MKTG PLAN January 2016
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1 MKTG PLAN January 2016
2 BELVEDERE DOLL EYES EFFECT MARKETING PLAN 2/2016
3 BELVEDERE DOLL EYES EFFECT MKTG INFORMATION This mascara is, offering an ideal lash application for sexy, fanned out lashes. This mascara creates a volumized, yet separated and extended, lifted lash look that s perfect for fine, thin lashes MARKETING PLAN 2/2016
4 BELVEDERE DOLL EFFECT TECNICAL INFORMATION CANVASS: I 2016 PRODUCT REF: PRODUCT NAME: BELVEDERE DOLL EFFECT SHADES NUMBER: 1 SHADES DESCRIPTION: black INNER: 6 PRIMARY PACKAGING: LABEL: coupon STATUS: permanent range AVAILABLE FROM: 04/01/2016 MARKETING PLAN 2/2016
5 BELVEDERE DOLL EYES EFFECT POS MATERIAL DESCRIPTION POS NAME: BELVEDERE DOLL EYES EFFECT DISPLAY POS REF: 35924WX ASSORTMENT: 12 units TESTER: none DIMENSION: L 37 x W 19,7 x H 24,5 MATERIAL: cardboard AVAILABLE FROM: 04/01/2016 MARKETING PLAN 2/2016
6 BELVEDERE DRAMA EFFECT MARKETING PLAN 2/2016
7 BELVEDERE DRAMA EFFECT MKTG INFORMATION Get dramatic eye looks.the full contact brush, curve, grasps, and coats lashes for a bold, eye-popping, full body fringe immediately giving a false-lash look. MARKETING PLAN 2/2016
8 BELVEDERE DRAMA EFFECT TECNICAL INFORMATION CANVASS: I 2016 PRODUCT REF: PRODUCT NAME: BELVEDERE DRAMA EFFECT SHADES NUMBER: 1 SHADES DESCRIPTION: black INNER: 6 PRIMARY PACKAGING: LABEL: coupon STATUS: permanent range AVAILABLE FROM: 04/01/2016 MARKETING PLAN 2/2016
9 BELVEDERE DRAMA EFFECT POS MATERIAL DESCRIPTION POS NAME: BELVEDERE DRAMA EFFECT DISPLAY POS REF: 35922WX ASSORTMENT: 12 units TESTER: none DIMENSION: L 37 x W 19,7 x H 24,5 MATERIAL: cardboard AVAILABLE FROM: 04/01/2016 MARKETING PLAN 2/2016
10 FEEL TRUE MARKETING PLAN 2/2016
11 FEEL TRUE MKTG INFORMATION This foundation provides an allday radiant finish that nourishes and protects with antiaging benefits. The buildable formula can provide medium to full coverage and offers comfort and all-day wear. Plus: ialuronic acid baobab extract MARKETING PLAN 2/2016
12 FEEL TRUE TECNICAL INFORMATION CANVASS: I 2016 PRODUCT REF: PRODUCT NAME: FEEL TRUE SHADES NUMBER: 4 SHADES DESCRIPTION: Ecru- Ivory Almond- Caramel INNER: 4 PRIMARY PACKAGING: LABEL: coupon STATUS: permanent range AVAILABLE FROM: 04/01/2015 MARKETING PLAN 2/2016
13 FEEL TRUE POS MATERIAL DESCRIPTION POS NAME: FEEL TRUE DISPLAY POS REF: 35576WX ASSORTMENT : 12 units (3 units x 4 colour) TESTER: present DIMENSION: L 37 x W 19,7 x H 24,5 MATERIAL: cardboard AVAILABLE FROM: 04/01/2015 MARKETING PLAN 2/2016
14 TOP TREND DUO + TOP COAT MARKETING PLAN 3/2016
15 TOP TREND DUO + TOP COAT MKTG INFORMATION Eye shadow kit with dark colour brilliant colour and top coat to finish look. MARKETING PLAN 3/2016
16 TOP TREND DUO + TOP COAT TECNICAL INFORMATION CANVASS: II 2016 PRODUCT REF: PRODUCT NAME: TOP TREND SHADES NUMBER: 6 SHADES DESCRIPTION: INNER: 4 PRIMARY PACKAGING: LABEL: coupon STATUS: permanent range AVAILABLE FROM: 07/03/2016 MARKETING PLAN 3/2016
17 TOP TREND DUO + TOP COAT POS MATERIAL DESCRIPTION POS NAME: TOP TREND DISPLAY POS REF: 35583WX ASSORTMENT: TESTER: DIMENSION: MATERIAL: AVAILABLE FROM: MARKETING PLAN 3/2016
18 SPLASH DESIGNER LIP MARKETING PLAN 2/2016
19 SPLASH DESIGNER LIP MKTG INFORMATION Long lasting. Control, customize, and accentuate your lip look. MARKETING PLAN 3/2016
20 SPLASH DESIGNER LIP TECNICAL INFORMATION CANVASS: II 2016 PRODUCT REF: PRODUCT NAME: SPLASH DESIGNER LIP SHADES NUMBER: 6 SHADES DESCRIPTION: INNER: 6 pcs PRIMARY PACKAGING: plastic LABEL: none STATUS: permanent range AVAILABLE FROM: 07/03/2016 MARKETING PLAN 3/2016
21 SPLASH DESIGNER EYES MARKETING PLAN 2/2016
22 SPLASH DESIGNER EYES MKTG INFORMATION Long lasting. Soft, creamy formula that glides on smoothly and dries instantly, remains true to its name. For maximum durability, this product is waterproof and won t smudge, budge, or dry out. Ideal for travel, it doesn t need a sharpener. MARKETING PLAN 3/2016
23 SPLASH DESIGNER EYES TECNICAL INFORMATION CANVASS: II 2016 PRODUCT REF:35412 PRODUCT NAME:SPLASH DESIGNER EYE SHADES NUMBER: 6 SHADES DESCRIPTION: INNER: 6 pcs PRIMARY PACKAGING: plastic LABEL: none STATUS: permanent range AVAILABLE FROM: 07/03/2016 MARKETING PLAN 3/2016
24 PENCILS COLLECTION DISPLAY POS MATERIAL DESCRIPTION POS NAME: PENCIL COLLECTION DISPLAY POS REF: ASSORTMENT: TESTER: present DIMENSION: L 37 x W 19,7 x H 24,5 MATERIAL: cardboard AVAILABLE FROM: 02/05/2016 MARKETING PLAN 2/2016
25 PASSIONE RED LIMITED EDITION MARKETING PLAN 2/2016
26 PASSIONE RED MKTG INFORMATION Texture by extraordinary characteristics. Bright and brilliant color. Extreme comfort, Creamy and impalpable for a "second skin" effect. Excellent coverage and lasting ; the strengths of the new BellaOggi Passione lipstick. The drawing is easy, the color vibrates and do not smudge. The new square tip contributes to the application on the outline even without the use of a lip pencil. Contains hyaluronic acid for sensual and plumped lips. This new collection is enriched from pearls 6 different pearls each new colour. MARKETING PLAN 3/2016
27 PASSIONE RED TECNICAL INFORMATION CANVASS: II 2016 PRODUCT REF: PRODUCT NAME: PASSIONE RED LIMITED EDITION SHADES NUMBER: 6 SHADES DESCRIPTION: INNER: 4 PRIMARY PACKAGING: LABEL: coupon STATUS: permanent range AVAILABLE FROM: 07/03/2016 MARKETING PLAN 3/2016
28 GEL EFFECT KERATIN CARAIBI COLLECTION LIMITED EDITION TECNICAL INFORMATION CANVASS: II 2016 PRODUCT REF: PRODUCT NAME: GEL EFFECT KERATIN CARAIBI COLLECTION SHADES NUMBER: 6 SHADES DESCRIPTION: Antigua Aruba- Martinica- Porto Rico - Giamaica INNER: 6 PRIMARY PACKAGING: LABEL: coupon STATUS: permanent range AVAILABLE FROM: 07/03/2016 MARKETING PLAN 3/2016
29 I BROW COLLECTION MARKETING PLAN 3/2016
30 I BROW COLLECTION MKTG INFORMATION Get the arch you ve always wanted with this collection of brow essentials A new collection dedicated to eyebrow look 2 new product togheter old permanent product _ Eye brow pencil I BROW KIT Kit eye brow shadow - I BROW DUO Double pencil Wax + Enlightening MARKETING PLAN 3/2016
31 I BROW - DUO TECNICAL INFORMATION CANVASS: III 2016 PRODUCT REF: PRODUCT NAME: I BROW- DUO SHADES NUMBER: 1 SHADES DESCRIPTION: WAX + PEARLY CREAM INNER: 6 PRIMARY PACKAGING: Wood LABEL: none STATUS: Permanent AVAILABLE FROM: 02/05/2016 MARKETING PLAN 4/2016
32 I BROW - TRIO TECNICAL INFORMATION CANVASS: III 2016 PRODUCT REF: PRODUCT NAME: I BROW- KIT SHADES NUMBER: 3 SHADES DESCRIPTION: Blonde- Brown- Brunette INNER: 4 PRIMARY PACKAGING: plastic LABEL: ppl label STATUS: permanent AVAILABLE FROM: 02/05/2016 MARKETING PLAN 3/2016
33 I BROW COLLECTION POS MATERIAL DESCRIPTION POS NAME: POS REF: ASSORTMENT: TESTER: present DIMENSION: MATERIAL: AVAILABLE FROM: 02/05/2016 MARKETING PLAN 4/2016
34 IN-FUSION MARKETING PLAN 4/2016
35 IN-FUSION MKTG INFORMATION Brilliant color and shine lasts all day without creasing. Cream to powder finish. MARKETING PLAN 4/2016
36 IN-FUSION TECNICAL INFORMATION CANVASS: II 2016 PRODUCT REF: PRODUCT NAME: SHADES NUMBER: 6 SHADES DESCRIPTION: Frost White, Rose Quartz, Serenity Blue, Boreal Green, Tiger Eyes, Liquid Night INNER: PRIMARY PACKAGING: glass jar LABEL: coupon STATUS: permanent range AVAILABLE FROM: 01/03/2016 MARKETING PLAN 4/2016
37 IN-FUSION POS MATERIAL DESCRIPTION POS NAME: POS REF: 35478WX ASSORTMENT : TESTER: present DIMENSION: L 37 x W 19,7 x H 24,5 MATERIAL: cardboard AVAILABLE FROM: 01/03/2016 MARKETING PLAN 4/2016
38 LOVERDREAM MARKETING PLAN 4/2016
39 LOVERDREAM MKTG INFORMATION. This hybrid formula nourishes and moisturizes the lips with a very true color and a unique shine look MARKETING PLAN 4/2016
40 LOVERDREAM TECNICAL INFORMATION CANVASS: III 2016 PRODUCT REF: PRODUCT NAME: LOVERDREAM SHADES NUMBER: 8 SHADES DESCRIPTION: Naked Lips, Rose Blush, Pink Lady, Passion Plum, True Red, Sinful Red, Crimson Red, Cool Grape INNER: 4 PRIMARY PACKAGING: LABEL: coupon STATUS: permanent range AVAILABLE FROM: 02/05/2016 MARKETING PLAN 4/2016
41 LOVERDREAM POS MATERIAL DESCRIPTION POS NAME: LOVERDREAM DISPLAY POS REF: 35427WX ASSORTMENT : 32 units (4 units x 8 col) TESTER: present DIMENSION: L 37 x W 19,7 x H 24,5 MATERIAL: cardboard AVAILABLE FROM: 02/05/2015 MARKETING PLAN 4/2016
42 5 rd PERIOD 2016
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