LAGOS URBAN FASHION SHOW 2018 INTERNATIONAL DESIGNER SHOWCASE PACK

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1 LAGOS URBAN FASHION SHOW 2018 INTERNATIONAL DESIGNER SHOWCASE PACK SATURDAY 17TH NOVEMBER 2018 FEDERAL PALACE HOTEL, VICTORIA ISLAND, LAGOS, NIGERIA. Showcase at Africa s first street wear themed show! THEME: #NEWAFRICA

2 ABOUT THE LAGOS URBAN FASHION SHOW (LUFS) The Lagos Urban Fashion Show (LUFS) is one of the highest profile fashion events in Nigeria and is the first street wear themed fashion show in Africa. The event is organized by ROUGH GEM ENTERTAINMENT and was founded in 2017 By AINA OLAWALE and was funded by a number of sponsors (including 2017 Principal sponsor FERO MOBILE). LUFS puts the Lagos street wear culture on the international stage: with the major aim of promoting street wear designers in Nigeria and Africa at large. The first edition of the show proved to be a success,as the show was sold out with over 2,500 visitors in attendance with 20 designers showcasing at the Federal Palace Hotel, Lagos. The LUFS will take over the city of Lagos on the 17 TH of November at the renowned Federal Palace Hotel, Victoria Island; as we showcase what is new in the street wear industry in Nigeria and internationally. ROUGH GEM ENTERTAINMENT would like to welcome you to the world of street wear fashion as the show would be creating a platform for designers to debut their collections and promote networking & collaboration opportunities among the designers, retail buyers, influencers, the fashion savvy, press and of course, the consumers. We are dedicated to offering you the best possible platform to debut your collection in Nigeria along with unsurpassed marketing strategies to tell your brand story.

3 VISION The Lagos Urban Fashion Show 2018 is focused on uniting the international and Nigerian street wear designers, providing them with an opportunity to showcase their collections on a professional runway, thus providing the physical and creative platform to give opportunities for collaboration. This unique opportunity not only enables international designers to debut their collections in Nigeria in a spectacular fashion showcase but also provide them with the relevant resources to enter into the African market. We invite you as an international Street wear designer so as to promote the exchange of cultures and key relationships so that reciprocal businesses can be conducted to increase international relations and trade; such as our collaboration with the Hip Hop Fashion Week in Paris, France.

4 THE FASHION SHOW PRESS CONFERENCE/COCKTAIL The Lagos Urban Fashion Show press conference/cocktail will be held in November, where designers will have the opportunity to give details about their collections to the team, media, sponsors, influencers and high profile guest. The cocktail event will entertain guest in a relaxed environment while networking takes place. EXHIBITION Here s the opportunity to show and sell your collection pieces and have face to face meetings with buyers.it is also the perfect combination for designers showcasing on the runway, allowing buyers to proceed to your stall to view your stock. RUNWAY SHOW + AFTER PARTY The main show! Be delighted to see your designs on the runway. Watch as models strut down the runway wearing your designs for the whole of Africa to see with the Theme in mind: NEW AFRICA. it will be a state of the art production aligned with international standards. Join us at the after party as this will be a perfect opportunity for designers to meet the attendees, sponsors, models, media, hair & makeup, photography teams, giving you excellent exposure.

5 PROMOTING/MARKETING THE LUFS 2018 PRESS The Lagos Urban Fashion Show has a dedicated PR team to ensure that the Show Receives strong media coverage across the country; with 2 press Conferences that Will be held pre & post event and giving much focus to the Showcasing designers. The LUFS has dedicated media partners that would be Promoting and publishing all press letters, news and designers showcasing at the show. Designers would be opportuned to have exclusive interviews with top media publications, Radio & TV channels from the region and international brands. All our social media platforms, which are fast growing are useful marketing tools available to you as well as the social media reach of our partners. The maiden edition of the show in 2017 had an online reach of over 1,000,000 combining our media reach, that of our partners, ambassadors & attendees. COLLABORATIONS The LUFS has collaborations with international fashion shows like the HIP HOP FASHION WEEK, as some designers from the LUFS would be Showcasing in Paris, so as to enable the exchange of street wear cultures Between Africa and the rest of the world.

6 INTERNATIONAL DESIGNER PACKAGE (USD250) 15 looks Set of 15 models (both male & female) Hair and Makeup 1 hotel room accommodation Increased brand awareness by inclusion in pre, during and post event marketing efforts Mention and advert on event programme. Will provide a fashion stylist director to consult for desired looks Choreography Free Exhibition booth. Designer name projected on the LED screen at the show. CD with pictures (High Resolution) of showcased collection. Backstage and dress fit assistance. Attendance to one model fitting prior the show Allowed to have 2 personal dressers back stage and during show. Allowed 2 personal designer media staff of one photographer and one videographer. Free guest seats for the main show consisting of 8 front row seats. Bio, logo & brand name in the media kit for official buyers and media. Exclusive invite for the after party for you and your guest. Racks, Tables, Chairs, pressing iron will be provided back stage.

7 APLICATION FORMS Kindly fill the Designer s Application form & Agreement attached with this Designer showcase pack and send to With the subject DESIGNER APPLICATION FORM & AGREEMENT ***A designer will not be able to secure a spot to showcase at the LUFS unless we have reviewed their brand and received a signed designer s application form & agreement and payment of the showcase fee. GUIDELINES FOR AUDIO AND RECORDING PLAYBACK If you will be providing music: Provide on a USB flash drive. Show music Finale music Please playback audio files on the USB stick prior to your show.

8 CONTACT US ROUGH GEM ENTERTAINMENT Aina Olawale Producer/Event Director Tel: Bidemi Kevin Koya Marketing Director Tel: Head Office: 1a, Ijesha Close,Afric Estate,Iponri, Surulere,Lagos,Nigeria. : facebook.com/lagosurbanfashionshow

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