Fashion accessory for your footwear

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2 Fashion accessory for your footwear

3 Brand launch SEPTEMBER PREMIUM POINT OF SALES IN ADRIA REGION FIRST YEAR COLLABORATION WITH CONVERSE ADRIA APRIL 2017 COLLABORATION WITH SWAROVSKI LTD DECEMBER 2017

4 Shoelaces are more than just a piece of string that tie your shoes up. They come in all shapes and sizes and accompany us almost every step of the way.

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6 We felt that the humble shoelace deserved a little bit more attention and that s why we created Laceup. We ve added a bit of liveliness, colour and elegance to our laces. Our shoelaces feel like satin to touch, come in four different lengths and a wide range of colours.

7 With Laceup you can match your shoes to your favourite handbag giving endless possibilities to mix and match with your favourite accessories. Now you can transform your favourite pair of Chucks to stand out more, and give your sandals a new look by strapping them with Laceup shoelaces. You can even style your comfy trainers into a unique fashion must have!

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9 Laceup shoelaces come in different classic and seasonal colours and shades.

10 Our shoelaces are available in four different lengths cm 130 cm 150 cm

11 90 90 cm for low footwear with no more than 5 eyelets per row (Oxford Brogues).

12 cm for sneakers with 5-7 eyelets in one row (low Converse and other classic trainers)

13 cm for medium height footwear with 7-10 eyelets in one row (High Tops)

14 cm for high footwear with eyelets (DM boots)

15 Shoelaces come in 16 or 25mm width, have 2 cm PVC tips, and are simple to thread into the footwear. The product is made from 100% polyester, which ensures durability and ease of maintenance (machine washable at 40). Laceup sholaces come in elegant test tubes sealed with aluminium caps. A branded Laceup plexiglass stand is available for display.

16 We have over 30 colour hues available each in 4 different lengths. A single laceup plexiglass stand can hold up to 27 products.

17 Laceup x Swarovski

18 Passion for details made this perfect combination of Laceup shoelaces and Swarovski crystals Swarovski, the world-renowned name in Laceup x Swarovski the world of crystals, identified passion for detail that drives Laceup brand. They ve recognised the opportunity to collaborate with satin Laceup laces and developed joint, exclusive collection of Laceup shoelaces line with Swarovski crystals.

19 Just imagine your classic Stan Smiths tied with white satin laces and a crystal heart and thus they simply become a unique fashion piece. Picture your favourite black boot with black satin ribbons and a crystal tiger head in any of three available colours. You can also play with reflection of other sparkly pendants from the individual Swarovski crystals BeCharmed and Pavé collections. A spectacular play of light, created by crystal, can turn every fashion footwear into a dazzling magic. Laceup x Swarovski

20 Terms and Conditions Laceup 1. Laceup shoelaces specs: Laceup shoelaces come in two widths - 16mm or 25mm, have 2 cm PVC tips, which makes them easy to thread into the footwear. Shoelaces are neatly packed in test tubes with an aluminium cap. We ve created a plexiglass counter display stand which holds up to 27 products. We work with our retail partners by listening to recommendations of colours and lengths which suit current collections. It s in our interest for our partners to have the 2. Price Suggested retail price for Classic Width 16mm laces RRP for Special Edition 25mm laces Purchasing price: for Classic Width 16mm laces for Special Edition 25mm laces Minimum order is 300 pieces. 3. Payment terms 30 % upon order 70 % before delivery 3 % discount for 100 % payment in advance. most suitable LaceUp products to compliment their current range. In most cases our partners order 3 pairs for each length and colour. Our best selling classic colours (black and white) tend to be ordered in sets of pairs. Our partners are encouraged to choose colours that suit their current collection. 4. Minimum order Minimum order is 300 items. For first order over 300 items, stores will receive a branded Plexiglass display stand with 50% discount. Total price is 50,00, with discount

21 5. Delivery 14 days from when an order is placed to delivery. Transport can be organised from our warehouse. Retailer covers transport costs. 6. Stock replenishment Minimum order for replenishment is 100 pieces. 1 week for classic basic collection, 2 weeks for special colours, 4 weeks for when products are out of stock 7. Stock exchange We offer our partners an option to exchange 15 % of stock if unsold, per season 9. Marketing and visual material Our partners will also receive promotional visuals: editorial photos of products styling inspiration - for FB, Instagram and PR product photos on white background blogger type of photos for FB and Instagram Available POS material A4 display - complimentary Plexiglass stand for products full price is 50 euro/piece, 50 % discount if minimum order is met. at a ratio of 1:2. For example, If you return 50 pairs, the exchange order is a minimum of 100 pairs. 8. Important Shoelaces are run as a basic program and not seasonal, so the Suggested retail prices don t drop down during the season. Unless specifically authorized by Laceup, discounts are allowed on the product.

22 Terms and Conditions Laceup X Swarovski Crystals 1. Laceup shoelaces specs: As an addition to our colourful range of Laceup shoelaces, we offer 4 categories of Laceup X Swarovski crystals in various colours and forms. The crystals have a 4.5mm hole, wide enough to tie the laces through. Their quality inner core is made of stainless steel. Crystals are packaged individually in transparent boxes. A plexiglass stand is available for display at points of sale. Each stand fits up to 27 products. When ordered online, the product is packed in black velvet pouch, which are available to our stockists upon special order. 2. Price Suggested retail price Simple crystal cylinder Swarovski crystal in the shape of a heart, a star Swarovski pendant, covered with crystals Swarovski cylinder, covered with crystals Purchase price: Simple crystal cylinder Swarovski crystal in the shape of a heart, a star Swarovski pendant, covered with crystals Swarovski cylinder, covered with crystals Minimum order is 50 pieces. 3. Payment terms 30 % upon order 70 % before delivery We offer 3 % discount for 100 % payment in advance.

23 4. Minimal order Minimum order of the Laceup X Swarovski collection of crystals is 50 items. For orders over 50 items and more, stores will receive a branded Perspex display stand with 50% discount (full price 50.00). Available POS material A4 branded display - complimentary Plexiglass stand for products full price is 50 euro/piece, 50 % discount if minimum order is met. 5. Delivery 14 days from when an order is placed to delivery to specified location. The delivery costs are covered by a retailer. 6. Stock replenishment Minimum order for replenishment is 20 items. 7. Important Laceup X Swarovski crystals are run as a basic program and not seasonal, so the Suggested retail prices don t drop down during the season. Unless specifically authorized by Laceup, discounts are allowed on the product. 8. Marketing and visual material Our partners will receive branded promotional visuals: editorial photos of products styling inspiration - for social media and PR product photos on white background blogger type of photos for FB and Instagram

24 The footwear in photos is not affiliated to Laceup trademark in any way. The trademark distributor for UK Skinity Ltd, 5/71F Drayton Park, N5 1DS, London T: