MAKE UP FOR EVER DANY SANZ DANY SANZ A VISIONNARY ARTIST FROM FINE ARTS TO THE ART OF BEAUTY FOUNDER & ARTISTIC DIRECTOR OF MAKE UP FOR EVER

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2 MAKE UP FOR EVER DANY SANZ FOUNDER & ARTISTIC DIRECTOR OF MAKE UP FOR EVER DANY SANZ A VISIONNARY ARTIST FROM FINE ARTS TO THE ART OF BEAUTY «When the actors came to ask me to paint on their bodies, I had no idea that my artistry would undergo such a transformation. The minute I saw my models metamorphosing into living works of art, I knew that the skin and not canvas would be my most beautiful means of expression.» - Dany Sanz 2

3 MAKE UP FOR EVER DANY SANZ S BIOGRAPHY FINE ARTS THE WORLD OF PERFORMING ART THE 80 S: THE CREATIVE EFFERVESCENCE 1984 MAKE UP FOR EVER Dany Sanz unique carreer started at the Fine Arts where she learned all the academic techniques that will make her an accomplished artist. She started painting for theatre when she discovered Body Painting. It was a true revelation for her: she was made to be a makeup artist. Dany was a teacher in the greatest makeup school in Europe. With her tribe, she dedicated her art to creative shows that made her famous at the international level. A real revolution in the world of makeup: a creative and innovative brand designed for profesionnals. 3

4 MAKE UP FOR EVER DANY SANZ S LAB A BRAND WITH A HUMAN, ARTISTIC AND ARTISANAL DIMENSION BUT FIRMLY TURNED TOWARDS INNOVATION AND PERFORMANCE «I wanted to create an instinctive, honest and generous brand, a brand different from the rest. I have always been obsessed with creating products that professionals and everyday women could need.» - Dany Sanz 4

5 MAKE UP FOR EVER THE BRAND INSPIRED BY ALL STAGES THEATRE SPORT FASHION MUSIC TELEVISION CINEMA 5

6 MAKE UP FOR EVER THE BRAND PHILOSOPHY LIFE IS A STAGE MOVEMENT ENERGY LIVELINESS STAGE OF LIFE & DAY COMMUNITY «Life is a stage on which everyone performs their part. MAKE UP FOR EVER strives not only to be at the service of artists and to accompany them in their performances, but also to help every woman embody who they really want to be each day». Dany Sanz 6

7 MAKE UP FOR EVER BRAND DNA PROFESSIONAL ARTISTIC EDUCATION EXUBERANT 7

8 MAKE UP FOR EVER A WORLWIDE BRAND MAKE UP FOR EVER AROUND THE WORLD KEY TERRITORIES: USA/CANADA CHINA/KOREA/SEA FRANCE/UK/EUROPE MIDDLE EAST 64 COUNTRIES POINTS OF SALES PRODUCTS 8

9 MAKE UP FOR EVER LIFE IS A STAGE ATMOSPHERE IN STORE 100 MAKE UP FOR EVER STORES WORLDWIDE 9

10 MAKE UP FOR EVER MAIN RETAILER SEPHORA EXCLUSIVE RETAILER IN THE US & EUROPE 10

11 BE THE ARTIST OF YOUR FORMULATION #LABCHALLENGE

12 THE LAB CHALLENGE CONCEPT WHAT THE LAB CHALLENGE IS THE FIRST MAKEUP FORMULATION CONTEST CREATED BY A BRAND WITH THE LAB CHALLENGE, MAKE UP FOR EVER INVOLVES STUDENTS IN THE CREATION OF THE BEST MAKEUP PRODUCTS STUDENTS WHO MASTER DEGREE IN FORMULATION & COSMETICS WHEN LAUNCH DATE: SEPTEMBER 2017 AWARDS CEREMONY: JULY 2018 A JURY OF EXPERTS CHAIRED BY DANY SANZ, FOUNDER & ARTISTIC DIRECTOR OF MAKE UP FOR EVER 12

13 THE LAB CHALLENGE CONCEPT OPPORTUNITIES A WIN-WIN COLLABORATION BETWEEN A BRAND AND A NEW GENERATION OF ENGINEERS PROVIDE A REAL CASE STUDY TO STUDENTS PROMOTE NEW TALENTS EXPERTISE AND CREATIVE SPIRIT CREATE A TRIBE OF EXPERTS AND STUDENTS SHARING KNOWLEDGE TOGETHER AWARDS ON-THE-JOB IMMERSION AT MAKE UP FOR EVER S LAB MAKEUP LESSONS AT MAKE UP FOR EVER ACADEMY IN PARIS PRIVATE MAKEUP TRAINING IN STORE WITH OUR BEST MAKEUP ARTISTS INVITES TO MAKE UP FOR EVER S SPONSORED EVENTS MAKEUP PRODUCTS & GOODIES 13

14 CONCEPT Make up University Formulation Challenge WHO STUDENTS - 2 CATEGORIES: 1- VOLONTEERS CHALENGERS SCHOOL PARTNERS: LE HAVRE UNIVERSITY MONTPELLIER UNIVERSITY ISIPCA ITECH IPIL 14

15 Make up University Formulation Challenge CONCEPT QUI 2 TRAINING STUDENT By RAW MATERIAL SUPPLIERS LABORATORY INDUSTRIAL PARTNER: DAITO GATTEFOSSE THOR SACI-CFPA EPHYLA INNOSPEC IMERYS THE INNOVATION COMPANY MIYOSHI UNIVAR SEPPIC (à confirmer) PRODOTTI GIANNI (à confirmer) CRODA (à confirmer) 15

16 CALENDAR VOLONTEER CHALLENGERS Make up University Formulation Challenge SEPTEMBRE 20 OCTOBRE 15 DECEMBRE 5 JANUARY 4 JUNE 6 JULY OFFICIEL LAUNCH PROJECTS SUBMISSION AWARDS CEREMONY INSCRIPTIONS END PROJECT SHORT LIST SELECTION TECHNICAL PROJECT SUBMISSION TO FORMULATE TO INNOVATE TO CONGRATULATE 16

17 CALENDAR TRAINING STUDENTS Make up University Formulation Challenge SEPTEMBRE 8 JANUARY 6 APRIL 16 APRIL 4 JUNE 6 JULY OFFICIEL LAUNCH TRAINING INSCRIPTIONS LAUNCH TRAINING INSCRIPTIONS END PROJECTS SYNTHEZIIS TECHNICAL PROJECT SUBMISSION AWARDS CEREMONY TO FORMULATE TO INNOVATE TO CONGRATULATE 17

18 INSCRIPTION Make up University Formulation Challenge HOW CATEGORY 1: VOLONTEERS CHALENGERS from 11/09/2017 to 20/10/2017 INSCRIPTION ON LINE : INSCRIPTION DOCUMENTS UPLOAD: To be signed and send back to 18

19 INSCRIPTION Make up University Formulation Challenge HOW CATEGORY 2: TRAINING STUDENTS FROM 8/01/18 TO 6/04/18 INSCRIPTION ON LINE : INSCRIPTION DOCUMENTS UPLOAD: To be signed and send back to 19

20 INSCRIPTION Make up University Formulation Challenge DOCUMENT On the magazine page A la une on eat : Avalaible and uploadable: challenge rules Intellectual properties giving form Challenge research theme Press release 20

21 AWARDS CEREMONY Make up University Formulation Challenge JURY AWARD CEREMONY: 7 th of July 2018 JURY : CHAIRWOMAN DANY SANZ, FOUNDER of DE MAKE UP FOR EVER EXPERTS for Make up Formulation Studio Artistic Creation Marketing Development Human Ressource Make Up Academy 21

22 AWARDS CEREMONY AWARDS Make up University Formulation Challenge DANY S AWARD: Projet coup de coeur de Dany Sanz BEST AWARD: Best project LUDO S AWARD: Bests make up effect INNO AWARD: Most innovating project HIGH TECH AWARD Most technical project LIFE IS A STAGE AWWARD Best project presentation 22

23 Make up University Formulation Challenge AWARDS CEREMONY AWARDS EVALUATION CRITERIA OF PROJECTS : - MATCHING OF THE PROJECT WITH RESEARCH THEME - CREATIVE and INNOVATIVE PUSH - PROJECT ACHIEVEMENT - MAKE UP RESULT - TECHNICAL FILE CONTENT - JURY PRESENTATION 23

24 Make up University Formulation Challenge AWARDS CEREMONY AWARDS 24

25 Make up University Formulation Challenge RESEARCH THEME TITLE VIRTUAL MAKE UP MULTIFONCTION 25

26 Make up University Formulation Challenge RESEARCH THEME CONTEXT «The world is changing It is digital, wierd with social media, virtual and quicker» WHAT WILL BE THE TOMOROW MAKE UP? A versatile make up product with properties that light you for your selfies on social media. 26

27 Make up University Formulation Challenge RESEARCH THEME CONTEXT what make up product? what do you like: fondation, lipstick, gloss, eye shadaow, mascara, tatoo 27

28 Make up University Formulation Challenge RESEARCH THEME CONTEXT What trend? What do you like: From «no make up, make up» trends to artistic make up, exhuber Extravagant exhuberant or holographic! 28

29 Make up University Formulation Challenge RESEARCH THEME CONTEXT What make up properties? some examples : usable on several face or body areas Ex : Lip & cheek, fondation and concealer, adaptable coverage Ex : light lipstick at first pay off and high coverage at second pay off, day and night make up Ex : natural eye shadow for day and more intense for night tremendous make up special effect: Ex : mirro effect, holographic effect 29

30 Make up University Formulation Challenge 30

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