage Brand activation pre-event and during the event SPECIAL OPPORTUNITY: Secure by August 1, 2018 and receive exposure at additional Little Italy Association events! Da Vinci Days (month-long celebration May 2019) Little Italy Summer Film Festival (July & August 2018) Little Italy Tree Lighting & Christmas Village (December 2018) Presence at the Little Italy State of the Neighborhood (September guests) Introductions to local restaurants for an opportunity to host a tasting event

10 PLANTINO (Platinum) SPONSOR $10,000 Premier Luxury Wooden Pergola booth during the pre-dinner festa (2) Gesso Italiano chalk painting to incorporate an image of your brand Your branding on the t-shirts worn by chalk artists 6 tickets to Solo Italiano Company logo on street spanning banner, put up 2 months before the event Company logo on all advertisements; 2,500 fliers, 150 full color posters Company logo on Solo Italiano tickets (print and online) + website Custom activation (entertainer incorporating your brand, etc) 3 VIP parking spaces during Dinner in Rosso SPECIAL OPPORTUNITY: Secure by August 1, 2018 and receive exposure at additional Little Italy Association events! Da Vinci Days (month-long celebration May 2019) Little Italy Summer Film Festival (July & August 2018) Little Italy Tree Lighting & Christmas Village (December 2018) Naming Rights of the Little Italy State of the Neighborhood (September guests) Introductions to local restaurants for an opportunity to host a tasting event

11 ORO (Gold) SPONSOR $7,500 Premier Luxury Wooden Pergola booth during the pre-dinner festa (1) Gesso Italiano chalk painting to incorporate an image of your brand Your branding on the t-shirts worn by chalk artists 4 tickets to Solo Italiano Company logo on street spanning banner, put up 2 months before the event Company logo on all advertisements; 2,500 fliers, 150 full color posters Custom activation (entertainer incorporating your brand, etc) 1 VIP parking space SPECIAL OPPORTUNITY: Secure by August 1, 2018 and receive exposure at additional Little Italy Association events! Da Vinci Days (month-long celebration May 2019) Little Italy Summer Film Festival (July & August 2018) Little Italy Tree Lighting & Christmas Village (December 2018)

12 ARGENTO (Silver) SPONSOR $2,500 Branded Gesso Italiano Chalk Mural Premier Luxury Wooden Pergola booth Logo on street banner 2 months before the event Company logo on all advertisements; + prime website placement GESSO (Chalk) ITALIANO SPONSOR $500 Branded Gesso Italiano chalk mural Company listed on event website Looking for a custom sponsorship or brand activation? Contact

13 SOLO ITALIANO GALLERIA Inspirational photo sourced from To Be Designed San Diego Premium Pergolas $600 Exclusive real estate! Great for retail products or services even food brands! Premium booths are luxury wooden pergolas in optimal locations throughout the Solo Italiano footprint. Your logo will be featured on the Little Italy website and featured in event marketing. Brands are allowed to sell on-site. We look forward to creating your custom promotional offering that provides high visibility for your brand in marketing this event and onsite. Premium pergolas include 2 chairs, 1 6-foot table and black polyester linen. Increase Exposure: Add a branded Gesso Italian chalk mural for $300.

14 Are You Ready To Join The Solo Italiano Family? To secure sponsorship and vendor participation, please contact Nicole Osibodu at

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