THE 2017 LA TACO FESTIVAL
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1 SPONSORSHIP PACKAGE THE 2017 LA TACO FESTIVAL Organized by
2 MISSION The L.A. Taco Festival is organized by a nonprofit organization called Jovenes, Inc. Jovenes is a place of personal transformation for homeless youth, helping them become productive and integrated members of the community. 100% of our net proceeds go towards creating homes and community for homeless youth! When we started the L.A. Taco Festival, our goal was to bring our city together for a great cause and highlight the independent small businesses and family-owned restaurants who served the tastiest tacos in town. Since 2011, we ve continued to expand the festival from its humble beginnings at Mariachi Plaza to an event that now attracts thousands of foodies, influencers, and taco-eating Angelinos. In 2015, the festival moved to Grand Park, in the heart of Downtown LA. In this new, more centralized location, the LA Taco Festival continues to grow as one of LA s most anticipated events - bringing attention to your brand! We invite you to review this package and talk with us to customize a sponsorship opportunity that matches your budget and marketing goals. August 2017
3 WHAT A festival for taco lovers. W H E N August 2017 WHERE Downtown, Los Angeles As a sponsor of the LA Taco Festival you will be part of this amazing annual event, held in the middle of downtown Los Angeles at Grand Park. Admission to the festival is free, open to the public, and intended for all ages, making the LA Taco Festival of the most accessible food events in Los Angeles. The following pages give a description of the event and of each sponsorship package. Opportunities are also available for giveaways, product placement, and in-kind support. L.A. Taco Festival highlights include: Sampling of L.A. s tastiest tacos Music Kid Friendly Activities Central Downtown Location VIP Area Attendees from across L.A. Opportunities for Marketing, Activation, and Product Placement
4 EXPOSURE TACO FESTIVAL KEY INFORMATION 2016 LA TACO FESTIVAL HELD AUGUST Attendance: 8,000+ Key Demographics: 40% Latino 15% African American 15% Asian American 30% Caucasian Citywide promotion and coverage through: Grand Park Jovenes, Inc. & LATacofestival.com L.A. Weekly Univision LAist La Opinión NBC Los Angeles L.A. Magazine Thrillist And more! The new Grand Park, with its majestic views extending from the Music Center to City Hall, hosts some of Los Angeles s most popular events. Open spaces are available throughout for casual sitting and leisurely strolling, as well as civic gatherings. Grand Park has four distinct areas featuring amenities ranging from the restored historic Arthur J. Will Memorial Fountain with a new wading/reflecting pool, a performance lawn, and a community terrace. Grand Park is a place to come together in a welcoming and distinctly urban oasis. Grand Park partners with Jovenes for promotion of the LA Taco Festival posting event information to their social media accounts and events calendar. This partnership connects the LA Taco Festival to Grand Park s many fans and followers.
5 Why Funds generated from the L.A. Taco Festival enable Jovenes, Inc. to continue working to end youth homelessness on the streets of Los Angeles. Jovenes welcomes homeless, at-risk youth (ages 18-25) and helps them create a pathway to personal growth and success through housing and supportive services. Offering a range of housing options, personal development opportunities and employment programs, we deliver hope and confidence through a process of graduated goals, real achievement and nurturing social interaction. Annually, Jovenes is able to provide Emergency Shelter, Transitional Housing, and Permanent Supportive Housing to over 130 youth. When the LA Taco Festival began in 2011, Jovenes was able to house 20 youth at a time. Since then, Jovenes has tripled in size and is now able to house over 70 youth at any given point in time. Sponsor the LA Taco Festival today to help Jovenes end youth homelessness in Los Angeles.
6 GOLD S p o n s o r s h i p Silver S p o n s o r s h i p BRONZE S p o n s o r s h i p $10,000 $5,000 $1,500 Official Sponsor of VIP section, Music, or Picnic Area Expanded Activation Space Name on merchandise Half page in event program/map Logo on sponsor popup banners at event Silver Sponsorship package 20 VIP Tickets Standard Booth Space Name and logo in event program/map Logo on souvenir fan Logo and link in top slider and sponsorship page of Social Media Promotion on festival and Jovenes Facebook, Twitter and Instagram 10 VIP Tickets Logo and link on sponsorship page of Name and logo in event program/map Social Media Promotion on Facebook, Twitter, and Instagram. 5 VIP tickets All sponsorships packages can be customized to fit your needs. Ask for more information regarding giveaways, product placement, and in-kind support.
7 Presenting Sponsor $20,000 Expanded Activation space Exclusive Presenting Sponsor banner at event Full page in event program/map Name recognition on LA Taco Festival logo Industry exclusivity Gold Sponsorship Package 40 VIP Tickets We are able to customize sponsorships to fit your needs.
8 2016 L.A. TACO FESTIVAL SPONSORS INCLUDE: 2016 L.A. TACO FESTIVAL VENDORS INCLUDE:
9 SPONSOR/MEDIA CONTACT Eric Hubbard (323) x108 TACO VENDOR CONTACT Guillermo Torres (323) Facebook.com/latacofestival #LAtacofest #EndYouthHomelessness
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