INFORMATION BROCHURE 2019

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1 INFORMATION BROCHURE 2019 CHAMPIONSHIP MAY 2019 EXHIBITION MAY 2019 CONFERENCE MAY 2019

COLOFON Worldwide Eyebrow Festival An event by Yevgenia Aytas Contact Yevgenia PMU BV Rijksstraatweg 146 3223 KC Hellevoetsluis The Netherlands Phone: +31 181320708 Email: info@eyebrowfestival.

3 COLOFON Worldwide Eyebrow Festival An event by Yevgenia Aytas Contact Yevgenia PMU BV Rijksstraatweg KC Hellevoetsluis The Netherlands Phone: Artdirector / Organizer Yevgenia Aytas General Director Haldun Aytas Support Kaylee Harringer Onur Halit Kasikci Melisa Aytas Sophia Neervoort Creative Director & Design Onur Halit Kasikci Disclaimer No part of this publication may be copied or reproduced without written permission from Yevgena.

ABOUT WWEF Worldwide Eyebrow Festival started as, like the name suggests, an event about everything related to eyebrows with focus on permanent make-up.

4 ABOUT WWEF Worldwide Eyebrow Festival started as, like the name suggests, an event about everything related to eyebrows with focus on permanent make-up. The last four years the brand has matured and grown into a new concept. exclusive, must-attend, Our goal is to bring together bright minds to give talks and demonstrations that are helpful to future artists, and on a wide range of subjects, to foster learning, inspiration and wonder and provoke conversations that matter. Worldwide Eyebrow Festival is a 4 day event, where the best international (micropigmentation) experts as well as manufacturers from associate branches come together to share the latest developments with you. This Festival offers a number of exclusive and very attractive possibilities including: learning the latest methods and in-style techniques, the occasion to network with professionals, experts, masters and famous artists from all over the globe and the opportunity to win one of the most prestigious Championships in the world. 4

PROGRAM Championship 10-11 may 2019 Location A This competition on a global level gives you a unique opportunity to express yourself, improve your professionalism and compete for a prestigious title.

5 PROGRAM Championship may 2019 Location A This competition on a global level gives you a unique opportunity to express yourself, improve your professionalism and compete for a prestigious title. Exhibition may 2019 Location A Host to various range of exhibitors spanning the fashion, creation and development of the latest techniques and treatments. Masterclass may 2019 Location A This Festival offers a number of exclusive and very attractive possibilities including masterclasses by outstanding permanent makeup and microblading Artists. Non-stop Show may 2019 Location A This program opens the opportunity to witness micropigmentation masters from all over the world working out the techniques they are famous for on human models. Conference may 2019 Location B An exclusive event where international speakers from associate branches come together to share the latest ground-breaking insight and innovation with you in a theatrical setting full of glamor and infotainment. Innovation Awards 12 may 2019 Location B A celebration of great effort, innovation and creativity by organisations and individuals. INNOVA is the new standard for recognition as the most prestigious awards for the PMU and dermopigmentation industry. Dinnershow 13 may 2019 Location B A spectacular day full of infotainment will be followed by unforgettable dinnershow full of dance acts, acrobacy, 360-degree screen projection and superb four-course meal. Afterparty 13 may 2019 Location B All good things come to an end. We will celebrate the ending of another great event with a grand finale. Afterparty will take place at a top location with lots dancing laughing and joy. 5

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CONFERENCE An exclusive event where international

share the latest groundbreaking insight and

unrivaled global destination for discovering and

opportunities facing the micropigmentation and

8 CONFERENCE An exclusive event where international speakers from associate branches come together to share the latest groundbreaking insight and innovation with you in a theatrical setting full of glamor and infotainment. Worldwide Eyebrow Festival Conference is an unrivaled global destination for discovering and debating the many different challenges and opportunities facing the micropigmentation and beauty industry, both in its sessions and in the range of networking opportunities it affords. 8

9 4-DAY REGULAR TICKET Incl. Vat 4-DAY COMFORT TICKET Incl. Vat 4-DAY VIP TICKET Incl. Vat + 2-Day Micropigmentation Fair + 2- Day Conference + Basic Seat + Lunch and dinner included + Unlimited drinks during conference + Non-stop Show + INNOVA Innovation Awards + Afterparty No Dinnershow No accommodation + 2-Day Micropigmentation Fair + 2- Day Conference + Better Seat + Lunch and dinner included + Unlimited drinks during conference + Non-stop Show + INNOVA Innovation Awards + Afterparty + Dinnershow No accommodation + 2-Day Micropigmentation Fair + 2- Day Conference + Best Seat + Lunch and dinner included + Unlimited drinks during conference + Non-stop Show + INNOVA Innovation Awards + Afterparty + Dinnershow No accommodation TICKET BENEFITS TICKET TYPES SPONSOR SPEAKER VIP COMFORT REGULAR Exclusive access to the experience Lounge which includes: Complimentary beverage and lunch Unlimited W-Fi access Meeting Rooms Relaxing Area Exclusive access to the special guest zone during all conference sessions Exclusive Badge and Keycord Design Rotterdam Welcome Package / Tourist information Kit Full access to the micropigmentation fair including Non-stop Show (10-11 MAY 2019) Access to INNOVA (Innovation Awards) Access to the conference (12-13 May 2019) Including unlimited drinks VIP Seat Comfort seat Dinner Awardshow Afterparty 4 -day lunch and dinner (Reserved seats during conference only) Reserved seats Reserved seats Reserved seats 9

ROTTERDAM - THE NETHERLANDS 10-11 MAY 2019 This competition on a global level gives you a unique opportunity to

CHAMPIONSHIP This competition on a global level gives you a unique opportunity to This competition will meet all

We provide you the opportunity to demonstrate your best skills in micropigmentation and the chance to become the

In addition to the 4 Eyebrows categories, we are adding 6 new categories: Lips, eyeliner, scalp, areola, henna and

10 CATEGORIES 30 AWARDS Category Oscar PERMANENT MAKEUP For award-winning PMU artists Category Platinum PERMANENT

transition effect. Round One Latex Create a single eyebrow in shading technique. Hair stroke is not allowed.

Category Oscar MICROBLADING For award-winning MB artists Category Platinum MICROBLADING For all certified

10 ROTTERDAM - THE NETHERLANDS MAY 2019 This competition on a global level gives you a unique opportunity to express yourself, improve your professionalism and compete for a prestigious title. CHAMPIONSHIP This competition on a global level gives you a unique opportunity to express yourself, improve your professionalism and compete for a prestigious title. This competition will meet all the uppermost requirements and uphold the highest standards. We provide you the opportunity to demonstrate your best skills in micropigmentation and the chance to become the honored world champion. In addition to the 4 Eyebrows categories, we are adding 6 new categories: Lips, eyeliner, scalp, areola, henna and pigment removing. 10 CATEGORIES 30 AWARDS Category Oscar PERMANENT MAKEUP For award-winning PMU artists Category Platinum PERMANENT MAKEUP For all certified specialists Preliminary Round Latex Create a single eyebrow in hair stroke technique. Shading is not allowed. Final Round Live model Create a set of eyebrows in a combined 3D hair stroke and shading technique with 2 color transition effect. Round One Latex Create a single eyebrow in shading technique. Hair stroke is not allowed. Round Two Live model Create a set of eyebrows in a shading technique with 2 color transition effect. Category Oscar MICROBLADING For award-winning MB artists Category Platinum MICROBLADING For all certified specialists Round One Latex Create a single eyebrow in hair stroke technique. Shading is not allowed. Round Two Live model Create a set of eyebrows in a combined 3D hair stroke and shading technique with 2 color transition effect. 10 Round One Latex Create a single eyebrow in shading technique. Hair stroke is not allowed. Round Two Live model Create a set of eyebrows in a shading technique with 2 color transition effect.

ROTTERDAM - THE NETHERLANDS 10-11 MAY 2019 Category Styling HENNA BROWS Open for

Demonstrate your artistic skills on a real live model.

an eyeliner using 3D techique with smooth colour transition on latex.

Artistic areola reconstruction of a single latex breast using multiple colours and

Category Lips Sexy LIPS For all certified specialists Assignment Create lips using

Category Scalp REALISTIC HAIR For all certified specialists Assignment Create

11 This competition on a global level gives you a unique opportunity to express yourself, improve your professionalism and compete for a prestigious title. ROTTERDAM - THE NETHERLANDS MAY 2019 Category Styling HENNA BROWS Open for everyone Assignment Style and dye using (brewed) henna and different tools Demonstrate your artistic skills on a real live model. Category Eyeliner ARTISTIC SHADING For all certified specialists Assignment Create an eyeliner using 3D techique with smooth colour transition on latex. Category Areola ARTISTIC RECONSTRUCTION For all certified specialists Assignment Artistic areola reconstruction of a single latex breast using multiple colours and techniques. Category Lips Sexy LIPS For all certified specialists Assignment Create lips using 3D techique with smooth colour transition on latex. Category Scalp REALISTIC HAIR For all certified specialists Assignment Create realistic hair & follicles using Natural scalp pigmentation technique on a rubber practice head. Category Pigment Removing LASER & REMOVER Online participation Assignment Fill-in the online form and sent us your best work of pigment removal using laser or remover. 11

Soon after it was built, prominent architects described the factory as "the most beautiful spectacle of the modern age".

12 VAN NELLE FABRIEK The former Van Nelle Factory on the Schie river in Rotterdam, is considered a prime example of the International Style. It has been a designated World Heritage Site since Soon after it was built, prominent architects described the factory as "the most beautiful spectacle of the modern age". At the Van Nelle Factory, you opt for more than a stunning location in Rotterdam. The venue is centrally located next to the motorway, with plenty of parking space and proximity to public transport. Van Nelleweg 1, 3044 BC Rotterdam LOCATION A

The history as (movie) theatre can still be seen today, just like then, luxury and style predominate

13 LOCATION B VILLA THALIA Villa Thalia, located in the former movie theatre Thalia, is the biggest and best known event venue in the centre of Rotterdam. The history as (movie) theatre can still be seen today, just like then, luxury and style predominate Villa Thalia today. At Villa Thalia you can eat, dance, relax, enjoy a drink and meet new people in a chic ambiance. Kruiskade 31, 3012 EE Rotterdam

EXHIBITION 10-11 MAY 2019 Exhibiting at the WWEF provides unlimited opportunities to drive your sales, to increase your visibility and to interact with a highly targeted audience!

14 EXHIBITION MAY 2019 Exhibiting at the WWEF provides unlimited opportunities to drive your sales, to increase your visibility and to interact with a highly targeted audience! KEY REASONS TO EXHIBIT 1. The first professional micropigmentation exhibition in the field. Begun as a global networking and knowledge exchange, Worldwide Eyebrow Festival conference is recognized as the most exclusive event of its field for micropigmentation and eyebrows related subjects. 2. Excellent platform to extend your marketing reach worldwide. Enables the raising of your product and brand awareness and builds name recognition worldwide through direct marketing to targeted groups from all around the world. 3. Strengthen the credibility of your brand and products. By presenting your products and services, your brand reliability will be reinforced. 4. The conference will gather international masters and manufacturers, providing a one-stop marketing solution to reach the world of and get results. 14

FEES Floor space / Free Design Small - 9m 2 Medium - 12m 2 Large - 21m 2 Price 950 p/d 1150 p/d 1850 p/d TRUSS Stand Construction Price Small - 9m 2 1100

Additional services Price 5 p/d 15 p/d 10 p/d 20 p/d upon request upon request upon request Sample A Only floor space Workstation package 1500 2 day

STAND-L Cancellation fee until admission 1000 Cancellation fee after admission see condtions of participation For further information or requests for

15 FEES Floor space / Free Design Small - 9m 2 Medium - 12m 2 Large - 21m 2 Price 950 p/d 1150 p/d 1850 p/d TRUSS Stand Construction Price Small - 9m Medium - 12m Large - 21m Optional Chair / table Massage Table Treatment Stool Professional lightning Product display Design service Additional services Price 5 p/d 15 p/d 10 p/d 20 p/d upon request upon request upon request Sample A Only floor space Workstation package day massage table, stool, small table, professional lightning and roll-up banner Co-exhibitor fee 250 For each extra Co-exhibitor per booth Sample B TRUSS STAND-L Cancellation fee until admission 1000 Cancellation fee after admission see condtions of participation For further information or requests for additional equipment (e.g. display cabinets or plinths) please contact us: Phone: +31 (0) Mail: partners@eyebrowfestival.com Sample C TRUSS STAND Construction 15

BENEFITS IN PARTNERSHIP WWEF is an excellent platform to promote your business and artists while engaging existing audiences, we want to build long-term partnership.

16 BENEFITS IN PARTNERSHIP WWEF is an excellent platform to promote your business and artists while engaging existing audiences, we want to build long-term partnership. THERE ARE MANY BENEFITS IN PARTNERSHIP WITH WORLDWIDE EYEBROW FESTIVAL Direct association for your company with one of the most prestigious and exclusive (micro) pigmentation event of Qualitative and targeted public logo and brand exposure aimed at a specific audience. Direct networking opportunities with well known industry leaders and emerging talents. Opportunities to undertake creative and original brand activities and customer outreach, supported by the Festival s experienced and effective Development Team. Access to a range of unique programs throughout the Festival. WE HAVE OPPORTUNITIES AVAILABLE AT ALL LEVELS AND ALL OF OUR PACKAGES CAN BE TAILORED TO FIT YOUR SPECIFIC BUSINESS NEEDS AND EFFECTIVE SPONSORSHIP BENEFITS SUCH AS: Prominent association and branding Consumer engagement opportunities Hospitality packages Press, PR and social media exposure 16 Please note that we are also able to provide opportunities not just during the event, but also throughout the year via our media channels.

17 LEVELS OF SPONSORSHIP WWEF is an excellent platform to promote your business and artists while engaging existing audiences, we want to build long-term partnership. Benefits PLATINUM * Sponsorship level & amount GOLD * SILVER * BRONZE * Free Festival Ticket ( 1100 extra ticket) Logo on Website Pre-Festival Advertising Logo on newsletter & Digital media Corporate page on website 4 day projection of Logo Location A + B Backdrop (background photoshoot) - Non-Stop Show entries as master Festival Advertising 2 day exhibition floor space Location A Large Medium Small - Company s Advertising Video Loacation A + B - - Advertisement in program materials and brochure 1st Priority 2nd Priority 3rd Priority 4th Priority Insertion of Company Leaflet in the goodiebag 17

18 SAMPLES BACKDROP OUTDOOR ADVERTISEMENT INDOOR ADVERTISEMENT INTERVIEWS 36O DEGREE PROJECTION EXHIBITION STAND LIVE DEMONSTRATION LOGO ON CREW T=SHIRT 18 WEBSITE

19 NOVEMBER 2016 SAMPLES NON-STOP SHOW PRESENTATIONS LOGO ON PEN & NOTEBOOK PRODUCT SHOWCASE SOCIAL MEDIA EXHIBITION STAND ONLINE TICKETS AVAILIBLE WORKSTATIONS AWARD GIVEAWAY 19 PRINT-MEDIA

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